MxMIndia

Category: TV

  • Encapsulates obsession of fans

    Star Sports unveils campaign for ICC Men’s CWC

    By Our Staff

     

    Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup, unveiled its campaign for the tournament that starts October 5 and ends on November 19.

     

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said: “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023.”

     

  • To expand its reach on Connected TVs

    TV9 Network now on Samsung TV Plus

    By Our Staff

     

    TV9 Network has collaborated with Samsung TV Plus India to extend its reach Connected TV (CTV).

     

    As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics’ free ad-supported streaming TV service. Samsung Smart TV users will now have access to TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and News9 Live.

     

    Commenting on this development, Raktim Das, Chief Growth Officer at TV9 Network, said: “This marks a pivotal moment in our journey to provide high-quality news content to an even wider audience. In this rapidly evolving media landscape, it’s essential to engage with our viewers through their preferred platforms. With the rapid growth of CTVs, the partnership with Samsung TV Plus takes on paramount importance to us. We are starting with our flagship regional channels and plan to roll out more regional channels, reaffirming our status as a leading news network catering to diverse linguistic regions. We look forward to a fruitful collaboration with Samsung TV Plus as we expand our channel offerings.”

     

    Added Kunal Mehta, Head of Partnerships at Samsung TV Plus India: “Samsung TV Plus is excited to welcome TV9 Network to our platform. We are committed to offering our users a rich and diverse array of news content for free. This collaboration with TV9 Network aligns perfectly with our mission to provide top-quality content to our viewers, all for free.”

     

  • To inspire women to break Breast Cancer stigma

    Sony Sab collaborates with Indian Cancer Society

    By Our Staff

     

    Sony Sab has teamed up with the Indian Cancer Society (ICS) to create awareness about breast cancer through its ongoing popular show, ‘Wagle Ki Duniya’.

     

    The objective is to encourage viewers to shed their inhibitions and openly engage in conversations about breast cancer, creating awareness, self-examination and screenings leading to early detection, and ultimately saving lives.

     

    The ongoing track in the show highlights Vandana’s (portrayed by Pariva Pranati) battle against breast cancer. It aims to inspire women to overcome fear and embarrassment, as staying silent could have grave consequences. In an effort to reinforce this message, Sony Sab has joined hands with Indian Cancer Society and is set to air a promo encouraging viewers to log on to www.indiancancersociety.org or call the helpline number 8411803040, for essential information and support related to early detection and self-examination for breast cancer. With the #shekickscancer initiative, Sony Sab hopes to address such crucial topics openly and contribute to a more healthy and aware society.

     

    Said Neeraj Vyas, Business Head, Sony Sab: “We believe in the power of storytelling to drive awareness about critical social issues and Sony Sab is committed to touching themes that are thought provoking and can inspire viewers to look at concerns and challenges in the most positive way. As part of the ongoing theme in Wagle Ki Duniya, we are happy to create value for our viewers by tying up with Indian Cancer Society. We hope to create awareness and are confident that this collaboration has the potential to make a meaningful difference to women.”

     

    Added Usha Thorat Hon. Secretary and Managing Trustee, Indian Cancer Society: “We are happy to see Sony Sab promoting open dialogue and raising awareness about a crucial issue such as breast cancer. In a time when breast cancer casts a long shadow over the lives of many, the importance of awareness and early intervention cannot be overstated. This initiative is sure to transcend beyond the TV screens and inspire many women to speak up and seek help to ensure early detection.”

     

  • Maruti Suzuki partners with show

    Zee TV’s Sa Re Ga Ma Pa back with new season, sponsors

    By Our Staff

     

    Zee TV’s Sa Re Ga Ma Pa returns with new season, and sponors. The show has brought on board a line-up of 18 sponsors for its upcoming season. Some of the sponsors include Maruti Suzuki India Limited: Co-Title, Dabur India Limited: Co-Presenting & Associate Sponsor, Mondelez India Foods Limited: Co-Powered By, Hindustan Unilever Limited: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner.

     

    Said Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee: “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original song on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

     

    Added Aparna Bhosle, Business Head, Zee TV: “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

     

    Said Shashank Srivastava , Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd: “This marks the beginning of an interesting partnership between Maruti Suzuki Arena,  India’s  largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

     

  • Introduces a parent-focused mindset reorientation workshop to redefine success for the youth

    ‘MTV Question Marks’ campaign unveiled

    By Our Staff

     

    Leading youth entertainment brand, MTV, from Viacom18, has launched a new culture-defining youth campaigntitle ‘MTV Question Marks’. As a part of the  initiative, MTV organised a ‘mindset reorientation workshop for parents’ to reduce academic pressure on today’s youth.

     

    Speaking on announcing its latest campaign, Anshul Ailawadi, Head – Youth, Music, and English Entertainment, Viacom18, said, “MTV has never shied away from shining the light on themes that matter to young Indians. Our latest campaign, MTV Question Marks, is a clarion call for change. With this initiative, we hope to bring a mindset-shift amongst parents, to move beyond traditional academic benchmarks, and believe in the capability of young minds to define success on their own terms.” To expand the campaign’s reach, MTV has forged strategic partnerships.

     

  • At the 19th Asian Games in China

    Sony Sports Network campaign hits target

    By Our Staff

     

    Sony Sports Network’s campaign hits the target at the 19th Asian Games in China. Its tagline ‘Iss Baar, Sau Paar’ became a reality as India made history and breached the 100 medal mark at the Games.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:  “With ‘Iss Baar, Sau Par’, our aim was singular: to inspire our athletes at the year’s biggest sporting event, the Asian Games. The campaign’s resonance, both nationally and internationally, is a testament to their prowess. Filled with pride, we watched our athletes surpass expectations, shattering records and crossing a historic centenary medal haul. This landmark achievement not only underscores their dedication and capabilities but also positions our nation on the path to becoming a sporting powerhouse.”

     

  • Unveils new design interface

    Zee Tamil celebrates 15-yr milestone

    By Our Staff

     

    Tamil GEC Zee Tamil is celebrating its 15-year milestone with an all-new design interface that “captures the heart and soul of Tamil Nadu”.

     

    Commenting on the development, Kartik Mahadev, Chief Marketing Officer – Content SBU, Zee said: “Zee engages the many Bharaths and its aspirations through content brands that are rooted in culture. The refreshed Zee Tamil brand design is an ode to the strength and dynamism of the Tamizh viewer. The “marigold” inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions and inspiring outcomes. Zee Tamil’s transformative endeavour will further strengthen the Zee network commitment to consistently design and deliver extraordinary experiences to our viewers.”

     

    Speaking on the channel’s business strategy, Ramanagirivasan, Chief Channel Officer –  Zee Tamil added: “Over the past 15 years, Zee Tamil has built a robust audience connection through content crafted with a profound understanding of consumer sentiments. This bond is a testament to the deep emotional resonance we share with our viewers.  In the last 1 year, the strategic overhaul of our prime-time fiction programming has resulted in a substantial surge in viewership share in Tamil Nadu (U+R), from 17% to an impressive 23%. We aspire to carry forward this momentum by not just delivering engaging content but also enhancing consumer experience through our innovative tech-forward approach.”

     

  • Inaugurates s with ICC Men’s Cricket World Cup 2023

    Star Sports takes Hindi feed global

    By Our Staff

     

    Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has announced the global expansion of its Hindi feed. Fans in the United States, Canada, Australia, and the Middle East can now get uninterrupted coverage of all the action in Hindi.

     

    Said John Lasker, senior vice president of ESPN+: “Anchored by ESPNcricinfo, the leading digital destination for cricket news and information around the world, ESPN has a long history covering top-level international cricket for fans in the U.S. Presenting the ICC Men’s Cricket World Cup 2023 in both English and Hindi on ESPN+ is part of our continued commitment to growing an established audience of cricket fans in the States and around the world.”

     

    Added Sanjog Gupta, Head- Sports, Disney Star: ‘’The global response to Disney Star’s Hindi coverage for the ICC Men’s Cricket World Cup 2023 has been tremendous as we take the excitement of the tournament to hearts and homes of millions worldwide and deepen their engagement. The coverage in Hindi, in addition to the World Feed, not only makes it more accessible to the Indian diaspora but more importantly, galvanises the sense of belonging and deep emotional connection with Indian Cricket. The Hindi feed, with India-focussed storylines, distinctly Indian perspectives on non-India narratives, unique visuals including customised graphics and powered by an incredible line-up of talent, will significantly bolster the unifying experience of watching Cricket for Indians worldwide and hopefully deepen the sense of pride in being an Indian cricket fan.”

     

    Next: Malayalam for the Gulf, Gujarati for across the world, Telugu for the diaspora in the US, Punjabi for Canada…

     

  • The reality show will air live 24 hours on Jio Cinema, other than on the Colors GEC

    Colors, Jio Cinema get set for Bigg Boss launch

    By Our Staff

     

    The all-new edition of reality show Bigg Boss is set to launch on Sunday, October 15 with ‘Dil, Dimaag aur Dum’ as the credo. It will be presented by actor and longstanding host Salman Khan with a slew of sponsors.

     

    After the Sunday premiere, it will air Monday through Friday at 10 pm and on Saturdays and Sundays at 9 pm. That’s on Colors. Plus a 24-hour live channel on JioCinema.

     

    Said Alok Jain, President – General Entertainment, Viacom18: “Bigg Boss is the undisputed king of entertainment in India. No other show has amassed the fandom, viewership, and continued success that Bigg Boss has. It enhances the participants’ celebrity quotient, provides non-stop entertainment to Indians over 100 days, generates social conversations that last well beyond the run-time of the show and delivers unparalleled reach and engagement to partnering brands,” adding: This year we will be disrupting the format of the show by having Bigg Boss play the game with and on the contestants. This ethos of innovation will further extend to our sponsors and advertisers as the integrations and brand commitments playout across our television, digital and social media assets. With the addition of the free 24hour Live Channel on JioCinema, Bigg Boss, this year, will see a scale that is unparalleled in the Indian entertainment ecosystem.”

     

    Hyundai is co-presenting sponsor, Dabur BAE Fresh Red Gel, Tresemmé and Appy Fizz are co-powered partners, Ching’s Schezwan Chutney as Special Partner, Glance as Smart Lock Screen Partner, Harpic as Hygiene Partner, and MakeMyTrip for an experiential innovation.

     

  • A 5-day cultural extravaganza

    TV9 Network presents Lifestyle Expo

    By Our Staff

     

    TV9 Network is announced the unveiling of the ‘TV9 Festival of India’, a five-day lifestyle expo to be held in Delhi.

     

    Said a spokesperson: “The ‘TV9 Festival of India’ is a jubilation of India’s multifaceted culture, where the nation’s finest art, music, food, fashion, will be showcased. This year, the festival unites people from diverse backgrounds to commemorate and admire India’s illustrious heritage and global connections.”

     

  • In a 94-page order, SAT has advised Goenka to cooperate with SEBI's probe into the matter

    With SAT reinstating Punit Goenka, Zee-Sony merger a certainty. In this quarter?

    By Our Staff

     

    Over the last few months, there has been a cloud on the much-awaited merger of the Zee and Sony entertainment television conglomerates. In August, stockmarket regulator Securities and Exchange Board of India (SEBI) had barred Zee managing director and CEO Punit Goenka from holding key managerial positions in Zee and and other group firms. The order was ex-parte, and an investigation was ordered.

     

    In the meantime, there was some discussion about a restlessness on the part of Sony, and that it was considering allying with other entertainment networks (read Disney-Star). But with Goenka back at the helm at Zee, there is an expectation that the merger process will be expedited and may even see the light of the day by December 2023, if not earlier.

     

    On Monday, the Securities Appellate Tribunal (SAT) decided to set aside a Sebi interim order against Zee Entertainment Limited chief and promoter Punit Goenka. This, according to investment analysts, paves the way for the organisation’s merger with Sony Pictures Networks India. Earlier, Goenka had made a plea to set aside the SEBI order.

     

    In a 94-page order, SAT has advised Goenka to cooperate with SEBI’s probe into the matter.

     

  • Initiates 'WOW – We Onboard Women' policy

    TV9 Network unveils policy for inclusivity & diversity

    By Our Staff

     

    TV9 Network has announces the ‘WOW’ (We Onboard Women) policy designed to recognise the “strength and potential that women bring to our organization and the world”.

     

    Said Barun Das, MD and CEO of TV9 Network “I think as a country, if we are not harnessing the potential of 50 percent of our workforce, which is the female workforce, we are handicapping ourselves. This is where ‘WOW – We Onboard Women’ comes into play. It is a brilliant initiative by our HR team. We have always felt the need for greater participation of women in our organization. With this initiative, it’s our first step towards a long but extremely essential journey.”

     

    Added Devleena S Majumder, President & Head of Human Resources at TV9 Network: “The ‘WOW’ policy is the first step; we aspire to embrace diversity comprehensively, encompassing factors such as age, race, culture, abilities, and experiences. By nurturing and supporting diverse perspectives, we aim to unlock the full potential of our organization.”