Category: MEDIA

  • What’s-On-India Launches Social EPG

    By A Correspondent

     

    What’s-On-India, the TV Search & EPG (Electronic Program Guide) company has announced the launch of a revolutionary new product called Social EPG. What’s-OnIndiahas integrated Facebook login on its website and is in the process of extending Facebook logins to all its mobile and tablet apps as well. The central idea is that TV viewers could use Facebook to share each other’s viewing preferences to discover TV shows as well as converse about them.

     

    What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows. “Social TV recommendations are considered powerful due to their viral nature and their ability to create tremendous positive or negative word-of-mouth especially for new shows and program launches”, said Atul Phadnis, CEO, What’s-On-India. “Our social network has different clusters of friends representing different interest groups – tennis buddies, college friends, school friends, work contacts and so on. Each of these interest groups could collectively or individually spark off discovery of common interest TV shows relevant to those specific friend clusters,” he added.

     

    This power of social TV recommendations is due to the fact that they originate from a ‘trusted’ source based on their relationship to the person who made the recommendation. This integration between What’s-On-India’s TV search platforms and Facebook will now help the viewers find, share, and engage around TV content.

     

    The next move from the company is to provide these features on the What’s-On-India applications (iPhone, iPad, Android, Windows, Symbian & Blackberry) and also integrate the same with other social networking platforms such as Twitter and Google+. All of these features will be powered using What’s-On-India’s proprietary EPG-On-Cloud platform and can be embedded inside third party apps as well.

     

  • ASCI upholds complaints against 12 ads

    By A Correspondent

     

    During March and April 2012, the Consumer Complaints Council (CCC) of ASCI, upheld complaints against 12 advertisements, most of them part of the healthcare and/or personal hygiene sector. During the same time, the CCC did not uphold complaints made against 12 advertisements.

     

    Euro Fashion Inners received complaints against its print advertisement published across newspapers across the country.  As per the complaint, the advertisement shows “naked men holding cockerels against their pelvic region while asking ‘what’s your size’?” This advertisement was seen as obscene and seriously offensive to public decency. The CCC concluded that the advertisement was indecent, vulgar and repulsive, likely to cause grave or wide spread offence. The complaint against the advertisement was Upheld and the advertiser was asked to stop the campaign.

     

    Sareen Hair Clinic’s advertisement stated that “Hair re-growth – also treatment for hair falling, baldness, alopecia, and thinning of hair. Non surgical hair replacement – painless, totally natural, completely undetectable, look younger in just 120 days, surgical hair replacement – get your hair back naturally in just 1 day procedure.” The advertiser did not provide any proof or supporting clinical information, neither were any details provided on reports of tests/trails conducted from an independent recognized testing institution. In the absence of supporting clinical information from the advertiser, the CCC concluded that the advertisement is likely to mislead consumers. Hence, the complaint against this advertisement was Upheld.

     

    Fit and Fine Slimming Centre and Beauty Clinic was under the scanner for their advertisement which claimed that “Reduce upto 5 kg, Lose up to 15 inches with Ultra Lypolysis Program, Advanced treatment free”. The advertiser failed to provide  data or supporting technical information with details of reports of tests/ trails conducted by an independent recognized testing institution, in substantiation of these claims. In the absence of supporting clinical information, the CCC concluded that all claims mentioned in the advertisement were not substantiated and the complaint was Upheld.

     

    Fair Pharma was pulled up for their advertisement that states “Cancer – We open for you the door back to life”. The treatment given by Fair Pharma for curing Cancer is not provided and the claim implies assuring consumers of curing cancer, which is a false claim. The claim needs to be substantiated with data based on independent scientific research. Since the advertiser failed to respond to ASCI’s letter and in the absence of supporting clinical information, it was concluded that the advertisement could be misleading and could cause wide spread grievance. Hence the complaint was Upheld.

     

    The advertisement of Smart Careers (BBS/BBA), claimed “guaranteed College Admission”. This claim was not backed or substantiated with data or evidence. Also, there was no validation provided by an independent agency to confirm the claim. In the absence of any proof, it was concluded that the advertisement contravened Clause 3 of the aSCI Guidelines for Advertising of Educational Institutions and Programs and hence this complaint was Upheld.

     

    Similarly, the advertisement of Career Launcher (IIM Calls) was pulled up for their claim “24 YLP admits in ISB.” In the absence of any verification of claims from an independent body, the CCC concluded that the advertisement contravened chapter 1.1 of the code and the complaint was Upheld.

     

    Stoss Welle Healthcare was under the radar for their advertisement which states “Many suffer from erection related problems/ pre-mature ejaculation/ leakage of urine/ difficulty in urination. Are you one of them? Obtain desired results with the help of latest proven state-of-the-art non surgical Swiss Technology.” Advertiser must provide proof, supporting clinical information, with details of report of tests and trials conducted from independent recognized testing institutions. In the absence of supporting clinical information, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated. Hence, this complaint was Upheld.

     

    Shree Baidyanath Ayurved Bhavan P Ltd’s advertisement on Rheumartho Gold Capsules stated that “Enriched with most effective swarna bhasma and salal guggul; Offer lasting relief from backache, joint pain, muscular pain etc; Helps to treat the root cause of pain and Helps to regain the flexibility of joints”. Advertiser should provide proof, supporting clinical information, with details of test/trials reports conducted from an independent recognized testing body in order to substantiate these claims. However, in the absence of adequate clinical information, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated and therefore this complaint was Upheld.

     

    In April, media house Dainik Jagran’s 2 advertisements were pulled up for being false and misleading. For their claim, “Haryana mein Dainik Jagran 2 guna Dainik Bhaskar se” Dainik Jagran has used the data of readership in the city of Faridabad and implied all state leadership. As a standard practice while comparing two publications, city data cannot and must not be referred to as state’s data. The CCC noted that the claim, ‘Haryana mein Dainik Jagran 2 guna Dainik Bhaskar se’ was not made on the basis Average Issue Readership (AIR), which was considered misleading.  On another occasion, their advertisement which stated that Dainik Jagran is “Haryana’s No.1 newspaper,” was also pulled up for misleading the readers by using visual aids to create the illusion of its leadership and gap between the newspaper brands. Complaints against both these print advertisements were Upheld for being false and misleading.

     

    Vodafone, which is usually known for their excellent taste in advertising, was under the radar in April, for their TVC which depicted school going kids getting attracted towards each other and fall in love. The CCC concluded that the sexualized subtext of young teens being attracted to one another was likely to cause grave and widespread offence. Hence, the complaint was Upheld.

     

    Pernod Ricard’s print advertisement on Absolut Kher, shows the visual depiction of a ‘bottle’ which is suggestive of a well known brand of liquor product – Absolut. The CCC concluded that the depiction of the bottle with the titles ‘Absolut’ was in violation of the ASCI Code as it propagated a product, the use of which is banned under the law. The complaint was Upheld.

     

    During the month of March, the CCC also received complaints against two advertisements of  Perfetti Van Melle, and one each against Gulf Oil India, HUL’s VIM Detergent Bar, and Cadbury India’s Perk Chocolate, Johnson’s Baby Top-To-Toe Wash, HUL’s Close Up toothpaste, Parle Mango Bite, Uninor, HUL’s Axe Shower Gel, and Tata Chemical Ltd’s Tata Swach Water Purifier. As these advertisements did not contravene ASCI’s codes or guidelines, the complaints were Not Upheld.

     

    Advertising Standards Council of India is a self regulatory voluntary organization of the advertising industry. The Role and Functioning of the ASCI & its Consumer Complaints Council (CCC) is dealing with complaints received from Consumers and Industry against advertisements which are considered as false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition, and consequently in contravention of the ASCI code for self-regulation in advertising.

     

  • Planners happy with Satyamev’s 4.9 TVR

    By Meghna Sharma

     

    Star India’s much discussed show Satyamev Jayate which premiered across nine channels – Star Plus, Star Pravah, DD National, ETV, Star Utsav, Vijay, Star Jalsha, Star World & Asianet – on May 6 got a rating of an average 4 TVR for the CS4+ in the Hindi speaking markets and an average of 4.9 TVR for the All 4+, according to the TAM viewership data.

     

    The media planners are happy with the TVR of 4 and feel that it’s a good start for the show at the morning slot. “With Aamir Khan hosting the show and the whole secrecy about what the show is going to be, the show got its viewers. The slot worked too, as the repeat telecast has got a lower TVR than the morning slot. However, I was expected a rating of 5. In the metros the show has done extremely well but one cannot rule out DD’s reach too,” said Mona Jain, CEO, VivaKi Exchange.

     

    The show which marks the entry of Aamir Khan on the small screen does not fall into the typical ‘entertainment’ genre. The content is serious; however, it didn’t stop people from watching. The show reached 27 million people (All4+ category).

     

    “It’s a good TVR for a show at a Sunday morning time slot. But we’ll have to wait and watch if the show will be able to maintain it. However, without a doubt, one can agree with the fact that the time slot has worked for both the show as well as the channel,” said Jai Lala, Principal Partner – Exchange at MindShare.

     

    Agreeing with Mr Lala, Anil Sathiraju, Mudra Max Media, Head – South, explained that the 11am time slot on weekends is much better today: “The opening TVR for the show is 4, so it’s that context it might be around 3.2 or 3.4 in the coming weeks which will help the channel be on the top slot.”

     

    Sundeep Nagpal, director, Stratagem Media, predicted that the show might get a rating between 3.2 to 3.7 on Star Plus. According to TAM, it was able to get a rating of 3 on the channel: “It is unfortunate that the show got a rating of only 3. Social transformations cannot happen with a TVR of 3; it needs much more than that. It is a good property which advertisers should be happy to be associated with.”

     

    “For a show of such caliber and content, marketers should associate with it because it means quality viewership rather than the numbers,” said Mr Sathiraju.

     

  • Media Pro fights piracy in Gujarat

    By A Correspondent

     

    Media Pro Enterprise India Pvt. Ltd have filed a FIR against the GTPL-affiliated operator for providing unauthorized analog signal to ‘The Fern’ hotel in Ahmedabad.

    A recent raid was successfully conducted on the 5-star Ecotel and it was found that the GTPL-affiliated operator was providing unauthorized signals of Media Pro Channels at the hotel.

     

    As per the terms and conditions of the analog agreement signed between the Multiple System Operators and Media Pro, the MSOs and their LCOs are not authorized to provide analog signals to commercial establishments unless the broadcaster i.e. in this case Media Pro provides them with the authorization.

     

    The Fern was sent two notices wherein they were informed that it was illegal to receive the signals from the LCO as he was not authorized to do so. They were also provided with the contact of the Sales Executive to get the required license for the same. Despite all of this, they did not stop displaying the signals.

     

    A senior official of Media Pro said: “The piracy of TV signals inGujarathas increased tremendously. By raising a flag against what GTPL is doing in Ahmedabad, we intent to make the state realize how big the issue of signal piracy in Gujarat actually is. We wish to stop this malpractice in the entire country starting with Gujarat. As a company we remain committed to doing our best to protect the interests of the viewers in particular.”

     

    An FIR has been registered against The Fern Hotel Manager and LCO Mr. Vinod Bhai along with the staff of GTPL. Signals to The Fern were shut down.

     

  • Loyalty factor is the key to consistency in season 5 IPL viewership

    By A Correspondent

     

    Although the Indian Premier League season 5 (IPL5) delivered the lowest television ratings as compared to the previous seasons, the weekly data released by TAM sports has shown some consistency in its overall IPL 5 viewership.

     

    According to the latest numbers released by TAM Sports for the first 57 matches (CS 4+ All India), IPL 5 recorded a TVR of 3.33 per cent, which is slightly lower than the first 58 matches of season four which received a TVR of 3.44 per cent.

     

    The inaugural IPL season (IPL1) however continues to remain the most watched tournament till date with a TVR of 4.81 per cent for the first 58 matches whereas IPL3 which celebrated the home coming season witnessed the second highest viewership for the first 59 matches with a TVR of 4.65 per cent while IPL season two which was played in South Africa received a TVR of 4.17 per cent for the first 57 matches.

     

    What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million. This is nearly the same for IPL 4 where the reach was 157 million and far better than IPL 3, 2, and 1 where the reach measured was 143 million, 122 million and 102 million respectively.

     

    It may be recalled that for the first 48 matches, IPL 5 delivered a TVR of 3.40 per cent whereas for the first 36 matches IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

     

    Mr Ajay Rao, Vice President, Dentsu noted: “There has been consistency in the ratings, which is good and this consistency, I believe, is because of the loyal viewers who watch IPL matches, come what may and also those audience who continuously surf channels but, return to the game to check the scores. However, as we head towards the semi finals and the finals, we will see an increase in the ratings.”

     

    Source : TAM Sports, Period : First 59 matches of all IPL Seasons, TG : CS 4+ yrs, Market : All India, Channel : MAX

     

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain
    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

  • Inext’s Ward Watch for civic issues

    By A Correspondent

     

    In an attempt to bring order to the ever chaotic city wards, Inext, from Jagran Prakashan, has launched a Ward Watch campaign, a three month long campaign which will focus on the civic infrastructure issues that plague the cities. It will highlight core areas which warrant serious attention like roads, sewage, power supply, water connections, garbage collection, which pose a big challenge for people to lead a healthy and risk free life.

     

    This drive covers over 500 wards across 10 cities includingKanpur,Allahabad,Ranchi,Gorakhpur,Agra,Varanasi,Meerut,Lucknow,PatnaandBareilly. Inext team will go from one ward to another, digging out problems that the residents face in their daily life due to lackadaisical attitude of authorities and the office bearers towards local area development. Inext, through this civic focused initiative, will pose direct questions to the policy makers by bringing the plight of the wards on a public forum. The corporators, councillors /parishads of the locality will be confronted and responses will be sought for the sorry state of affairs.

     

    Similarly, the residents are also invited to present their perspective on the health of their respective wards. Therefore, this not only provides masses a platform to voice their concerns through Inext, but also it will also open up a debate on the role of each of the stakeholders including the government, civic authorities and the people.

     

    Alok Sanwal, Editor, Inext explained the rationale behind this initiative: “Mini metros inIndiasuffer from a peculiar and perennial state of negligence as far as civic affairs are concerned. There are many pockets, where even very basic facilities like proper sanitation, power supply and garbage management are absent. Ward Watch will highlight the local problems by taking them up ward wise, for a deeper penetration. And Inext, being a youthful newspaper, through this initiative resonates with the realization of the need to change, a change that solves problems!”

     

    The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations. In Inext’s efforts to reach out to the people, youth have shown tremendous enthusiasm and support to the cause.

  • Bollywoodlife leapfrogs into leadership league

    By A Correspondent

     

    Arvindra Singh Kanwal

    Entertainment, perhaps, remains one of the most sought-after domains inIndiafor those seeking to venture out with an online enterprise of their own. Proof of its popularity could be gauged by the presence of umpteen number of Bollywood portals that have surfaced in recent years, and continue to hold fort despite the tough business environment plaguing the outside world.

     

    Amongst the newer lot of entrepreneurs who have made a mark with their product offering is one-year-old entrant, bollywoodlife.com. The portal is part of India.com, founded by Zee Entertainment Enterprises Limited and Penske Media Corporation, USA with United Internet Germany. What is noticeable about bollywoodlife.com is that barely a few months since its launch, the portal went on to lead the category, overtaking some known leaders in the process.

     

    Throwing light on the genesis and journey of the portal so far, Arvindra Singh Kanwal, CEO, India.com, said: “Bollywoodlife.com was launched in May 2011 and follows the theme and design of its very successful parent site Hollywoodlife.com, owned and operated by our JV Partner Penske Media Corporation. Barely a few months since we launched, around November 2011, the website started being ranked as the No 1 Indian movie property in entertainment on comScore ahead of an old established player like Bollywoodhungama.com. It’s been at the top since.”

     

    Emphasising on the growth being registered since then, he said, “On comScore, we have been growing 3 per cent month-on-month, whereas other sites have been flat or negative. We are confident of accelerating this growth as we keep updating our offering.”

     

    Adding on the journey, Mr Kanwal said that most sites at the time they launched were very movie review-oriented. “We focused on content around Bollywood and Southern movie lifestyle. At a time when most portals tend to be biased towards Bollywood or Southern-based content, we pride on offering an offering that is well balanced.”

     

    The credit, according to Mr Kanwal, goes to Ramya Sarma, the editorial head of the portal who brought her own variety of conversational and photo-essay style essence to the product. “This approach has made it a leading destination to follow celebrity actors and entertainment news for style-minded men and women aged 18-35. Over time, we expect to see a spike in the women audience as the editorial style is tilted towards conversations they engage in,” he said.

     

    On what makes his portal unique from the others in the space, Mr Kanwal said that bollywoodlife.com’s uniqueness lies in providing content that is original, showing breaking news in a conversational fashion and having a multimedia editorial approach.

     

    “We also have transaction content sites in Auto, Education andMobilewhere we deliver news in English, Hindi, Marathi and Bengali. We rank No1 to 5 in every vertical category we represent. We expect our mobile offerings that are to be launched soon to take us closer to our vision of beingIndia’s premiere digital and mobile platform.”

     

    Divulging on the reach, Mr Kanwal said that worldwide it reaches around 15 million users per month (as per Google Analytics). “InIndia, we reach 12 million users of which bollywoodlife.com reaches to 2 million users worldwide and 1.6 million users inIndia.”

     

    On the growth strategy for india.com, Mr Kanwal said that, as a portal, India.com is barely 10 months old but is already ranked No 7 (March 2012, comScore) just behind in.com and AOL aggregate sites: “We have grown at a pace of 7 per cent month-on-month versus the market rate of 2 per cent. We are growing faster than all others. In fact in.com is in the negative zone and we should catch up soon going by our current pace.”

     

    On the scope for online players catering to the M&E industry, Mr Kanwal said that currently, the digital entertainment market is not built for local original licensed content. “There are a lot of sites that offer aggregated, undifferentiated and unlicensed content e.g. songs.pk, torrentz and others and this is the reason that advertisers have stayed away from advertising on them. But the time spent in this category is growing versus other media options. Also, internet penetration is expected to grow from 5 to 30 per cent by 2015. So quality content, multiple multimedia formats, time spent and high reach will make us and others who invest in this segment very valuable media assets.”

     

    According to Mr Kanwal, the plan going forward is to be seen as “a premier destination for users in every category that the company is present in.” This is what will make the company stand out and be counted as a “great” product, compared to the other good ones from the lot.

     

  • Apology + Rs 500cr: Is Indian Express right in sending Open a legal notice?

     

    By Pradyuman Maheshwari and Shruti Pushkarna

     

    Shekhar Gupta

    It was the most read story on MxMIndia yesterday. As the news of the legal notice served by a lawyer representing Indian Express, Shekhar Gupta and three others filtered in, there were heated discussions in newsrooms on whether the Express and its legal eagles were right in serving a legal notice to Vinod Mehta, Open and its senior staffers.

     

    First some background. On April 4, The Indian Express carried a story by editor-in-chief Shekhar Gupta with Ritu Sarin and Pranab Dhal Samanta on two key army units moving towards New Delhi without informing the government. Ajmer Singh contributed to the report.

     

    Vital Links
    The Indian Express report (April 4, epaper)
    The Open interview (April 21)
    The ‘notice’ (May 15, note: source unverified and unknown)

    There was outrage and denials issued by all and sundry in the government and armed forces. However, save the outbursts, it wasn’t proven that the Express story was incorrect.

     

    Meanwhile, ever since the report appeared, The Indian Express – while still respected as a no-nonsense, credible newspaper – was the butt of ridicule by commentators and on social networks. Those in print may have been a lot more gentle, but a few television discussions were indeed scathing.

     

    And then came this interview with Outlook’s editorial adviser (and former editor-in-chief) Vinod Mehta in newsmag Open on the issue. The headline of the interview said it all: The Mother of All Mistakes (issue dated April 21, 2012). In his inimitable style, Mr Mehta suggested that Mr Gupta was taken in by a story that was planted on the Express.

     

    While a magazine has a limited readership, since the article was freely available on the internet and it carried a very pointed allegation by one high profile editor on another, the interview viralled in the media fraternity a great deal.

     

    This legal notice by a lawyer representing The Indian Express and the four writers of the story – Shekhar Gupta, Ritu Sarin, Pranab Dhal Samanta and Ajmer Singh – came less than a month of the publication of the interview.

     

    One would’ve let the notice be, but its contents make for interesting reading. So while Mr Mehta may be suggesting in the interview (and he also said  amidst some cheer at the Press Club Bombay awards recently) that he quit the Independent owning moral responsibility of an incorrect story, the notice points out that in his memoirs (Lucknow Boy), he projects that he was compelled to do so. “Till now, I am unsure why I had to quit.”

     

    The notice asks for an apology and pulling the story off Open’s internet edition openthemagazine.com. At the time of filing this report, Open hasn’t done either and two senior staffers told MxMIndia that the magazine does not intend to do either.

     

    The notice also demands damages of Rs 100 crore each to the lawyer’s clients. That’s five of them – the Indian Express, Shekhar Gupta, Ritu Sarin, Pranab Dhal Samanta and Ajmer Singh. The Rs 500 crore damages have to be paid regardless of the apology.

     

    MxMIndia asked a few senior editors for their views on the issue. While many of them did not want to be drawn into the controversy, there were a few who told us that they didn’t know enough of the matter to be able to comment.

     

    Our questions were: Is the media too sensitive to criticism? Just as the Express, Shekhar Gupta & Co sent a legal notice to Open and Vinod Mehta, can governments, politicians, businesspersons and even film-makers who are critiqued by the media also send notices and ask for crores as damages?

     

    Here are reactions from four veteran commentators:

    Dileep Padgaonkar

    Dileep Padgaonkar, former editor-in-chief, The Times of India:

    Of course it is… the media is sensitive to criticism. The media thinks it is fit to criticise everyone but the minute everyone points a finger at the media, the media bristles. I think media should take criticism directed against it in its stride, this is part and parcel of democracy. And I don’t think one should be too prickly in these matters unless of course there is a clear case of personal attack, defamation… in that case legal course is available but otherwise one should ignore these things and go on.

     

    As it is, the censorship of cartoons was a dismal warning of the sensitivity of the political establishment. Now if media is going to go at another section of media, there is going to be a free-for-all and the big casualty out here would be good, decent, honest journalism.

     

    Sevanti Ninan

    Sevanti Ninan, editor, The Hoot, columnist and media-watcher:

    Criticism is not an accurate word for what Vinod Mehta called The Indian Express story. He essentially said it was a planted story and it was a huge mistake to carry it. Considering that the first byline on the story was that of the chief editor, that is quite statement to make. You are saying the chief editor and his colleague are susceptible to plants, thereby seriously questioning their credibility. So I guess the Express could hardly ignore it. IE did come in for a lot of criticism on the import of the story and the display given, including a critical editorial in the Hindu but nothing quite as damning as Mehta’s statements.

     

    This is the 3rd 100 crore notice involving the media over the past year, in any case. So it is becoming more common.

     

    Paranjoy Guha Thakurta

    Paranjoy Guha Thakurta, independent journalist and commentator:

    I think The Indian Express has over reacted. I think it’s gone a little over the top. They may disagree with what Vinod Mehta has said… my personal view is that it’s a point of view which obviously the Express doesn’t agree with but I don’t think that what Mr Mehta has said can be construed to be criminally defamatory. And the kind of damages sought are excessive. They are as excessive as the damages that Justice Sawant has sought from Times Now and what Times Now has sought from TheHoot. I mean these are ridiculous sums of money.

     

    I think we’ve become an extremely intolerant society. I think people talk about freedom of expression being a fundamental right but I don’t think people are really believing in Article 19(1)A of the Constitution of India. Like so many sections of Indian society, including our political leadership which is very upset about these political cartoons that have appeared in textbooks, I think even sections of the media are becoming extremely intolerant of criticism. If you are in a democracy, you have to give the right to everybody to disagree with you.

     

    Sucheta Dalal

    Sucheta Dalal, senior journalist and commentator, consulting editor, Moneylife:

    Well, not the media, but The Indian Express is too sensitive to critcism… It’s an interesting thing, it’s the first time it is happening and we should see where this goes, whether they follow through by actually filing a case. It’s the first time that somebody in the media is suing another person in the media, we need to look at how it goes… as I said everybody else is sensitive, everybody else does send defamation notices but I don’t know how many of those notices actually get converted into legal action. So we have to wait and watch.

     

    Otherwise the notice is also a way of making a point, it’s a way of putting pressure. It’s not just Vinod Mehta, if he looks at what was said about that story on the social media, then there are a lot more people that they would probably need to sue. So maybe he is making a case out of Vinod Mehta and Open magazine, we need to see whether they follow through. I would say that the test is not in the legal notice, the test is in seeing whether they are actually going to follow through, stand in court and argue it out.

     

  • Endemol India forays into films

    By A Correspondent

     

    Following the acquisition of a 49 per cent stake in the company by CA Media, Endemol India is all set to make its foray into the film making business. The company has already acquired rights to remake Vidya Balan starrer Kahaani in Tamil and Telugu. The production is slated to begin in September this year and the company is looking forward to an early January release of the films in 2013.

     

    Endemol India is currently in talks with a couple of leading South Indian actors for the lead role in the remake of Kahaani. Sujoy Ghosh, who produced the original script, will also step in as the producer for the remakes and will be working with a leading director from the south Indian film industry.

     

    Elaborating further on this venture, Endemol India CEO, Deepak Dhar said: “After having produced content for some of the biggest format shows in the country, we realized it was time for us to venture into something new. Filmmaking was always on the cards and we are delighted to actually do it. We are already lining up projects for 2013 and are extremely excited about our first project, the remake of Kahaani, which will be in production soon.”

     

    Endemol India will be producing 3-4 films every year with an equal mix of South and Bollywood scripts. The slate for 2013 will be announced soon and work is on for the 2014 slate.

     

    While the movie making business is Endemol India’s newest venture; the company will continue to produce content for television shows with Bigg Boss and Fear Factor returning for their sixth season this year.

     

  • Indian Idol 6 to use drama & emotions for a connect with viewers

    By Meghna Sharma

     

    Music is something that almost every Indian can relate to. So, when in 2004, a reality show was launched which gave the people a chance to show-off their singing talent, the whole country lined up for auditions.

     

    Today that very same reality show, Indian Idol, is getting set to launch its sixth season. From June 1 on Sony Entertainment Television. The show had opened with average TVR of 6.9 in its first season whereas the last season got an average TVR of 2.0. According to Chandradeep Mitra, managing partner, Anvention, the main reason why reality shows lose their audience over years is stagnation: “After a while, one does get bored of watching the same genre of shows. It has happened to a lot of shows, be it KBC or IPL. Also, there are a lot of similar shows on other channels. So, there is a natural decay.” He further explained: “With more and more channels coming up and new genres being experimented, there is division of audience too.”

     

    Danish Khan

    Danish Khan, senior VP and Marketing Head, SET, is optimistic about the upcoming season and feels that every season has to have a unique hook to catch audience’s attention. “We are doing our best to come up with a delight for our audience. I agree that there are a lot of reality shows, so differentiation becomes important to stand out of the clutter.”

     

    This year, the show will focus on ‘Idols behind the Idol’: “We thought of going back this year and focus on how ‘nobody’ becomes a ‘somebody’. We’ll follow the journey of the Idol and the people who have played a role in guiding them to reach that position. So, there are a lot of drama and emotion this time, and we are hoping that it will touch the audience. And help us get good ratings,” Mr Khan said.

     

    However, Mr Mitra feels that for this genre to work well, the show must have quality talent and should be able to use social media well to promote it which will help to create awareness about the show.

     

    The channel will launch the show after the IPL. “It is a deliberate move and we have used the IPL to build the show through various promotions. We have used 360 degree marketing strategy to market the show,” said Mr Khan.

     

  • Internet as a media has arrived: Hitesh Oberoi

    Hitesh Oberoi is  Chairman- IAMAI and CEO and Managing Director, Info Edge. In conversation with MxMIndia’s Robin Thomas on the sidelines of the IAMAI’s marketing conclave recently, Mr Oberoi spoke about the changing dynamics of internet and mobile in India, the trends to watch out for and much more.

     

    For long we have been referring to internet as a new medium. Would you still regard the internet as a ‘new’ medium?

    I don’t think internet is a new media any more, but a media which has arrived. There are already more than 120 million online users and this number will grow to 400 million in the next three to five years. Therefore, I don’t think internet is a new medium any more nor a medium that can be ignored.

     

    Has there been a shift in perception over the years among advertisers about the internet and mobile as media vehicles?

    Advertisers are definitely taking the internet a lot more seriously today simply because of the growing number of online and mobile users. With the kind of targeting options and the kind of measurement options, the internet offers have brought more and more advertisers on board. In addition to this, the internet is not only one of the cheapest medium to advertise but, also provides better ROIs to advertisers. So certainly these are some of the factors leading more advertisers to the internet.

     

    What about a credible measurement system? Why do we lack still one today?

    There are some challenges, there are different methods used by different measurement providers but, I think they realize that internet is getting big in India and are, perhaps, working towards a better measurement system. So very soon we should have a credible measurement system in India.

     

    What according to you are the opportunities and possible threats or challenges that 3G and 4G services could have for mobile advertising in India?

    As the internet grows faster, people will spend more and more time on the internet. Penetration and the speed of access are the two things needed for bringing in more people to mobile internet. What 3G and 4G will do is, improve the speed of access and when the speed of access increases, a user will be able to download content faster. So, a combination of faster internet on mobile, quick downloads, and good quality content and so on will lead mobile internet to a different level altogether.

     

    And the lessons that India can learn from their international counterparts on internet and mobile advertising?

    One thing we should be investing in is the internet economy. The truth is that internet is a great medium for consumers, and it is a great medium for small and medium enterprises to build their business. Internet is a great leveler of the two India’s (urban and rural). Just as the telecom revolution which has led to people being empowered, the same could happen on the internet. So, I think the lesson we can learn from the United States and China is that we need to invest more and more in broadband and we need to make it cheap for people, so that many more can get onto the internet.

     

    Any specific trends to watch out for in the digital media space?

    There will be many more people on the internet five years from now, Indians will spend more time on the internet and probably they will spend most of their time online, therefore, marketers cannot afford to not be online. In fact, a lot more access to internet will take place through mobile phones. So while in this phase, more people are accessing internet through their PC or desktop, the next phase of internet growth will come from mobile. Therefore, marketers need to adapt to these changes accordingly. These changes may take a while but, undoubtedly digital is the way forward.

     

  • Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray

    By A Correspondent

     

    In a move to expand its horizons, Viacom18 has appointed Vivek Bahl as Network Advisor Content. He will be working on the regional channels which the media conglomerate plans to get into. He will also play a strategic role in planning and development of new content.

     

    Mr Bahl will report to Raj Nayak, CEO – Colors and will have a parallel line of reporting to the Regional Head.

     

    Announcing his appointment, Raj Nayak, Chief Executive Officer, Colors said: “Vivek comes with great experience in developing content for different genres and his understanding of the television and entertainment industry is quite phenomenal. We believe he will play a significant role in not only in further developing and strengthening the current content on Viacom18’s offerings but also in the expansion of the network’s upcoming regional channels.”

     

    Mr Bahl has over 25 years of experience in the entertainment industry and a strategic cross-functional perspective. He has worked with leading television networks inIndiaincluding Star TV and Zee TV, where he helped in the development of multiple fiction and non-fiction properties including Antakshari, Banegi Apni Baat, Jassi Jaisi Koi Nahi, Bidaai, Yeh Rishta Kya Kehlaata Hai, Saath Nibhana Saathiya, Saat Phere, Betiyaan, Maayka and Pratigya.

     

    On his new assignment Vivek Bahl said: “Viacom18 is a network that, through its various channels, reaches to multiple audiences across the country. I am extremely excited about this opportunity to help take the content and the network to the next level. I am looking forward to working with the incredibly talented team at Viacom18 and help escalate the properties to reach out to a larger audience across the country.”

     

    Prior to joining Viacom18, Mr Bahl was Chief Content Officer forIndiaat Turner International and overlooked the content strategy and development for Turner’s entertainment brands inIndiawhich included Imagine TV, Cartoon Network, Pogo and Warner Brothers.