MxMIndia

Category: TV

  • DTH and MSOs to gain Rs 4.8kcr post investing Rs 22k crore. The govt and broadcasters to gain Rs 10kcr sans investments

    Digitisation Dhamaka in 3 years

     

    By Megha Mandavia

     

    Rating agency Crisil said the next two phases of digitisation of television distribution that is expected to extend until 2018 fiscal end would be best so far for all stakeholders in the industry.

     

     

    DTH and MSOs to gain Rs 4,800 crore after investing Rs 22,000 crore

    Government and broadcasters to gain Rs 10,000 crore sans investments

     

    Excert from the executive summary of the CRISIL report:

    The next two phases of digitisation of television (TV) distribution, which we foresee extending all the way to fiscal 2018-end, should be the best so far for all the stakeholders.

     

    CRISIL analysis shows stakeholders would benefit by Rs 14,800 crore:

    > Of this, direct-to-home (DTH) operators are expected to garner as much as Rs 3,300 crore

    > Multi-system operators (MSOs) are expected to receive Rs 1,500 crore

    > Broadcasters are estimated to receive Rs 3,900 crore

    >Incremental tax revenues of Rs 6,100 crores are estimated to accrue to the government, thanks to increased disclosure of revenues by local cable operators (LCOs) and increase in overall subscription base. Of this, around 80% will accrue to the central government through licence fee and service tax, and the rest to state governments through entertainment tax

     

    CRISIL estimates that given their already stretched balance sheets and high capital expenditure (Capex) requirement in these phases, MSOs will be able to garner only 45% of the incremental digital market in the next two phases of digitisation. The balance will go to DTH service providers. This is in contrast to the previous two phases of digitisation wherein MSOs garnered 67% of incremental digital market together with LCOs.

     

    DTH’s upper hand in ‘cable-dark’ and sparsely populated regions will aid its market growth. And while incremental revenues will be on similar lines for both, profit share will be significantly more for DTH firms as they have complete access to subscription revenues unlike MSOs, which share a large part of their revenues with LCOs. While MSOs will continue to benefit from carriage revenues from broadcasters, CRISIL believes they are unlikely to receive incremental carriage revenues after digitisation.

     

    The only catch for the DTH operators is that they need to invest around Rs 13,700 crore over the implementation period. For MSOs, capital expenditure (capex) need is around Rs 8,300 crore. The capex requirements will be insignificant after the digitisation phase.

     

    LCOs, who had hitherto been disclosing only an estimated 20% of their analog subscription base, are the only stakeholders who will lose in this phase of digitisation.

     

    CRISIL believes the increase in overall market share and higher profits combined with promoter backing to part-fund the capex will benefit the credit profile of DTH operators. On the other hand, MSOs will have to increase their revenue share with LCOs to nearly 60% to prevent deterioration in their credit profile.

     

    Furthermore, while easing of foreign direct investment (FDI) norms will support fund raising plans for both DTH and MSO operators, the ability of MSOs to attract FDI funding will remain contingent on  improving their revenue share with LCOs.

     

    Direct-to-home (DTH) operators are expected to garner as much as Rs 3,300 crore, multi-system operators (MSO) Rs 1,500 crore, broadcasters Rs 3,900 crore and government Rs. 6100 crore in taxes, according to Crisil.

     

    “CRISIL estimates that given their already stretched balance sheets and high capital expenditure (capex) requirement in these phases, MSOs will be able to garner only 45% of the incremental digital market in the next two phases of digitisation. The balance will go to DTH service providers,” the report said.

     

    This is in contrast to the previous two phases of digitisation wherein MSOs garnered 67% of incremental digital market together with local cable distributors (LCOs), it added.

     

    Crisil said DTH’s upper hand in ‘cable-dark’ and sparsely populated regions will aid its market growth. “While incremental revenues will be on similar lines for both, profit share will be significantly more for DTH firms as they have complete access to subscription revenues unlike MSOs, which share a large part of their revenues with LCOs,” it added.

     

    The Indian television industry is the second largest television market of the world, after China, with television penetration in the country exceeding 165 million households in 2014, according to ICRA.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The documentary will air across the entire Viacom18 Network on 27th December to mark the death anniversary of Nirbhaya

    Viacom18 adopts ‘Daughters of Mother India’ documentary

    By A Correspondent

     

    In a first for the network, Viacom18 has adopted Daughters of Mother India, the award winning documentary that explores the aftermath of the Nirbhaya rape incident in 2012.

     

    Produced by Academy Award winner Maryann Deleo and directed by National Award winner Vibha Bakshi, Daughters of Mother India is a 45 minutes documentary that explores the effect of Nirbhaya’s brutal gang rape on the collective psyche of India. The documentary has been adopted as a training film by the Indian police academy and various education institutes in India, to sensitize on treating women with respect.

     

    Sudhanshu Vats

    Recognizing media as a powerful tool for propagating social behavioral change, Sudhanshu Vats, Group CEO said, “Viacom 18 takes pride in building an ecosystem of relevant and impactful content creators, platforms and communities. Media firms are best placed to act as force multipliers in India’s endeavour to bring about women empowerment. It is also important for us to be objective and ensure that all sides of a story are shared. ‘Daughters of Mother India’ does this is many ways: it is objective, compelling and thought provoking. Kudos to the team. Hopefully, we’ll see a lot more of this kind of content coming into the mainstream. And hopefully, we as a company and as an industry, will continue propagating this message of change.”

     

    Filmmaker Vibha Bakshi commented, “Viacom 18 is not just a media company. It’s clearly a disrupter. When we approached Viacom 18 with the proposition of screening a documentary they instantly understood. They were sensitive to the immediate need to raise awareness and take responsibility as a carrier of content to bring about social behavioral change. It’s the media that plays an important role in shaping minds and mindsets and can deliver huge on ground impact in bringing mass awareness for the critical issues pertaining to women empowerment, gender violence and actions needed there off. I encourage all of you to join me in saluting Viacom 18 for taking this bold step to adopt a documentary and dedicate air time for such an important issue of awareness. It is truly commendable and indeed a benchmark for the industry to follow.”

     

  • MAX HD will be available across multiple DTH and leading digital cable platforms

    Sony Max launches HD avatar

    By A Correspondent

     

    Sony Pictures Networks Television India (SPN) has added an HD channel to its bouquet of offerings by launching MAX HD. With a differentiated brand positioning of ‘Jee Ke Dekho’, MAX HD will entice viewers and bring alive the emotions and moments that touch various aspects of their life. The channel mirrors the disposition of the Indian viewers who love their movies, appreciate superior quality and expect premiumness in their TV watching experience.

     

    MAX HD will go on air from 25th December 2015. To celebrate the season’s festivities MAX HD will  showcase blockbuster films such as  Bahubali, PK, Queen, Jab Tak Hai Jaan, Ram Leela and Aashiqui, to name a few.

     

    MAX HD will be available across multiple DTH and leading digital cable platforms.

     

  • Most new launches failed to get going in the year, many of them wrapping up even before the year ends, writes Shailesh Kapoor

    Top 5 “Gamechangers” on Hindi GECs in 2015

     

     

    2015 has been an odd year for Hindi GECs. While long-running hits like Yeh Hai Mohabbatein, Saath Nibhana Saathiya, Kumkum Bhagya, Diya Aur Baati Hum and Sasural Simar Ka continued to dominate, most new launches failed to get going, many of them wrapping up even before the year ends.

     

    While the list of Top 5 gamechanger shows of the year for 2013 had a lot more variety, the 2014 list was a bit of a stretch, in the absence of any real impact properties besides Yeh Hai Mohabbatein. The 2015 list below has a peculiar problem of its own – It relies heavily on one genre (mytho-historical) which in not exactly on the ascendancy. The 2015 list lacks conventional daily soaps, where long-running shows have towered over new launches in a hopelessly one-sided battle that the former have been winning for over three years now.

     

    5. Siya Ke Ram: Star Plus’ Siya Ke Ram makes it to this list largely for being a well-managed launch that ensured that the show opened very well. The interpretation of Ramayan is interesting, but the show lacks that operatic feel Mahabharat on the same channel had. Perhaps we would see more of it as the story progresses. Much else Star Plus launched this year did not work, but Siya Ke Ram has the ability to reverse that as it enters its third month soon.

     

    4.Sankatmochan Mahabali Hanuman: It’s perhaps the least-talked-about GEC success story of the year. On a platform where a regular fiction show struggles to cross 0.3 TVR, Hanuman has been clocking 1.5+ TVR consistently, with time-spent numbers at par with category leaders like Diya Aur Baati Hum and Kumkum Bhagya. The success of Hanuman, albeit limited by its platform’s current potential, proves yet again that viewers will discover engaging content, however cluttered the environment is.

     

    3. Chakravartin Ashok Samrat: The Colors show completes the hat-trick of mytho-historical shows on this list. The show has been on-air for about a year and perhaps past its peak too. But Ashoka has been the pillar (no pun intended) around which Colors built its strong challenger position to Star Plus during this year, overtaking it with great regularity in recent weeks. It also clearly separated Colors as being a variety-centric family platform, in contrast with Star Plus’ female-targeted fiction positioning.

     

    2. Bhabhiji Ghar Par Hain: &TV may have taken its time to find its feet, but its driver show, the modestly-mounted but sharply-written comedy Bhabhiji Ghar Par Hain, has managed to find an audience on its own. Fiction comedy is perhaps the most difficult genre to create formulaic hits in, given that a lot depends on performances and consistency of writing, episode after episode. This somewhat-saucy comedy has ensured &TV enters 2016 with at least one winner on hand.

     

    1. Naagin: There’s one thing common to this list in 2013-15: The winner stood head and shoulders above the rest. It was Comedy Nights With Kapil in 2013 and Yeh Hai Mohabbatein in 2014. This year, the extent of Naagin’s success has taken everyone by surprise.

     

    While those two list-toppers grew from modest beginnings to positions of strength, Naagin was a runaway hit, opening at levels most hit shows aspire to peak at, and growing further from there.

     

    Naagin deserves credit for infusing zest in an oft-told story, and upping the level of visual treatment and histrionics. But it’s also further proof of the Indian obsession with all things supernatural. And how that Naagin has hit the mark, watch out for more supernatural and creature stuff in 2016. You have been warned.

     

  • The matches will be telecast live on Sony SIX in India, Sri Lanka, Nepal, Bhutan, Afghanistan & Maldives

    Sony Pictures Networks India acquires exclusive broadcast rights for Masters Champions League for Indian subcontinent

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has bagged the exclusive rights to the first edition of the Masters Champions League (MCL), a T20 cricket league which will begin on January 28, 2016.

     

    The channel will telecast all the 18 matches of the inaugural edition of the tournament live and exclusive from Dubai and Sharjah to across the Indian sub-continent.

     

    The MCL has also secured, Mahendra Singh Dhoni,  the current captain of the Indian national cricket team as the brand ambassador. Six teams will take part in the tournament led by an Icon Player and each team has been named after zodiac signs, such as Libra, Gemini, Sagittarius, Virgo, Capricorn and Leo.

     

    The first MCL match has been scheduled with two former teammates, Sourav Ganguly from Libra Legends and Virender Sehwag from Gemini Arabians, leading their teams to play against each other at the Dubai International Cricket Stadium (DICS). Iconic players like Brian Lara, Muttiah Muralitharan, Adam Gilchrist, Paul Collingwood, Brett Lee, Jacques Kallis, Mahela Jayawardene and Kumar Sangakkara among others have also been drafted in the MCL teams . The final match of the MCL will also be staged at the DICS on 13February 2016.

     

    Prasana Krishnan

    Said Prasana Krishnan, Business Head, Sony SIX and KIX:  “Most fans have grown up watching these International & Indian legends play and the tournament gives them an opportunity to connect with them again. Viewers of Sony SIX can look  forward to some great cricketing action and we are excited to partner with the Masters Champions League as a result.”

     

    Added Sam Khan, Chief Executive Director, MCL: “We are delighted that we are partnering with Sony SIX. They have an outstanding reputation as a sports broadcaster and have played an integral role in promoting and growing the game. We are very confident that they will do all that is necessary to do the same for the MCL”

     

    The acquisition of MCL  further adds to the network’s line-up of live cricket T20 events which presently include the Vivo Indian Premier League, Karnataka Premier League, Ram Slam T20 Challenge and  Caribbean Premier League.

     

  • The 'Bada Socho.TV Socho’ campaign presents an opportunity to entrepreneurs, small and medium businesses to advertise on national TV starting at Rs 250

    Amagi launches new TVC aimed at SMEs

    By A Correspondent

     

    Technology-driven ad network Amagi has launched a TVC campaign titled ‘Bada Socho TV Socho’ encouraging entrepreneurs to target their audience on national TV. Amagi’s patented watermarking technology enables it to split national ad inventory and sell it regionally to advertisers for as little as Rs 250.

     

    Created in-house in collaboration with Bengaluru-based production house Black Global Solutions, the TVC will be aired on Amagi’s partner channels.

     

    Stressing on the importance of the development of SMEs, Baskar Subramanian, co-founder of Amagi, said, “We believe that TV should be democratized for everyone. Amagi’s geo-targeted TV advertising technology provides the opportunity for entrepreneurs to grow exponentially and focus on their target markets at minimal costs. There is no greater satisfaction for an entrepreneur than to see his dreams unfold right before him, on TV. And Amagi’s TVC is all about that.’’

     

    Amagi believes that its TVC will make a deep impact on the advertising industry and help in expanding the footprint of many Indian SMEs. So far, the company has reported 80 per cent of its customers as first-time TV advertisers. In addition to helping advertisers create their very own TVCs, Amagi’s My Media Plan provides customized ad packages.

     

  • HOOQ is a joint venture by Singtel, Sony Pictures Television and Warner Bros

    Former Dish TV COO Salil Kapoor joins HOOQ as MD

    By A Correspondent

     

    HOOQ, Asia’s first premium video-on-demand service, has announced the appointment of Salil Kapoor, former COO at Dish TV India Ltd, as Managing Director of its India operations. As country manager, Kapoor will push the company’s goals of getting India HOOQd via the video-on-demand service landscape in India.

     

    HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, claims delivery of over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programmes.

     

    Commenting on his new role, Kapoor said: “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience.The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level.”

     

    Prior to HOOQ, Kapoor was Chief Operating Officer at Dish TV for over seven years and has also been associated with LG (as CMO),  Microsoft and Samsung.

     

  • Box Cricket League will air its second season on India's leading Hindi GEC, Colors & Colors HD from Feb 28th 2016

    Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures

    By A Correspondent

     

    Aidem Ventures has acquired ad sales duties of a celebrity cricket show titled Box Cricket League. This reality show is a joint venture between Balaji Telefilms & Marinating Films.

     

    Box Cricket League is an on-ground property with a unique blend of sports, celebrities & entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format. The top 200 television actors & actresses have been roped in, making it a star-studded battle of equals. Besides the game of cricket, Box Cricket League also promises its viewers with a line-up of dance performances, high-end drama, team-wise strategy sessions, on-field tasks etc.

     

    Sameer Nair

    Confirming the news, Sameer Nair, Group CEO, Balaji Telefilms said, “The networking strength & the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.”

     

    Vikas Khanchandani

    Vikas Khanchandani, Co-founder & Director, Aidem Ventures added, “Box Cricket League as a concept is exceptional, innovative & untouched in the history of Indian Television. We are not looking at it as a challenge but an exciting task of evangelizing the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionizing the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.”

     

    Box Cricket League will air its second season on India’s leading Hindi GEC, Colors & Colors HD from Feb 28th 2016. The show will be telecasted on Saturdays & Sundays, 4.30 – 6.30 pm, with a repeat telecast on Rishtey.

     

  • BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region

    Big Magic Ganga rebrands to Big Ganga

    By A Correspondent

     

    BIG Magic Ganga, the regional channel of Bihar and Jharkhand under Reliance Broadcast Network Limited has been re-branded as BIG Ganga. This change is in line with the brand refreshment exercise done for the network’s television and radio channel BIG Magic and 92.7 BIG FM, respectively. BIG Ganga, which recently became available to DD Free Dish viewers (Channel No. 16) adopted the new logo across all its channel programming and marketing collaterals from 1st January, 2016 onwards.

     

    Speaking on this new development, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “The essential regional flavor and the ethos of the channel remains the same with this change. Our focus is to continue exploring new opportunities and deliver quality original content, to give brands a bigger platform to garner more visibility.”

     

    With this move, the channel attempts to enhance the authentic regional flavour through locally shot programs, derived from local insights such as establishing self-identity and preserving local culture. BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region. It has consistently offered entertainment and meaningful content which can be watched by the entire family.

     

    Apart from the popular shows, there are a number of new shows in the pipeline this year namely Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka BIG Star, Shaurya Samman, Ganga Bhojpuri Cine Awards amongst others. BIG Ganga offers exquisite and dynamic content for family viewing which resonates well with the masses. With more unique shows to look forward to, BIG Ganga is poised to engage, enrich and entertain new audiences across the country.

     

  • Shailesh Kapoor picks his Top 5, standing out in a crowd of 500+ channels as true success stories

    Shailesh Kapoor: Top 5 Channels that made the Maximum Impact in 2015

     

    By Shailesh Kapoor

     

    In a new annual feature, here is my choice of five channels that made the maximum impact in 2015, standing out in a crowd of 500+ channels as true success stories.

     

    This list is not based on ratings alone, though it is one of the inputs. Channels that ended 2015 with significantly higher position of strength vis-à-vis where they stood at the start of the year have been considered as prime candidates for this list. To that extent, we could call them the broadcasting success stories of 2015.

     

    5. Times Now: It has its share of detractors, but Times Now continued to dominate the English news genre in 2015, first in TAM and then in BARC India ratings. But it makes it to this list not just for that reason. Today, Times Now has set the rules for television news in India. Its competitors are routinely seen as promoting “less noise” and “more news” as their unique offerings. With many spoofs, funny videos and jokes centered around it, the channel, and its principal (and only) face Arnab Goswami, has gone beyond being a news brand to one that defines the discourse around the Indian media, good or bad.

     

    4. Nick: Kids television in India has been a low-key category, with not much media attention. In a commoditised category where each channel is driven by one or two animated properties that are wallpapered on the FPC, Nick managed to stay ahead of its competition all of 2015, and by a wide margin too. The channel has seen huge success with homegrown animation, first with Motu Patlu and recently with Shiva. With a 50% lead over competition, Nick is set to have a great 2016 too.

     

    3. Zee Anmol: No one cared about this channel much, till rural ratings were released by BARC India from Week 41. The free-to-air channel rules the rural markets, widening its lead in recent times to almost 100 GRPs. It has also been ahead of Star Plus and Colors in many weeks at a national (Urban+Rural) level. Even as the media industry is getting used to BARC India ratings and its implications on trading, the introduction of rural ratings has been the big step forward in 2015. And Zee Anmol has been the big beneficiary.

     

    2. Colors: The channel was the challenger to Star Plus for much of early 2015. But as the year progressed, it came into its own, backed by high-power weekend launches. Comedy Nights Bachao did well, but it was the blockbuster success of Naagin that took the channel ahead of Star Plus on a consistent basis as 2015 drew to a close. More importantly, Colors had a year of consistency in its fiction content for the first time since 2009-10. So much so that Bigg Boss did not get its usual 9pm slot on weekdays, where high-performing fiction was retained. Bigg Boss may have suffered as a result, but Colors continues to flourish.

     

    1. Hotstar: The no. 1 “channel” of 2015 in this list is not a conventional TV channel, but a platform that came as a new, almost niche, idea but managed to become a lot more mainstream by the end of 2015. Sports content is one of the drivers of Hotstar, and this was the year of the Cricket World Cup, helping the brand grow. But Hotstar continued to do well beyond sports too, with properties like Badtameez Dil and On Air With AIB that did not do too well on TV finding acceptance among the OTT audience. 2016 is set to be a year of OTT overkill in India, and Hotstar is everyone’s target to beat, including the just-launched Netflix India.

     

  • In what's essentially a rights-driven game, the launch of Sony ESPN's SD and HD channels next week is under doubt

    Will Sony ESPN make a dent?

     

    By A Correspondent

     

    UEFA Euro 2016, 2018 FIFA World Cup La Liga BBVA, Serie A TIM, Emirates FA Cup, UEFA European Qualifiers for 2018 WC, FIFA Futsal World Cup 2016, Australian Open, Hopman Cup, Mubadala World Tennis Championship, Champions Tennis League, UFC, NFL, ATP 1000, ATP 500, ATP 250 and ATP World Tour Finals… what do all these sports events mean to you? Exciting? Or unappetising?

     

    Well, that’s the programming line-up on Sony ESPN channels that was unveiled to the media yesterday when Sony Pictures Networks India (SPN), in collaboration with ESPN, announced the launch of its two new channels, SONY ESPN and SONY ESPN HD, set to go live next week – January 17, to be precise. With this, SPN has expanded its sports cluster to four channels – Sony ESPN, Sony ESPN HD, Sony SIX and Sony Six HD, thereby widening its footprint in sports entertainment in India and the sub-continent. Meanwhile, Sony Kix has been dispensed with.

     

    So will the entry of ESPN make a dent in the market? Well, for Sony Pictures Network which is experiencing some rough weather in entertainment, it surely increases bragging rights. But, remember, sports is all about another kind of rights. While ESPN is a huge brand, just being a well-known name doesn’t mean much. And even a Baba Ramdev can start a channel if he has the monies and can manage to comply with all the eligibility requirements, and by ideally buying an old sports channel.

     

    The various tournaments Sony ESPN has are good, but are they the kind which will NOT kill competition. The Australian Open timings aren’t really India-friendly, nowhere like Wimbledon and the French Open. The FIFA World Cup is two years away.

     

    There’s only the IPL that Sony has and none of the other key ICC tournaments are with the group. Even EPL and the Formula 1 encounters aren’t in the kitty.

     

    There is no Golf to talk about and UEFA Euro 2016 is the only one with a huge draw this year. Other than the IPL of course, but that’s already being aired on Sony Max and Sony Six and their respective HD versions. It’s possible though that some IPL encounters may well air on Sony ESPN.

     

    Meanwhile, the launch of these new channels represents the first steps in the collaboration between SPN and ESPN to power content, across both, the television and digital platforms.

     

    The benefit will be from SPN’s powerful existing portfolio of sports and content, plus ESPN’s leadership position in sports and more than 1000 hours of programming per year from its portfolio of sports rights, original programming, award-winning sports documentaries and studio programmes.

     

    Later this year, the collaboration between SPN and ESPN will also see the launch of a new multisport digital website and app that will complement the SONY ESPN channels, as well as the existing leadership of ESPNcricinfo and Sony LIV’s digital offerings.

     

    Said NP Singh, Chief Executive Officer, Sony Pictures Networks India: “As a network, SPN is focused on becoming the first choice in television and digital entertainment. Our collaboration with ESPN is a targeted step in that direction as it helps us ink another milestone in our growth trajectory. Not only that, the launch of the SONY  ESPN cluster of channels validates our intent to provide stylized, high-quality and insightful international sporting content to viewers in India and across the Indian sub-continent.”

     

    Added Prasana Krishnan, EVP & Business Head, Sports Cluster, Sony Pictures Networks: “ESPN has always had a strong connect with Indian audiences. Our partnership with ESPN will further strengthen our Sports bouquet with four channels SONY ESPN, SONY ESPN HD, Sony SIX and Sony SIX HD. Our programming line-up starts with the Australian Open followed by marquee football properties like Liga BBVA, Serie A TIM and FA CUP leading to UEFA EURO 2016 will give every sports fan a reason to celebrate our extensive offering clubbed with analysis presented by expert panelists.”

     

    Said Mike Morrison, Vice President & General Manager, ESPN Asia Pacific: “For more than 35 years, ESPN has been known for its quality, personality and authority. The launch of these channels, and the complimentary digital properties in the months ahead, creates a world-class multi-media stage on which the combined expertise and resources of our two companies can deliver amazing content and products to Indian fans.”

     

  • More and more channel packaging by Katalyst Creates, the creative arm of Sri Adhikari Brothers – This time for India's first HD channel for kids – Nick HD+

    Katalyst Creates executes channel packaging for Nick HD+

    By A Correspondent

     

    The Creative arm of Sri Adhikari Brothers, Katalyst Creates has curated the channel packaging for ‘Nick HD+’.

     

    The packaging and idents were curated considering Indian sensibilities while also aligning to international standards and brand guidelines of Nickelodeon. The endeavor with the engaging packaging was to provide children watching Nick HD+, a feeling of homeliness and sense of belonging such that they instantly establish a strong connect with the channel.

     

    Parthsarthi Iyer, Creative & Business head at Katalyst Creates says, “At Katalyst Creates our attempt is always to provide creative services & quality output to our client. Our association with Nickelodeon has been incredible and the packaging for Nick HD+ is yet another innovative work by our team that curated keeping in mind the sensibilities of Indian kids.”

     

    Manav Dhanda, Group CEO of Sri Adhikari Brothers says, “We at SAB Group are expanding our horizon from broadcast and films to also providing creative solutions for external clients. Nick HD+ packaging is another eminent project bagged by our creative division, Katalyst Creates. Going forward, we aim to expand our footprint in the advertising and media fraternity through crafting standout creative solutions.”