Category: MEDIA

  • Nick goes HD, gets aggro with kidstuff

    By A Correspondent

     

    Nickelodeon India continues to lead the league by innovating and engaging with kids across the country. Nickelodeon has announced its game changer initiatives this season – Launch of the action-comedy series Shiva on Nickelodeon; launch of Nick HD+ — India’s first HD channel in the kids category and a strong growth plan for SONIC.

     

    Announcing the high decibel launches for the quarter, Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom18 said, “Nickelodeon has always stayed ahead of the curve with its innovative and engaging initiatives. Keeping kids at the core of everything that we do, endearing characters, path breaking content and pioneering initiatives have scripted Nickelodeon’s leadership and success story. The launch of Shiva and Nick HD+ are significant milestones in the category and are sure to be game changers, further fortifying our leadership position.”

     

    The HD channel will soon be available on all cable and DTH platforms in the country.

     

  • Trilogic Digital Media and ITV News Network announce strategic alliance

    By A Correspondent

     

    Trilogic Digital Media Limited (TDML), which is India’s fastest growing broadcast management & audio visual content syndication company, announced its collaboration with ITV Network, India’s premier news broadcasting network. The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network. The first offering from this stable is ‘INSIGHT’, which is positioned as the world’s first 4k channel which is all set to revolutionize TV viewing in India.

     

    Founded by media entrepreneurs Kamlesh Bhanushali and Vishal Gurnani in 2010, TDML has rapidly emerged to be India’s foremost Broadcast Management Company that includes end to end outsourced solutions including Programming, Ad Sales, Marketing and Distribution. The company currently runs 3 entertainment channels including Sahara One, FILMY and FTV.

     

    ‘INSIGHT’, is a global factual entertainment channel that will take its viewers on an adventurous journey to explore and interact with stories like never before. It is the first UHD channel from TV Entertainment Reality Network (TERN), based in The Netherlands, offering 24-hours of non-stop featured entertainment including drama, natural history, science, technology, adventure, sports, wildlife and survival. Aimed at the millennial audience, the channel will showcase completely original programming in the form of innovative documentaries, accessible reality series and cutting-edge factual infotainment.

     

    On the occasion Kamlesh Bhanushali, Chairman of TDML said, “We are excited to embark this new journey with ITV and we look forward to creating history in the world of entertainment broadcasting.”

     

    Commenting on the announcement, Kartikeya Sharma, Chairman and MD, ITV Network said, “We are excited about joining hands with Trilogic Digital Media Limited(TDML). Together the combined forces of ITV & TDML shall usher in a new era of entertainment broadcasting in India. We are proud to launch ‘INSIGHT’ in India to provide our audience with an experience of the next generation television viewing.”

     

    Vishal Gurnani, Managing Director of TDML stated, “We look forward to working closely with ITV and to jointly create India’s fastest growing entertainment broadcast network. We shall be launching 4 channels over the next 12 months which include PHULWAA – India’s first Bhojpuri GEC, a soon to be announced interactive Travel Channel and many other varied entertainment channels.”

     

  • AIR appoints releaseMyAd as its online virtual agency

    By A Correspondent

     

    All India Radio accorded its first official recognition to releaseMyAd, India’s largest online ad platform as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow & FM Gold.

     

    As one of the country’s foremost welfare awareness medium, All India Radio enjoys a far wider reach across the country than that of any other private FM station. As an online platform that creates advertising opportunities for small and medium businesses in radio, cinema and print segments across India, releaseMyAd’s partnership with AIR could not have been a more compatible one. As enterprises, both AIR and releaseMyAd function to empower Indians in their own way.

     

    To reinforce its presence in the virtual world, All India Radio has engaged releaseMyAd to meet twin objectives of optimum inventory utilization as well as revenue augmentation. The facility allows advertisers to book ads online across all channels of AIR with a simple mouse-click. As an online media option, releaseMyAd makes mass media advertising options accessible to all by effectively matchmaking between media owners and advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues”, says Amitabh Shukla, Additional Director General (Commercial) All India Radio.

     

    “All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer”, says Sharad Lunia, founder of releaseMyAd.

     

  • Zee is Green eco-friendly initiative takes off

    By A Correspondent

     

    ZEE Entertainment Enterprises Limited (ZEEL) has pledged to go Green with the launch of its ‘ZEE is Green’ initiative. As a pilot project, ZEE has successfully transformed the set of &TV’s ‘Gangaa’ as a ‘Green’ set.

     

    Punit Goenka

    Speaking on this initiative, Punit Goenka, MD & CEO, ZEEL said, “Every industry has environmental responsibilities and the Media & Entertainment Industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it.”

     

    Elaborating further, Goenka said, “Since the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

     

    Discussing the initiative, Roland Landers, Chief Brand Officer, ZEEL commented, “In line with our corporate brand philosophy of ‘Vasudhaiva Kutumbakam’, ZEE has been embracing the world as One Family. As a caring corporate, we want to touch people’s lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our ‘ZEE is Green’ initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”

     

    The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show ‘Gangaa’. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

     

    Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 liter plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

     

    In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10 per cent in the coming year. Further, ZEE will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.

     

  • Kris Mediaworks bags media mandate for Peachmode.com

    By A Correspondent

     

    Kris Mediaworks (KMW), a full-service media planning and buying agency, has won the media mandate for Peachmode.com, an online portal for women’s fashion, after a multi-agency pitch. The account is pegged to be around Rs 15 crore.

     

    KMW will handle 360 degree media services for Peachmode.com, from Mumbai office.

     

    Commenting on the tie-up, Peachmode.com owner Anupam Tulsyan said, “As we embark on this new journey, we need to reach out to new consumers across India. And we have great faith in KMW, to help us achieve our objective.”

     

    Krishna Suvarna, Founder and Director of KMW, comments on the win, “I am thrilled that Peachmode.com has found KMW to be worthy of handling their media duties. We are extremely delighted to be associated to Peachmode.com. With our strong experience of handling online portals, we are confident of taking the brand to greater heights.”

     

  • HelloTV aspires to be medium for millennials

    By A Correspondent

     

    Launched with the intent of making entertainment accessible to Indians browsing the internet on mobile, HelloTV has provided curated, wholesome and relevant content to the Indian audience successfully. It has over 100 live TV channels, 1000 blockbuster movies and over 10000 entertaining videos across popular languages and multiple genres.  With over 1 million Android App installs, it has a significant active user base. To ensure that its users get the best library of entertainment, PK Online works with over 150 content partners -broadcasters, movie studios and digital video partners alike.

     

    To increase audience participation, HelloTV has enabled its users to contribute videos by simply sharing their clips on 8822288222 through WhatsApp. This option was promoted through HelloTV videos and social media. HelloTV team has received a very encouraging and overwhelming response with over 1 Lakh users contributing to around 3 lakh videos till date. The editorial team of HelloTV thoroughly surfs through the submitted videos and curates them based on quality and relevance. To acknowledge users’ contribution, HelloTV has created a separate section on the portal called “Viewer’s Choice” where all the user submitted videos are showcased.

     

    In addition to the above, HelloTV has many digital content producers who reach out to them to showcase their content. In the near future, HelloTV will soon be creating specific sections to publish professional contributions and help producers distribute and monetize their content. Roadmap includes multi-lingual support for seven more native Indian languages. Unlimited entertainment is what HelloTV strives for and hence there are no limitations on users’ browsing and accessing of content. Although most of the content on HelloTV is absolutely free, one can also subscribe to the premium content at a very affordable price.

     

    Commenting on this development, Cauvery Adiga, COO, PK Online said, ”In the age where digital audience is keen to participate and voice their opinions, HelloTV strives to become the destination of choice. We want to cater to diverse content needs of Indian audience and also avoid clutter.  We are the only video destination which caters to service both the needs of a typical user during the day- daily curated videos, as well as a more leisurely LiveTV experience anytime during the day.”

     

  • Rural ratings delayed, but are broadcasters rural-ready?

     

    Rural Ratings Delayed, But Are Broadcasters Rural-Ready?By Shailesh Kapoor

     

    The delay in the release of the rural ratings has been a topic of chatter in the broadcasting corridors over the last fortnight. Since a definitive date was announced, the delay has led to speculations, even rumors, including some that are imaginative and absurd in equal measure.

     

    Over the last year, since it became evident that rural ratings will be a part of their lives sooner than later, broadcasters have spent considerable resources in becoming “rural-ready”. The main area of focus has understandably been distribution. The other emphasis has been on consumer research. Having studied LC1 consumers extensively over the last few years, rural research is not entirely alien territory for broadcasters.

     

    But is that all that’s there to being rural-ready? Distribution is an enabler and consumer research is an input into programming and marketing. Hence, unless the rural-readiness reflects in content and brand strategies, it is not in place in real terms.

     

    That raises the pertinent question: Has anything changed on-air? Besides some of the GECs extending their primetime to ensure an early start (5pm/ 6pm), no other visible change reflects rural-readiness on-air. If anything, some changes have been a bit “anti-rural” in nature. A sizeable proportion of new launches over the last year are urban-skewed in their theme and treatment. It is evident they will lack rural traction.

     

    Stereotyping problems have continued, such as assumption that non-fiction viewers would rather read English than Hindi. Presentation language, as a result, continue to be inconsistent on-air, not just for GECs but even for movie channels. Liberal usage of English mars comprehension of several shows, including some fiction ones, even in the urban centers, and this has not changed either.

     

    The approach seems to be that of ‘be ready and then wait-and-watch’. The first ratings, whenever they are out, will mean a shift of gears. With channel and programme level data available to act upon, and the weekly clock ticking by, it would be time to act on high priority. All the rural research reports, from studies conducted in late 2014 and early 2015, will then come in handy.

     

    The genres that are likely to be least impacted from a content perspective are news and kids. Though both of them may lose overall TV viewing share in rural, like most other non-GEC genres, their rural content profile is likely to be similar to the bigger urban centers. A few other genres, especially infotainment and music, will have to take decisionson whether they want to invest resources in the rural markets at all.

     

    All this shall unfold when the rural ratings are released. Till then, the question of why they did not release on schedule, and what the new date is, will continue to keep us busy.

     

    So what’s delaying BARC’s rural ratings?By A Correspondent

     

    The much-awaited release of rural ratings data from Broadcast Audience Research Council (BARC), the joint industry body mandated by broadcasters, advertisers and advertising agencies to measure television audiences looks likely to be delayed.

     

    According to sources, broadcasters body Indian Broadcasting Foundation of which Star India CEO Uday Shankar is President, has written to the BARC board asking for the rural data to be delayed.  The reason:  there is need to let the current the data stabilise given some complaints of volatility. BARC started releasing its data from end-April 2015.

     

    BARC was scheduled to release the rural data by end-September and conducted road shows across major centres (Disclosure: MxMIndia had partnered the promotion of these roadshows).

     

    However, according to industry grapevine, there is more to the delay than the reason to stabilise. Sources have told MxMIndia that certain members of the ecosystem are dismayed with the delay and have questioned whether a leading channel whose ratings have been put to test by competition is behind the effort to delay the rural release.

     

    According to information we have received, Doordarshan officials are unhappy with the delay, and it is felt that if BARC pushes the release of rural data indefinitely, the I&B ministry may also step in.

     

    The BARC Board is scheduled to meet next week and will possibly deliberate on the issue.

     

     

  • Pepsi has no plans to change IPL sponsorship contract

    By Ratna Bhushan & Ravi Teja Sharma

     

    PepsiCo has asserted that it’s not seeking to renegotiate the terms of its contract with the Board of Control for Cricket in India (BCCI) for title sponsorship of the Indian Premier League (IPL).

     

    “This is absolutely untrue and there is no talk of bringing down the title sponsorship fee,” a PepsiCo spokesperson said. “Issues raised by PepsiCo are based on our commitment to ethical conduct and the spirit of fair play in sports.” Pepsi was reported to be seeking to pull out of the IPL because spot-fixing accusations have tainted the tournament and fewer teams could be playing next season. There was speculation that the parent may have also been seeking to reduce costs.

     

    The company categorically rejected this. “We are committed to sufficiently invest behind our brands and there is no change in that commitment,” the spokesperson said. Pepsi had committed Rs 396 crore for a five-year period to BCCI for title sponsorship for 2013-17, roughly Rs 80 crore a year and twice what predecessor DLF had paid.

     

    A senior BCCI official said Pepsi and the administrator are trying to sort out the matter amicably. “We can encash the bank guarantee but we are not doing that. They have been good partners in the last few years. We don’t want to spoil the relationship,” he said. A clause in the contract allows BCCI to reassign the title sponsorship, he added.

     

    Meanwhile, there are a handful of contenders willing to take over the role if it’s vacated, said one of the BCCI officials cited above. “The picture will get clearer in the next few days. There are four-five different companies that we are in touch with for the title sponsorship but those companies are yet to get a clearance from the board,” he said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • IAA gets set for maiden IndIAA Awards and ‘Conversations’ with Subhash Chandra

    Tuesday, October 13, sees the India chapter of the International Advertising Association playing host to two events – one, as part of its regular series IAA Conversations, Essel group and Zee chairman Dr Subhash Chandra will be in conversation with senior journalist V Shankkar Aiyar.  The theme of the discussion is ‘News Neutrality’. This is on between 5.45 and 6.45pm.

     

    At 7pm, the first edition of the IndIAA Awards happen.

     

    Both events will be held at St Regis Hotel in Parel (what was earlier Palladium Hotel and even earlier Hotel Shangri La).

     

    Said Srinivasan Swamy, President, IAA India Chapter: “News Neutrality is a controversial hot button topic. Given Zee’s global footprint and experience in various markets, Subhash Chandra in conversation with Shankkar will bring deep insights to the subject. We have decided to have the IAA Conversation and the IndIAA Awards on the same day, so that the people attending will have the opportunity to engage on two very different topics.”

     

    Said Dr Bhaskar Das, Chairman, IAA Conversations said, “Most often, the News Neutrality debate is around objectivity and ideology.  Now with accelerated online news delivery and wider television reporting, the conflict is even more apparent. This session of IAA Conversations will definitely bring a new perspective to the existing narrative.”

     

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “Since the advertiser and the agencies that co-created the winning campaign are honoured on the same stage, this award format promises to be different.”

     

  • Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division

    By A Correspondent

     

    Ujjwal Anand

    Milestone Brandcom, the homegrown out-of-home agency from the Dentsu Aegis Network stable, has roped in Ujjwal Anand as Country Head for its rural & experiential division, Milestone Outland.

     

    Prior to this, Anand was with Geometry Global, Ogilvy’s activation network that was earlier known as OgilvyAction. He spent 10 years with the agency as Business Head – North and Vice President, leading experiential practices that included rural, urban,social and shopper marketing.

     

    Nabendu Bhattacharya

    As part of his new mandate, Anand will be responsible for driving strategic offeringsat Milestone Outland through freshly-created tools thatcan help clients take investment decisions with measurable results. Based out of Delhi, he will report directly to Nabendu Bhattacharya, CEO Milestone Brandcom.

     

    Talking about the appointment, Bhattacharya said, “Ujjwal’s rich experience andimpeccable track record makes him an ideal choice to drive integrated experiential solutions at Milestone Brandcom. He will address specific brand problems. His energy is well-aligned with the agency’s vision and philosophy.”

     

    In a career spanning 12 years, Anand has worked with various brands such as GSK, Dabur, Vodafone, OLX, GPI, Motorola, Micromax, Samsung, Peerless, Coca Cola, TripAdvisor and DuPont. He has also handled many social and developmental sector and government clients including Orissa Tourism, NSDC, MAMTA, PSI, FHI, CHAI, WATSAN and SIFPSA.

     

  • DishTV adds Gemporia TV to its portfolio

    By A Correspondent

     

    DishTV has added Gemporia TV on its platform, taking its total channels and services count to 500+.Gemporia TV is India’s first dedicated shopping channel for gems and jewellery.

     

    With the addition of Gemporia TV on its platform, DishTV has increased their shopping channel count to nine channels, which is highest amongst any DTH player and is available in all subscription packs, in all categories for its viewers.

     

    Announcing this new development, Salil Kapoor, Chief Operating Officer, DishTV India said, “Being a pioneer and market leader DishTV has always stood up to its promise of providing unique content to its viewers. Gemporia TV is one such unique channel where people can buy gems and jewellery. Addition of Gemporia TV, 9th shopping channel on our platform also proves that due to undisputed leadership and popularity of DishTV platform amongst viewers, more and more shopping channels wants to get aligned with us.”

     

    Announcing this development, Manuj Goyal, Co-Founder, Gemporia TV, India said, “Gemporia manufactures the very best in stylish, affordable and responsibly made fine jewellery. Our unique business model involves using only genuine gemstones and precious metals to create beautiful timeless treasures. We make limited editions and bring them to you at Direct to Home prices, cutting out all the middlemen.”

     

    Announcing this development, Steve Bennet, Founder, Gemporia said, “An ever growing customer base across the globe, through our TV channels and website in the UK and US, Gemporia TV comes to our manufacturing home in India with the promise of being able to deliver even better deals. We are very happy to launch with DishTV in India, a leader in content and technology innovation.”

     

    DishTV’s subscribers will be able to watch this new channel on LCN 116.

     

  • Time for the media to wake up!

     

    By Ranjona Banerji

     

    The media in India has been getting flak from two very different quarters, heightened in the last two and a half years. One section thinks that the media is too Congress-oriented and too secular and liberal. The other section thinks that the media is too BJP-Sangh Parivar oriented and too communal.

     

    Am I exaggerating the case? Yes. But ever since this current BJP-led government swept into power, we have seen battle lines being more firmly drawn. Social media contributes to this division and news television “debates” are all about atmospherics and rising temperatures.
    However, two recent incidents appear to have made most the media realise that its primary role is adversarial when it comes to the government and that the excuses for brutality and assault run out of steam quite fast. The murder of Mohammed Akhlaq in Dadri, Uttar Pradesh, in September, on the basis of a rumour (false) emanating from a temple, that he had eaten beef (cow meat) did shock most of India. Most of the inhumane responses came from the RSS’s Hindutva supporters on social media, especially those who live in nations where cows are seen as no more than breakfast, lunch and dinner. So the less said about them and their cowardly hypocrisy the better.

     

    The media as a whole though did realise that the fear, hatred and violence instigated by a communal thought process had breached enough boundaries. The condemnation from most was swift. Commentators like Surjit Bhalla and Tavleen Singh who have been supporters of Prime Minister Narendra Modi, both in the Indian Express, wrote about their shock and horror. Even in cynical terms, incidents like this seriously affect India’s international image and the media realised it faster than the Prime Minister’s Office which is usually up and away on image-building and public relations.

     

    The “whatabout” arguments mainly came from the two patriotic stalwarts on India Today Television which is in some ways in deep competition with CNNIBN in the popularity-with-the-government stakes. Times Now dances to its own tune. NDTV attempts to be responsible. And NewsX gets inspired by a different competitor everyday.

     

    Journals and websites are a better indicator of media responsibility than TV and social media. They also have the chance to both report on news and editorialise and are able to maintain the distinction. This gives them the edge when we have a watershed event like the Dadri lynching and the murder of a man based on what he ate for dinner.

     

    And yet, it has to be said, that many in the media again either wilfully or mistakenly misunderstood why so many authors and writers returned their Sahitya Akademi awards and monies. As all of them stated, it was the murder of Kannada writer and scholar MM Kalburgi, killed it seems for his stand against superstition and idol worship that made them protest. The current climate where writers are threatened and murdered for holding unpopular or dissenting views has frightened them. The Dadri lynching cemented that fear. In a deep sense, what writers feel today is no different from what journalists who do not toe the majority line are made to feel. It is only that journalists are more used to abuse and threats.

     

    The nasty thought that occurs to one that some in the media who have themselves received government benefits and awards are the most scathing of writers who return their awards…
    The attack on Sudheendra Kulkarni, former speechwriter for LK Advani and member of the PMO under AB Vajpayee, has been the second event for the media to stand together. Here though the situation is more nuanced. Kulkarni was warned by the Shiv Sena not to hold an event to launch former Pakistan foreign minister Khurshid Kasuri’s book Neither a Hawk Nor a Dove at the Nehru Centre in Mumbai.

     

    The Shiv Sena has long had a tradition of objecting to and disrupting events which feature Pakistanis. There is nothing new in this. Only last week they got organisers to cancel a concert featuring Pakistani ghazal singer Ghulam Ali. Since Kulkarni and the Observer Research Foundation and Kulkarni decided to go ahead with the event, Shiv Sena activists acted in the way they know best: as hooligans.

     

    That the Shiv Sena is part of the BJP government in Maharashtra and an ally at the Centre is one more embarrassment which the media has been quick to pick up on. Condemnation however was universal, which is welcome.

     

    What the media may well come to realise – and I am not holding my breath here – is that its first role has to be to question the governments in power. Every time it has not done this, whether in the past or now, it has failed. The current government, it has to be understood, is no different from any other, regardless of the size of its mandate. When he became prime minister Rajiv Gandhi, who got the biggest mandate ever, soon realised that admiration can become criticism very quickly when large promises about changing the system vanish when the system hits back.

     

    Some of that is happening now and the media would be wise to wake up.