MxMIndia

Category: DIGITIZATION

  • SITI Cable Network Ltd has achieved the landmark of 4 million digital customers as on 31stMarch 2014

    SITI eclipses 4 million subscriber mark

    By a correspondent

     

    SITI Cable Network Ltd has achieved the landmark of 4 million digital customers as on 31stMarch 2014. Encouraged by the significant improvement in the performance in FY13-14 and to support the aggressive growth plan to grow subscriber base to 10 million in FY 14-15, the promoters have invested additional Rs.2430 million in the business.

     

    As per the approval received from Foreign Investment Promotion Board (FIPB) in March 2013 to raise Rs. 3240 million from promoter entities, the company has already received first tranche Rs. 810 million in March 2013 and this is balance tranche fund of Rs. 2430 million. With this total promoter shareholding rises to 72.82 percent.

     

    The funds will be utilized primarily for Business expansion and to partially reduce debt.

     

    Subhash Chandra, Chairman, stated, ” The Indian television distribution industry is on the cusp of high growth value phase as it marches towards the digitization of balance phases of cable television in the country. With the change in leadership last year, SITI Cable has driven higher revenue and profitability through relentless focus on operational excellence despite uncertain environment. Our sustained investment in this sector will further accelerate the growth momentum and will serve the Digital Cable TV viewing needs of many more million Indians on SITI Cable Network”.

     

    Commenting on this development, V D Wadhwa, CEO of SITI Cable said “For the wider digitization roll out, the company needs to invest in upgrading its digital infrastructure further and enter into newer strategic markets. We plan to seed over 6 million set-top-boxes in phase-3&4 markets through organic and in organic growth. We believe that we are well poised to benefit from the ongoing digitization implementation and ready to penetrate the market at a faster rate.”

     

     

  • Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values

    Parineeti Chopra is brand ambassador of Videocon d2h

    By A Correspondent

     

    Videocon d2h has announced the addition of Bollywood actor Parineeti Chopra as brand ambassador. Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values.

     

    Through the new campaign, Videocon d2h will showcase their innovative and technologically advanced Unlimited Asli HD Recorder & the new Radio Frequency Remote with earphones which assures convenience and comfort for television viewing.

     

    Sharing his views on the campaign, Saurabh Dhoot, Director, Videocon said, “Indian values epitomize our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”

     

    Commenting on the new brand campaign, Anil Khera, CEO, Videocon d2h, said, “With Videocon d2h, now you can pause your TV, record unlimited content, which means you won’t have a problem being interrupted anymore. We are happy to have Parineeti as a part of the Videocon d2h family.  In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”

     

    The campaign highlights the solution Videocon d2h will provide their customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.

     

    Videocon d2h currently offers 500 channels and services which includes 27 Asli “HD” channels and services and a host of regional channels.

     

  • The launch of the app coincides with the most awaited football series of the year – FIFA World Cup 2014

    Tata Sky unveils popular app around FIFA WC

    By A Correspondent

     

    DTH player Tata Sky has launched its popular application Everywhere TV on PCs (laptops and desktops) on the eve of FIFA 2014. The Tata Sky ad campaign, announcing the launch of the app coincides with the most awaited football series of the year – FIFA World Cup 2014, which can also be viewed live on Tata Sky Mobile app.

     

    The campaign speaks to at all the football fans in India who don’t have a second TV at home and could end up disturbing their family members by watching FIFA on the common TV in the middle of the night. It shows how football fans can now enjoy their favourite matches on their laptop, anywhere, without disturbing anyone else.

     

    One of the ad films features a husband watching the match on his laptop, sitting in the bathroom to avoid disturbing his wife. Only when he cannot contain his ecstatic appeals on the football match, does the clueless wife get up and locate him. Similarly the other ad film shows a surprised mother coyly walking into her teenage son’s room, when she hears the boy celebrating a ‘Go…go…Goal’ sitting in the cupboard of his room.

     

    Vikram Mehra, Chief Commercial Officer, Tata Sky said, “The Everywhere TV service launch has been timed just before the football World Cup, to ensure that home laptop doubles up as the 2nd TV at home, thus allowing youngsters to watch late night football matches on their laptops with headphones without disturbing their entire family.”

     

    Sukesh Nayak, Executive Creative Director, Ogilvy& Mather also commented on the ad campaign, “If one observes a typical football fan we see that he is not the one to hide his excitement, whether it is his happiness at a goal scored or his anger against a wrong move. Taking this insight we created messaging for Tata Sky Mobile App that lets you watch the live telecast of FIFA World Cup on laptop and other devices. The message was very simple; you could hide and see football but your excitement will still give you away.”

     

  • 4K at 8.3 Megapixels has approximately four times the pixilation as 2K – the current HD standard, thus providing far greater clarity and more vivid colours on screen for viewers

    Tata Sky unveils plans for 4K STB

    By A Correspondent

     

    Tata Sky has announced its plans to launch 4k set top boxes in India by early next year. The launch plans were unveiled last week when Tata Sky showcased the first ever live telecast with 4K technology on Sony Six HD using a 4k STB.

     

    The 2014 FIFA World Cup football match played between France & Germany was telecast on SD, HD and an (4k enabled) UltraHD television from Sony Electronics with live 4k feed of the football match on Sony six HD. 4K at 8.3 Megapixels (3840×2160) has approximately four times the pixilation as 2K (1920×1080) the current HD standard, thus providing far greater clarity and more vivid colours on screen for viewers.

     

    Vikram Mehra, Chief Commercial Officer at Tata Sky explained, “Being the market leader, we are always at the forefront of technology and have worked on delivering world class TV viewing experience. In today’s day and age, following global trends is not enough, we try to leapfrog them. Launch of 4k UHD STBs next year is another example of the same. 4K is the future for our subscribers and we are very happy to bring this preview to India for the first time together with Sony Six, showcasing the world’s biggest sporting festival.”

     

    Prasana Krishnan

    Prasana Krishnan, Executive VP and Business Head Sony Six, said “We are thrilled to associate with Tata Sky and Sony Electronics in demonstrating for the first time in India how 4k feed can completely take sports broadcasting to the next level and there is no better way to do it than with the world biggest sporting extravaganza 2014 FIFA World Cup Brazil on Sony Six. I am confident that this enhanced viewing experience will appeal to our sports loving consumers in India and 4k will mark the beginning of the next generation of high quality broadcasting in the country.”

     

  • Founder, CEO Atul Phadnis to stay on to helm operations as with this acquisition of Asia’s leading TV listings and search provider bolsters Tribune’s reach to 600 million TV subscribers globally

    Achche Din… Atul Phadnis’ What’s-ON is acquired by Los Angeles Times owner, Tribune Digital Ventures

    By A Correspondent

     

    Tribune Digital Ventures, the technology and innovation arm of Tribune Company has announced it has acquired What’s-ON, the leading television search and Electronic Program Guide (EPG) data provider for India and the Middle East. This move expands Tribune’s TV listings and video metadata footprint to more than 50 countries in 30+ languages, reaching more than 600 million pay TV subscribers.  Tribune has interests in multiple media as it runs 42 stations across the US and daily newspapers like Los Angeles Times and Chicago Tribune.

     

    Atul Phadnis

    What’s-ON provides EPG data and TV search products for 16 countries, including India, United Arab Emirates, Saudi Arabia, Jordan, Egypt, Qatar, Bahrain, Indonesia, Kenya and Sri Lanka. What’s-ON delivers data for more than 1,600 TV channels and helps power more than 50 million set-top boxes through the region’s top cable and IPTV services.

     

    What’s-ON customers include some of the biggest TV networks, service providers and consumer electronics manufacturers, such as STAR TV, Discovery Networks, Hathway Cable, Qatar Telecom, Samsung and Sony.

     

    Earlier this year, Tribune acquired music and video technology and metadata leader Gracenote. The company’s sizable presence in EPG data in Europe, combined with Tribune Media Services’ (TMS) presence in North America, immediately positioned Tribune as a leading provider of TV data, as well as music, around the globe. The addition of What’s-ON further extends this reach and strengthens Tribune’s position internationally.

     

    “The acquisition of What’s-ON fits with our broad strategy of diversifying revenue and scaling our metadata business to meet increasing client demand,” said Peter Liguori, CEO of Tribune Company. “The strategic investments we made over the last year expand Tribune’s presence internationally and enable us to offer a trusted solution to cable, Internet and consumer electronics clients globally. I’m pleased that with What’s-ON we will have a new presence in markets with significant opportunity and What’s-ON’s founder and CEO Atul Phadnis and his team will work together with Rich Cusick and Tribune’s existing TV metadata team to grow this area of our business.”

     

    India is the world’s third largest TV market, after the U.S. and China, with an estimated 175 million homes and a growing base of digital cable subscribers, according to ABI Research. The expansion of digital TV in Asia, featuring popular shows and movies, will enable Tribune to develop new technologies and services on top of its entertainment data that fuel discovery and recommendations on cable, satellite and over-the-top services.

     

    “We felt it was important to find a company that shares our vision for the business and understands the growth potential for TV data and services in Asia. And we believe we have found that with the Tribune team,” said Atul Phadnis, founder and CEO of What’s-ON. “Tribune’s portfolio of entertainment technology and metadata will provide us a solid foundation to grow the business and expand our services throughout the region.”

     

    “Electronic programme guides remain the primary vehicle for the discovery of TV shows and movies around the world,” said Rich Cusick, who oversees the TV metadata business for Tribune. “While data remains the foundation of what we do, our evolution will be centered on data-driven services and features to help define new TV platforms and experiences for viewers around the world.”

     

    What’s-ON will continue to operate out of its headquarters in Mumbai. Its leadership team, including Atul Phadnis, will remain with the company. Tribune’s Asian subsidiaries, including Tribune Digital Ventures Singapore Pte Ltd, are purchasing all of the shares of What’s-ON for $27 million subject to standard adjustments.  Edelweiss Capital served as the investment advisor for What’s-ON.

     

  • The campaign focuses on imparting education through television

    TV is good for kids, says Tata Sky in new TVC

    Tata Sky has launched its latest ad campaign ‘Ab Bachchey Seekhein TV se’ (Kids learn with television). The ad is set out to convey the fact that while television is a great entertainment medium, it is equally a good learning aid, helping children gain beyond bookish knowledge.

     

    The campaign is targeted primarily at the parents with children between ages 6 to 12 years, trying to break the myth most Indian parents have on ‘television is only mindless viewing for kids’. One of the three ad films features a young boy stating an interesting fact on how to find out if the eggs are old or new. Similarly the other two ads have two kinder garden aged girls quizzing the audience on facts about ‘rhyming words to orange’ or ‘how to escape a leopard’ that catch you by surprise and leaves you with a smile. All the three ad films deliver the overarching message -Television is good!

     

     

    Vikram Mehra

    Vikram Mehra, Chief Commercial Officer, Tata Sky said, “Kids today are smart, not just studious. Give them the right content in an interesting package and see them absorb the knowledge at lightning speed. Over the last few years, Tata Sky’s pioneering efforts in ‘education through television’ with interactive (Actve) services and a bouquet of infotainment channels have been very well received by subscribers, specifically kids. With this campaign we wish to take the message to markets across the country on how fruitful learning through television can be.”

     

     

    Abhijit Avasthi

    Elaborating on the ad campaign, Abhijit Avasthi, National Creative Director, Ogilvy & Mather said, “If you ask any parent they would say that television and education are like chalk and cheese, rather most will insist that television gets in the way of education. But what we found out in research was quite the contrary. Parents are starting to recognize that there is enough wholesome content on television to supplement their kid’s academic learning, more so in smaller cities where there are very few avenues to give kids holistic education, television plays a role to provide that. Our campaign, ‘Kitna kuch seekh saktein hai bacche TV se’ features kids flaunting the interesting pieces of knowledge that they have learnt from the 13 learning channels that Tata Sky has to offer.”

     

  • Ten emerging trends that Ernst & Young (EY) sees as having the biggest impact on the future of television in India

    10 Trends that will Drive TV Tomorrow

     

    Global leader in assurance, tax, transaction and advisory services Ernst & Young LLP or EY, as it’s now known, presented a report at the TV.NXT conference being held in Mumbai and organised by leading industry publication afaqs. Presenting an extract from the report presented by senior EY professionals  Devendra Parulekar and Ashish Pherwani

     

    The Indian television industry is undergoing a seismic shift. The pace of technological change is accelerating so quickly that finding the right balance between addressing today’s daily operational challenges and planning for the next big thing can be a struggle. Many executives are so focussed on the critical issues that they need to address today that looking forward is nearly impossible. And yet, looking forward is what executives need to do if they want to innovate, prosper and survive.

     

    Here are ten emerging trends that we see as having the biggest impact on the future of television in India

    1. Unbundling of content will drive new revenue models

    Trend:

    As seen in both music and books, with the advent of good-quality broadband and increasing per-capita income, TV content will get unbundled. There will be a shift from channel loyalty and TV loyalty to program loyalty and device disloyalty

     

    Implications:

    1. Need for sachet pricing models -Pricing by episode, series, day, etc willbe required

    2. Loss of traditional subscriptionrevenues
    3. Threat that high individual pricingcould be hampered by piracy

     

    2. Technology will enable omniplatform consumption

    Trend:

    Consumption will move from one location to many, as viewers’ desire to be entertained across locations will become possible with the aid of technology like wifi. They will consume content across various formats and devices.

     

    Implications:

    1. Content will need to move seamlessly across devices and locales; storytelling will need to evolve

    2. Measurement of viewership will be individualized, and be based on large volumes of actual data
    3. Increased adoption of digital supply chain to reduce cost and time

     

    3. “On-tap” content will lead to time-shifted bingeing

    Trend:

    As there is no need for immediacy of viewing (except in sports and breaking news), viewers will access most content at their ease, and indulge in binging (consuming many episodes at once).

     

    Implications:

    1. Digital asset management wouldneed to be strengthened to enable subscription revenues

    2. New pricing and packagingmodels would emerge
    3. Growth of Multi Channel Networks

     

    4. Increased materialism will move TV consumption from the living room to the bedroom

    Trend:

    Increased materialism and lower TV, broadband and PC costs will enable families to split their viewing patterns from the “common” or living room, to the “individual” or bedroom

     

    Implications:

    1. Lower share for GECs and increased importance of niche channels

    2. Ability for advertisers to target audiences one-on-one

     

    5. Increased broadband will result in increased piracy

    Trend:

    Broadband growth = Piracy growth. Specially when broadband rates reduce and come on par with cable rates.

     

    Implications:

    1. Need for industry-level initiatives to curb piracy

    2. Flexible & fair content pricing models

     

    6. Increased content cost will shift power to the content producer

    Trend:

    IP will begin to be co-owned by production houses, and not just broadcasters, as increasing content costs will result in increased risk sharing

     

    Implications:

    1. New models of content licensing

    2. Need for robust content use monitoring systems
    3. Premium artists start to share the risk

     

    7. Digitization will increase importance of niche channels

    Trend:

    India will digitize its distribution across Phases I to III, and increased collections from subscribers will trickle to broadcasters. Phase IV will remain a fragmented or HITS play, with LCOs retaining their last-mile relationships.

     

    Implications:

    1. Increased revenues for niche channels

    2. Fragmentation of the “GEC” into “sub- GECs” with focused target audiences
    3. Possibility of massive viewership measurement at the household level
    4. Marketing will need to support Phase III viewership support

     

    8. Transparency will lead to perviewer carriage models

    Trend:

    Carriage is a distribution cost and will be recognized as such, till such time as MSOs begin to collect a larger share of subscription revenues

     

    Implication:

    1. Per-viewer carriage models will come into being; split across 50 large and medium distributors

     

    9. Unicasting could lead to resultbased ad models

    Trend:

    Ad service will change to unicast models, targeting individual viewers, like the internet.

     

    Implications:

    1 Advertisers will begin to pay per ad served and viewed, and increased measurement will be the norm
    2. Value of a served customer vs. a mass customer will be determined
    3. Use of return path (where possible) to drive interactivity

     

    10. Social dynamics will lead to more real-time feedback

    Trend:

    Apart from viewership measurement, trends from social media like Facebook, Twitter, etc. will provide inputs to marketing, pricing and story-telling

     

    Implications:

    1. Need to implement social media crawlers and big data analytics
    2. Content supply chain needs to be flexible

     

    Published with permission from EY

     

  • The overall packaging, with enhanced HD and sports bouquet will encourage viewers in the metros and larger cities to subscribe to new offerings from, Dish TV

    Dish TV announces new HD feature for North India

    By A Correspondent

     

    Dish TV has introduced an all-new package for its new and existing customers in North India. Special variant of these packages are also available for its customers in South India.

     

    Speaking on the occasion, Salil Kapoor, Chief Operating Officer, Dish TV said, “The initial response to the new packaging for this festive season has been overwhelming for Dish TV. As Asia’s largest DTH operator, we have always focused on offering premium and exclusive packages with a value proposition offering for both new and existing customers. Dish TV has always been at the forefront for being pioneers and introducing a host of customer- centric products and services.  Our new packaging with an enhanced focus on HD is in response to our consumers viewing habits making quality entertainment more accessible and economical.”

     

    In High Definition, Dish TV now has maximum content, 36 HD channels, making it highest in the country. The growth of the High Definition category over the past year together with rising sales of flat panel TV’s has added a new dimension to the superior HD viewing experience. The overall packaging, with enhanced HD and sports bouquet will further encourage viewers in the metros and larger cities to subscribe to new offerings from, Dish TV.

     

    With the addition of 2 sports HD channels Star sports HD 1 and Star sports HD 2, Dish TV has a complete offering & mix of entertainment, music, news and regional language channels (for its viewers).

     

  • Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India

    Hathway ropes in Aidem to handle ad-sales function

    By A Correspondent

     

    Hathway has announced the launch of high-impact advertising solutions’ suite on its digital platform. To reach out to the nation-wide marketing & advertising fraternity, Hathway has tied up with Aidem Ventures.

     

    Hathway’s cable operations straddle across 140 key Indian cities and towns. It is currently India’s largest cable broadband services provider. Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India.

     

    Jagdish Kumar

    With Hathway’s digital STB footprint of 8.3 million households and an average family size of 4.5 members per household, Hathway reaches an average of 37.35 million viewers daily. With its high-impact ad solutions, Hathway delivers meaningful campaigns to a captive audience through traditional television advertising. The ad solutions have been created to ensure that brands can capitalize on Hathway’s reach for new product launches and campaigns.

     

    Announcing the news, Jagdish Kumar, MD & CEO, Hathway said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership.  We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”

     

    Vikas Khanchandani
    Nikhil Sheth

    “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway,” said Vikas Khanchandani, Director, Aidem Ventures.

     

    “In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers.” added Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels, Aidem Ventures.

     

  • Experience the world's largest Cricket tournament in 4K clarity at home

    Tata Sky launches India’s first 4K set-top box

    By A Correspondent

     

    Tata Sky has announced the launch of India’s first 4K set top box (STB). The set top box will be available for existing and new subscribers to enjoy the forthcoming Cricket matches in ultra HD 4k picture clarity.

     

    Prospective subscribers can now book their Tata Sky 4K set top box at just Rs 6,400 while existing subscribers can avail the box at Rs. 5,900. Subscribers can enjoy it as their first connection or an additional STB at home with the Tata Sky MultiTV connection option. Apart from relaying 4K content, the box will also showcase Standard Definition (SD) and High Definition (HD) channels. The 4k set top boxes can be pre-booked through the Tata Sky 24X7 helpline, Tata Sky website and dealers.

     

    Tata Sky 4K is a new generation set top box with the capability of delivering Ultra High Definition picture quality and Dolby Digital Plus 7.1 surround sound. 4K at 8.3 Megapixels (3840×2160) has approximately four times the pixels as that of 2K (1920×1080) the current HD standard, thus brings far greater clarity and more vivid colors on screen for viewers.

     

    The launch of the Tata Sky 4K set top box has been timed just before the cricket matches. This will ensure that cricket and sports enthusiasts are well in time to own Tata Sky 4k STBs to witness the cricketing extravaganza for the first time in 4K picture quality.

     

    The launch plans were unveiled in July last year when Tata Sky showcased the first ever live FIFA World Cup Quarter final match in 4K. Believing in taking innovation and customer needs to newer summits, Tata Sky has always been a step ahead of the industry, with launches such as the HD PVR (Personal Video Recorder), Video-On-Demand (VOD) service, unique interactive services, Everywhere TV, the Karaoke service and now the 4K set top box.

     

  • To leverage Amagi's TV content localization platform to air Japanese copyrighted content in foreign countries with licensing and piracy safeguards

    Itochu Cable Systems announces partnership with Amagi

    By A Correspondent

     

    ITOCHU Cable Systems has announced its partnership with Amagi, the leader in cloud-based TV broadcast infrastructure and targeted advertising, offering overseas distribution of Japanese TV content through advanced cloud technologies.

     

    ICS works with leading TV networks in Japan to provide them a distribution platform for Japanese content in other countries. “Content licensing and distribution across multiple geographies can get quite complex. In Amagi, we have found the perfect content localization platform that can safeguard the interests of Japanese content owners. Amagi’s technology solutions are highly innovative and truly world-class,” said Kenichi Yamagata, General Manager, ICS.

     

    Amagi provides secure, reliable, and flexible channel playout at a fraction of traditional satellite broadcast costs. Using cloud technologies, Amagi enables both large and niche broadcasters to not only operate channels but to also localize content without creating new satellite feeds. Amagi has installations in more than 10 countries, and holds patents in the area of TV content watermarking for geo-specific localization.

     

    “Amagi has deployed its STORM platform in many countries to cater to content licensing, viewer preferences, and regulatory compliance challenges for TV networks. ICS being the leading video system integrator in Japan, we are very proud to partner with them, and offer our technology innovations and best-in-class TV broadcast platforms to their customers,” said KA Srinivasan, co-founder, Amagi.

     

  • This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content

    Big Magic now available on Tata Sky

    By A Correspondent

     

    We don’t normally carry news on channels expanding their distribution footprint or inking deals with Direct-To-Home (DTH) operators. But given its recent rise in its viewership and the changes expected to be ushered in by the BARC-administered audience measurement system, this announcement could have a bearing on the Hindi general entertainment channel (GEC) landscape, albeit in the second tier of GECs. The news: Big Magic has strengthened its distribution with leading  DTH player, Tata Sky. The channel will be available from February 1 on Tata Sky channel 138 for subscribers across the country. This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content.

     

    This announcement enables Tata Sky to offer its viewers a differentiated content around comedy with Big Magic’s programming mix targeted to a relevant and discerning audience base across relevant markets. The channel’s original programming mix includes a comical line up of hilarious sitcoms, a side splitting historical comedy; laugh out loud weekend specials, festive specials and comedy blockbuster films.

     

    Paolo Agostinelli, Chief Content and Business Development Officer, Tata Sky said, “For Tata Sky, catering to consumers across age groups with the growing preference towards comedy, Big Magic as a channel would be a rather unique offer suiting the needs of our customers across the country. We will finally showcase the range of offerings from BIG MAGIC on our platform.”

     

    Lavneesh Gupta

    Speaking on the occasion, Reliance Broadcast Network COO Lavneesh Gupta said, “We are happy to announce our availability on Tata Sky, which allows the channel to immediately grow its reach across the geography. We are confident of our product with differentiated comedy content and designed as per audience needs for the entire family. Strengthening our distribution spectrum is a strategic move towards focusing on growing the channel with additional new content that is expected soon.”