Category: MEDIA

  • RAM Ratings for Week 37 Sept 6-12, 2015

    Hello. This should’ve appeared yesterday, but we were full up with stories so couldn’t accomodate it. So here we are again with Radio Audience Measurement (RAM) Ratings for Week 37 of 2015… that’s September 6 to 12, 2015. Sourced directly from RAM. It may be noted that this is topline data and is insufficient for taking business decisions on buying inventory on radio stations. In fact many even damn us for carrying it because it gives insufficient data. We urge advertisers to buy the research findings or ask radio stations and/or media agencies for detailed numbers​.

     

     

  • It’s Salman Khan again on ninth edition of Bigg Boss

    By A Correspondent

     

    India’s biggest reality show, , is getting set for its ninth edition. Set to premiere on on Colors on October 11, Bigg Boss Nau will see Salman Khan play host again. While the opening show will air at 9pm, the subsequent airings on weekdays (Monday through Friday) will be at 10.30pm and on weekends at 9pm.

     

    Even before the unveil of the show, the channel has roped in sponsors Snapdeal, OPPO Mobiles, Maruti Swift, Garnier Men Powerlight, CP Plus CCTV Cameras etc.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “The brand Bigg Boss today has transcended television screens and has become a phenomenon engaging kids and families to artists and musicians, sportstars, movie stars, fashion designers, social media mavens and even the nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, Bigg Boss Nau is going to enhance family viewing with the promise of double entertainment. We once again welcome Snapdeal and OPPO on-board as sponsors for the second season in a row along with Maruti Swift. And of course, megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”

     

    I Srinivas Murthy, Senior Vice President Marketing Snapdeal, said, “Big Boss is only getting bigger and better with every season. We are very excited to partner with Big Boss Nau and look forward to great response from the viewers this season too.”

     

    Said Mike Wang, CEO, OPPO Mobiles India: “We are pleased to renew our association with the immensely popular show Bigg Boss this season.  There is no platform better that entertainment in India and we wish the show a huge success.”

     

    In his inimitable style, superstar Salman Khan who will host the show for the sixth time said, “This season with Double Trouble being the flavour, the contestants have no choice but to double up and face the trouble, or remain disconnected and invite trouble!”

     

    Revealing what Bigg Boss Nau contestants will be in for, Manisha Sharma, Programming Head – COLORS said, “The return of Bigg Boss each year marks the return of the ‘family viewing nights’ for the viewers. The addition of the show at 10.30 pm along with our other thriving prime time properties will only bolster the viewership further on Colors.”

     

  • Ranjona Banerji: Change in gender mindset needed

    By Ranjona Banerji

     

    A friend and former colleague Soumyadipta Banerjee and his wife TV reporter Sonika Tewari have been fighting a long wrongful termination battle against Zee News. They have gone from the Labour Court to the Industrial Court to the Bombay High Court. All three have upheld their case. And yet, Tewari’s former employer Zee News, has gone in appeal every time. The Bombay High Court has made it very clear that a female employee cannot be dismissed from service while she is pregnant, which is what happened here.

     

    The Maternity Benefit Act of 1961 is a welfare law says the high court and if it is not upheld, it would have terrible repercussions on all female employees and women in the workplace. The high court quoted the Maternity Benefit Act of 1961. The high court order also said, “Strict implementation of the Act, which ensures health and stress-free working environment for a working woman cannot be emphasized enough. Arbitrary termination of service during the maternity period, such as the present one, not only affects the concerned woman employee but creates a sense of despair and disillusionment amongst the working women in general.”

     

    Here the court has reached the essence of the matter: making working women feel that they are safe from termination because of arbitrary reasoning by the employer. Although the media is quick to point fingers at every other industry or institution, it has been historically and criminally lax when it comes to transgressions within. Until the Tehelka case created a public furore, sexual assault cases were not taken seriously, although there are ample instances of sexual harassment and assault within newsrooms. In some commonly known cases, employees who sided with the complainant were threatened with termination.

     

    In fact, some newsrooms maintain pockets of sexism even though ironically, the media is a far more just employer of women than many other organisations and industries. There are several women in senior and top positions in the Indian media. And yet, several prejudices remain. Pregnancy of course is an easy subject of dispute. Some managers use it as an excuse not to hire women at all, arguing that training and money on women is wasted when they run off to get pregnant. Interestingly, few of these managers, especially the men, have sworn to have child-free homes because of the inconvenience it causes. Underlying this prejudice is that old dictum: dealing with children is a woman’s job. The changes in this mindset are still slow, across the spectrum of human existence and workplaces.

     

    It can only be hoped that this case acts as a wake-up call for the media and employers in general. Three courts in this case have made it clear that the Maternity Benefit Act cannot be flouted. It is also evident that sometimes, somewhere employers who try to use brute force or metaphorical bulldozers to get their way, will be questioned. It can only be hoped that the managers at Zee News will understand this case for what it is and open the eyes of those in the media to the importance of the law.

     

    No one doubts that a media job is full of stress. But compassion and a pleasant work environment do not have to be inimical to a newsroom.

     

    **

     

    On this note, congratulations to Mid-Day Publications for appointing Tinaz Nooshian as executive editor of Mid-Day. She takes over from Sachin Kalbag, who moves to The Hindu’s new venture in Mumbai. She was deputy editor of the paper since last July and is editor of Sunday Mid-Day as well. It’s always good to see an in-house promotion and one more woman on top!

     

    All the best to her and Mid-Day, a newspaper that remains very close to my heart.

     

    Ranjona Banerji is a senior journalist and columnist. She is Consulting Editor, MxMIndia.com. The views expressed here are her own.

     

  • Sambad hosts cyclothon to highlight need for a healthy heart

    By A correspondent

     

    Leading Odia daily ‘Sambad’ played host to a cyclothon on Sunday ahead of the World Heart Day being observed on Tuesday (Sep 29).

     

    Participants from across various walks of life and age groups participated in the event held in Bhubaneswar along with hundreds of students of various schools and the ‘We Ride Bicycle Organisation’. The 12km distance was covered in about an hour. The cyclothon was held in association with Solid HD Cement.

     

    Speaking on the occasion, Chief Guest and State Health Minister Atanu Sabyasachi Nayak highlighted the need of a healthy heart. “It is better to be fit enough than being sick and a burden on someone else. One needs a healthy heart for a healthy mind and for a healthy heart, exercise is extremely important,” he said.

     

    While Managing Director of Eastern Media Monica Nayar Patnaik presented the welcome address, Executive Director Tanaya Patnaik presented the vote of thanks.

     

  • Tenthavenue partners with Ozonetel to unveil Electra

    By A correspondent

     

    Tenthavenue announced the completion of a new partnership with cloud communications telephony company, Ozonetel, to build the new version of Electra, the mobile marketing platform specifically catering for developing markets.

     

    The new tenthavenue and Ozonetel partnership sees the development of new features and improved capabilities on top of the existing Electra platform – a single technology stack through which advertisers can deliver mobile asset formats through USSD, SMS, Interactive Voice Response and compressed video routes across 150 countries.

     

    Combining the Electra platform capabilities with Ozonetel technology means that brands can utilise enhanced mobile marketing capabilities including:

    – Measurement of consumer behaviour and engagement levels in real time for a more comprehensive understanding of what content will work

     

    – Consolidation and delivery of value exchange mechanisms, such as mobile airtime and talk-time top-ups to consumers

     

    – The delivery of personalised content and messaging to the consumer through an advanced logic engine

     

    – Multiple enterprise communication models to scale the offering to across all brands and categories of a company

     

    The deal will also allow tenthavenue to integrate new messaging pipes to work with Electra to create new media distribution products moving forward.

     

    Sudipto Roy, tenthavenue CEO for Emerging Markets commented: “According to Mary Meeker’s 2015 Internet Trends report, there are still 3.12 billion feature phones globally and yet most technologies focus on an in-app advertising based eco-system for mobile. It’s for this reason, combined with the emergence of smartphone ad-blocking technologies, that there is a stronger demand for device ubiquitous mobile formats and subsequently a gap in the market for a platform that can do this at scale (with robust data, content optimisation capabilities and measurement). We are resolving that gap by improving Electra and embedding it with the ability to drive “value exchanges” with the consumer, taking them a few steps closer to actual sales and loyalty than traditional approaches do.”

     

    Anurag Banerjee, Growth Advisor for Ozonetel added: “We are a product centric company, much like Hubspot and our solutions enable hundreds of companies to manage personalized communications with their customers. We are excited to now extend this support to WPP clients.”

     

    Rupert Day, Global CEO for tenthavenue, noted, ‘This deal is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content. The partnership with Ozonetel aligns with tenthavenue’s investment in TMARC in January 2014, the leading USSD mobile platform in South Africa. It reflects our vision of driving personalised communications of value to the consumer, and elevates the tenthavenue proposition across Asia, Africa and very soon, LatAm’.

     

    The Ozonetel technology platform underpins more than 1000 enterprise customers globally, providing clients with a single entry to connect with over 4 billion addressable connections through 226 Telecom Operators. Current clients include fast growth companies Zomato and BigBasket, and the world’s second biggest advertiser, Unilever. Ozonetel was recently selected by as one of the ‘World’s Top 50 Marketing Technology Startups’ by Unilever’s Foundry program at Cannes Lions Innovation 2015.

     

  • Even WPP blinks. Cohn & Wolfe acquires Six Degrees PR (& Alphabet Consulting)…

     

    By A Correspondent

     

    This is why they call you masters of the craft. When we met co-founder of Six Degrees PR at the Praxis PR conference last week, there wasn’t even an iota of an indicator that the agency is going to make an announcement in a few days.

     

    So when we received a communiqué from the agency’s offices on Tuesday, it was indeed a pleasant surprise. Cohn & Wolfe, a well-known PR firms under the WPP fold, has acquired a majority stake in Delhi-headquartered Six Degrees PR and and its content and integrated marketing subsidiary Alphabet Consulting.

     

    It’s been in the works for six-odd months, co-founders Rishi Seth and Zacharia James told us over the phone.

     

    Cohn & Wolfe has been in existence in India for three years, but hasn’t been able to create much of an impact. It opened offices in Delhi and Mumbai in 2012, doubled revenues last year and has among its clients Austrian Airlines, Cleartrip, Lufthansa Passenger Airlines, RCI, Ruckus Wireless, Swiss International Air Lines and Wyndham Hotel Group.

     

    Six Degrees, on the other hand, represents clients across multiple sectors, including technology, travel, infrastructure, manufacturing, finance, aviation, hospitality and entertainment. Current clients include regional and multinational companies such as Google, Amadeus, Cushman & Wakefield, Dalmia Bharat Group, Hughes, Ingersoll Rand and Nokia. It was set up in 2009 by Seth and James, both of who helmed Text 100, the tech-focussed PR agency.

     

    So we weren’t really surprised that in the way some recent M&As have happened, the new enterprise will be called Cohn & Wolfe Six Degrees. And as it happened in some creative and digital agencies in the past, the agency will be handled by the Six Degrees bosses – Seth and James will be Group CEOs and Karan Punia, currently CEO, will be the new CEO, reporting to Seth and James.

     

    Rishi and Zach become Group CEOs, leading the Cohn & Wolfe Six Degrees team of 70 professionals across Mumbai, Delhi and Bangalore, and report to Imperato. Six Degrees CEO Karan Punia becomes CEO of the new company, reporting to Rishi and Zach.

     

    “India is a strategic priority for Cohn & Wolfe, and Six Degrees has the entrepreneurial culture, seasoned talent and drive to succeed that will help us capitalize on the tremendous opportunity for growth here,” said Donna Imperato, Chief Executive Officer, Cohn & Wolfe, in a statement. Imperato was in New Delhi to complete the acquisition. “The agency’s presence in Bengaluru, the country’s technology hub, and their work in technology, finance and corporate complements the Cohn & Wolfe India team’s extensive lifestyle and consumer experience.”  The Group CEOs will report to Imperato.

     

    “Alignment to a global agency with a strong people orientation and methodologies was a logical step in our journey,” said James. “We believe that Cohn & Wolfe is the best partner for the culture, passion and energy of Six Degrees and Alphabet Consulting,” said Seth. Both founders are looking forward to gain from the processes that Cohn & Wolf follow internationally.

     

  • IndiaCast expands footprint in Africa

    By A correspondent

     

    Come October 2015, Viacom18’s leading Hindi general entertainment channel, Colors will be available to DStv Indian customers  in South Africa as well as Southern Africa, inclusive of Zambia, Namibia, Zimbabwe, Botswana giving viewers access to the choicest offerings from the Colors content library.

     

    With a combination of fiction dramas, non-fiction and reality shows, blockbuster movies, and live events, Colors has become the one-stop entertainment destination for viewers across the globe. With its presence in more than 135 countries, Colors has been providing quality entertainment avenues to the Indian diaspora scattered across the world.

     

    Raj Nayak, CEO – COLORS said, “In the 7 years since it first launched, Colors has been a game changer in the television industry with path-breaking content that has appealed to viewer sensibilities. As the channel launches on DStv in Africa, the channel’s global penetration in more than 135 markets, with shows syndicated in over 100 markets, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences.”

     

    Commenting on the association, Anuj Gandhi, Group CEO – IndiaCast, said, “At IndiaCast, it is our endeavor to present South Asian viewers across the world with quality Hindi entertainment avenues bringing a taste of Indian culture and values to their fingertips. Our association with MultiChoice is a partnership which enables us to further expand our footprint within Africa and keep viewers entertained through our varied offerings. We are happy to be able to reach out to DStv customers with content from the COLORS library and look forward to reaching out to more viewers in Africa as our relationship with the network strengthens.”

     

  • Ranjona Banerji: Goodbye to Modi rah-rah!

    By Ranjona Banerji

     

    The prime minister of India’s second visit to the USA in his 16-month term was a slight reality check for a breathless media. Unlike last year, it was not blanket coverage of Narendra Modi’s every waking moment, there was a small realisation that NRI hysteria does not reflect the situation at home and there was, gasp, some small criticism even from the head honchos of Silicon Valley about India’s business-friendliness.

     

    There were a few other problems as well. Much of the world was also in the US and the main topics of discussion were IS, Syria, Ukraine, Russia and the US. The visit by the Pope overshadowed everything else. In fact, the rah-rah over India having been done last year, this year was business as usual and the US media as it happened barely registered the Indian prime minister’s visit. C’est la vie. Running a government is not the same as running a fan club and no matter how many cheerleaders you have, the world will move on. I am of course very clearly pointing fingers at TV news here for its jaw-dropping sycophancy of last year.

     

    And then there’s this video of Narendra Modi and Mark Zuckerbery and Shelly Sandberg of Facebook. A few months ago, it would have been shared on social media and that would have been it. But now it has made to the mainstream media. That’s the problem with democracy you see – sooner or later even a whom-are-we-here-for media realises that it is here for the people and not for politicians and prime ministers…

     

    **

     

    Since the subject is a matter of discussion from Silicon Valley to here, it would be extremely helpful if the mainstream media paid some more attention to the topics of net neutrality, Digital India and Facebook’s idea of a controlled internet. There have been columns and interviews across some newspapers but I would hazard a guess that more is necessary. At the best of times most of us are hapless consumers blundering through websites and apps. A little more help here, guys.

     

    **

     

    I have said this before but I feel I must mention it again. It is nothing short of appalling when members of the media are so blinded by their political leanings that they forget the basics of their profession. The political divisions in the Indian media – particularly between left, right, centre and objective – were made clear when LK Advani – started his Rath Yatra to build a Ram Temple in Ayodhya at the site of the Babri Masjid. This divide has become extremely bitter and even more fractious since the BJP-led government came to power at the Centre last year.

     

    I must reiterate that I am not talking about members of the public here. I am talking about working journalists and former journalists and journalists who understand very well how a newsroom functions. They bombard you on social media with vicious uncorroborated rubbish which would not pass muster even with a raw intern. When you question them, they dissemble and pretend like they’ve made a mistake. I am ashamed to say that I have even worked with some of these people now that I see their understanding of journalism is so shallow.

     

    Many of these are journalists who are younger than me but are still experienced enough to be at the top of the pile, running newsrooms. It makes you wonder how they ever manage to sieve through the information they receive at work, if they cannot in a casual sense, separate arrant nonsense from fact.

     

    If people like this are the future – and I see them everywhere – I shudder for the future of journalism. I see open upper caste superiority, hatred for minority communities, complete non-application of mind when it comes to internet cons and an inherent need to support this political dispensation or that.

     

    Sad.

     

  • Gandhi Jayanti: No edition tomorrow

    We are sure the Father of the Nation would have been unhappy to see us observing a holiday tomorrow for Gandhi Jayanti. But given that it’s a holiday for most non-news teams in media organisations, we too are taking a chhutti (though we are working!).

     

    But some of our regular Friday columns appear today, so enjoy reading today and until we are back on Monday with all the news and analyses.

     

    Like us, do have the Mahatma in your thoughts!

     

    See you Monday.

     

  • Di-Mentions Studio bags digital mandate of EsselWorld

    By A correspondent

     

    Di-Mentions Studio has bagged the digital mandate for EsselWorld, Water Kingdom in Mumbai and Downtown EsselWorld in Pune. In a little less than a year, Di-Mentions has added value to the digital adjacent of marketing for numerous brands and has seen growth in the digital, strategy and design arena.

     

    “At Di-Mentions, we’ve built our culture and standards on excellence, making a difference, focus and valuing client relationships. Being from a strong background of mainline, my main aim behind setting up a Digital Studio was to take the legacy of D.S. Mittle forward and actually make a difference to brand communications on all platforms,” says Devesh Mittle, Founder and Partner at Di-Mentions Studio.

     

    There is a massive market for amusement parks in India today. With limited government-run public spaces for re-creation, privately owned and run theme parks are an interesting getaway for millions during public holidays. For those who cannot afford to hitch a ride to the nearest hill station or beach, the idea of adventurous rides, lazy pools, food, music and entertainment at EsselWorld and Water Kingdom is a perfect package.

     

    “More and more of our target groups are online and spending a lot of time and money on social media platforms. The youth today plan their outings meticulously and are always looking for unique experiences at a great deal. We have a lot to offer and communicating all of this will be possible in many creative ways with Di-Mentions on board. Surely, this will boost our business and the brand tremendously,” added Singh Sekhon, Sr. Manager of Marketing at Essel Group.

     

    Anoushka Adya

    “In the race of getting more likes and visibility, the authenticity of great communication and design is being missed out on in the digital space. Nobody just shares because you told him or her to do so. The questions are, can they relate to it? Do they like what you’re saying? Have you made an instant connection? Have you kept your promise? Do you have a genuine voice?,” says Anoushka Adya, Founder and Partner at Di-Mentions Studio. “Hence, we can say that the USP of Di-Mentions as opposed to other digital agencies in the same space is – Design. We believe “Great Design” is the strongest communicator.”

     

  • From yesterday: Jwalant Swaroop quits Sakal

    Jwalant Swaroop

    Senior mediaperson and Sakal Media Group CEO Jwalant Swaroop has quit the organisation.

     

    He had joined the Pune-based media group in January 2015. According to information we have received, Mr Swaroop will stay with the organisation till October 31. An announcement to this effect has been made by Sakal group Managing Director Abhijit Pawar.

     

    Although Mr Swaroop was unavailable for comment, he is understood to be exploring options including getting back to his consulting assignments.

     

  • Eurodata TV integrate BARC India nos

    By A correspondent

     

    BARC India (Broadcast Audience Research Council) and Médiamétrie announced the integration of Indian TV audiences into the Eurodata TV Worldwide service.

     

    In October 2015, Eurodata TV Worldwide, the world leader in the commercialisation of overseas TV audiences, will integrate the television audiences of BARC India into its services. Eurodata TV already covers more than 100 countries and 6,300 channels in five continents.

     

    Indian television market audiences will also enrich NoTa (News On The Air), Eurodata TV’s new international programme monitoring service launched in 1997. India represents a strategic territory for international audiovisual market stakeholders thanks to a population of 1.2 billion inhabitants, an average age of 27 years, its economic dynamism (3rd GDP in the world, 7.2 per cent of growth in 2014), and the size of its television market with 153.5 million households equipped with TVs as on March 2015.

     

    With this partnership, Eurodata TV will provide daily data (with a weekly reporting lag) for its customers about programming, content and programme audiences in India by target group: producers, distributors, broadcasters, rights managers, sponsors, etc. For example, on 18 September 2015, 114 million Indians watched television between 7 pm and 11 pm. And, BARC will be able to compare the data for its television market with that from countries already covered by Eurodata.

     

    “Thanks to this agreement, Médiamétrie will offer its international customers a more in- depth analysis of the Indian television market, which is one of the leading markets in the world” declared Laurent Battais, Executive Director of Eurodata TV Worldwide. “BARC will be able to benefit from our international sales force and offer the Indian market visibility in five continents.”

     

    Partho Dasgupta, CEO of BARC India said, “There is a lot of demand for Indian audience data globally and this tie-up will satisfy that demand. We are very happy to partner with Eurodata TV as our reseller for the rest of world which will help us grow in reach and popularity. I am certain that with the immense experience of Eurodata TV the relationship will be mutually beneficial.”