By Our Staff
Tamil GEC Zee Tamil is celebrating its 15-year milestone with an all-new design interface that “captures the heart and soul of Tamil Nadu”.
Commenting on the development, Kartik Mahadev, Chief Marketing Officer – Content SBU, Zee said: “Zee engages the many Bharaths and its aspirations through content brands that are rooted in culture. The refreshed Zee Tamil brand design is an ode to the strength and dynamism of the Tamizh viewer. The “marigold” inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions and inspiring outcomes. Zee Tamil’s transformative endeavour will further strengthen the Zee network commitment to consistently design and deliver extraordinary experiences to our viewers.”
Speaking on the channel’s business strategy, Ramanagirivasan, Chief Channel Officer – Zee Tamil added: “Over the past 15 years, Zee Tamil has built a robust audience connection through content crafted with a profound understanding of consumer sentiments. This bond is a testament to the deep emotional resonance we share with our viewers. In the last 1 year, the strategic overhaul of our prime-time fiction programming has resulted in a substantial surge in viewership share in Tamil Nadu (U+R), from 17% to an impressive 23%. We aspire to carry forward this momentum by not just delivering engaging content but also enhancing consumer experience through our innovative tech-forward approach.”