MxMIndia

Category: MEDIA

  • He is by far the most expensive cricketer in India, charging Rs 12-14 crore per brand endorsement

    Brand Mahendra Singh Dhoni likely to remain strong, say sports marketers

    By Pritha Mitra Dasgupta & Ravi Teja Sharma

     

    Despite India’s loss in the World Cup semi-final, brand MS Dhoni is likely to remain strong, said sports marketers and media planners.

     

    Dhoni was the top scorer in India’s match against Australia and his brand image as a fighter will remain intact, said Indranil Das Blah, chief operating officer of sports management firm Kwan.

     

    The Indian captain announced his retirement from Test cricket a few months back, after which many speculated that his endorsements would dwindle. That has not happened. He is by far the most expensive cricketer in India, charging Rs 12-14 crore per brand endorsement.

     

    Also, speculation that he might announce his retirement from one-day internationals after the World Cup was put to rest by Dhoni, 33, in a post-match chat after India’s loss at Sydney. He would think about playing in the 2019 World Cup after next year’s T20 World Cup, he said.

     

    Dhoni is still the captain of the Indian one-day and T20 teams as well as the Chennai Super Kings Indian Premier League team and his brand value will remain strong while his brand endorsement rate will not soften, said Melroy D’Souza, chief operating officer of Professional Management Group.

     

    “I would say the Indian team has exceeded (expectations) in their performance. Most experts had predicted that India would get knocked out before the quarter finals,” he said. “The team had seven consecutive wins. And I would believe that after this Dhoni has emerged as a better leader.”

     

    Dhoni endorses more than a dozen brands, including PepsiCo (cola and snacks), footwear firm Reebok, telecom services provider Aircel, fan maker Orient, two-wheeler manufacturer TVS, nutritional drink Boost, lubricants maker Gulf Oil and suitings firm Siyaram.

     

    Star Group’s Fox Star Studios and Inspired Entertainment, promoted by Dhoni’s management agency Rhiti Sports, is producing a biopic on him. The co-producers are likely to make as much as Rs 30 crore as brands endorsed by the cricketer are expected to be part of the movie.

     

    “One semifinal loss does not change anything,” said Anita Nayyar, chief executive officer for India and South Asia at media buying group Havas Media. “You can’t take it away from him–he resonates as a brand with audiences.”

     

    Team India’s exit will make no dent in Dhoni’s brand value as long as he continues to perform, said Ashish Bhasin, chairman and chief executive officer, South Asia, at Dentsu Aegis Network.

     

    Nayyar, however, pointed out that if India had won the cup, Dhoni’s rates would certainly have gone up further. Blah of Kwan said if Dhoni does retire from one-day internationals, it will take a while before his brand value takes a hit. “His brand value will sustain till another crop of superstars come along. Right now there is only (Virat) Kohli,” he said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

    Headline: Brand Mahendra Singh Dhoni likely to remain strong, say sports marketers

    Summary: He is by far the most expensive cricketer in India, charging Rs 12-14 crore per brand endorsement.

    Story:

    By Pritha Mitra Dasgupta & Ravi Teja Sharma

     

    Despite India’s loss in the World Cup semi-final, brand MS Dhoni is likely to remain strong, said sports marketers and media planners.

    Dhoni was the top scorer in India’s match against Australia and his brand image as a fighter will remain intact, said Indranil Das Blah, chief operating officer of sports management firm Kwan.

    The Indian captain announced his retirement from Test cricket a few months back, after which many speculated that his endorsements would dwindle. That has not happened. He is by far the most expensive cricketer in India, charging Rs 12-14 crore per brand endorsement.

    Also, speculation that he might announce his retirement from one-day internationals after the World Cup was put to rest by Dhoni, 33, in a post-match chat after India’s loss at Sydney. He would think about playing in the 2019 World Cup after next year’s T20 World Cup, he said.

    Dhoni is still the captain of the Indian one-day and T20 teams as well as the Chennai Super Kings Indian Premier League team and his brand value will remain strong while his brand endorsement rate will not soften, said Melroy D’Souza, chief operating officer of Professional Management Group.

    “I would say the Indian team has exceeded (expectations) in their performance. Most experts had predicted that India would get knocked out before the quarter finals,” he said. “The team had seven consecutive wins. And I would believe that after this Dhoni has emerged as a better leader.”

    Dhoni endorses more than a dozen brands, including PepsiCo (cola and snacks), footwear firm Reebok, telecom services provider Aircel, fan maker Orient, two-wheeler manufacturer TVS, nutritional drink Boost, lubricants maker Gulf Oil and suitings firm Siyaram.

    Star Group’s Fox Star Studios and Inspired Entertainment, promoted by Dhoni’s management agency Rhiti Sports, is producing a biopic on him. The co-producers are likely to make as much as Rs 30 crore as brands endorsed by the cricketer are expected to be part of the movie.

    “One semifinal loss does not change anything,” said Anita Nayyar, chief executive officer for India and South Asia at media buying group Havas Media. “You can’t take it away from him–he resonates as a brand with audiences.”

    Team India’s exit will make no dent in Dhoni’s brand value as long as he continues to perform, said Ashish Bhasin, chairman and chief executive officer, South Asia, at Dentsu Aegis Network.

    Nayyar, however, pointed out that if India had won the cup, Dhoni’s rates would certainly have gone up further. Blah of Kwan said if Dhoni does retire from one-day internationals, it will take a while before his brand value takes a hit. “His brand value will sustain till another crop of superstars come along. Right now there is only (Virat) Kohli,” he said.

     

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

  • Our favourite feature: how the newspapers frontpaged the India loss news today (March 27)

    NewsStand: How the papers frontpaged the news of India’s loss

     
       
       
       
       
       
     
  • Did Arnab Goswami and his channel overdo the nationalistic bit post India's debacle in the World Cup? Ranjona Banerji & Pradyuman Maheshwari comment

    Down with Times Now, #RejectArnab

     

     

    Time to #Reject Arnab

     

    By Pradyuman Maheshwari

     

    In 2008, well before 26/11 or the Mumbai terror attack, I had written that Arnab Goswami is a lot better than Rajdeep Sardesai and Barkha Dutt (and of course a host of other stars on NDTV). He asked the tough questions, he spoke for you and me. There were no holy cows in his book then.

     

    Around November 26, he did the smart thing of sticking around the studio and not getting out on the field. Whether it was because he feared for his life or whether it was by intent, it worked well for the channel because it had its best man in the studio helping in the packaging of the channel.

     

    Over the years though, the success has got him to turn arrogant on television. If you don’t agree with his line of thinking, even the gods won’t be able to save you. If we thought that Karan Thapar would heckle his guests and often speak more than the people he was quizzing, Arnab takes this art to an all-new level. He just doesn’t allow them to speak beyond half a sentence.

     

    He’s aggressive. He’s offensive. Sadly, he’s also repulsive.

     

    But all of that has worked for the channel and him. He attracts maximum ratings and political leaders love to be on his show because it gives them great visibility.

     

    Ad spots on his show are a few x times more expensive than those on some other English news channels. It’s all going right for the man. And his channel.

     

    But many of us find him crossing the limits for a few years now. The problem with Arnab is that he doesn’t believe in half-measures. He goes on the rampage. I would like to not offer any analogies with the behaviour of other beings, but anyone who comes in his way, is mauled.

     

    Bottomline: Arnab is getting obnoxious. And needs to be tamed soon. If the The Times of India group doesn’t do it, the law-enforcers could.

     

    Ideally of course he should be subjected his fate by viewers who could reject his channel and watch others. But, then, the alternatives aren’t energetic enough. So there are many who still consider him the best of the lot. Plus it’s entertainment. Since the next season of Bigg Boss is still some months away, Newshour is the show everyone loves to watch. There the inmates scream at each other, here the studio guests do that. And so does the master of ceremonies: Arnab Goswami.

     

    Now, as Ranjona Banerji writes alongside, even his lieutenants are doing it.

     

    On the evening after India was humbled by Australia in the semi finals of the 2015 World Cup Cricket, after various elements on social media had converted their dismay to jokes and jibes, one would’ve expected an Oxford-educated Arnab to put things in perspective and not fuel the cause of the lumpen elements.

     

    But what we saw was an unnecessary whipping up of nationalistic passion. Stuff that we can do without. Time to Reject Arnab. Let’s hashtag it, as he loves to do. #RejectArnab

     

    		  

    No longer any connection to journalism

     

    By Ranjona Banerji

     

    Ding dong ding dong… hear that? It’s the death knell of journalism being rung in India thanks to Times Now. That Times Now is on a collision course with both good sense and reality is well known. But did the new channel reach the end game on Thursday, March 26, after India lost in the semi-final of the Cricket World Cup against Australia in Sydney? The answer could well be “yes”.I can safely say that I have never been as appalled with a pair of journalists in 30 years in the profession as I was with the display that Anand Narasimhan and Tina Sharma Tiwari put up on television after the semi-final. People reacted with so much anger to their “#ShamedAtSydney” hashtag running across the screen that #ShameonTimesNow was soon trending on Twitter and continued to do so up to Friday morning.

     

    Fans react with irrational anger when their favourite team or player loses. But for journalists to outdo badly behaved fans deserves the strongest condemnation. Not only were the two anchors foaming and frothing at the mouth but they seemed unable to distinguish between their roles and that of a fan ready to burn an effigy. It almost seemed as if they were egging fans on to misbehave; and suggesting that any such behaviour was justified.

     

    Some of the panellists on Times Now just after the loss, like Charu Sharma, Atul Wassan and later Zaheer Khan tried to inject reason and sense into the discussion. But neither the anchors nor Saad Bin Jung were having any of it. For them, India capitulated, Dhoni should have cried like AB De Villiers of South Africa, Kohli was distracted by Anushka Sharma’s presence and the team played like “stupid amateurs”.

     

    The trouble is that all these are believable as reactions from loony fans. Not from journalists who are either supposed to report on proceedings or, as in the case of TV, ask other people to analyse them. The spectacle of Narasimhan and Sharma-Tiwari screeching at the guests was unedifying and appalling. The two of them are supposed to be sports journalists but there was no semblance of any understanding of sport visible from them. Narasimhan had a mega tantrum over the rights of fans versus sense and Sharma-Tiwari had her own hissy fit about Dhoni’s apparent lack of emotion at the loss – as determined by her.

     

    What viewers might have wanted to see was some analysis of what went wrong. The panellists on the side of reason (the wrong side as far as Times Now was concerned) argued that the Indian team had played well so far, mentioned how well Australia had played, pointed out that there was no reason for the Indian players to purposely play badly. But the anchors were having none of it.

     

    The defining moment for me was Sharma-Tiwari questioning the lack of application by the Indian players. The irony was that neither she nor Narasimhan showed any application to the tenets of journalism. It is tempting to blame Times Now’s editor-in-chief Arnab Goswami for this behaviour. By manipulating The Newshour as his personal soapbox, he appears to have encouraged his staff to become rabble rousers and instigators. Even if he did not instruct either of them to behave in this manner, he has clearly inspired them. I did not watch Goswami himself on Thursday because I had had enough of the channel by then. But my colleague Pradyuman Maheshwari had his own share of heart attacks watching The Newshour.

     

    I have defended Times Now and Goswami before, if only because I felt he had a finger on the pulse. But I fear that I have to concede defeat. Times Now may provide entertainment of the lowest and basest kind but it no longer has any connection to journalism.

     

     

  • The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game

    Three more IPL-linked TVCs unveiled

    By A Correspondent

     

    Sony MAX and SIX unveiled their TVC’s for the Pepsi IPL 2015 campaign ‘India ka Tyohaar’.

     

    In addition to the campaign ‘India ka Tyohaar’ launched in February this year, the channel unveiled three more thought provoking TVC’s which will inspire people to put aside their differences and come together to celebrate their love for the game.

     

    The television commercials showcase diverse situations with an underlying theme that Pepsi IPL has the power to break down barriers and unite people to join in the glory of the game. The first commercial seeks to break traditional social norms by depicting a progressive mother-in-law who invites her daughter-in-law to enjoy watching the game of cricket together with the family rather than serving food to the family. The second commercial depicts a rude and elderly shopkeeper touched by a five-year old’s selfless act of kindness. All the commercials are tied with the single thread of love and bonding, despite differences, which is what the IPL is all about.

     

    The TVC’s are conceptualized by ad man Sonal Dabral of DDB Mudra and directed by Anupam Mishra of Crazy Few Films.

     

  • The book was launched on 21st March 2015 at Ahmadabad

    ‘Zindagi Express’ unveiled by My FM

    By A Correspondent

     

    MY FM recently launched a book for its famous late night story telling show “Zindagi Express”. The book is a collection of 45 best stories written by RJ Aarti, the host of the show. Zindagi Express is an extremely popular show in Gujarat and has an ardent following. The success and the response received by the listeners of MY FM led to the show being adapted to a story book format. The stories in the book derive their essence from the brand values of MY FM which inspires people to live their live to the fullest by bringing about a positive change in their lives and in their society.

     

    The widely anticipated book was launched on 21st March 2015 at Ahmadabad. RJ Aarti narrated live stories at the event along with live background music. The event hosted who’s who of the city and the book was unveiled in gracious presence of eminent Gujarati poet Tushar Shukla & Chairman Gujrat Chamber of Commerce and Industry Rakesh Shah.

     

    Talking about the book RJ Aarti said, “I am very grateful to MY FM for believing in me and providing me the platform for doing Zindagi Express and letting it evolve into such a beautiful show. This book wouldn’t have been possible without the encouragement received by MY FM and the love of my listeners. All the stories narrated in our show Zindagi Express are inspired from our day today life – creating positive values for others. Zindagi Express Book is a compilation of selected best stories of Zindagi express show.”

     

    Speaking on the launch, Viplove Gupte, National Programming Head, 94.3 MY FM, said, “Consumer centricity is where we get our ideas and inspirations from. The book launch of Zindagi Express, our very popular show in Gujarat also originated from there. The constant need of listeners to read the stories in the form of the book is what prompted us.

     

    Story telling has come of age and with an experienced artist like Aarti, we were able to gain momentum very easily.”

     

    Harrish M Bhatia, CEO, 94.3 MY FM, said, “We are really proud to have such a talent at our station. Content innovation being our forte, we thought of launching story telling show which has come off age and with experienced artist like RJ Aarti, we were able to gain momentum very easily. The age old tradition of storytelling in its new avatar was a hit from the word go. This show has also gained high popularity internationally via YouTube channel and got an amazing response. Looking at the fabulous response from the listeners & on popular demand we came up with the idea of launching a book.”

     

  • &TV plans to commission locally produced content

    Zee Europe celebrates 20 years with launch of &TV

    By A Correspondent

     

    ZEE Europe celebrated the completion of 20 years of Zee TV in Europe recently with a special gala, where it announced the launch of &TV, a brand new entertainment channel. The celebration was attended by Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) and Rajesh Iyer, Business Head, &TV. Actor Shah Rukh Khan also attended the event.

     

    Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. The content of the channel is contemporary and contextual, depicting the progressiveness of the viewers. &TV will ‘celebrate the spirit of living’ through its content offering. Shah Rukh Khan hosts the channels’ flagship show India Poochega – Sabse Shaana Kaun. Like the host, the format of the game show challenges conventions, whereby the common man dons the role of the ‘Asker’, as well as that of the ‘Contestant’. While the Askers pose the questions, the Contestants demonstrate their street-smartness to win the coveted prize money.

     

    Commenting on the 20 years celebration, Punit Goenka, MD & CEO, ZEEL, said, “We are proud to be a medium through which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming”. On the launch of the new channel &TV he said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We are certain that with the launch of &TV, we will capitalize on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company.”

     

    Neeraj Dhingra, ZEE Europe CEO, said, “Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar!”

     

  • This is a move to align and streamline technology processes

    Sumit Chowdhury appointed Technical Advisor at BARC

    By A Correspondent

     

    Broadcast Audience Research Council (BARC) India has appointed Dr. Sumit Chowdhury as Technical Advisor to the organisation. This is a move to align and streamline technology processes since almost 76 per cent of BARC India spends are on technology. As BARC India moves closer to launch,Dr. Sumit Chowdhury’smandate is to measure and automate all critical processes and to create a mission-critical infrastructure that scales to the requirements of the industry. Sumit will also contribute to the creation of other information products from the vast amount of data collected by BARC India.

     

    DrSumit D Chowdhury is the Founder of Gaia Smart Cities, an M2M/IOT company focused on telecom and ICT solutions for smart cities. Until recently, he was a President of Reliance Jio where he was initially the CIO and then establishing their Enterprise business. Prior to Jio, he was a Vice President of IBM, CIO of Reliance Communications and Partner with KPMG. He is an authority on Telecom, Media, Entertainment and Information Technology. He is an undergraduate from IIT Kanpur and MS and Ph.D. from Carnegie Mellon University, where he is an adjunct faculty teaching various aspects of industrial automation, telecom and Smart Cities.

     

    Partho Dasgupta

    Partho Dasgupta, BARC India CEO, said, “As we are gearing up for launch, Sumit’sexcellent background and experience in telecom, media entertainment and other industrieswill ensure all systems scale and are in sync and automated for the big data factory that we would be running.”

     

  • With this partnership, Al Jazeera English will now be accessible on all major D2H platforms

    AL Jazeera English now available on Airtel D2H

    By A Correspondent

     

    Al Jazeera English has signed a distribution agreement with Airtel Digital TV thereby expanding its distribution network in India. The channel will be available on the Airtel Digital TV’s Channel No. 321. With this partnership, Al Jazeera English will now be accessible on all major D2H platforms such as Dish TV, Tata Sky, Reliance and Airtel Digital TV in India.

     

    Abdulla Al Najjar, Executive Director, Marketing and Distribution, Al Jazeera Media Network, said: “We are very pleased with this agreement. We have a strategic commitment to employ new avenues and platforms for audiences across the world to access our content. We look forward to delivering Al Jazeera English’s ground-breaking content for audiences across India with such partnerships.”

     

    Al Jazeera English’s association with Airtel Digital TV will allow them to cater to its users on the network. Viewers will now be able to access Al Jazeera’s award winning news and programme content from around the world at a click of a button. Globally, Al Jazeera English is available in over 260 million households across 130 countries.

     

    Launched in November 2011 in India, Al Jazeera English is known for its belief in the shared humanity of the global community, and as a result keeps real people at the centre of the story.

     

  • Two shows are planned: one for award shows and the other for best food at award shows. While event shows do recognise award shows, this is a special show only for awards, including the film awards

    Now, an Award for Award Shows

    By Amit Jaffna

     

    There are award shows and award shows and award shows. So which one is the best? According to information that’s just come in, there are now award shows for all categories for the advertising business is contemplating two set of awards. One for award shows and the other for best food at award shows. While certain event awards do recognise award shows, this is a special show only for awards, including the film awards.

     

    According to the grapevine, at least two media groups are being approached to conduct the award – one of these is a leading trade media group and the other is a well-known magazine in the world of business.

     

    The best food category will have well-known chefs as jury. It’s likely that the food at the Award of Award shows is going to be prepared and served by Masterchef India participants. That will be part of the drill of the show and celebrity chefs will guide participants to ensure the food is of the highest order.

     

    Meanwhile, for the award of awards, the entry fee will be Rs 50,000 per entry. “This is because an award-winning award show will naturally attract top sponsors. So 50k is peanuts,” said a source. The entry fee for award shows run by charity organisations, community clubs etc is Rs 500 only. “That is our service to society.” As a first, an international audit firm will ensure the judging process is followed. D&AD was approached, but, while they recognise creativity and innovation, this concept was too innovative. “The unique thing about this awards is that only those award entries which have been entered will be judged,” said another source close to the development. “This is a significant step taken towards transparency. We are of course also having a critics’ award where a jury will decide on the award depending on a variety of factors.” Click here to read the rest of this report.

     

  • After kabaddi, Star may be considering having a championship league for 'seven stones'

    Star Sports to consider Lagori/Pitto league

    By A Correspondent

     

    After the stupendous success of the kabaddi league, Star Sports is considering having a championship on the seven stones game that is very popular across the country. So goes the cooler conversation in media circles.

     

    Lagori, dikori, lagoori, lingocha or pitto is widely played in many parts of India. According to Wikipedia, it’s a game played between two teams in an unlimited area involving a ball and a pile of flat stones. A member of one team (the seekers) throws a soft ball at a pile of stones to knock them over. The seekers then try to restore the pile of stones while the opposing team (the hitters) throws the ball at them. If the ball touches a seeker, he is out and his team continues without him. But a team member can always safeguard himself by touching the opposite team member before the ball hits him.

     

    Meanwhile, it is learnt that Sony Six is also planning a similar tournament. Click here to read the rest of this report.

     

  • The TVC is a reiteration of Dell's belief that a school student's education can be made more engaging by leveraging the potential of technology

    Dell questions conventional with ‘Learning Meets Doing’

    By A Correspondent

     

    Dell India kicked off the Back to School season with a new TVC that has been conceptualized and crafted in sync with the theme for 2015 – to transform the process of learning with intuitive technology. The TVC is a reiteration of Dell’s belief that a school student’s education can be made more engaging and interesting by leveraging the potential of technology.

     

    Learning by rote is a common practice among young students, faced with the challenge of remembering large amounts of content to do well in examinations. The new Back to School campaign stems from the thought that learning should not be a task, but something young minds should look forward to with interest. With the launch of the new TVC, Dell kicks off its flagship Back to School season with the aim to evolve conventional methods of learning by including technology in education to aid a better understanding and application of learning content.

     

    Conceptualized and executed by GREY group, the TVC conveys Dell’s overall campaign message of ‘Learning Meets Doing’, empowering children to learn and understand better through the use of technology. Taking Dell’s Back to School campaign into the lives of school going students and their parents across the country, the TVC lays emphasis on how in an Indian household, a child studies by rote. Depicted through the “Ratta Raga”, a mother watches her son struggling to learn something he cannot understand, which builds concern around her child’s method of learning. His “Learning Meets Doing” moment is realised when she introduces him to the path of comprehension using the Dell Inspiron All-in-One PC.

     

    Ritu Gupta

    Ritu Gupta, Director – Marketing – Consumer & Small Business, Dell India said: “This TVC is an abstraction of the challenges faced by young students in the country. The demands of education today means more youngsters are taking to “ratta-fying” with the single minded aim of reproducing this learning in their exams. The concept of ‘Learning meets Doing’ is aimed at challenging today’s method of education. We believe that an intuitive and engaging education which underlines real life application can result in the creation of a generation of well-rounded, ambitious individuals. Dell takes pride in enabling young children by providing them with the right technology for their educational needs. We wish for both, existing and prospective users to understand how technology can fuel creative thinking, and holds the potential to open up a world of knowledge for ambitious minds.”

     

    Ram Jayaraman, Executive Creative Director, GREY Bangalore said: “There’s a difference between studying and learning, just as there’s a difference between getting marks and getting an education. Learning happens when we understand something, and understanding happens easiest when things are engaging and fun. Technology can spark imagination, making the mundane come alive and simplify what’s complicated. While growing up, we had no choice but to learn by hook, crook or rote –children today luckily have a much better option.”

     

  • Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing

    Damien Marchi is Global Head of Content at Havas Media

    By A Correspondent

     

    Damien Marchi

    Havas Media Group has announced the appointment of Damien Marchi as Global Head of Content. The news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with NewsCred, the world’s leading content marketing platform.

     

    Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news. He has lived and worked in France UK and Sweden working at local, EMEA and global levels and led digital adaptations for shows such as The X Factor, Got Talent, Idols (FremantleMedia), Big Brother and Star Academy (Endemol). He has worked with brands such as RedBull, Air France, P&G and L’Oréal.

     

    Prior to joining Havas, Damien was member of the executive committee of Euronews, the most watched news channel in Europe, in charge of Innovation and Products and championing the digital transformation of the newsroom.

     

    Dominique Delport

    Dominique Delport, Global Managing Director Havas Media Group commented: “2015 will be the year of content for Havas. We are going to innovate at scale and it’s already started thanks to our friends at Universal and NewsCred. Multi device content marketing runs through Damien’s veins. He has always been at the forefront of global developments in content, working on some of the world’s most talked about shows. Data and content is at the core of what we do and Damien is a true all-rounded digital innovator. There is no doubt that he will help lead our teams through what will be an incredibly fast and interesting time for Havas and its clients in this space”.

     

    In line with the Group’s “Havas’ Village” approach to promote integration between its divisions, Damien is working closely with Lucien Boyer, Global CEO of Havas Sports & Entertainment and Vin Farrell, Global Chief Content Officer for Havas Worldwide.

     

    Damien is based in the Havas Paris HQ and reports directly to Dominique Delport.