Category: MEDIAAH!

Season 3 of Pradyuman Maheshwari’s no-holds-barred commentary on the media

  • Mediaah! Was Brand Equity unfair in damning Goafest?

    By Pradyuman Maheshwari

     

    Last week, Brand Equity in The Economic Times did a hatchet job on Goafest. Unfair for a publication which comes from a group that ought to have lost all reason to point fingers at people. Remember it’s the same media conglomerate that pioneered the concept of paid content for brands and lifestyle companies and individuals in its publication. Economic Times is the same publication which published the leaked results of the Abby at two or three successive Goafests not too long ago. The Times of India is the same group which has been a major benefactor of the event and allowed its top executives to give the Ad Club quality time as its President.

     

    The Times of India’s television arm, Times Now, was the presenting sponsor of Goafest 2015 and the channel’s Editor-in-Chief and Editorial Director Arnab Goswami was allowed to defend his act at a leadership session. Goswami, being one of the most sought after names in Indian news media, was a huge hit.

     

    That it’s time to take Goa out of the Goafest has been discussed for a few years now, perhaps the author of the article – Priyanka Nair – would do well to ask her senior colleagues (albeit on the business side) why they put in such huge monies on the event and also sent their mascot Arnab Goswami to deliver a keynote. If the event is indeed a damp squib as the article tries to suggest, then why do all of this? Why unveil your channel’s new identity to a group of people who may seem uninterested in the content of the event.

     

    I agree that not all is well with Goafest. It needs an overhaul. There are several things going wrong with it. Regrettably, the bosses at the AAAI and Ad Club haven’t been able to think too laterally on this one. They fashion themselves as out-of-the-box ideawallahs, but have done precious little in the formatting. Adding on broadcast/ publisher and PR categories last year was of course an out-of-the-box idea.

     

    The 2015 edition was more efficient than the last one, and the Abby Awards have indeed been cleansed, but the format is predictable. Many speakers were great and Jaideep Gandhi put in his bestest. But organizers AAAI and Ad Club weren’t able to pull in all their members to attend.

     

    Ironically, Goafest head priest and organising committee chairman Nakul Chopra and some in his team may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can’t do without the paper when it comes to giving leads on important news.

     

    There are some adpersons who are aware of this unpredictability of Brand Equity and have been at the receiving end of the frequent reverse sweeps.

     

    Trying to force-present an event’s ugly face often exposes your own, and this is what the Brand Equity report has done.

     

    As for the Goafest bosses, they should use this article to clean up their act. Professionalise the set up… if necessary bring in professionals to curate the event for you.

     

    PS: A tip for those who read the B’Equity story with glee: remember, the same weekly could do the same to you with a Bekaar!

     

  • Mediaah! It’s time English News TV ecosystem stops being sexist and considers women viewers watching Eng news + BARC Data Watch

    By Pradyuman Maheshwari

     

    The news channels keep debating about how women get a raw deal in our country. How India is a male-dominated society. Anchors and activists get your blood to a boil, an Arnab Goswami makes kheema out of anyone even talking about women in the negative.

     

    But these very broadcasters and their advertisers and media agencies who buy advertising on these channels keep pushing a regressive perception that only men watch English news channels and that advertisers buy spots on English channels because men watch them.

     

    This belief also suggests that women are typically not viewers of English news channels, that they don’t consume serious content and current affairs etc. Even if it’s not intended, the same progressive English news channel companies and those who run it are stereotyping women into what they quite definitely are not.

     

    A quick look at the English news channel viewership data from BARC  for Week 22 and Week 21 clearly indicates that women can’t be dismissed in terms of viewership numbers of English news channels (See Table Below). In fact, Times Now has an equal number of female and male viewers. India Today Television has women scoring a little less than men and even in the other channels it’s not that women form a miniscule viewership.

     

    Time that English news television ecosystem takes our women viewers seriously!

     Data Source: BARC

     

  • Mediaah! Why is ASCI mum on CNBCTV18-ET Now issue?

    By Pradyuman Maheshwari

    The stakes are high in the news television business. The winner – in this the leader of the pack – generally takes it all – and given that it’s not an easy business to run, there are just too many claims on counter-claims on which is the #1 channel.

    Earlier this month, ET Now released large ads in The Times of India claiming it’s the No 1.

    On Monday, June 15, we received a mail from a PR agency claiming to represent CNBC-TV18 that ASCI asks ET Now to withdraw the misleading ads.

    Quality journalism requires some no-brainer rigour. You don’t trust the source even it may otherwise be credible. If Company X says it has won a case in the courts, you want to see the Court Order. Ditto with an FIR with the cops.

    But for some, publishing is pure commerce. Like that phrase we’ve been hearing in the ongoing political drama: quid pro quo! This is not the time to shout out loud about the rigour we follow. On to the case…

    So I called the ASCI secretariat on Monday and asked if the advertising self-regulator ever gave out individual dispute orders. The person taking my call said “No”, and was surprised that the channel had done so because ASCI normally discourages the winning party from going to the media about winning a certain dispute.

    In fact the outcomes of each complaint is made public only after allowing enough time for a review request by the losing party.

    I thought it was fair.

    What this basically meant is that while CNBC-TV18 may have had its complaint upheld, the order was conveyed officially but privately to both parties (CNBC-TV18 and ET Now) and not expected to go public… ASCi would do that after two months (on June 2, we received info on upheld complaints of March 2015).

    I asked ASCI if it had indeed issued the order restraining ET Now. I got no comment. I could approach either CNBC TV18 or ET Now for more, I was told. I thought that it was a strange reaction, but then ASCI is esteemed Self-Regulator.

    We dug into ASCI’s CCC reports over the last six months and did not find any complaints against both channels.

    The story was simple until Tuesday evening. Yesterday, that’s Wednesday, June 17, The Times of India’s Mumbai edition had an ET Now ad under the paper’s masthead (on Page1) claiming the channel is #1. It was similar to the earlier one which was contested by ASCI. Now. while technically, ET Now is required to withdraw ads by June 22, the operative word is ‘by’ and not ‘after’.  In all fairness, after hearing of the ASCI order, it should have stopped carrying the dispute ad.

    My immediate response was to write to ASCI, the Advertising Standards Council of India.

    My questions:

    1. What steps does ASCI take if and when an advertiser violates its advisory and continues with its advertisements even after the advisory has been issued to the advertiser?

    2. Has ET Now contested the ASCI advisory/order on withdraw advertising that was found to be misleading.

    I waited all day only to be told by the Secretary General late evening by mail that I will not get the answers. The reason: “In our last conversation I have very clearly indicated that as a policy, ASCI does not comment on individual cases. Your query below not being generic, it would not be right to comment on the same. Our request would be to not quote ASCI since this news has not been issued by ASCI.”

    Needless to say, I was surprised with the ASCI response. At MxMIndia, our intent in approaching ASCI was simply this: “If CNBC-TV18 made a false claim on Monday, it must be exposed and if ET Now has mocked at an ASCI advisory and gone ahead with an ad, then it must be exposed too.”

    By not responding to our query, and possibly because it doesn’t want its name dragged into a controversy between two powerful media groups, we are being compelled to look at motives behind ASCI not being transparent on the incident, even if there aren’t any. As my namesake ACP Pradyuman would say in the serial CID: Kuchh toh gadbad hai!

    Also, clearly, ASCI – as a body needs to be vigilant in its attempt to lay standards in the business and craft of advertising. Perhaps it makes sense for ASCI to have in its fold some non-advertising/media industry biggies who would not be soft on erring members of the fraternity. And be strong and aggressive with advertisers who are incorrect and do not honour the ASCI code in letter and spirit.

    By not doing so, it’s only doing great disservice to the industry that has set it up.

    Remember, it was not very long ago that a minister of the central government had raised questions on ASCI’s efficacy. Some industry commentators had even raised questions about whether ASCI can deliver.

    We believe it can, but not if chooses to stay mum on key decisions such as these.

     

    Here’s the press release we received from a PR agency representing CNBC-TV18:

    ASCI asks ET NOW to withdraw misleading ads

    June 15, 2015, Mumbai:

    The Advertising Standards Council of India, (ASCI) has upheld CNBC-TV18’s complaints against the advertising campaign released by ET NOW news channel on May 31. ASCI has advised ET NOW to withdraw or modify appropriately the said ads by 22nd June 2015.

    Their campaign, launched on 31st May, 2015, was declared to be based on BARC data and their ‘internal data’.  In its ruling, ASCI made the following observations:

    On ET NOW’s claim – “India’s No. 1 Business Channel.”

    ASCI has upheld the complaint against this claim. Firstly, the data provided by the Advertiser is for leadership among English Business channels only and it does not consider the other regional business channels. Hence it was concluded that this declaration is misleading by omission on the advertiser’s part and contravenes Chapter I.4 of the ASCI Code.
    Secondly, the source quoted is of BARC covers only two weeks of data. It refers to TV audience in the 10 to 75 lakh town class and this does not constitute the whole of India and this contravened Chapters IV.1 (b) & (d) of the ASCI Code.
    On ET NOW’s claim – “Built on Expertise. Monthly Positive Stock Calls: ET Now – 1044 CNBC TV18 -326”

    ASCI has upheld the complaint against this claim. The proprietary data source quoted for the claim, “Monthly Positive Stock Calls: ET Now – 1044 CNBC TV18 -326” was “Research – Consult Kraft | Period: Nov ’14 to Apr ’15 | Based on Avg.  Monthly Positive Stocks recommendations All Market Days, 7:30am to 3:30pm. This data period does not overlap with the viewership data period referred to in the advertisement.  The data provided therefore, was likely to mislead by implication and ambiguity and this contravenes Chapter I.4 of the ASCI Code.
    On ET NOW’s claim – “Built on Speed. 6 out of 10 Business Stories Break on ET Now”
    ASCI has upheld the complaint against this claim. This claim was not substantiated with evidence to prove that the Advertiser was indeed able to break more stories / break stories faster than others and was therefore misleading. This contravened Chapters I.1 and I.4 of the ASCI Code.

  • The Mediaah! Dubious Achievement Awards 2015

     

    Here they are again: our awards for the most outstanding, albeit dubious, achievements in the year. Please do remember this is a fun feature that MxMIndia carries annually and the objective is to enjoy at the expense of others and ourselves.

     

    The Let’s Get This as Wrong as We Can Award: To Dr Prannoy Roy of NDTV for heading the panel that called the Bihar Assembly elections in favour of the BJP. For those who remember, the BJP lost and the Grand Alliance of RJD-JD(U) and Congress won.

    The Let’s Get This Wrong By Saying One Thing and Then the Opposite Without Blinkng Award goes to Shekhar Gupta, for blaming Nitish Kumar for losing the Bihar elections and then immediately changing his tack when it turned out that Nitish Kumar had won.

    The How To Protect Your Friends at the Cost of Your Professional Integrity Award to all senior editors who have tried to protect Arun Jaitley from the onslaught of Arvind Kejriwal and Kirti Azad in the allegations of corruption against the Delhi cricket administration.

    The Noble Peace Prize for bring in harmony and peace in Bollywood to Salman Khan and Shah Rukh Khan for coming together in a Bigg Boss mega-epsiode on Colors and professing enormous love for each other

    The Nirupa Roy Award for younger sibling gaining over older, bigger one to Zee Entertainment with Zee Anmol marching ahead of Zee in the BARC urban+rural ratings

    The Mera Gaon Mera Desh award to Zee Anmol… how rural ratings just turned things on its head in the broadcast industry

    The What Do You Mean The BJP Lost Award To all Indian News Channels who could not believe the evidence in front of them which went against their exit polls for the Bihar elections.

    The Big Moose Big Bully Award to the broadcasters and newspapers who attempted to bully the measurement agency – BARC and MRUC – on data release

    The Surf Excel Wash in Linen Award to The Times of India and Hindustan Times for washing dirty linen on the IRS issue. Thankfully, better sense prevailed.

    The Roger Federer now I am No 1, Now I am Not Award to:  It’s the leader alright, but 2015 has seen its lead over rivals diminishing and there are weeks when it’s No 2, now post-Anmol, even No!

     

    The Arvind Kejriwal Odd-Even award: To Star Plus and Colors for alternating leadership… Star Plus is no longer the clear leader and has been facing heat in the last six months

     

    The Swachh Bharat Award for Clean-up-in-Waiting Award: FCB Ulka. With Rohit Ohri set to join, even though the agency is doing rather well, there is much talk about a clean-up of operations and the top deck

     

    The Hum Honge Kaamyaab Award:  To Ashish Bhasin and the Dentsu Aegis Network in India for his goal to make his network the No 2. In this case though, it’s Hum Honge Kaamyaab not ek din, but Bhasin wants it happening by 2017.

     

    The Let’s Not Use the One Exit Poll That Actually Got It Right Award to CNN-IBN for not using the one exit poll that got it right.

     

    The Who Needs to Be An Objective Journalist When You Can Gain So Much More by Being a Sycophant Award to all of Delhi’s journalists who spent an entire press briefing with the prime minister taking selfies with the prime minister instead of asking questions.

     

    Also: The iPhone 6S Selfies Unlimited Award to journos wanting selfies

     

    The Threatening to Quit Before Appraisals Award to Kapil Sharma to always threaten to quit Colors whenever questions are raised about the ratings of his popular weekend show

     

    The How to Upset the Management and Government In Spite of Being Ultra-Pro Government Award to firstpost.com for carrying a mildly critical piece on Union Finance Minister Arun Jaitely and then promptly taking it down.

     

    The Bumper Diwali Sale Award not to the usual contenders like Amazon, Snapdeal or Flipkart but The Times of India. All the e-com biggies fought full0page wars against each other and TOI was laughing all the way to the bank

     

    The Aamir Khan Intolerance Award to Arnab Goswani. Everyone claims they can’t tolerate him, yet they can’t stop watching him

     

    The Virat Kohli #$$&#@ Award  to AIB.  Why #$$&#@? Well,  %#$^#$&%$&%$&! J

     

    The Mr  India Award to Sony Entertainment… the channel has disappeared from the radar. Even when it didn’t muster top ratings, the buzz levels have always been high… KBC, Indian Idol, etc. Now it appears to have lost its mojo

     

    The Nishaan-E-Pakistan Award to Barkha Dutt, for her coverage on India-Pakistan issues. Pakistan couldn’t have asked for a better ambassador (and friend) in the media

     

    The Nishaan-E-Pakistan Award to Arnab Goswami for how he loves to attack the country even there is good news like Narendra Modi dropping by for chai at Nawaz Sharif residence.

     

    The Kores Carbon Paper Award to the Reliance Jio celebrity management and social media agency for messing up big time on tweets from celebs on the Reliance Jio soft launch

     

    And finally:

    The ShekChilli Award  to MxMIndia. Have you seen any other media website taking on the big and mighty?

     

    Contributed by Ranjona Banerji, Pradyuman Maheshwari and a few readers who have requested anonymity

     

  • Two views on CNN-News18

     

     

    Underwhelming relaunch of a channel in turmoil

     

    By Ranjona Banerji

     

    One unspoken rule in print journalism is that when you want to do a relaunch or launch a new paper, never ever bite off more than you can chew. That is, keep the readers’ expectations low and do not make your launch or re-launch so fabulous that you can never keep up to the standards you have set. It sounds cynical but it works. The most famous example of how not to do it was in the 1980s, when advertisements for the Metropolitan outdid the newspaper to such an extent that the paper sank without a trace. What copywriters wish a newspaper would be and what journalists can deliver are obviously parallel lines never to meet!

     

    It is possible that someone at Network 18 was aware of this rule and that is why the re-launch of CNN-IBN as CNN-News18 is somewhat underwhelming. I suppose in keeping with today’s rubbish management jargon I should call it a “re-branding” though heck knows I could be outdated on that too!

     

    The channel has gone through plenty of turmoil in the last few years. Even before Raghav Bahl sold out to the Ambanis, we had all sorts of stories of political pressure, of Congress versus BJP, of its two main faces Rajdeep Sardesai and Sagorika Ghose being eased out. In fact since Sardesai’s departure, the channel has been struggling to claim attention in an arena where it was once top choice.

     

    A re-configuration was therefore essential. And there is some thought at work here – getting a panel of in-house talking heads for instance. So we have Ayaz Memon, Ajoy Bose, Vir Sanghvi and Swapan Dasgupta as resident commentators, who will appear as experts on politics, sports, social trends and perhaps some will have their own shows. Until then, they have appeared on all or various news channels, now the viewer knows to expect them on CNN-News18.

     

    Features like Bhupendra Chaubey’s “Five headlines in five minutes” sounds a lot like something Headlines Today used to do years ago when its tagline was “smart news for smart people”, before it became India Today TV. All Hindi news channels offer a variation of this which is far superior: 700 headlines in 20 seconds.

     

    A quick survey of English news channels on Tuesday night showed a variety of stories on offer: the Kohinoor diamond and the government’s flip-flops on it, a Union minister’s comment that celebrities should be jailed for endorsing bad products, changing stances on the Samjhauta blasts case and the drought situation in the government. CNN-News18 decided that the late TV star Pratyusha Banerjee’s pregnancy and abortion was newsworthy during the same time slots. Also, comedian Kapil Sharma’s new show.

     

    (In other news, how on earth is one supposed to tell Times Now and NewsX apart if Arnab Goswami is not on air?)

     

    This is a quote of a firstpost.com report on the changes (firstpost.com is part of the Network 18 group):

    “Enlarged reporting teams equipped with cutting edge technology tools to deliver news from the ground fastest, new studios designed by the best in the world and a deeper leveraging of the CNN global news resources, form the core of this brand refresh. While continuing with its emphasis on engaging viewers in ways that are intelligent as well as innovative, the channel will focus more on immersive journalism. It means more in-depth reporting of news stories and covering angles in news developments generally left unexplored.”

     

    One hopes that the unbearable jargon aside (“immersive journalism”?), some of these features will soon be visible. An in-depth feature on grains rotting on the roadsides in Rohtak was however on the menu, which is an excellent story to cover. One assumes that immersive journalism could also look at submersible pumps and the damage they cause to the water table during drought conditions?

     

    So is CNN-News18 a Times Now-killer?

     

    By Pradyuman Maheshwari

     

    I know the headline is unfair. But that’s what every English news channel should aspire to do, right? Displace the leader.

     

    So the answer to the question is: No.

    Not yet?

    No.

    Why?

     

    Because the channel bosses haven’t done enough to effect a turnaround.

     

    It’s old wine in a new bottle.  So let me whine about it a little bit.

     

    Whine because Network 18 – given that it’s owned by Mukesh Ambani – has enough resources at its disposal. And in terms of top deck, it’s got some of the brightest brains. Rahul Joshi, President – News, is one of the best newsrooms managers in the country.  It’s also got some sharpshooters within its ranks.

     

    So what do we have? A credo that says it’s got no agenda. Heck, if there’s one business group that’s said to set all the agendas in the world it’s the Ambanis, but guess the owners don’t have much of a role… and one is being uncharitable towards the professional managers running it.

     

    One can interpret it as a comment on Times Now.  But let’s get to my instant view on CNN-News18.

     

    [] The look is neat and clean. Brighter… looks much better on a screen of at least 32 inches or more. Has some shades of India Today (after it switched from Headlines Today), but betters it.

    []Zakka Jacob is still the best amongst Tier 2b anchors in the country (Tier 1 being Arnab, Rajdeep, Barkha and you can add Prannoy Roy of course, Tier 2a being Vikram Chandra, Rahul Shivshankar, Rahul Kanwal and etc and Tier 2b has Ndhi Razdan and the likes and now Zakka Jacob.)

    [] The CNN-IBN reporting team is still top class, though post-retrenchment of the last few years, many bright hands have exited

    [] Bhupendra Chaubey is still around, albeit at 10pm. He is just about tolerable

    [] Getting Cyrus Broacha to do more than his weekly bit was a good idea

    [] Good to see Ayaz Memon on the primetime panel. Cricket rules, and we don’t too many observers of the game who can match him

     

    While getting Ayaz was a good idea, but why Swapan Dasgupta and Ajoy Bose? Both can speak on everything under the sun, but we could’ve got some better folk. Say Siddharth Varadarajan. A Hartosh Singh Bal would’ve been better than Bose.

     

    And Vir Sanghvi? One of the most stylish journalists in the country, he is past his prime (or as they say: sell-by-date).  The Niira Radia controversy didn’t too much for his rep, but he doesn’t make for good television any longer. Even a Suhel Seth would’ve been better.

     

    One would’ve expected an entertainment specialist to be also on the show, and getting inhouse resource Rajeev Masand on board would’ve been good. Or the many specialists on the subject in Mumbai and Delhi.

     

    Will the new look earn better ratings for the channel?

    I haven’t seen Mumbai roads plastered with hoardings on the channel, but am sure some work has been done on distribution. I don’t think we will see CNN-News18 upstaging Times Now the way India Today did on launch week, but perhaps the idea is do it slow and steady.

     

     

     

     

     

  • MxMIndia Comment: Sad. If Publicis Worldwide stays away from the Abby

     

    MxMIndia Comment

    By Pradyuman Maheshwari

     

    While every agency has the right to participate or stay away from the Abby, the Publicis Worldwide decision to not send entries for Abby 2017 is shocking. And sad.

    According to a report in The Economic Times on Tuesday, the new Publicis Communications CEO Saurabh Varma attributed the reason to a desire to focus more on the big large international shows.“Both Bobby and I are aligned on that decision,” Varma told ET. The reference being to Bobby Pawar, Managing Director and Chief Creative Officer, Publicis Worldwide.

    The decision is on expected lines given Varma’s stated belief that Leo Burnett will not participate in the Abby. In fact since Varma took charge in November 2013. Leo Burnett hasn’t participated in the Abby since the 2014 edition.

    While it’s clear that Varma and Leo Burnett and Publicis Communications (the holding company of PublicisGroupe creative and PR agencies of which he was appointed CEO in December 2016) do not have problems with the Advertising Club, since Leo Burnett has been participating in the Effies conducted by the Ad Club, the decision to stay away from the Abby is worrying.

    Let’s steer clear of the possible embarrassment it has caused to Nakul Chopra, longstanding CEO Publicis Worldwide who is also President of the Advertising Agencies Association of India, the apex body of advertising agencies in the country. That’s something Messrs Varma, Chopra and Pawar need to discuss internally.

    Our bigger worry is that yet another key player in the Indian advertising is going to stay away from participating in the Abby awards. The Mullen Lowe Lintas Group, Ogilvy and Leo Burnett have already been sitting out. There are also some small agencies like Creativeland Asia who have had issues with the Abby. McCann Worldgroup chose to return last year, albeit with a token participation. This year, hopefully, it will return with more entries.

    As mentioned earlier, it’s not that the biggies have any problems with the Ad Club. They participate in the Effie with much enthusiasm.

    But the boycott of the Abby doesn’t speak too well for the industry and the Abby award. Agency bosses say that the non-participation isn’t a dampner for their creative teams.

    It must be added here that the decision to stay away from award holds true for Kyoorius Advertising Awards too for Lowe and Leo. Ogilvy does participate and win big at Kyoorius.

    It’s critical the Advertising Club and Advertising Agencies Association of India (AAAI) and industry honchos get together and find a solution to the problem.

    Over the years, the processes of the Abby Awards have been streamlined and cleansed.

    We have heard murmurs that entry fees to these awards are a stretch on agency budgets. Perhaps. There are suggestions that it should be more of clients and not just agencies who should be on the jury. There are also some who say one of the reason why some don’t participate is because they haven’t done enough good work.

    It’s important that the industry works jointly to save an awards event that is its own.

     

  • Is Hire & Fire the new normal in traditional news media?

     

    ‘Heartless and shameful’ 

    By Ranjona Banerji

     

    One thing that we do not talk enough about is the treatment of journalists and media employees by managements. It can be argued that the reason is obvious – people are scared for their own jobs. Certainly, that is a factor. But what does it make of us, who expose the wrongdoings of others and various injustices in the world, if we live by the Mafia’s omerta code when it comes to ourselves?

    It makes us hypocrites and cowards.

    A letter by Biswajit Roy, put up by the website PGurus.com, outlines in great detail the suffering inflicted on staff by the Ananda Bazaar Patrika Group – over 700 have been summararily dismissed as part of some downsizing programme. The act itself is one thing but the manner in which this was done was both heartless and shameful.

    Says Roy: “The ABP management did not allow me to write my resignation letter but got me signed on a one line format that had no mention of the company’s current culling of its workforce. Instead, it pretended that I left out of my free will. Neither had I received a written assurance on the details of the ‘special package’ and statutory dues when I had to sign another format about payments. One of editorial bosses countersigned the latter as I asked for a promissory note from the management. My HR handler told that the company would not commit formally to an individual (even if the job contract was between the company and me as individual) but no reason was offered. I had to insist for the photocopies of the two papers. The pressure on me to put in my resignation at the earliest was aimed at accomplishing the management’s mission by this month.

    Although I would be released on March 1, my access to the office computer system was deactivated even before I tendered my resignation. It was meant to make me feel completely unwanted.

    Also I was asked to surrender my entry swipe card. The arm-twisting tactics was evident as I was told that the processing of my dues would not begin unless I comply with. I became an outsider effectively on the very day. Now I would have to call or meet HR/accounts or editorial nodal men and meet them at the reception, if they want, to get my dues cleared. So I am at the mercy of the management to receive the fruits of its benevolence after serving the house for20 plus years.

    I am told to trust the company which did not think twice before humiliating and firing 700 odd men and women in the name of financial crisis but never bother to explain or discuss with the staffs on ways to overcome it. It did not bother to offer us an honorable exit or an amicable separation except a unilateral but informal assurance of a soothing package. Instead, a piece of paper handed over to the victims revealed the Orwellian absurdity of the world of ABP’s HR mandarins. It offered us help from career counselors, psychiatrists and tax consultants except an audience with the top guns or some exchange of parting messages, not even the corporate niceties like the exit interviews.”

    Some media commentators feel that four months’ severance pay is “generous”. This is being unnecessarily kind if nothing else. They believe the promise that the ABP offering to give senior staff who have been with the group for over 20 years their basic salary for life is sufficient. I feel it is fair to remain sceptical. All it takes is one swaggering new CEO to change that offer. Also, Roy’s letter belies that claim. The small print – something that journalists are no good at when it comes to employment contracts – needs to be read clearly. Further, no matter how media salaries have increased recently, print does not compare to television and journalists are still worse paid than managers. The humiliation heaped on long-time ABP staffers is clear in Roy’s letter.

    ~~

    The Times of India has expressed its own case in print – that demonetisation has hurt the industry badly. But it has held firm so far. The Hindustan Times however has been like the ABP Group – mass sackings, closing of bureaus and editions across India. However, in Mumbai at least, journalists’ unions have made their anger clear. Public protests have been held and a memorandum sent to ShobhnaBhartiya, owner of HT Media.

    Some sections read:

    1. It is clear that you have decided to close down these editions in other to avoid the implementation of the Supreme Court order and the Majithia Wage Board award.
    2. Your action led to untold misery and disrupted the lives of scores of employees, besides leading to the tragic and untimely death of a senior staffer of Hindustan Times — soon after his illegal termination by the company. Your callousness and cynical apathy only shows how much you are only concerned with the maximisation of profits.
    3. We do not accept your excuse that demonetisation has forced you to take this step because, although it is only a three month old process, you have evaded the process of implementation for more than three years.

    The JAC demanded the restoration of editions with reinstatement of all employees and implement the Majithia Wage Board Award in toto, thereby maintaining the spirit and letter of the Supreme Court verdict in this regard.”

    The crux of the matter remains the old, well-known media management ploy: cut down on journalists and try to run a newspaper with trainees and a few overpaid high-level toadies. We all know what rubbish will emerge out of that plan. Besides, when a trainee journalists earns Rs 15,000 a month and you think that’s a lot, remember the fat, bloated useless CEO who earns in crores and sits with accountants to cut costs. One newspaper I worked in had a man from the oil industry as CEO. What he understood about the media could be written on an old-style bus ticket.

    And then there’s demonetisation. We should think a bit before we toe the government’s bogus line on this one. Most of India and our fellow journalists and media staff are being burned by it. If we care, that is.

     

    Ranjona Banerji is a senior journalist and columnist, former editor and Consulting Editor with MxMIndia since 2011. The views here are her own

     

    ‘Time we smell the coffee’ 

    By Pradyuman Maheshwari

     

    Ask any one outside of the traditional news media in this country, and you’ll be told that the process of hire-and-fire is nothing unusual. Gone are the days of government organisations and large business groups offering you the luxury of planning your post-retirement holiday on the day of joining.

    There are cases of even a group like the Tatas showing the pink slip to people where and when it’s needed. I know of at least one newspaper CEO’s exit announcement dished out to him and the rest of the organisation on his birthday.

    For long, journalists have been subjected to a work environment that’s privileged. And as I am out of the system now,  I can say that the privilege wasn’t based on much logic.

    The only comfort that journalists had was – as it may still exist in some business empires, is that there is no way in which you could be sacked. But managements found ways to deal with the lot who were governed by the wage boards and didn’t want to switch to the contractual system. Their access to the paper – the very reason for working as journalists – was stopped and at least one large newspaper group ensured that they were near-shamed in full view of colleagues who accepted the management line.

    But are newspaper groups who believe in hire-and-fire regime cruel and indulging in unethical and illegal practices? On the legalities, one would think a lot would depend on what the contracts spell out for each employee, but otherwise one needs to accept this: that while the term of the contract is good to have on a piece of paper – stamped or otherwise, the maximum duration of any employment is effectively the notice period that exists from either side. So if my contract is for three years with a 30- or 90-day notice period, then the notice period is my minimum term of employment. And my services can be dispensed with just a 30- or 90-day notice and since I am a signatory to the contract – on stamped or unstamped paper, I can do sweet nothing if my employer terminates the contract. Hence one could well say that my employment is not of three years, but 30 or 90 days.

    The problem in the news media is a little different, especially in newspaper companies. Employee remuneration is pathetic in many publications but journalists are happy to take up employment despite the abysmally low salaries. Also, many newspaper companies are run more on emotions and intangibles than business arithmetic and scientific forecasting. For instance, if Reporter X gets Rs 30k in Mumbai, it’s possible that s/he will get just Rs 12k in a Tier 3 city. And lower in a Tier 4 city. Many newspapers continue to run editions in centres despite losses. I can understand that if the edition is of strategic importance, but more importantly these things work purely on the whim of a senior business or editorial executive or the owners.

    What’s more while progressive employers always think twice before processing the sack, many in the news media aren’t worried about their reputation. They know despite having a bad HR record, prospective employees will happily accept all the s**t they are subjected to.

    Unless we have a fair number of journalists who refuse employment in organisations which have treated their tribe unfairly, employers will do whatever they feel like.

    But newspaper employees – journalists especially – need to be ready for a hire-and-fire regime in their place of work.

    Demonetisation or the impact of it has hit all media as it has most business sectors, but that’s not enough reason for businesses to be shut or people to be sacked. Some rationalisation is fine, but the process is only to make these organisations leaner, with healthier financial books. And if any employer can’t take six months of financial stress, it mustn’t be in business.

    The wage board is something newspaper owners need to live with thanks to the excesses of some of their tribe in the past. If drivers are getting paid 60k when all that they deserve is 15, then it’s out of a logic that is rooted in the underpayment of employees by newspaper groups, especially outside of the metros.

    Clearly, if our news media wants the benefit of receiving the largesse from government in the form of DAVP advertising, then it will need to toe the government line to some extent… so the wage board recommendations can’t be wished away.

    All in all, the rules of business in newspapers has changed. It’s sad that someone from a progressive publishing group like ABP has reasons to feel aggrieved. But that’s the way modern business is run. Haven’t we haven’t heard of stories where financial institution employees were taken out by lunch by their bosses and on their return after the news was broken to them, the contents of their drawers and laptops were just handed out to them. The sack intimations handed out to dotcom employees in 2000-01 were similar. Did anyone shed a tear for them?

    Perhaps they did. But that’s sadly the way many businesses are. And journalists can no longer be insulated from this new normal.

     

    Pradyuman Maheshwari is a senior journalist and academic. Although he is Editor-in-Chief with MxMIndia, the views expressed here are his own and not necessarily that of the website.

     

     

  • So who will win the English News TV war?

     

     

    By Pradyuman Maheshwari

    As you read this, ArnabGoswami would be in his state-of-the-art news floor, putting finishing touches to his launch plans for Republic TV. The billboards are out, and the ‘coming soon’ has made way for the final pitch.

    But not far from the editorial headquarters of Republic is the Times Now newsroom. The brains trust there has been working overtime for a few months so that their former main man’s new venture doesn’t steal the thunder.

    In many ways, Goswami has already done that. And despite all the savvy mediaminds that it has in its fold, Times Now has actually contributed to the buzz around the Republic TV launch. The sending of legal notices may have been standard practice, but it gave enough ammunition to Goswami.

    Launching a channel is possibly the easiest of the tasks on hand. Ensuring that it thrives and hence survives are the tougher things to do. Goswami should know. Despite the moneypower of The Times of India group behind it, Times Now was floundering at launch in early 2006. It was almost like what NewsX is today.

    It took some effort and reorientation for the Times Now primetime to stand out and although the world says that its star was on the ascendant post November 26, 2008,  I thought Goswami was looking good from around a year earlier.

    In fact friends at CNN-IBN were mighty upset when I wrote that Arnab was better than RajdeepSardesaiat primetime. But he was… he asked the tough questions.

    Before one delves further on Republic and Times Now, let’s look at the rest.

    First WION, the newest English news channel. Zee Group chief Subhash Chandra’s intent of starting an international news channel with an Indian POV was great, but it sadly appears to be going nowhere. The only good contribution is that it’s creating some employment for newswallahs. WION made a disastrous start with Rohit Gandhi as editor. Now, with Sudhir Chaudhary at the helm, the man who anchors the most watched primetime show on Hindi News TV, it’s possibly trying to earn some stripes, but will it make a difference to the fortunes of Republic TV?Will it change the rankings of its tribe? No way.

    And what about NewsX? From what I understand, even though it’s not perceived to among an English news channel that matters, given that it’s got the India News backing and a media group that has fair muscle, it may not be entirely inconsequential. Also, it does have some good people working for it. But not again in the Top 3. Not even in the Top 5.

    So, who’s left now:

    NDTV 24×7, CNN-IBN, ah well, CNN-News18  and India Today.

    Hey, before that, one must not forget DD News, DD Lok Sabha and DD Rajya Sabha. All are doing their bit given the constraints of being government/Parliament-owned. The primetime DD News bulletin has an excellent round-up capsule at 9.45pm, but that’s only good for those who dislike the talking heads brand of television journalism, or are taking the Civil Services or entrances where GK is tested.

    Getting back to the threesome.

    NDTV 24×7: I was worried about how the channel would do minus BarkhaDutt, but I must say that she isn’t being missed much. Sreenivasan Jain is still no answer to Dutt, but I quite like the new primetime format that the channel has adopted. My worry is that it’s happened five years late. The final view: unless the others flounder, Dr Prannoy Roy will still be counted as the pioneer of the English News TV business, but his channel has lost out. And this time, his executives can’t even crib about the ratings.

    CNN-News18: The channel could’ve been in the dumps after RajdeepSardesai quit in 2014, but it’s commendable to see it make a comeback with a brand new leadership team and primetime faces. Zakka Jacob is excellent, and very confident of himself. Andif last night was any indication, he can shout at Pakistan defence analysts louder than Goswami and Navika Kumar put together. And he can rubbish them (the Pakistanis) to their face. I also found bossman Rahul Joshi excellent in his interviews with the Prime Minister, Amit Shah and a few others, but what CNN-News18 needs is a little something that it’s not taking it to the top slot. Loads more than just new shows clearly.

    India Today: Part of the India Today stable, it lost Karan Thapar recently who is by far one of the best interviewers on English News Television. But the rest of star cast exists – RajdeepSardesai, Rahul Kanwal and a recent addition being Anjana Om Kashyap, the leading AajTak anchor, who has just started her innings at 7pm. From what one learns, her show is supposed to match the noise factor of Republic, but if that was the yardstick, then perhaps having it closer to 9pm would’ve been better. While it was the Republic-Times Now war for viewership that was to be the focus of attention, it was interesting to see an India Today billboard right next to Republic’s. If nothing else, it helped create a buzz, though it won’t be right to compare the Kashyap show with Goswami’s primetime act.

    Times Now: It’s got itself to blame for the mess it finds itself in. Look at NDTV 24×7, CNN-News18 and India Today. None of them are dependant on just one face, and that’s the only reason why they’ve survived despite leading lights exiting the channel in recent years. But despite several CEOs and marketing heads helming the channel, they weren’t able to get a face who could match that ofGoswami’s. Or be a strong second-in-command. Sad. But now that what shouldn’t have happened has happened, Times Now is trying its best to counterArnabGoswami’s Republic. Can Navika Kumar’s Newshour kill Goswami’s primetime act? No way! Times Now ought to have reinvented itself like NDTV 24×7 has done rather than pursue the path of nationalistic belligerence where it clearly won’t be able to match Goswami. Times Now’s attempt to launch a flanking channel in the form of Mirror Now is a non-starter as of now, and I would’ve thought its editor and primetime face Faye D’Souza would’ve made for a good Newshour presenter.

    Republic TV:From the interview he gave me last week, it’s clear that Republic TV won’t be dramatically different from Times Now. It will of course sharpen the offering and with new shows and anchors. Goswami says he will have a clear second and third line, but there’s no denying that the present and future of the channel depends entirely on its founder and editor-in-chief. Does it have a future? Of course it does. But sadly content alone doesn’t make a channel successful. Distribution and other marketing dynamics are crucial, and that’s where it will need really big monies. Goswami is known to be a keen student of viewership analytics, he’ll surely be pouring over numbers to check what works and what doesn’t. What’s also interesting is that the orchestration with digital will be seamless (or so he promises), something that the others haven’t done well, even though the web entities of CNN-News18 and NDTV24x7 are very popular.

    So will Republic TV kill Times Now?Tough to do that in Week #1. And even if it does, it’s too early to predict how it will be six weeks later. However, if after all the excitement that has been built up over the last few months, it doesn’t get the right numbers, Goswami and Republic will need to re-examine their proposition. Ditto for Times Now which must relook at its offering any which way. And where does this leave India Today, CNN-News 18 and NDTV 24×7? As of now, I don’t see much of a change at NDTV. The other two will do their best to win a battle being fought essentially between Times Now and Republic. India Today says it’s got the most democratic newsroom, CNN-News18 has fashioned itself as non-aligned even though it’s owned by MukeshAmbani.

    The next few weeks/months are going to be exciting. And we’ll be watching and evaluating. Beyond just the numbers.

    PS: Interestingly, over the last few weeks, or months actually, the channel that’s knocking at the #1 slot is CNBC-TV18. But then that works well for only revenues. The war is still among the eight, or seven, or five, or four…

     

  • Mediaah! Is the Indian media really free?

     

    By Pradyuman Maheshwari

     

    This comment wouldn’t have been written had it not been for a half-hour show on NDTV last evening and a comment on the same on the Swarajya website.

    There’s a fair bit of noise on the political influence on the media. There are fears that those who don’t support Prime Minister NarendraModi could face a hard time from his government. Or how the PM and his team reportedly didn’t attend a conference organised by a newspaper because of unhappiness over its coverage of the elections coverage in UP.

    It’s very clear that there is a large section of the television news media that is politically biased. Watch a leading English news channel, and it’s evident that it’s pro-BJP. The anchor just doesn’t listen to an opposing view. There’s another which is clearly anti-BJP. And there are a few which offer a mixed bag of views, but there are very few television networks are that editorially neutral.

    The story may be slightly different in the case of newspapers, but there’s no doubting the immense influence that political forces and the governments in power have over the news media, which depends a fair bit on the government for revenues and access.

    The key worry for those who care about the news media is not the fear of the government but the huge influence that advertisers, big business and the non-media interests of owners have on their functioning.

    A mention of this was made by former BJP IT cell head Arvind Gupta on the NDTV show, but given constraints of time, it wasn’t discussed further.

    The media which depends almost entirely on revenues from advertisers doesn’t want to take on anyone.

    There have been many cases – some from even the most trusted names in the country – where advertising has been pulled out because of adverse coverage in a newspaper.

    Then there’s the issue of news organisations getting into organising events – conferences and awards where the presence of industry, political, sports and entertainment biggies is critical. Entites which hold film awards functions face a huge problem of stars backing out if they have stuff written/aired against them. They simply don’t turn up, even though performances at these events earn them top dollars. Some news organisations are known to give away awards to people/ entities in lieu of favours or monies.

    Is there a way out of the mess the news media is in? Newspapers and channels are finally a business and owners will do whatever it takes to stay afloat and not harm their interests. What happens in the bargain is a significant erosion of independence and credibility.

    In the late 1980s, industrialist VijaypatSinghania chose to sell The Indian Post, a well-produced English daily because its reportage was harming his business. He was very candid when he admitted the conflict of interest.

    It would do much good to those owners who are facing the same predicament to just opt out of the news media than let the world know they can be compromised.

    Or is it that a country which is not too fussed on ethics and corruption, passage of time ensures things are forgotten and condoned. We all know of some entities indulging in unethical practices, but do we really shun them? On the contrary, we embrace them. We allow them to flourish. We read or watch them, we attend or speak at their events, we accept their awards.

    Perhaps we deserve such a media.

    And if you think you don’t want such media entities to survive, make a start, and do what you should do.

     

    Pradyuman Maheshwari is Editor-in-Chief, MxMIndia. The views expressed here are his own.

     

  • Can Republic TV kill Competition?

     

     By Pradyuman Maheshwari [updated]

    For a television channel that’s determined to fight for the need for transparency in public life and government, its launch date appears to be a closely guarded secret. But now it’s confirmed: Tomorrow, May 6. Why a Saturday, one may ask. Because that’s the first day of the week (Week #19 of 2017) as per BARC measurement. And Goswami, as he must, keeps a close watch on his viewership numbers.

    Before we had  confirmation on the date, we did have word from the Star India Corporate’s PR agency that Republic TV would start streaming on the OTT platform with effect from tomorrow. No time stated.

    Having said that, Republic is on a roll in terms of marketing across media. It has a healthy set of advertisers: Vivo, Jio, Renault, Hike, Yes Bank, Microsoft, Ravin, Nestaway, Future Group, Havell’s, Gionee, Lloyd, Raymond and Ola. Star India, we are told by sources, will continue to be an advertiser, though its logo is missing from today’s Mint ad.

    We asked ChromeDM, specialists in research on connectivity to give us a report on the availability of Republic TV, for, distribution along with content and revenues will eventually speak about the success of the channel.

    And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “Currently, on an average, an English News Channels has an availability of 45.1% among Urban Homes in India. With its soft launch, Republic has 18.4% Urban India availability (as per Chrome OTS or Opportunity to See, 3rd May 2017). In Mega Cities, Republic is currently available in 32% of the Households.”

    Note this is for data as of May 3. A distribution industry expert we spoke with said that the availability will leapfrog once the channel goes on air, as even though the deal is inked, some discerning networks do not like to air test signals. So the expert we spoke with said the ChromeDM data as of now may not be the right measure to look at right now.

    However, MxMIndia is a neutral observer and it’s important that you know facts as they are. Also, according to the ad, distribution deals have been inked with all platforms. Other than Hotstar, Republic will be available on Jio, Ditto and we are sure other platforms too.

    “There’s a buzz around Republic TV, and even if deals aren’t inked, viewers will want to watch it and will ask for it… at least for the first few weeks. Moreover, it’s free-to-air, so the pull factor increases,” said one distribution network owner.

    A media buyer and marketer we spoke with requested to speak on anonymity. Here’s what both echoed.

    1. That the buzz around Arnab Goswami has increased after he quit his previous employer.
    2. The legal notice which Goswami spoke about making an emotional appeal touched a chord, and there is a certain amount of sympathy for him.
    3. The issues with Pakistan are raging, and that’s a topic Goswami is passionate about
    4. There are enough inefficiencies across the country which Goswami will definitely dwell on

    Meanwhile, other channels are also getting their act together. Both India Today and CNN-IBN have launched shows at 7pm and also relooked at the rest of the primetime programming. Extension of primetime to 7pm will expand the viewership in all.

    As per BARC ratings for Week 17 (April 22 to 28), Times Now was the leader followed by India Today, CNN-News18, NDTV 24×7 and BBC World News. NewsX and WION didn’t figure in the Top 5. This data is for urban and rural viewership from amongst males of 22 years and above.

    MxMIndia also spoke to industry captains and while all of them wish Republic TV and Arnab Goswami the very best, they do acknowledge that it’s not going to be an easy ask. There are comparisons made to how CNN-IBN (now CNN-News18) scored a march over NDTV 24×7 when Rajdeep Sardesai started the channel, but those were early in the history of English news television in India. Times Now didn’t exist and Headlines Today (now India Today) was near-inconsequential.

    And what is our view? Well, who doesn’t like a David outwits/ outshines/ kills Goliath story. We all love it. But then we are going to be as neutral as it’s possible. We report on the business regardless who gives us business.

    However, there are issues which are beyond just R&R… in this case ratings and revenues. It’s the kind of journalism we will see on Republic TV. And hence across all channels. Will channels talking about the noise be contributing to the noise in their own way? Will the new style of television journalism – nationalism and raising questions against it – actually damage situation on the ground, even though the viewership of English news channels is limited.

    It’s our third ‘Big Story’ on Republic. Or fourth? We’ve lost count. But, then, it’s possibly one of the biggest media launches in the last decade.

    The last question to ourselves (and as in the headline): Do we see Republic TV killing Competition?

    Our response: We don’t know. Yes, we do care and we will be delighted to report on the numbers. We will await the BARC ratings over the next few weeks quite how in the old Hindi films the old parents would wait for the ‘daakiya’ for an update.

    Our normal end-line would’ve been: May the best channel win.

    But here, we will say: May good (and smart) journalism win.

    Now don’t say who cares!

     

     

  • Mediaah!: Is BCCL right in registering a copyright infringement complaint against Arnab Goswami?

    By Pradyuman Maheshwari

     

    Is Bennett, Coleman & Company Limited (BCCL) right in registering a copyright infringement complaint against Arnab Goswami? Yes, it is. I am not sure how legally tenable the complaint is, but in my limited view, it was unethical. When the story was first aired on Republic TV on May 8, one couldn’t help sitting up and take notice. But then along with the various questions that Goswami raised in his ‘super exclusive’, there were some questions that I had.

     

    The Economic Times report (Page 3, May 17, Mumbai edition)

    See report in Economic Times on the complaint: link

    In fact, I tweeted about it (see link).

    The fact that it was only retweeted twice indicates that copyright and editorial ethics aren’t considered very critical and holy to many (or most?) in India. Copyright, it’s often joked, is the right to copy!

    But this isn’t about copyright. That’s something for Times Network owners to take up with the Courts.

    It’s an issue of ethics.

    The recordings of the conversation between Prema Sridevi, the reporter and Shashi Tharoor or Sunanda Pushkar’s Man Friday was done when the reporter reportedly worked with Times Now. Unless her terms expressly stated it, or she was just a freelancer with the channel, the recordings belong to work done when the reporter was an employee.I am not sure what is the legal view on it, but it’s not ethical.

    I am not even raising issues of why Goswami and Sridevi, now Editor-News at Repulic,  didn’t air the recording when they were in Times Now, but that’s not really my concern though it’s a question that must be answered.

    The Nation wants to know…

     

    **

     

    All eyes are now on the BARC India numbers that will be out tomorrow (Thursday, May 18). Given all the promotions and distribution via multiple frequencies, it’s quite likely that Republic will be #1, but the question is that it’s not a play over one week. Republic can’t be spending so much monies on distribution as it’s today, so the real story will emerge after a few weeks when it opts of taking multiple frequencies.

    To Goswami’s credit, his equity with viewers is huger than all the other anchors. The MxMIndia-MRSSINDIA poll earlier this week indicated that Rajdeep Sardesai is a close second and not a distant one in the trust factor, but it’s for India Today to use this to their advantage. Possibly promote Sardesai a little more.

    We’re going to see some interesting times over the next few weeks or months. And we aren’t complaining

     

    Pradyuman Maheshwari is Editor-in-Chief and founder, MxMIndia. The views expressed here are his own.

     

  • Mediaah! Because the Nation Seeks an Answer to the LCN mess!

    By Pradyuman Maheshwari

     

    I have had mixed views on Arnab Goswami’s brand of journalism. But I do believe that there is a market for it. And for the last nine-odd years, his stock has been rising high.

    I don’t think the screaming and shouting on the nightlies is the way to go about things, but I am in huge minority. I also believe that it’s important to have our news anchors ask the tough questions to the mightiest of politicians and authorities and not be a part of a cozy club.

    Also, I must confess, on some issues that I feel very strongly about, it’s a delight to watch Goswami in action, demolishing the other side.

    For instance, as MxMIndia Consulting Editor and senior journalist RanjonaBanerji has said, no one champions the cause of women’s rights as well as ArnabGoswami does. Okay, not in so many words, but you get the sentiment.

    We don’t know the exact reasons why Arnab quit Times Now. The parting was amicable, though he couldn’t do a farewell show. But I tend to agree with MK Anand when he told me that it was impossible to offer a platform (on live television) to Arnab to host a grand farewell for himself.

    But it’s been a war from the day he exited the Times Now headquarters.

    ArnabGoswami has had friends in the right places. I remember how he helped invite Rahul Bajaj to an awards event of the Exchange4media group eight-odd years back. For Republic, he has managed to weave together an alliance of people who were willing to back his project, knowing fully well what his brand of journalism is all about.

    Over the last few years, broadcasters have found a loophole in the distribution system where they manage to increase viewership by being available on multiple frequencies. Deals are struck with various distribution points to manage this.

    Now there’s a government/TRAI regulation on this issue which is going to be finetuned further. But despite that there have been several attempts in the past:

    For instance, when India Today relaunched. And then with the Union Budget for CNBC-TV18. Later Times Now did it around the UP elections.

    According to information that we have, Times Now continues to employ multiple LCNs.

    Meanwhile, ArnabGoswami is livid with the NBA and its functioning. He charges that there is a clear conflict of interest as Ashish Bagga who heads India Today is President and MK Anand, who runs Times Network, is the Vice Prez. It’s not the first time that a channel has complained about the NBA being partial given that its officebearers are from rival channels. In April 2009, Rajat Sharma’s India TV quit the NBA charging bias. According to a report in the Indian Express dated April 11, 2009, India TV had written to G Krishnan, the then NBA President and TV Today CEO stating: “The NBA Secretariat, under the presidentship of the channel head of TV Today group has become the personal fiefdom of the TV Today Group… we stood deprived of our invaluable right of personal hearing and representation through counsel.”

    Very strong words, and even stronger words now from ArnabGoswami (See Television Post report: link)

    Is there a way out of this mess? There’s got to be. All television channels must sit together and jointly agree to not go in for multiple LCNs and any other tactic on the distribution growth that is inorganic. And of course illegal.

    Pulling out of BARC ratings will be counter-productive for television channels in the short run. Channels can’t be investing heavily on multiple LCNs and landing pages forever. A correction is bound to be seen, and eventually it will be quality content and of course marketing and distribution that will work for a channel.

    The Nation Seeks an Answer to the LCN mess. It’s time someone from within the ecosystem steps in to broker a deal. Soon.