Category: MEDIA

  • Ranjona Banerji: RIP, Ashwin Aghor, Satish Nandgaonkar & Sujata Anandan

    Ranjona BanerjiThe deaths of Ashwin Aghor, Satish Nandgaonkar and Sujata Anandan, all Mumbai-based journalists, in February, has been a shocker for many of us. I knew Ashwin, a very good environmental journalist although we disagreed on Hindutva, and Sujata well, Satish only to say hello. All three left too early, and one at least, according to those who know, because of the stresses of work.

     

    Sujata’s sudden death is particularly hard to bear, at a personal level. She was, as several have pointed out on social media yesterday, steadfastly secular, committed to a democratic India, stood against bigotry, and stuck to her guns in spite of all the abuse she faced. She was also a treasure trove of information on Maharashtra politics. And a kind and generous person. A big loss.

     

    https://www.nationalheraldindia.com/obituary/condolences-pour-in-at-sudden-demise-of-author-and-commentator-sujata-anandan

     

    *

    If no news is good news, then all news is bad news. As the paragraphs above appear to prove. But sometimes, there is good news. At least when it comes to standing up for the Constitution and our secular values, and for holding the media to account.

     

    The News Broadcasting and Digital Standards Authority (NBDSA) has fined two  “news” channels and issued a warning to a third about their communal programming. “Every inter-faith relationship not love jihad” said the Authority, as it fined Times Now Navbharat Rs 100,000 and News 18 India Rs 50,000. Aaj Tak was warned.

     

    The anchors involved are popular for their constant polarising and attempts to spread religious hatred and sectarian disharmony. Those who watch these toxic programmes will know them as Himanshu Dixit, Aman Chopra, Amish Devgan and Sudhir Chaudhary.

     

    The NBDSA’s decision was based on a complaint filed by Indrajeet Ghorpade.

     

    https://www.livelaw.in/news-updates/every-inter-faith-relationship-not-love-jihad-nbdsa-fines-news-channels-for-communal-programs-250888

     

    Sadly, it is unlikely that these anchors – and others like them – will change their ways despite this admonishment. The fines are not large enough to bother the media houses which own them either, because they get huge dividends from catering to religious bigotry and hatred, not just from the large viewership, but also in terms of government patronage and favours. News 18 is owned by Mukesh Ambani, Times Now by Vineet Jain and Aaj Tak is part of the India Today group owned by Aroon Purie. No action has been taken by the media houses against these anchors for their rampant Islamophobia and anti- Constitutional programming. For all we know, they have been rewarded.

     

    That raises the question of how these fines will impact these channels. My personal cynical view is: not at all. We are going into general election mode soon. Both Prime Minister Narendra Modi and the BJP are desperate to win this election and one of their key campaign strategies will be a complicit and helpful media. These TV channels are an integral part of their campaign plans.

     

    It is highly unlikely that one decision like this is going to make much difference to a media which has already committed to this path. Across the channels anchors appear to have a free hand when it comes to demonising Muslims, ignoring injustices when the BJP is the accused and hyping similar cases when any opposition party is in power.

     

    RIP for Sujata, Satish and Ashwin.

     

    As for the media, well…

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Nodwin Gaming & JSW Sports announce partnership

    Nodwin Gaming, the gaming and esports media company, has announced a partnership with JSW Sports to monetise and market its gaming, esports and cultural intellectual properties (IPs).

    Commenting on this strategic partnership, Akshat Rathee, Co-founder and Managing Director of Nodwin Gaming said: “We at Nodwin Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. Nodwin Gaming’s technical knowhow and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”

    Speaking on the partnership, Divyanshu Singh, COO, JSW Sports, added: “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 million viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and Nodwin, we see two market leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content.”

  • OTTplay Premium, RunnTV Join Forces

    OTTplay Premium, the AI-powered streaming, recommendation, and content discovery platform, , has announced the strategic onboarding of RunnTV, a digital platform.

    Said Avinash Mudaliar, CEO and Co-founder of OTTplay: “This synergistic alliance with RunnTV signifies a remarkable stride for OTTplay Premium. We are thrilled to unite with RunnTV to create a personalized streaming experience for our users. The fusion of our AI-based recommendation engine with RunnTV’s thematic channels is set to offer a refined and valuable entertainment landscape.”

    Added Manish Sinha, Founder & CEO of RunnTV: “We are thrilled to announce our partnership with OTTPlay as we continue to expand our reach and bring RunnTV to more and more Indian audiences. This collaboration marks a significant milestone in our growth journey, allowing us to leverage OTTPlay’s extensive and innovative discovery and distribution platform to connect with more users. Together, we look forward to delivering unparalleled value and experiences to our shared audiences.”

  • Ranjona Banerji: India framed and defamed??

    Ranjona BanerjiTwo things have happened in India recently. Well, many things may or may not have happened but for the Indian media and the smaller world of social media, we are limited to two.

    One, India’s richest industrialist’s third child had a series of “pre-wedding” celebrations in Gujarat.

    Two, a tourist couple biking across India were attacked in Jharkhand and the woman was brutally gangraped by seven men.

    Because this is India, obviously the Ambani pre-wedding was the news of the week. Forgive me if I keep repeating the term “pre-wedding”; my excuse is that I’d never heard of it before this and did not know of such things (my experience is stuck in old-fashioned stuff like “engagements”, but I hear that happened two years ago).

    Anyway, the Anant Ambani and Radhika Merchant’s “pre-wedding” celebrations at Jamnagar, factory site of the Ambani’s petrochemical plant, was an international affair. World leaders, international tycoons, film and sports stars and general celebrities all flew down for a three-day jamboree.

    The Indian media was in a state of constant high excitement, not least the non-Ambani-owned media. The prize for the most high-frisson coverage goes to Rahul Kanwal of India Today (he has a big designation), as he hopped in excitement behind Anant Ambani as he toured his zoo and eagerly anticipated drinking watermelon juice and eating ragi laddoos being prepared for the Ambani zoo’s pet elephants. This takes a high level of dedication to your job, which must be appreciated.

    In context, when Kanwal hopped about like a bunny rabbit behind the then new UP chief minister Yogi Adityanath aka Ajay Mohan Bisht, he did not ask to taste the treats which Adityanath carried around for his pet cows.

    This trajectory is a fine example for young people on how to hone your journalism skills.

    For publicity-seekers in general, this is how you do it. Do not bother to hire publicity agents. Just get India’s top “news” networks to do the needful. They may come for free, or in hope of future advertising or just for a glass of watermelon juice and a ragi laddoo.

    I know I’m being unfair to the gigantic public relations world, but this is how rich people stay rich: by saving money here so that they can buy emeralds there.

    And so to Jharkhand and a terrible gangrape and assault of a Spanish woman, while her Brazilian husband was held down and made to watch. And to another sort of social media circus, with the media playing a supporting role. Several journalists in their private capacity felt that this gangrape was bad for India’s tourism potential and image. The head of the National Commission for Women, Rekha Sharma, was appalled that people were “defaming” India’s image. How people perceive India is more important than what actually happens by this logic.

    To journalist David Josef Volodzko, who posted on X about the harassment of women which he had witnessed in India, Sharma replied with this:

    “Did you ever report the incident to the Police? If not then you are a totally irresponsible person. Writing only on social media and defaming whole country is not a good choice.”

    The idea is clear: image is everything.

    As for the couple, the same lot of people of which Sharma is a part, were more concerned with the reporting of crimes against women – because of India’s image – than with the condition of women themselves.

    https://thewire.in/women/spanish-tourist-jharkhand-gang-rape-ncw-rekha-sharma

    The horrific gangrape in Jharkhand was followed with another instance of a young girl hired at a hostess at a wedding being raped in the Hathras district, known as the venue of another horrifying rape and murder of an underage Dalit girl by upper caste men:

    https://timesofindia.indiatimes.com/city/lucknow/17-year-old-girl-gang-raped-in-hathras/articleshow/108195707.cms

    That politicians and their supporters will try and justify the publicizing of sexual crimes against women because it makes India “look bad” is reprehensible but not unusual. But for people in the media to parrot that line of thinking is shameful.

    So what’s new, I hear you saying. And quite rightly, since sexual harassment in newsrooms continues without end. And on this coming Friday, we will go through the ritualistic meaningless celebration of Women’s Day all over again.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Pankaj Rai is Business Head of Wion & Zee Business

    Pankaj Rai
    Pankaj Rai

    Zee Media Corporation Limited (ZMCL) has announced the appointment of Pankaj Rai as the new Business Head for Wion and Zee Business

    Raj brings over 15 years of extensive experience spanning the realms of broadcast and digital media. Before joining Zee Media, he served as National Head for The Q. Prior to that, he held a significant role at Zee Entertainment for more than a decade, managing revenue portfolios for channels such as Zee TV, Zee Cinema, and Zee Bollywood in the North and East regions.

    Notes a communique: “We are confident that his expertise will further strengthen our team and propel us towards our goals.  We are excited about the fresh perspectives and ideas he will bring to the table as we continue to grow and innovate.”

  • MxM Live with Yashwant Deshmukh

    MxM Live with Yashwant Deshmukh

    Yashwant Deshmukh is a prominent figure in the field of opinion polling and political analysis, known for his expertise in deciphering public sentiment and electoral trends. As the founder, editor and managing director of CVoter, a near-30-year-old  global agency specialising in public opinion research and data analytics, Deshmukh has played a pivotal role in shaping political discourse and decision-making processes across various nations. With a keen eye for detail and a deep understanding of socio-political dynamics, he continues to be a trusted authority in providing insightful perspectives on elections and governance worldwide. Deshmukh and his company, Dataeye Asia, are now also focusing their energies on conducting the Consumer Mood of the Nation (COTN), overlaying the recently launched the Indian Socio-Economic Classification (ISEC).

    In this interview with Pradyuman Maheshwari, Founder and Editor-in-Chief, MxMIndia, Yashwant Deshmukh speaks on opinion polling, his views on ISEC and the Consumer Mood of the Nation studies that his company will produce.

    Watch. Enrich yourself. Enjoy. Like.

    For more news and updates on media and advertising, check our website http://www.mxmindia.com.

  • Zeel streamlines revenue vertical, Rahul Johri quits

    Zee Entertainment Enterprises Ltd has announced strategic changes in the revenue vertical of the broadcast business. Revenue leads will now report directly into MD and CEO Punit Goenka post the resignation of Rahul Johri, President-Business South Asia, the former CEO of the cricket board BCCI and Discovery Networks and a slew of news entities.

    With immediate effect, Ashish Sehgal, Chief Growth Officer, Advertisement Revenue and will now directly report into the MD & CEO.

    Notes a communique: “In line with the strategic approach undertaken by the MD & CEO, this announcement is the first step towards streamlining the organization, in order to optimize the resource allocation and enhance productivity. The Company has accepted the resignation of Rahul Johri. In his stint at Zee for over three years, Johri has led the revenue and monetisation vertical.”

    Said Goenka: “With his rich expertise and experience, Rahul has added immense value to the organisation. I wish him all the success in his future endeavours. I am most certain that with his passion towards the sports and media business, he will continue to contribute towards the industry at large. I also look forward to working closely with Ashish and team, with an aim to drive higher growth in the advertisement revenue segment, as the linear business landscape unlocks more growth opportunities.”

    Commenting on his decision, Johri said: “It has been a pleasure to work with Punit and the entire team. Zee is an ‘Academy of Talent’ and I will always be a proud alumni. I will continue to work towards the upliftment of the sports and media industry, leveraging my expertise to unlock its potential. I wish Punit and team Zee all the very best.”

    Meanwhile, in line with the new lateral structure being implemented, other than Sehgal, all other reportees of Johri, will report into the office of Goenka.

  • Trust is paramount, especially in the age of AI and deepfakes: Vempati

    “Trust is paramount, especially in the age of AI and deepfakes,” said Shashi Shekhar Vempati at the Branding and Marketing Summit, hosted by ASSOCHAM last week. The former CEO of Prasar Bharati spoke on the impact of artificial intelligence (AI) and automation on the marketing landscape. Vempati highlighted the critical significance of data privacy and ethical considerations amidst the proliferation of AI and deepfakes.

    “The future of marketing lies in embracing AI and automation while upholding the values of data privacy and ethical practices,” he said, adding: “Innovative technologies such as generative AI not only break language barriers but also offer invaluable insights for crafting exceptional customer experiences.”

    Reflecting on his tenure at Prasar Bharati, Vempati shared insights into the challenges faced during the Covid-19 pandemic, particularly in combating misinformation. “Our experience during the pandemic highlighted the critical role of media in dispelling misinformation and fostering trust.”

  • Detox from the Information Highway

    Detox from the Information Highway

    Ranjona BanerjiDoctors will scream themselves hoarse that there’s no such thing as “detox diets”. Our bodies have inbuilt ways of removing unwanted extraneous matter which is what keeps us going all our lives. If someone has gone out of their way to poison us, a day of juice and starvation is also of no use. Because starkly put, we may not have that much time.

     

    But. An occasional – or often – detox from the information highway (people, the misinformation highway is no way at all times) is definitely effective. The past few days, I have not checked the news and sadly, it has not destroyed my life in anyway at all. The endless obsession of being part of a conversation on the news cycle has dictated most of my life. Nor can I deny that I love sparring on social media, getting into the nitty-gritty of life via news break, and being on top of the “have you heard” game.

     

    Although I confess that I never was on top of that game! I like to know what’s happening, but I won’t go overboard to get there.

     

    To not know at all is an art that needs a bit of practice, but is oh-so satisfying. The past few days have vanished in friends and old times, sightseeing, shopping and eating. Do I know what has happened in the world? Umm, no.

     

    Playing catch up is its own kind of fun, except that you lose the nuance.

    People have been most upset about the following, depending on where I checked.

     

    The Big Movie Prize Day: why did this one get it and not that one, how could anyone wear that and yahoo to Donald Trump’s meltdown and of course he’ll win and he won’t.

     

    The Fancy Dress Man: How many changes can One Man manage in a day, what are those strange glances through a strew of garlands and who pays for all this.

     

    The Flying Horse Snooping Ring: The Spymaster met the Warring Seller and well, Destroyer of Innocents. Was it to buy more software to sneak into devices of anyone who is not a fan of eternal cosplay?

     

    The Travelling Man: Whatever he does is open to scrutiny so basically, why did he travel when Fancy Dress Man was also travelling in order to display his exotic feathers? Travelling Man should be Stay Put Man. And Silent Man. And Do Not Question Man and so on.

     

    The India Conundrum: This is a civilisational puzzle that no one can solve. This includes those who want to change its name and those who want to use one name as an acronym. The Travelling Man, the Switch Twich Man, the ED Who Man, the MMM Lady and various other people play excellent games like Jwaar Baata, Tana Bana and so on as they grow and shrink and move and flex.

     

    The Big Bank Ignorance Claim: As we know we all get fraud calls day and night. And this Big Bank Ignorance Claim is the biggest fraud of all. Luckily the Zoom Lecture Series on Occasionally Practised Ethics HQ has twigged on and now the Big Bank is being forced to spill some beans. Or maybe bonds. Something like that.

     

    Now that I have more or less caught up, I shall enter the whirlpool once again. Or soon. Whenever I do, it’ll be news to me!

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Cleartrip urges travellers to book in advance in new campaign

    Cleartrip, now a Flipkart Company, has launched a campaign urging travellers to book in advance.

    This is the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket.

    Talking about #NationOnVacation, Kunal Dubey, Chief Marketing Officer, Cleartrip said: “Summer is always a period of excitement for travellers across the country. #NationOnVacation was curated and created last year to make travel more accessible, easy and convenient for anyone considering a vacation. This year, we at Cleartrip are set to elevate the travel experience for users across the board. Be it Srinagar, Goa, Jaipur, Bagdogra, Kochi, Bangkok, Singapore, Denpasar, Toronto or London, Cleartrip is committed to providing travellers unparalleled offerings to make their dream summer vacation memorable.”

  • Political Polarisation of Movies before Elections

    Political Polarisation of Movies before Elections

    Sanjeev KotnalaYou cannot ignore it anymore. Everyone can connect the dots. And though you may not be able to link it to the on-ground political aspirations and vote politics directly, it is on your face. The big screen has become more prominent and politically engaged. Political propaganda and vote requests are no longer restricted to the 60-second political films that run like other brand promotions. They are now The Film.

    It would be naïve to see it as a mere coincidence. It is political. Joh Dikta Hai Woh Bikta Hai. Let us not forget that the Modi government is all about the visible delivery of the promise – the guarantee – the works you can see- the inaugurations, and the promises fulfilled.

    The changes in the landscape in and around us are dominantly visible. The films provide stories that leave the audience emotionally charged and with memorable proof. Indeed, one can not underestimate the power of these suggestive screenplays. They definitely nudge the voters to think and pledge their support to the political narrative. You cannot claim an unequal fight if one of the political parties, in their strategic approach, has seen the big screen’s impact on vote swings and is leveraging it overtly or covertly.

     

    Recent Films

    I recently watched ‘Article 370’, and then I watched the Indian Top Gun equivalent “Fighter”, a hell of a simple entertainer ‘Teri Batoon Mein Aisa Uljha’ and ‘Main Atal Hoon’.

    In the theatre before the feature film and during the interval, I was relentlessly attacked with teasers of the forthcoming films. It is not surprising that half of them would qualify as a clear case of political propaganda with the content and timing of the release.

    Till one cannot directly correlate and find a strong connection and funding of the movie by political parties, one will have to give it to the ruling party to judicially leverage a media that was earlier not in the game.

    It is not something new. There has been a definitive shift in the content of the movies for some time. They are more pro-government and based on the action. They also target the inactivity or perceived wrongs of the opposition or the stalwarts of the opposition parties. The shift has intensified as we near the election time.

     

    The Orientation

    The main themes are simple and easy to see.

    Religion supremacy- and that is Hinduism. It, at times, tends to become Islamophobic but is supported with known facts of recent or historical events.

    The bold initiatives of the government- doing which no other party dared to do. In effect, it projects a few political leaders as superheroes.

    Re-aligning the misinterpreted freedom movement and giving due focus to many equally great leaders.

     

    List not Short

    Be it ‘Main Atal Hu’, ‘Accidental Prime Minister’, ‘The Kerala Story’, ‘URI’, ‘Kashmir Files’, ‘Article 370’ or ‘Fighter’. Or the yet-to-be-released ‘Accident or Conspiracy: Godhra’, ‘Razakar’, ‘The Sabarmati Report’, ‘Bastar’, and the biopic of Vinayak Damodar Savarkar’. Some movies suggested a similar narrative but failed to make a mark, like ‘Aakhir Palaayan Kab Tak?’.

     

    Indianising or Hinduising Factor

    The path to Indianising Bollywood started way back. The social media posts repeatedly projected a Bollywood conspiracy wrongly portraying Hindus. It questioned how all the wrongs were always committed by the characters who were Hindu. It asked why the films and the advertisements only questioned rituals and practices or made fun of Hindu gods and leaders.

    As a part of the survival act and surviving the boycotts, the foundation for a shift in narrative was laid in time. The success of Uri and other such movies did the rest.

     

    Commercialisation & Opportunistic Approach

    Can we blame Bollywood for the commercialisation and opportunism of seeking success and safety by making films about a particular ideology? And if that is right, where is the debate on any change? The industry has always believed in encashing opportunities and trends.

    This may be a change of demand and not necessarily a need for political favours. The political climate in the country has nudged the writers-producers to course-correct the earlier skewed content.

     

    Net-net: The Cycle may not last

    The trend may last a little longer before the audience starts reacting against overt political content.

    It has always happened in Indian cinema. A series of successful films opened doors for many more films with similar content. By the time they get released one after another – the audience is already satiated and starts revolting against unidimensional storytelling.

    The interested parties have sweet-timed their initiatives for peak engagement at the right time- the election time.

    But, by the time we hit the festive period this year post-elections, this content polarisation would be on the way out. So, if you are associated with some projects on similar lines, please tread cautiously unless you are well-funded by interested parties and the risk has already been taken care of.

    Aside

    As I saw the poster for ‘Bastar’, I remembered an evening brainstorming session in Raipur on the naxal issue and possible non-intrusive solutions. In that meeting, as part of the ideation process, I suggested making a movie about the Naxal movement with the active participation of the government and the naxalites. The solution was seen as impractical- it was a period when people saw cinema more as entertainment than a possible role play in the solution.

     

     

    Sanjeev Kotnala is a senior media and marketing services consultant, educator and now author. He writes on MxMIndia every Wednesday. His views here are personal

  • India Today Conclave is back with 21st edition

    The India Today Conclave is back, with its theme of ‘Brand Bharat: An Assertive Nation in an Uncertain World’. The 21st edition of the conclave is all set to “redefine India’s narrative” on March 15-16, 2024 in New Delhi.

    Notes a commuique: “The 21st edition of the India Today Conclave will host thought-provoking discussions, exploring how India, with its political stability and unique social vibrancy, can ascend to the forefront of geopolitics and business. The event promises concise yet impactful debate on India’s role in shaping the global landscape.”

    Speakers at the conclave include Prime Minister Narendra Modi, Home Minister Amit Shah, External Affairs Minister S Jaishankar, and Finance Minister Nirmala Sitharaman, Sadhguru – Founder Isha Foundation, Egyptian Comedian & TV Host Bassem Youssef, Member- Rajya Sabha G V L Narsimha Rao, MLA from Mizoram Baryl Vanneihsangi, Vice President RP Sanjiv Goenka Group Shashwat Goenka, Author & Historian Hindol Sengupta, among others. The line-up also features renowned figures from the entertainment industry, including Akshay Kumar, Tiger Shroff, Orhan Awatramani (Orry) and others.