Category: MEDIA

  • UPA tenure sees surge in attempts on media curbs

    By A Correspondent

     

    Last month, Congress MP Meenakshi Natarajan, reportedly close to Rahul Gandhi, the party’s general secretary, proposed a legislation that sought to regulate the media. The private member’s bill, subsequently disowned by the ruling Congress after uproar, sought to empower the government to ban coverage of an event that may pose a threat to national security. The bill also prescribes detailed ‘standards’ that the media should follow.

     

    Late last year, communications and IT minister Kapil Sibal famously sought to regulate the social media. The itch to regulate the media is not new but ever since the United Progressive Alliance (UPA) returned to power in 2009, attempts to do so have become alarmingly frequent.

     

    “The problem started when media organisations across the country began reporting on political issues aggressively,” said IBN7 managing editor Ashutosh. This was in late 2009 and 2010, when a series of scams were exposed by different sections of the media, including the alleged 2G spectrum scam in which former minister A Raja and a clutch of bureaucrats and industrialists are on trial.

     

    When questioned, political parties and media groups across the board agree that the government should stay away from media regulation, but that has not stopped the government from trying at various levels.

     

    During the time Anna Hazare’s campaign was gathering steam last year, there were reports of impending curbs on the social media, which was being used to garner support by the Anna camp. “At some stage we were told that the mainstream media was instructed not to report on the Anna Hazare campaign,” said former top-cop Kiran Bedi, who is also a member of India Against Corruption. “People voice their opinions through the media and the moment government gags that, you are abusing people’s vote,” she added. However, no such curbs were eventually imposed.

     

    For a country that prides itself on its status as the world’s largest democracy, the years under the UPA government, which came to power in 2004, have seen an alarming slippage in press freedom. This is ironical, political observers say, as the Congress-led UPA had benefited from the media’s aggressive exposure of scams during the NDA era. The media’s extensive, and overwhelmingly negative coverage of the Gujarat riots had also helped turn public opinion.

     

    The 2011-2012 Press Freedom Index compiled by Reporters Without Borders shows that India has dropped on the index from the 80th position held in 2002 to the 131st position in 2011-12 among 179 countries.

     

    “There is a complete absence of confidence and lot of insecurity among the elected representatives today, which is adding to the problem,” said Abraham Koshy, professor of marketing at IIM, Ahmedabad.

     

    In recent years, a number of politicians have invested in media businesses across the country, which some say, is another way to restrict the media.

     

    “The politician-corporate nexus too has grown further over the years and that is also impacting freedom of the media as some of these corporate own parts of the media. The government should not try to impose restrictions on the media,” said Nilotpal Basu, central committee member of the Communist Party of India (Marxist).

     

    There is a school of thought that politicians and political parties should not be allowed to own media companies under the law as that could lead to media being used as a tool for propaganda.

     

    “TV channels and newspapers are watchdogs of the government but if they are owned by the politicians themselves, there is a conflict of interest and that is what should be regulated,” said an editor of a news channel, who did not wish to be named. “We must sit down and discuss these issues,” said Vinod Mehta, former editor-in-chief of Outlook India. While most of those quoted in this story are also concerned about the quality of reporting in the country, which needs to be improved, most prefer self-regulation.

     

    Mr Ashutosh said: “Self-regulation within the media is working. Media needs to improve the same way the functioning of the Parliament, the judiciary and the executive need to improve in the country.”

     

    Ms Bedi said the media needs to be more independent and non-partisan but it is a fact that “media plays the roles of a visual and verbal Lokpal. Without media exposing the scams, India would have been a Banana Republic.”

     

    Source: The Economic Times
    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • TRAI curtails ads to 12 mins per clock-hour, no part-screen ads allowed

    By A Correspondent

     

    First the good news: the Telecom Regulatory Authority of India (TRAI) is not going ahead with the suggestion of limiting ad duration to just six minutes per clock-hour for pay channels.

     

    And then the bad news (for the industry at least): Despite stiff opposition from broadcasters and industry associations, the TRAI has issued its Standard of Quality of Service (Duration of Advertisements in Television Channels) Regulations 2012.

     

    These are the prominent amongst the directives:

    1. Duration of ads in TV channels to be limited to 12 minutes per clock hour. Any shortfall in ad duration cannot be carried over.

     

    2. Ads during live broadcast of a sporting event to be only during breaks in the sporting action

     

    3. The minimum gap between two consecutive ad breaks to be not less than 15 minutes. In case of movies, this should be a minimum of 30 minutes. However, this doesn’t apply to live sports

     

    4. Ads can be only full-screen. Part-screen and drop-down ads aren’t permitted

     

    5. Audio level of ads cannot be higher than that of the rest of the programmes being broadcast

     

    Note the regulation does not specify special status for pay and free-to-air channels or for news channels.

     

  • MEC turns 10!

    By A Correspondent

     

    Leading media agency MEC is completing a decade of existence. Created in 2002 from the first ever merger in ad conglomerate WPP’s history, two innovative independent businesses, The Media Edge in North America and CIA in Europe, came together to become MEC.

     

    Named by RECMA as the fastest growing global media network of the decade, MEC was the first media agency to create a specialist digital operation, Outrider, as early as in 1995 and by 2003, these services were fully integrated within the agency, enabling it to offer a seamless Paid Owned and Earned product to clients.

     

    As a founding partner of GroupM in 2003, MEC pioneered the concept of group trading and GroupM remains a unique and groundbreaking concept in the industry.

     

    In their very first decade, the agency has racked up some remarkable achievements.

    • The first media agency to win a Cannes Media Lion
    • The only agency to win Advertising Age’s Global Media Agency of the Year twice in consecutive years
    • The only agency to win Adweek’s Global Media Agency of the Year twice in consecutive years
    • 53 Media Agency of the Year awards in local markets around the world

     

    Today, MEC has over 150 offices in 84 countries and employs over 4,000 people. In India, MEC was launched in 2004 and has full-service offices in Mumbai,Delhi, Chennai and Bengaluru. Both their specialist divisions – MEC Interaction (digital services) and MEC Access (entertainment, sports and partnerships) – were launched in 2008.  Interestingly, this anniversary year has brought much cheer for MEC India.  Not only did the agency win most golds at Goafest 2012, they were adjudged winner at Festival of Media Global for creative of media.

     

    Says Shubha George, Chief Operating Officer, South Asia MEC, “I am delighted to be part of MEC’s journey in India.  And, I am proud that the fledgling agency that we were has blossomed into a super successful organisation that brings on board the best mix of strategic thought, innovative action and analytical measurement. MEC’s culture is unique and infectious and I thank all my colleagues – current and those who have helped build the agency in the past – and wish us an even more successful decade to come.”

     

    Speaking on the occasion, T Gangadhar, Managing Director, MEC India says: “I am proud to be a part of MEC, a global network that is an exciting combination of strategic communications planning  and an idea-centric culture. While we will continue to take inspiration from our prolific past, this occasion is apt time to renew our vows to our clients, staff and associates.”

     

  • DNA scores high in Brand Trust report

    By A Correspondent

     

    The Brand Trust report 2012 has mapped trust scores on the basis of 61 primary components & has ranked brands accordingly. The 2,718 respondents to this survey were influencers of society, all SEC AB, proficient in English and salaried. Besides trust scores, these influencers ranked the media that influenced them.

     

    On the basis of these factors, DNA has been ranked India’s second most informative newspaper, India’s second most read newspaper and third most trusted newspaper brand.

     

    Gautam Dalal, VP, Marketing, DNA said: “A lot has happened in the last year, leading to these trust scores. The Mumbai edition has ramped up to 6 lakh copies a day, ensuirng reader-centricity by quality journalism, path breaking engagement initiatives. The survey has ranked us well and placed us on a national pedestal.”

     

    “At the core of every brand lies trust. A seasoned marketer would agree that increased trust in a media brand leads to growing readership/viewership and eventually high response. Advertisers in DNA over the last year have experienced this already,” he added.

     

    According to the report, DNA was present in just 6 of the 15 cities surveyed, yet it managed to overtake some of oldest regional and national players. In an overall ranking of 17,000 brands, DNA was India’s 3rd most trusted newspaper brand.

     

    “Principles always came first to DNA. Under the platform of ‘Principles First’, DNA has recently published its journalistic code of ethics, followed shortly by its business principles. The trust scores are really an echo of the brand’s principles,” said Mr Dalal.

     

    The Brand Trust report survey is conducted by the Trust Research Advisory. The data was analysed by the Indian Statistical Institute, a government body founded in 1931.

     

  • A Comms creates a new ‘reality’ for Max New York Life insurance

     

    By A Correspondent

     

    The retail media network, Aurora Comms, has pushed its innovation bar even higher with its latest campaign for Max New York Life. Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot.

     

    Taking over the prime ground floor area of InOrbit Mall, one of Mumbai’s most popular shopping destinations, A Comms brought to the fore some ‘augmented reality’ to create a buzz. The same was also executed at DLF Promenade in Delhi – Bringing to life the ‘devil and the insurance agent’, virtual characters from MNYL’s TV commercial, it created a square, inviting the mall’s many visitors to step into a new experience.

     

    Once someone is in the square, the devil and the agent would appear in front, thanks to cutting-edge technology. There on, the person would be prompted to punch and destroy the devil in many ways, with the agent interacting and advising too. Coupled with an exciting background score and a reality that dissolves into a virtual world, this became an engaging experience for the participant and the hundreds of onlookers.

     

    The fact that the ‘insurance company’s advisors are known for giving the right advice’ was to be communicated to the right audiences and A Comms chose a never-tried-before approach that created a dynamic, sharp and credible image of the client. Also, the activity being scheduled at major Indian metros and B towns in-sync with the TV commercial being on air means that this campaign is helping to reach out to thousands of targeted customers.

     

    On using this medium to communicate, Anisha Motwani, Director and Chief Marketing Officer said: “Max New York Life has always thought of communicating to its audience in an effective and innovative medium. The AR initiative is an extension of our new brand campaign ‘Aapke Sachche Advisor’.”

     

    Vishakha Singh, Executive Director from A Comms added: “Augmented reality has the capability to engage audience in real size yet virtual world and this is what we designed for Max New York Life consumers. We’re glad this campaign is delivering the communication to the consumers.”

     

    A Comms and MNYL have planned this activity across metros.

     

    Aurora Comms, or popularly, ‘A Comms’, isIndia’s largest retail-media network that offers shopper marketing and branding solutions at consumer touchpoints. It works closely with retail stores of all format- lifestyle, food & provisions, electronics, books, entertainment, health & fitness, eateries, multiplexes, spread over more than 300 towns. A Comms pioneered the use of LCD branding at electronic stores in metros and non metros, thereby adding a new dimension to the country’s OOH media spectrum.

  • OLX India releases its universal iOS Application for iPad and iPhone

    By A Correspondent

     

    OLX.in, the online free local classified site, has launched iPad and iPhone application (http://bit.ly/olxiosapp) to cater to the rapidly emerging internet population in India, a large portion of which are going to be mobile internet users who will access Internet on their GPRS-enabled phones and Tablets.

     

    OLX has been the pioneer in mobile classifieds space and has focused on mobile very early with the mobile OLX site available as early as 2008 and OLX mobile apps since 2009. With a growing market of over 55 million iPads globally, 60 per cent market share in Tablets and growth rates of over 150 per cent over last year, it becomes absolutely essential to provide the OLX users an app optimized for their iPads.

     

    Tapping this expanding segment of Tablets, OLX has innovated further and strengthened its online presence further with the launch of its new app in the Apple Store now optimized for the iPad, the first for any online classifieds site in India.

     

    iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads.

     

    “We are excited to release this new universal app to address the booming iPad market. iPad owners have now a great free app to buy and sell everything with OLX,” said Simon Berger-Perrin, VP Mobile at OLX. The new app for iPad is even compliant with the iPad with retina display which makes viewing images of products posted on OLX absolutely clear and with no blurs or distortions.

     

    Amarjit Batra, Country Manager, OLX India, elated with the launch of this app, said: “Indiais poised to become a large mobile internet market with smartphones and tablets driving the next wave of growth in Internet consumption. OLX.in is already having apps on all smart phone Operating Systems and the launch of the iPad app is a demonstration of our focus on providing Indian internet users the best classifieds experience anytime and anywhere.”

     

    With increasingMobiletransactions, it becomes important that the buyers have the option of meeting the sellers via a mobile device and vice versa. Being a Universal app, users only need to download one app and it works on both devices; iPhone or iPad. The advantage for the users who own an iPhone and an iPad is that they do not need to download 2 different apps. Even the updates for both iPhone and iPad apps happen at the same time which makes it a very convenient option for mobile users.

     

    For users wanting to experience OLX on other phones, there are also options to download the OLX Mobile app on Android, Windows, Blackberry and Nokia mobile operating systems.

     

    OLX.in, the Indian arm of OLX Inc, is the next generation of Online Free Classifieds which serves as a platform to connect buyers and sellers who wish to buy, sell, exchange or trade used goods and services, by simply posting a Free Ad on the website. OLX is present in more than 96 countries and 40 languages across the world and is available in500 cities acrossIndiawith five different languages English, Hindi, Tamil, Telugu and Marathi.

  • Mahindra Retail launches ‘Mother’s World’

    By A Correspondent

     

    Taking another step in cementing their philosophy of striking innovations that enrich communities and enable people to rise, Mom & Me, the flagship brand of Mahindra Retail is introducing its first ever publishing initiative with the launch of a maternity magazine titled ‘Mother’s World’. This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood.

     

    After their very successful venture into retail with Mom & Me, Mahindra Retail will now focus on providing expecting and new mothers with world class services to care for their bodies and souls during the fragile and overwhelming beginning to motherhood.

     

    Commenting on the launch of Mother’s World magazine, K Venkatraman, CEO, Mahindra Retail said: “Today’s mothers are highly involved decision-makers and look deeply into every aspect of their babies’ well being. The launch of the magazine marks our commitment to consumer-centric initiatives, and we hope this magazine will be a perfect companion for parents.”

     

    The inaugural issue offers readers a host of stories, features, tips and advice. It also speaks to three celebrity moms – Sonali Kulkarni, Tara Sharma and Mandira Bedi and their experiences of motherhood.

     

    Mother’s World magazine serves as an extensive and comprehensive guide for young parents to deal with parenthood and its challenges. With this subscription based magazine for parents-to-be, Mahindra Retail aims to provide insightful information, carefully researched articles and quotes from real parents who share their experiences, besides tips on fashion trends in maternity wear.

     

    The magazine has been divided into relevant sections covering all aspects of parenthood: conception, infancy, toddler hood and relationships, with all the information verified by in-house experts.

     

    While Mother’s World magazine adopts a serious approach to parenting, it does have a light-hearted side to it as well with lots of tips, tweets and fun facts about pregnancy on almost every page. It also features a host of relevant products, all easily available to the reader at Mom & Me stores. What also sets the magazine apart is its take on lifestyle and fashion. From maternity fashion to toddler fashion – beautifully taken, theme-based shots give the magazine that classy edge. Occasional celebrity covers, photographs and interviews set Mother’s World distinctly apart from other parenting magazines inIndia.

     

    Mother’s World quarterly issue will be available on stands across the country from May 14, at a cost of Rs100.

     

    Mahindra Retail is an extension of the $14.4 billion Mahindra Group’s trading foray in the domesticIndiamarket. The Group believes that this is the favourable time to extend its distribution business into direct retailing, when the organized retail market is expanding inIndia.

     

  • Broadcasters slam TRAI notification to limit ads

    By A Correspondent

     

    Broadcasters and advertisers have slammed Telecom Regulatory Authority of India (Trai) move to limit the duration of television advertisements to 12 minutes in an hour, and accused the regulator of exceeding its brief.

     

    A new notification issued by the regulator on Monday limited the amount of advertising on TV channels and disallowed any shortfall in a particular hour to be carried over. According to industry estimates, this could impact advertising revenues of broadcasters by 15-40 per cent.

     

    “Trai has no jurisdiction in the subject. Advertising is governed by the Cable and Satellite Act and the appropriate authority is the ministry of information and broadcasting,” said Uday Shankar, president of the Indian Broadcasting Foundation, and the chief executive officer of Star India. “The regulator is overstepping its brief,” he added.

     

    According to Mr Shankar, the low revenues from subscriptions give broadcasters no option but to rely on advertising inventory and revenues to survive.

     

    An Indian Broadcasting Foundation official said an earlier government guideline stipulated that Trai could issue an advisory with regard to advertising but not a notification.

     

    Sunil Lulla, managing director and chief executive officer of Times Television Network, which runs Times Now, ET Now and Movies Now channels, too criticised Trai’s decision. “This move is completely ridiculous. Self regulation is the best regulation,” he said.

     

    “This move will have an immediate impact because right now there is no other big source of revenue for broadcasters,” said Rohit Gupta, president of Multi Screen Media, the company which runs Sony Entertainment Television. The IBF will appeal against this new regulation, he added.

     

    Barun Das, chief executive officer of Zee News, questioned the timing of the regulation at a time when the entire broadcasting industry was going digital. “We have a limit mentioned in the Cable Act. If at all there is a need for regulating duration of advertising, it possibly could have waited some more time for the digitisation process to settle down.” he said.

     

    Mr Das said his channel had voluntarily cut its advertising inventory by 30per cent earlier this year. “We realise that too much advertising is a deterrent to viewership. We were not driven by regulations, rather we were driven by market forces,” he said.

     

    Mr Das said the viewers had choices not only of channels but also of media platforms. “I am not sure if advertising volume needs to be regulated. I would tend to believe that too much advertising would anyway drive away viewers,” he added.

     

    Sale of television rights have become an important source of income for sports bodies such as BCCI but the restriction on advertising will adversely impact the ability of broadcasters to recoup their investments, forcing them to scale down their bids.

     

    Source: The Economic Times
    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Peter Mukerjea: Thank you, TRAI (Now, please enforce it!)

    By Peter Mukerjea

     

    News today that TRAI have finally put a cap on advertising time per hour for TV channels is a most welcome move in my opinion. I’m sure all broadcasters, other than the savvy ones, will see this as a backward and a retrograde step because it means that they will start to feel the pressure initially, but I can assure them that this is not so, and the effect will be exactly the opposite on their adverting sales revenue line of their P&L sheets.

     

    First, it’s a simple case of supply and demand economics. Shrink supply and prices should go up. We see that with every product category, be it food, petrol, deisel, cooking gas, etc etc and TV airtime is no different. This will clearly help broadcasters shore up their revenue lines once they’ve managed to get media buyers and clients to understand this logic. That’s not going to be easy, but whoever said that selling TV airtime was a piece of cake.

     

    Ad sales executives in the numerous stations will now, finally, have to earn their keep, rather than simply earning good money and even better bonuses, simply by pushing in more ads into the breaks of movies, sports coverage and news channels. Programmers will need to work harder to get better deals from content suppliers and movie producers alike, instead of paying grossly inflated prices for movie titles and then having to recover the cost by stuffing the movies with ads, such that the viewer experience is diluted to the point of nonchalance. Of course, broadcasters will be up in arms with this directive from the TRAI and will kick and scream and throw their toys out of the crib like all babies do when they don’t get what they want. It’s not the job of the TRAI to keep broadcasters happy at all times. Occasionally it should be looked at from the consumer point of view, which is clearly the case here. So, thank you TRAI.

     

    Second, consumer groups that have had to put up with the barrage of advertising breaks in their TV viewing experience, for years on end, should be feeling relieved that finally the regulator has paid some heed to their woes of getting blasted with increased decibel levels in ad breaks, getting masses of drop downs  during live sports coverage and getting news channel tickers carrying branding of all kinds within it, masquerading as news headlines. Enough is enough and this was all done under the banner of self regulation!  In fact, the shoe should be on the other foot now and TRAI should consider setting up a consumer group forum who should be tasked with monitoring the violations to the new standards, as laid out by the TRAI and report these to the TRAI for further action and enforcement. So, thank you TRAI for improving the viewing experience of millions of long suffering TV viewers across the country.

     

    Sure, there will be several broadcasters who will now be unable to keep carrying more and more ads to secure their bottom line, who will suffer and will be pained by this statute and may well go to the wall and eventually go out of business, but sadly that is the reality of life. Those channels owned by big groups will not suffer at all as they will be able to withstand the initial blips and will come through this just fine. They will then also be at the forefront of the list of beneficiaries in a few months from now, but the smaller ones who do not have the deep pockets to sustain this correction must recognise that this party was not going to last forever.

     

    They should have read the rule book before they started. If they didn’t then it’s entirely their fault , for the ad time cap has been around for a long time and would have known full well that this free for all amount of air time inventory status quo was going to come to an end one day. That day has come. Far too many broadcasters have started up recently on the basis of a never ending supply of airtime being the way to earning revenues. They then produce below average content which then gets below average ratings and that advertisers pay virtually nothing for. This brings the whole industry down by several notches and attracts below average talent who do the same thing day after day thus creating a downward spiral. Thank you TRAI for improving standards in the industry.

     

    There is, in case you hadn’t spotted it yet, however a bright future for the industry. The fact is that with an improving revenue line for broadcasters, there will be a growth in corporate valuations over time which will enable them to deliver better shareholder value and see more investments coming towards the category. For sometime now broadcast media companies have been struggling to get their valuations up and have seen so much of their values eroded. This directive from the TRAI will go a long way in correcting that and so for that I thank TRAI once again. So instead of being a bunch of sour pussies, broadcasters should stop whining and get on with the task of putting their businesses back on track and tasking the ad sales teams to get cracking and reforecast their revenues budgets upwards for the rest of this year (or else they should get no bonuses this year , on the basis that they have less air time time to sell).

     

    Excellent times ahead – thanks to TRAI.

     

  • Mediaah! Broadcasters suffer with ad restrictions while print & web publishers have fun

    By Pradyuman Maheshwari

     

    So the TRAI has finally chosen to subject the television channels to its regulation over ad duration in the guise of quality of service. Assorted politicians and consumer groups who’ve been complaining about the ads on telly should be happy, but I would see the development as unfortunate.

     

    Yes, some of the practices adopted by our broadcasters are reprehensible. They deserve to be damned.  But should the government directly or via a regulator like TRAI be getting into the act? I don’t think it should.

     

    Market forces will force channels to ensure viewer experience isn’t impacted beyond a point. In fact in the chase for ratings, the entertainment-wallahs have already done that.

     

    My heart goes out to the news channels who are going to be impacted the maximum. Ads in the form of tickers etc amount to revenues of around Rs 100 crore across channels, I was told.

     

    The battle is going to move to the Courts/TDSAT, I am told. I hope the learned souls there see reason.

     

    What about other media?

    If broadcasters get carried away with commercials and if the government and/or TRAI sincerely believe that they are taking consumers for a ride, then what about newspapers, radio and the internet?

     

    Full page ads on Page 1, half-jackets, ads flowing through editorial… etc etc etc. All of this in print.  Radio has ads camouflaged as RJ mentions. On the web: innumerable innovations, site captures, interstitials, awful and annoying innovations done by some of the trade sites.  And then innumerable advertising mailers. I must add here MxMIndia too carries site captures and while we don’t send more 5-6 mailers or at most 10 a day, guess we’re getting there.

     

    Now, other than our readers cursing the publications in question, there’s no one stopping the print and web players from carrying intrusive adverising. Also, the ad-edit ratio can well exceed 70-30 on big occasions like Diwali or Akshya Tritiya.

     

    Wanted a top quality lobbyist for TV!

    Perhaps the television industry must hire a top draw bureaucrat to lobby its case to the powers that be. The fact is that the Indian government policies are skewed against the television media. Even on issues like service tax, while advertisers don’t have to pay any levy for an ad in print, they’ve got to cough up the entire 12.36% for TV, the web and I guess radio too.

     

    Even though television has some rather powerful players, it’s evident that the print folks command more respect. Or at least the government tries to not meddle in their affairs.

     

    It’s not that established print players don’t have a broadcast interest… we have BCCL, India Today, ABP, Malayala Manorma, Lokmat, Sakal, Mathrubhoomi and Eenadu amongst others, but it’s just that they are more revered for print than television.

     

    Now that INS president Ashish Bagga also heads up the TV Today Network as CEO of the India Today group and the MCCS channels are better integrated in the ABP group, perhaps the old warhorses must exert pressure.

     

    Buzz me if you have a story to tell. Confidentiality assured. There are various ways you can reach me:

    pradyumanm[at]mxmindia.com, BBM 23050B5D, Gtalk pradyumanm@gmail.com, Twitter @pmahesh and of course the mobile: 98338 76278.

     

    Disclaimer: Although he is CEO and Editor-in-Chief of this site, Pradyuman Maheshwari’s views in Mediaah! are not necessarily those of the rest of the team and MxMIndia.com.

     

  • More Mediaah!: Indian Express, Shekhar Gupta & Co send notice to Open, Vinod Mehta. Demand Rs 500 cr as damages

    By Pradyuman Maheshwari

     

    The Indian Express group and four of its senior journalists (including editor-in-chief Shekhar Gupta) have sent a legal notice to Open magazine, its editor and other professionals. And above all to Vinod Mehta. The reason: in an interview to Open, Outlook’s Vinod Mehta rubbished the Express expose of a coup-like situation in the Capital.

     

    The Express is also upset with the publication of reactions that the interview elicited.

     

    I strongly recommend a read of the legal notice (currently posted in a blog that seems to have been created for the purpose — http://nobodyisusingthedword.wordpress.com/2012/05/15/indian-express- shekhar-gupta-threatens-to-sue-vinod-mehta-hartosh-singh-bal-open-magazine-c-repor/ .  Please don’t miss Pages 6 and 7, where the notice highlights a contradiction in Mehta’s statement on how he quit The Independent in the interview (as also made in a speech at the Press Club Bombay awards recently) and his book Lucknow Boy.

     

    The lawyer has asked for an apology, removal of the interview from the site and Rs 100 crore each for her clients. Note the money must be remitted even after the publication of the apology.

     

    Mediaah! view: I think the Express should’ve just let the interview be (link: http://www.openthemagazine.com/ article/nation/the-mother-of-all-mistakes). I don’t think the interview is damning the reputation of the Express or its editor-in-chief. And even if there is a belief that Vinod Mehta ought not to have said what he did and Open shouldn’t have published it especially since the coup story hasn’t been proven to be wrong, initiating a legal procedure is perhaps a bit much.

     

    Moreover, though it has established itself as an independent, gutsy publication, Open isn’t mass-circulated as, say, The Times of India. I must confess that even though I had been told about the interview, I read it only yesterday, after I heard of the notice. There is sure to be a fair bit of buzz in the social networks.

     

    I spoke to a senior member of the Open team who said the company lawyer was planning to respond to the notice and the magazine has no plans to pull the story off the Web.

     

    Final words: It’s imperative that while the media subjects everyone to criticism, it must be willing to take the heat whenever it’s subjected to it. Now, let’s hope Mediaah! doesn’t get a legal notice for writing all of this 🙂

     

    Buzz me if you have a story to tell. Confidentiality assured. There are various ways you can reach me:

    pradyumanm[at]mxmindia.com, BBM 23050B5D, Gtalk pradyumanm@gmail.com, Twitter @pmahesh and of course the mobile: 98338 76278.

     

    Disclaimer: Although he is CEO and Editor-in-Chief of this site, Pradyuman Maheshwari’s views in Mediaah! are not necessarily those of the rest of the team and MxMIndia.com.

     

  • Isobar named Facebook’s preferred marketing developer in India

    By A Correspondent

     

    IsobarIndiahas been accepted into Facebook’s new global Preferred Marketing Developer (PMD) Programme, along with three other markets in Asia Pacific. Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform.

     

    Facebook has separated developer service providers into four possible badge qualifications; Pages, Ads, Apps, and Insights. The programme recognises companies who have built on the Facebook Platform since its launch, and those who are adept at understanding platform policy and development tools, and who have a long track record of providing Facebook-centric services to brands.

     

    Following a highly-selective application process, Isobar India has been certified in the Apps category of the PMD programme, in recognition of the agency’s innovative work for Reebok, Expedia and Philips to name a few.

     

    “We’re proud to have been accepted as a Facebook Preferred Developer and see it as recognition of the great work we’ve produced for our clients. Social media is central to our full-service offering, so we look forward to working more closely with Facebook to deliver even better solutions for our clients,” said Shamsuddin Jasani, Managing Director, Isobar India.

     

    Isobar has also been recognised as a Facebook Preferred Marketing Developer in six other markets worldwide, including the United Kingdom, Finland, Hungary, Poland, Norway and the United States.

     

    The Aegis Media India group comprises Isobar, the global communications agency with digital at its heart, Carat, the world’s largest independent media communications specialist, Vizeum, Posterscopethe global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra(Creative),and iProspect, the global leader in search and performance marketing.