MxMIndia

Category: TV

  • It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not

    In TAM’s absence, Whats-On-India search rankings show some trends

    By A Correspondent

     

    It’s been a little over a month since TAM Media Research stopped releasing its weekly ratings following a decision taken jointly by broadcasters, advertisers, advertising agencies and TAM, that the release of the data will be held back until December 19 given that it would take some time for the mandatory digitization process to settle down.

     

    The general entertainment channels genre would’ve been impacted most as the date of the announcement was the Wednesday when the ratings of the Bigg Boss opening episode were to have come in.

     

    Given that there is no other body conducting a Peoplemeter-based research in the way TAM does, MxMIndia asked What’s-On-India for a summary of the top programmes as it would at least give an indicator of the what Indians searched for via their EPGs and that India searched for and via a variety of other devices and applications.

     

    TV TRENDS has been built using specialist and proprietary algorithms that collate, analyze and compute millions of observations across multiple platform. It provides cues and powerful insights on the potential consumption and intention-to-view of content by Indian TV viewers.  The sources from where observations are aggregated include What’s On India platforms like:  Web, Mobile portal, Apps (Android, iPhone, iPad, Blackberry, Windows Mobile, Nokia Ovi), EPG-on-the-Cloud (MobileTV and IPTV).

     

    Atul Phadnis

    Said Atul Phadnis, CEO, Whats-On-India, “Given our multiple consumer touch-pointsm, we been been able to observe what viewers are searching for on TV. These viewer actions, now cumulating to several million per week, get used to sharpen our search-&-recommendations algorithms. On several requests from the industry to release toplines of these observations, we have started sharing daily and weekly TV-Trends for key genres such as Entertainment, Movies and Sports. The industry reactions to TV Trends have been very enthusiastic with queries and suggestions continuously coming in from industry leaders especially broadcasters.”

     

    The report gives the Top 5 Programmess of the Week for the following genres:  English Movies, Hindi Movies, English TV Shows, Hindi TV Shows, Regional TV Shows, Regional Movies, Sports and Kids, Documentaries, Lifestyle & Food.

     

    Let’s look at how the Hindi Entertainment, Hind Movies and English Entertainment genres in the last three weeks.

     

     

    Powerpoint source: Whats-On-India

    Note: Number of Airings is the number of times a particular programme was aired/going to air on any Broadcast TV channel in that period

     

  • Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings

    Reliance Broadcast launches new multiple-media campaign

    By A Correspondent

     

    Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings. This campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the unique advantages of leveraging the different channels in the RBNL bouquet. While RBNL’s joint venture with CBS Studios International – the Big CBS Network – has announced ‘The Choice is Obvious’ campaign, it’s regional offerings – including Big Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers.

     

    The Big CBS Network’s ‘The Choice is Obvious’ campaign highlights key entertainment options available across the network, like American Idol, The X Factor USA, India’s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites among others, which pose as ideal platforms for marketers to showcase their respective brands to the urban elite.

     

  • Marketing of television properties has acquired an added dimension with changes such as the advent of social media. Akash Sharma explains how savvy marketers can make the most of the new scenario

    The Anchor: 5 non-conventional ways of financing and marketing television properties

    By Akash Sharma

     

    #1 Online marketing for television properties has been in the scene for quite some time. But what makes it unconventional is that it can be done for a cost or for free too. Social media campaigning of the property and utilization of online assets of the entities involved can bear fruits in reaching out to the target audience. This is exactly what we did with People’s Choice Awards (PCA). The voting activity for PCA was predominantly online. Hence, apart from on-air and other media, a major weightage of the campaigning happened online through the official website and social media.

     

    #2 Crowd funding & partnership: Getting similar minded people who have conviction in the property to invest in it has been executed in producing movies. A similar principle can be applied to television properties. Also, the broadcaster and sponsor can also be roped in as a partner in the venture. This rouses the parties to bring in more interest towards the project and the execution shouldn’t suffer due to financial reasons. In reciprocation, the format, themes & storylines can be matched with the funders’ market.

     

    #3 Merchandising: This is one of the most nascent ways of marketing a television property in India. During the making of ‘Kya Aap Paanchvi Pass Se Tez Hain’, Bulldog launched the biggest merchandising program for a TV show ever. From stationery to quiz books to game DVDs, we knew that our target audience was communicated and reminded about the show through the merchandise. We even had a ‘Paanchvi Pass’ ice-cream flavour, partnered with Baskin Robbins. You get to advertise your product to the consumer, and what’s even better is that the consumer is also willing to pay for the same.

     

    #4 Incorporating an unrelated industry which can be a sponsor for the show: Tapping an industry for sponsorship which may not be a direct fit with the property can be a tough task. But, once cracked, this opens sponsorship opportunities for the property and thus for similar properties in the market.

     

    #5 Pre-air distribution: Giving exclusive sneak peek video content to one of the online media partners can also be beneficial. These can be few minutes long or maybe entire episodes. This not only increases the curiosity amongst the loyal viewers towards the next episode, but also interests people who are not familiar with the show to watch it and thus expanding viewership.

     

    Akash Sharma is Co-Founder & Managing Director at Bulldog Media & Entertainment

     

     

     

  • While Arnab Goswami may still be big on English news TV, he has stretched his nationalistic debates a bit much, writes Pradyuman Maheshwari.

    Mediaah!: What’s not right with Arnab Goswami

    By Pradyuman Maheshwari

     

    Many months back, even ahead of the November 26 terror strike in Mumbai which transformed the English news television landscape entirely, I had written that Arnab Goswami was the best anchor on primetime news TV.

     

    He was different from Rajdeep Sardesai and Barkha Dutt who were stars of the nightly bulletins. He was direct, he asked the tough questions and didn’t let his guests get away easily.

     

    In many ways, just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television. Rajdeep and Barkha (and Prannoy Roy etc) were journalists… this guy was like one of us.

     

    November 26, 2008 onwards was when he was at his peak. Some may say he took the easy (and if one may add uncharitably: safer) option of being in the studio as his reporters went closer to the hostage drama. But it was a wise decision. While it’s good to have your trump cards in action  – whether they should be on the field or off is a call that’s got to be taken. By staying in the studios, Arnab ensured that the 60+ hours of the hostage crisis was covered the best on Times Now.

     

    Arnab Goswami

    It’s been no looking back thereafter. He took the nationalistic line and the longevity of the terror discussion ensured that he would go on and on and on. Then there were border concerns in China and immigrant problems in Australia and wherever there was an issue where there was an Indian case to be fought for, Superman Arnab came to the rescue.

     

    A variety of political scandals and multiple scams ensured that there were enough ratings for news on television. Plus a packed sporting season.

     

    However, Arnab appeared to have got greedy. Or was forced to not see reason and hold back. He stretched his nationalistic debates a bit much.

     

    Agreed the nation wants answers and is happy that Arnab asks for them too, but the shrillness with which he goes about his task makes it a charade. There is a hardly a night when there is peace among his his panelists.

     

    There are other problems with the Arnab we see on Newshour and beyond. His body language as he faces the camera shows that he gets in with a view. And he wants to lead the discussion as per that.

     

    He gets carried away. Like he failed to see reason when Anna Hazare was at his peak. Like he did last Sunday as anchored a newsroom discussion through the day for Shiv Sena chief Bal Thackeray’s funeral procession. While one didn’t expect him to damn him, the death of a political leader like Thackeray offered enough reason for a debate on his policies and style of functioning.

     

    Arnab’s ‘Frankly Speaking’ with Raj Thackeray may have seen him raise some probing questions, but he let him get away. Raj even had some fun at Arnab’s expense.

     

    Last night (on Tuesday, Nov 20), we had a discussion on the two girls in suburban Palghar being arrested over a Facebook comment. The arrest as well as the vandalism thereafter must be damned. Those who committed both the crimes ought to be taken to task.

     

    I hold no brief for any of the three Mumbai women guests present, but Arnab was being offensive. At least allow Shaina NC to speak and move on if she’s not making a direct reference to the Sena, though later she did make an oblique reference!

     

    Arnab is fortunate that his competition, save Rajdeep Sardesai’s CNN-IBN, is not formidable. The NDTV 24×7 coverage of the Bal Thackeray death and funeral procession was pathetic. Sreenivasan Jain is poor with live news TV. His performance has been consistently below par: he was no great shakes when he was the Mumbai bureau head some years back, on Profit and now with the Thackeray coverage. Yes, on-off documentaries are great as are his exposes.

     

    As for Headlines Today, I think I have the solution to how it can be a force to reckon with. Let Rahul Kanwal be around for interviews et al, but get another primetime anchor-editor.

     

    Since I don’t have NewsX piped in through my digitized signal, I don’t watch the channel, but to my mind, CNN-IBN is by far the best English news television channel.

     

    Mind you, Rajdeep also gets shrill at times and Sagorika Ghose is a dozen times his decibel levels, but what makes the channel stand out is that it’s got multiple faces.

     

    Times Now appears happy to have not created a face beyond Arnab. But that’s their internal policy, though I am not sure if it’s a wise one.

     

    As for NDTV 24×7, it’s sad to see a wealth of talent often being wasted. Although I didn’t see much of the channel after a point last weekend, perhaps getting Barkha Dutt on would’ve been better with the Bal Thackeray coverage.

     

    Back to Arnab. If he really wants the viewing masses to find him spending their primetime with, he must switch tracks, get less combative and chill.

     

    A 10-day Vipassana course perhaps?

     

    Mediaah! Is written by Pradyuman Maheshwari, Editor-in-Chief, MxMIndia. The views expressed here are his own. If you don’t want to use the messageboard below, inbox your comments to him at pradyumanm@mxmindia.com. Or BBM 29FEA79C.

    File Photo: Fotocorp

     

  • AXN India is gearing up for full-on thrills spanning the entertainment spectrum. The star of the broadened content lineup is The Apprentice Asia. MxM India spoke to AXN's Sunil Punjabi on the whys and hows

    Jaldi 5 with Sunil Punjabi: Action, drama, entertainment

    Sony Pictures Television Networks Asia is geared up for its next original production, The Apprentice Asia, which will premiere on AXN across 21 countries in Asia in the first half of 2013. Call for participation for the India region began on November 15. We asked Sunil Punjabi, Business Head, AXN India Networks, why the channel needs The Apprentice.

     

    01. Programmes like The Apprentice and reality shows in the same genre have not done very well in India earlier. And this series will premiere across Asia. What was the rationale behind bringing the show on board?

    As far as The Apprentice and other reality shows are concerned, programmes that have some amount of interactivity built in tend to do better than plain shows that go on air. We ourselves did India’s Minute to Win It two years ago, and we built in a fairly large amount of interactivity. With the amount of interactivity and local presence, content offtake is higher because the viewer also starts engaging with the programme. Hence, engagement at the consumer level with localization is going to be the big differentiating factor for such shows.

     

    For The Apprentice at the Asia level, participants will be taking part from India in the selection process. It is where we believe local flavour comes in. Apprentice Asia should see better traction on the ground.

     

    02. How is AXN planning to create buzz around the show?

    We have pushed in the online campaign, apart from opening for entries on November 15. We are doing a lot of ground activation, contacting some 150-odd corporates across six cities with the aim of reaching working people one-on-one.

     

    We will reveal more plans as we come close to the airing of the show.

     

    03. Does The Apprentice or Minute to Win It gel with the programming of AXN, which essentially is Action TV?

    We have always been a thrill channel, and thrill can be action or drama. Or even dance. If you look at our top shows like So You Think You Can Dance, it is all about excitement. It is a very high-energy show and it gets the eyeballs, apart from other top-rated high-drama series like CSI and CIS, Leverage, Supernatural and Amazing Race. These are content blocks with lots of thrill built in, and that is the positioning that we’ve always maintained.

     

    India’s Minute To Win It – every activity that you look is based on the excitement. For that matter, Apprentice is going to be one challenging task. If you see the US and UK versions, every task that participants go through is time-based and there is heavy involvement in these episodes. And that is how it fits into AXN.

     

    04. Is AXN aiming to include all genres in its programming, and thus moving away from the original concept of an action channel?

    We have broadened the perspective. We have broadened the content line-up because at the end of the day we believe that there is a lot of International content, which can be brought to the India viewer. Apprentice has never been done in India, it has been done only in the US and UK. Actually, we are looking at an Indian version of Amazing Race soon. These are high-intensity formats.

     

    We believe that consumers want different types of content. The revised positioning of AXN is based on the consumer feedback that we have got over a period of time saying that they need more programmes that are high-energy.

     

    05. Apart from The Apprentice, which other non-action shows is AXN targeting?

    Amazing Race will start in January. There is Voice 4, which is slated for March. A strong drama series of Steven Seagal called True Justice 2 will be coming up also in January. It is a 12-part one-hour series that we are launching as part of Big Thrill Fridays, which is positioned around fresh and as-close-to-US-launch content. There is a new series of Leverage, a modern-day Robinhood series, which will begin in the month of Feb-March. An original production of Sony Pictures, Hannibal, will debut in March. It is an original AXN US production.

     

    It is a fairly good mix of high-drama, high-action, high-energy entertainment.

     

    As told to Ananya Saha

     

  • Rahul Johri, Senior Vice President & General Manager – South Asia, Discovery Networks Asia-Pacific has been awarded the prestigious "Media Professional of the Year" award at the Global Awards for Brand Excellence 2012

    Rahul Johri is ‘Media Professional of the Year’ at World Brand Congress

    By A Correspondent

     

    Rahul Johri

    Rahul Johri, Senior Vice President & General Manager – South Asia, Discovery Networks Asia-Pacific has been awarded the prestigious “Media Professional of the Year” award at the Global Awards for Brand Excellence 2012.

     

    The award reflects Discovery’s performance and growth in South Asia region under Rahul Johri’s leadership and his contribution in building a robust and varied portfolio of eight unique channels, led by the leading non-fiction network the Discovery Channel.

     

    Having joined Discovery Networks Asia-Pacific in 2001, Mr Johri currently leads its South Asia operations. He is responsible for the overall growth strategy of India’s highest quality factual and lifestyle portfolio including Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery HD World, Discovery Tamil and Discovery Kids. He has also been the driving force behind networks’ pioneering localisation strategy and the launch of multiple language feeds across brands and expanding their nationwide penetration. His recent initiative, the launch of the game changing channel in the kids genre Discovery Kids, has received industry wide applaud.

    Mr Johri said, “I am grateful to the jury of the World Brand Congress for honouring me with this prestigious distinction. This award is a recognition of the excellence of my team who have contributed significantly in my journey to build Discovery as one of the most respected networks in South Asia.”

    With over 19 years of experience in the industry, Rahul has worked across media verticals, from news channels, magazines and news dailies., Mr Johri is a Board Member and Treasurer of Indian Broadcasting Foundation (IBF). He is also a member of the media and entertainment committee of Confederation of Indian Industries (CII) and member of the Media & Entertainment Division of Federation of Indian Chambers of Commerce and Industry (FICCI).

  • Mr Srivastava will oversee the growth of AIB's membership in India, Sri Lanka, Bangladesh and Pakistan

    Amitabh Srivastava is South Asia head of Assoc for Intnl Broadcasting

    By A Correspondent

     

    Amitabh Srivastava

    The Association for International Broadcasting has appointed Amitabh Srivastava as its regional head in South Asia. This appointment is the first of a series of expansions of AIB’s work in a number of regions of the world.

     

    As regional head, Mr Srivastava will oversee the growth of AIB’s membership in India, Sri Lanka, Bangladesh and Pakistan, countries where there is significant expansion in the number of TV channels and radio stations. Significantly, a growing number of these broadcasters are developing international services. He will also be able to assist AIB’s existing members who are seeking to develop their businesses in the South Asia region, drawing on his experience in working for a range of major international brands. He has also developed partnerships between media owners and mobile operators in South Asia.

     

    “I am delighted to welcome Amitabh to AIB,” said Simon Spanswick, AIB chief executive. “He has worked in the media sector in India representing major brands for a number of years and has achieved remarkable successes. Now we look forward to Amitabh leading AIB’s growth in one of the world’s most dynamic and fastest-growing media markets.”

     

    Commenting on his appointment, Mr Srivastava said, “It is great to be joining the world’s leading industry association and supporting major international TV and radio broadcasters as well as service providers. I am looking forward to developing AIB’s membership base in South Asia and to involving more broadcasters from this region in global conversations.”

     

    Mr Srivastava joins AIB from Radio Netherlands Worldwide where he was country manager. While at RNW, he developed the first partnership between All India Radio and an international broadcaster, and achieved significant rebroadcasting and content syndication deals with commercial FM stations and new media platforms in the region. Before RNW, Srivastava worked with Walt Disney, BBC, MTV and a range of other international media houses developing their operations in India and South Asia.

     

  • Hosts Rocky and Mayur explore the Indian coastline's food, in the new edition of Highway On My Plate on NDTV Good Times

    Highway On My Plate returns with ‘Coast to Coast’

    By A Correspondent

     

    The popular peripatetic duo Rocky and Mayur are back with another series of Highway On My Plate – Coast to Coast, in which the hosts travel the shoreline of India in search of the best coastal flavours.

     

    Fishing villages, trawlers, fish markets, plantations and highways provide seafood in plenty as well as herbs, spices, plants and fruit that will make sure the vegetarian host, Mayur, as well as vegetarian viewers have plenty to partake of.

     

    The highway explorers thumb rides, punt lifts and hustle free meals as they make friends and eat their way from Gujarat to Bengal. They travel to Mumbai, Kochi, Pondicherry, Chennai, Puri and Kolkata amongst the many other places along the shoreline.

     

    Highway On My Plate – Coast to Coast is on NDTV Good Times at 8pm.

     

  • Colors has bought the broadcast rights for an Indian version of popular American action thriller television series '24' from actor Anil Kapoor in a deal pegged at around Rs 150 crore

    Colors buys rights of ’24’ for Rs 150 cr

    By Nandini Raghavendra

     

    Colors has bought the broadcast rights for an Indian version of popular American action thriller television series ’24’ from actor Anil Kapoor in a deal pegged at around Rs 150 crore. Mr Kapoor, who has also acted in the American version of the serial, had acquired the rights of the same from Fox TV more than a year ago.

     

    His production house Anil Kapoor Films will produce the Indian version, where the Indian actor will also play the protagonist, Jack Bauer. This will be Mr Kapoor’s first on Indian television after three decades in Bollywood that included superhit films such as Mr India, Tezaab, Saaheb, Meri Jung, Ram Lakhan and Parinda.

     

    Raj Nayak

    Raj Nayak, chief executive officer of Colors, said this will be a game changer for the entertainment channel from Viacom 18. “So far, content was an area limited financially, which this series will change with its scale, production standards, indoor and large outdoor shoots,” he said.

     

    Mr Nayak is confident of recovering his investment with brand tie-in opportunities as well as advertising, but is willing to wait. “We may do a first look of this series like a movie,” he said.

     

    The award-winning American TV series ran for eight seasons and aired its last episode in May 2010. It had unprecedented success across 43 countries in eight languages.

     

    India is the first country outside of the US to get rights to adapt the espionage thriller. “We hope this will pave the way for many more local versions of this brilliant series in other international territories,” Fox International Television president Marion Edwards said in an email reply.

     

    Unwilling to reveal the deal size, Ameet Naik of Naik & Naik, the lawyers for Anil Kapoor Films, said that Mr Kapoor holds the rights of the 192 episodes for a period of four years extendable to another ten, and this is definitely one of the highest licensee deals for a fiction-format show on Indian TV. Mr Kapoor said the producers of the US show, will be coming and overseeing in the early stages.

     

    “We have put together a dedicated team comprising of director Abhinay Deo (Delhi Belly fame) and writer Rensil D’ Silva who will be writing the Indian adaptation along with Colors, programming team led by Manisha Sharma,” said Mr Kapoor of the show that catapulted him to international fame with his role of Omar Hassan in Season 8 of the international series.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Star Network has expanded its UK reach with an extended distribution partnership with Sky

    Star Network expanded on Sky

    By A Correspondent

     

    Star Network and Sky have agreed a new multi-year carriage deal that will see an expanded range of Star’s entertainment channels and programming available to Sky’s customers.  The agreement forms part of Sky’s on-going commitment to deliver greater breadth, depth and value for all subscribers, including those audiences who value high-quality programming from overseas.

     

    Now with a monthly reach of over 1.5 million viewers, Star Network’s portfolio of channels respond to the growing demand for high-quality Hindi and Bengali language programming.  In addition to a channel carriage renewal for its existing channels, Star TV will also launch HD and on demand services as well as a brand new channel, Star Jalsha, to better satisfy customers.

     

    The agreement sees Sky renew its distribution partnership for Star Network’s leading range of Hindi-language entertainment and Bollywood film channels, including Star Plus, Star Life OK, and Star Gold. This follows the recent launch of Star Plus HD – the UK’s first Asian TV channel in full high definition.

     

    On 22 November 2012, the renewed carriage deal brought the brand new entertainment channel, Star Jalsha, to Star’s UK channel line-up.  Star Jalsha is the number 1 Bengali general entertainment channel in India, offering premium content including drama and reality series, cultural and religious shows, cookery programmes, comedies and more.

     

    In addition, the partnership between the broadcasters includes distribution rights that will see Sky offer access to Star Network’s programmes through its catch-up platforms, including Sky’s On Demand service.

     

    Yeshpal Sharma, Sr. Vice President UK & Europe, Star Networks said, “It has been a fantastic journey with Sky so far and we are glad that with the multi-year deal Sky has recognised our commitment as the UK’s No. 1 Asian television network offering top quality content to a growing Asian audience. We have built a firm foundation and are committed to taking it to new heights.”

     

    Adrian Pilkington, Director of Partner Channels, Sky, said, “We’re pleased to be extending our partnership with Star TV as viewing amongst the UK’s Asian audience continues to grow strongly. At Sky, we’re delighted to help Star’s programming reach more than 10m homes, and to give viewers more choice, control and flexibility by making Star’s content available in high-definition and on-demand.”

     

  • The Bal Thackeray funeral and Ajmal Kasab execution cause a spike in news TV viewership, notes Ormax Media study

    Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study

    By A Correspondent

     

    All leading news channels benefited from big news events in the week of Nov 18-24, according to Ormax Media’s syndicated research Ormax TV Track. The week saw Bal Thackeray’s funeral on Sunday, Kasab’s execution on Wednesday and start of the winter session of the Parliament from Thursday, besides other regular news events.

     

    Ormax TV Track records viewership of television channels based on day-after recall (DAR). The weekly research covers 1,400 respondents every week, across 17 cities.

     

    Based on the results, the news category showed 34% increase in its viewership, vis-a-vis the previous week (Nov 11-17). Category leader Aaj Tak showed an increase in its average daily reach from 17% to 23%, while ABP News jumped from 13% to 17% average daily reach.

     

    Shailesh Kapoor

    Commenting on the results, Shailesh Kapoor, CEO, Ormax Media, said: “Last week was an unusually busy week for news channels. An increase in recall is indicative of both a higher volume of audience, as well as higher engagement levels with the content. Movie channels were affected the most as a result, while GECs and other niche categories seemed unaffected.”

     

  • The channel won a silver award in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition)

    AXN bags Silver at 2012 Marketing Events Awards

    By A Correspondent

     

    AXN was recently awarded a Silver at the 2012 Marketing Events Awards in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition). The award ceremony that took place in Singapore boasted of an impressive line-up of judges.

     

    Says an official communique: ‘Up against stiff competition, it is heartening that the promotional efforts for the show which centered heavily around PR and the guerilla marketing stunts (Cyril hanging from the lamp post) in Kuala Lumpur and Mumbai have been recognized. In total the campaign generated US$4.7+min press value across 302 different media including 24 TV shows, 7 radio shows , 99 print media and 172 articles on line, 30 video uploads, 500,000+ video views and over a million reach on FB updates and buzz. Cyril had visited India earlier this year in June and had performed an outdoor stunt to showcase his illusions at Carter Road, Bandra.’

     

    The Marketing Events Awards recognize and honour the best of Asia’s event marketing, management and planning industry. It is the event for event marketers and planners – giving praise to creative excellence, strategic marketing, and operational precision. Winners of the Marketing Events Awards represent the best in the business.

     

    Some of the categories in the awards were: Best Consistency in Branding, Best Consumer Event, Best Digital Integration, Best Event For Press/Media among many other categories.