Category: MEDIA

  • The Anchor: 5 wishes for Santa to augment Digital growth in the country

    By Sameer Pitalwalla

     

     

    #1 Cheap android tablets taking off
    The first generation of Android 2.3+ tablets between $35 – $100, that feature 3G + Wifi and hopefully LTE radio’s by the end of the year. If that happens, the market will open like the way it has for smart-phones.

     

    #2 3G to mature and the first leg of LTE to roll out across major metros

    3G has plenty of issues, including price and connectivity, but hopefully it will grab more share from the current Edge/GPRS data market as it matures. The much awaited rollout of LTE services should begin in metros later in the year.

     

    #3 YouTube to continue its dominance

    With three media companies working on their own hulu’esque product intended to rival Youtube, Youtube itself will continue to grow in traffic and revenue as it gobbles up more premium content, Live TV and events.

     

    #4 Facebook to emerge as a platform for premium content

    Facebook has already done this with music (Spotify) and being the second largest destination in the world for video after Youtube, one would expect they will begin pushing towards leveraging their platform for content owners to distribute and monetize their content. They certainly have the reach and the ecosystem to pull of what could be an incredible media experience.

     

    #5 More Ad Money

    With 120 million internet users, it’s about time we breach the 1-2% of all ad money being allocated to digital. Even if the ad industry grows 50% on its current base in this market scenario, it will open up a lot more innovation in the digital media landscape.

     

     

    Sameer Pitalwalla is Senior Vice President, UTV Interactive and Business Head, Celebrity and Video

  • IRS 2011 Q3: Malayala Manorama and Vanitha top language daily and magazine

    Top 10 Language Dailies:

    Malayalam daily, Malayala Manorama has maintained its leadership position among the language dailies, with a marginal decline of 0.50 per cent in IRS 2011 Q3 as against IRS 2011 Q2. A distant second is Daily Thanthi which grew 2.15 per cent in Q3 2011 from IRS 2011 Q2. Daily Thanthi, Eenadu, Ananda Bazar Patrika, Dinakaran and Sakshi are the five Language dailies to have witnessed growth in IRS 2011 Q3 as compared to the AIR figures in IRS 2011 Q2.

     

    While Daily Thanthi and Dinakaran are the only Tamil dailies in the top 10 rankings, both these language dailies have witnessed growth in AIR when we compare IRS 2011 Q3 as against IRS 2011 Q2. The Malayalam dailies, Malayala Manorama and Mathrubhumi, ranked one and four respectively, witnessed marginal decline in readership.

     

    Top 10 Language Magazines:

    The language magazines may bring some cheer in the magazine community as six of the top ten language magazines have witnessed growth in readership. Karmakshetra, Mathrubhumi Arogya Masika, Karmasangsthaan, Balarama, Mathrubhumi Thozhil Vartha and Kungumam have witnessed growth. Karmakshetra and Karmasangsthaan, both Bengali weeklies, witnessed a double digit growth of 14.30 per cent and 15.85 per cent respectively.

  • IRS 2011Q3. Digital growth bestest. Cinema, Radio decline

    By A Correspondent

    As per the Indian Readership Survey (IRS) 2011 Q3 data, Cable & Satellite (C&S) and Internet are the two sectors which have shown the maximum growth in total reach. Radio, on the other hand, showed negative growth of 3.9 per cent CAGR with numbers declining from 161.45 million to 158.28 million. Internet, the fastest growing sector, recorded a growth of 42 per cent CAGR with the reach going up from 28.41 million in Q2 to 30.89 million in Q3.

    The total reach of the television media has also gone up by 6.8 per cent CAGR to 539.87 million in Q3 from 531.76 million in Q2 making it the third fastest growing sector.

     

    The Cable & Satellite (C&S) sector recorded a growth of 15.8 per cent, the only other sector to record double digit growth. C&S total reach is up at 448.24 million in Q3 compared to 433.21 million in Q2 2011. Cinema also recorded negative growth of 7 per cent with reach declining from 77.83 million in Q2 2011 to 76.83 million in Q3.

     

    All figures are in Average Issue Readership. Like media buyers, MxMIndia only endorses Average Issue Readership as the currency for readership measurement. Please note that these are only topline figures which have officially been supplied to the media. Sensible buying and planning happens when more data is available.

     

     

  • IRS 2011Q3: Dainik Jagran rules yet again

    The numbers from the latest round of the Indian Readership Survey are out as the Media Research Users Council and Hansa Research announced the findings of the third quarter of 2011.

     

    Dainik Jagran rules amongst all daily newspapers in the country while Vanita is the Magazine #1

     

     

    Top 10 Publications

    (AIR numbers; All figures in 000s)

     

     

    Top 10 Publications

    There is no change in the rankings of the various publications among the Top 10 in terms of Average Issue Readership (AIR). The Top 3 slots are taken by Hindi dailies. Dainik Jagran rules with 16,458,000 followed by Dainik Bhaskar which is at 14,876,000. Hindustan is at No. 3 with 12,033,000. Malayala Manorama is at No. 4 at 9,91,2000 while Amar Ujala is the fifth with an average issue readership of 8,836,000. The Times of India, the only English newspaper in the Top 10, with an average readership of 7,467,000, is in the sixth position.

     

    The others in the Top 10 publications are: Daily Thanthi with 7,447,000, Lokmat with 7,438,000, Rajasthan Patrika with 6,918,000 and Mathrubhumi at 6,630,000. If you compare IRS 2011 Q3 with IRS 2011 Q2 then the top three dailies namely, Dainik Jagran, Dainik Bhaskar and Hindustan, and Daily Thanthi saw growth in their Average Issue Readership (AIR), whereas Malayala Manorama, Amar Ujala, Lokmat, Times of India, Rajasthan Patrika and Mathrubhumi, on the other hand, witnessed slight drop in their AIR.

     

    Top 10 Dailies

    (AIR numbers; All figues in 000s)

     

     

    Top 10 Magazines

    (AIR numbers; All figures in 000s)

     

    Vanitha continues to be the most read magazine,  followed by Pratiyogita Darpan, both have witnessed a slight decline in their AIR figures. Meri Saheli, General Knowledge Today and Karmakshetra are the only magazines in the top 10 to have witnessed any growth in their AIR.

  • Claims, counter-claims rule IRS again

     

    By A Correspondent

     

    It’s ironic. Mumbai is where most of the biggie media agencies exist. Some of the largest spenders are headquartered here. Still, publications pull out all stops to make crazy claims.

     

    Okay, they aren’t incorrect and the initiated amongst them can obviously see through the claims, but those who don’t – the lay reader, the young homemaker or the senior citizen who is not in the know – is sure to wonder what the truth. And if he/she subscribes to more than one paper, we are sure there will be some confusion.

     

    Obviously, the belief is that the reader is an ass. But this is a policy that can backfire terribly.

     

    But the confusion in a city like Mumbai is thanks to the two types of data that MRUC throws up in its IRSes – Average Issue Readership (AIR) and Total Readership (TR). Publications put up the data which throws them in better light. Also, newspaper X is a compact (tabloid- like-sized) newspaper while Y is a broadsheet. So one may be the #2 overall, another may be #2 broadsheet. Z may be #2 by TR and Y may be #2 by AIR.

     

    Fact is AIR is the accepted currency and there is a section which believes that a newspaper that comes free with another paper shouldn’t be taken for review. But there is a section which says that if a newspaper is able to attract revenues separately, that’s decidedly the best yardstick for the product’s utility. Perceived or otherwise.

     

    Sadly, the conferences which the Market Research Users Council and Hansa Research Group would conduct to release every round of the Indian Readership Survey have been done away with. The detailed dump is no longer handed out to the trade media. All of this charade of X, Y, Z could’ve been avoided had we got city and region-wise numbers from the MRUC (or via Hansa), but that’s not to be.

     

    Let’s look at the tables in detail (that we have based on the toplines publicly available).

     

     

     

     

     

     

    There’s no need of words. The growth or degrowth percentages tell the story. Some spectacular successes. Others not so.

  • How HC took the wind out of our channels’ sails

    By Ranjona Banerji

     

    The Bombay High Court sort of took the wind out of the sails of not just the Anna Hazare movement, but also our excitable TV channels. Suddenly, their high-pitched pro-Hazare campaigns had to deal with a court questioning the motives of this save-India hysteria.

     

    The best way out was to just sidestep the issue, so Times Now went further into the reservation issue, plus an interview with Justice JS Verma who supports it, Headlines Today dwelt on the court a bit but concentrated on the now-tedious arguments between India Against Corruption activists and others, NDTV interviewed Arvind Kejriwal and so on.

     

    The newspapers, however, did not restrain themselves, except perhaps The Times of India, whose headline on Saturday was a staid: “Allowing agitation may be akin to meddling with House affairs: HC”. Compare this with Hindustan Times: “After HC snub, Anna blames team” or The Telegraph,Calcutta: “Team Anna gets a lesson in democracy” or Deccan Chronicle,Hyderabad: “Team Anna earns sharp rebuke from Bombay High Court”. Mid-Day, surprisingly, did not have it on the front page. It was, after all, a Mumbai story.

     

    The Bombay High Court indeed pointed out that it could not grant concessions to the movement as it was not convinced that this was a people’s movement and an endorsement by the court would be tantamount to the judiciary interfering with Parliamentary procedure.

     

    The judges said, “How is country’s interest involved? We are a democratic set up. We have elected a government. Wouldn’t your agitation interfere in the functioning of Parliament? The bill will be debated in Parliament where our elected representatives will plead our case.”

     

    Mani Shankar Aiyar was quick to point out that the point made by the court was too sophisticated for Anna Hazare’s followers to understand! Interestingly, Anna Hazare and his followers were sensible enough to refrain from attacking the court for being anti-people or anti-democracy.

     

    The flip-flop on accepting donations by Anna Hazare (first no and now that they need the money, yes) was also downplayed by The Times of India but not by others.

     

    Hindustan Times also carries a story about how an anti-Jan Lokpal agitation is now going on at Mumbai’s Azad Maidan, with activists, celebrities and journalists taking part. Perhaps this is democracy at work? Agitations against agitations?

     

    * * *

    Three edit pages pieces were well worth reading on Saturday morning. Jay Panda, MP, argued cogently for small “tweaks” in our current Parliamentary system to make it more up-to-date, while dismissing arguments for a change to the presidential system in The Times of India.

     

    Ramchandra Guha, historian, talked about how exasperated he has been in 2011 by Anna Hazare and his followers, the BJP and the government in Hindustan Times.

     

    And the piece de resistance was by Shekhar Gupta, editor of Indian Express, on the caste dynamics in corruption cases inIndia. He makes a compelling argument for the way in which the system is loaded against lower castes and religious minorities, in corruption and criminal cases – with examples. He also points out that our upper castes and classes are the most prejudiced section of society.

     

    Thought-provoking and definitely a must-read.

     

  • iBall comes up with its new TVC

    By A Correspondent

     

    Tablet PCs provide platter of possibilities to do different things related with work, play, information and entertainment. The iBall Slide TVC highlights the same wherein, Hrithik Roshan, the brand ambassador, talks about things he can do on iBall Slide and the performance of the product.

     

    The ad is already seen across all leading television channels. In the time to come one can witness an array of initiatives which will span television, radio, outdoor, below the line and digital media.

     

    Commenting on his association with iball slide, Mr Roshan said: “I was very impressed to know the growth of iBall in a span of less than 10 years and passion of its team which has brought it to this level. It feels nice to be associated with iBall Slide. This is an exciting product category and hopes to see India Go Slide on iBall Slide.”

     

    Launched in 2001 with a single product category, iBall today has a gigantic range of over 300 products in its 24 product categories. It has also launched over 35 products with new technologies for the first time in India. iBall’s last major category launch was iBall Mobile Phones.  iBall has already sold over 21 million products. The company has a strong pan-India presence with 24 branch offices across the country, with its products available in over 400 cities and towns.

     

    iBall products are serviced at its over 125 service centres across India. iBall is a well-accepted brand in the corporate world and is fast becoming a household name throughout the country.

  • UTV Action gets set for growth

     

    By Rishi Vora

     

    This January will see UTV group’s Hindi movie action channel UTV Action’s second anniversary. The channel was launched in January 2010 with an aggressive marketing and distribution push. The TG was predominantly male in the age group of 15 years and above.

     

    The channel’s plan was to cash in on the increasing popularity of action films, primarily Hollywood films for an audience that preferred Hindi viewing as against English. The company had conducted a preliminary research prior to the launch of the channel which stated that out of 10 movies watched, seven to eight are action films.

     

    So UTV Action offered English films dubbed in Hindi. As a result, the trend picked up and many other players, including other entertainment channels, started doing the same.

     

    Sameer Ganapathy

    The channel has grown in the last two years and is currently clocking between 40-50 GRPs in the male set. This viewership, as claimed by Business Head Mr Sameer Ganapathy, is scattered across markets in India. “In the initial phases, we expected more viewership from a select few markets. But, quite surprising we noticed that the viewership was coming from all the Hindi speaking markets in India. The channel surpassed our expectation as far as ratings were concerned. Apart from the metros, we saw a lot of traction from markets like Gujarat, UP, MP etc. And that’s how we started to build our viewership,” he said.

     

    On their major rivals in the TV space, he said, “We mostly look at the Hindi movie belt as competition. But if you take the male audience, there are multiple genres that come to mind. If you look at the market, and it is fairly large, we’re bigger than the infotainment set, we’re bigger than any Hindi news channel.”

     

    For the past one year, the channel has tied up with international studios; the biggest of the lot is the tie up with Warner Brothers. These international tie-ups helped the channel to significantly reduce the window gap between the telecast of a movie on an English movie channel and its dubbed version on UTV Action.

     

    Manasi Sapre

    Programming head Manasi Sapre explained the viewership pattern: “Though we see a fair degree of viewership on the weekends, if you look at the overall numbers, they’re quite evenly spread.”

     

    Recently, the channel underwent a revamp, with a new tagline: “Home of the Warriors”. Ms Sapre believes the new look is on the lines of the titles acquired by the channel: “It is a more modern, high-tech and a sci-fi kind of a look which goes well with our TG.”

     

    It may be recalled that a Telugu version of the channel was launched in July this year. This is a clear indication that regional is the way to go in the future. UGBL CEO MK Anand has been quoted stating that the channel will look to expand its offering in Malayalam and Bengali.

     

    However, Mr Ganapathy said, “Our immediate task at hand is to build our viewership. We have seen the channel make good progress, and now is the time to further expand our base in the existing markets before launching or expanding our offering to other languages.”

     

    The channel, in the next three quarters, will look to increase its market share by 25 per cent. If that does happen, UTV Action will leap forward into the 60 GRPs bracket (CS 15 + Hindi Speaking Markets). The strategy, as Mr Ganapathy explained, is to justify investments made on content acquisition and marketing activities in the next three quarters. “In the next three quarters, our aim is to consolidate and build our position.” He added, “UTV Action will become the single largest non-sport male viewership destination in the country.”

     

    After two years in the business, new look, more titles, the plan to expand to regional markets (the channel’s conscious call to start with the southern belt with Telugu), what’s in store next year? It’s a wait and watch affair.

     

  • Cheil WW SW Asia pockets Delhi Daredevils

    By A Correspondent

     

    Following a multi-agency pitch, Cheil WW SW Asia has won the creative mandate for the GMR Sports-owned IPL team Delhi Daredevils. The pitch was for both creative and digital communication.

     

    Confirming the development, Alok Agrawal, COO Cheil WW SW Asia, said, “This is extremely exciting and passions are running high. Taking into account the rigorous pitch process and the competition, we are truly delighted. This win is also testimony to Cheil’s integrated expertise and its global sports marketing capabilities. The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator. Our approach centered around engaging the fan online and on ground. We truly understand that a brand like Delhi Daredevils is built with engagement and not advertising.”

     

    Speaking on the appointment of Cheil WW SW Asia as Delhi Daredevils’ creative communication partner, Amrit Mathur, Vice President – Head Operations, GMR Sports said: “Cheil’s understanding, strategy, ideas and passion for Delhi Daredevils clearly resonated the next-level thinking required for brand engagement and fan loyalty. We are looking forward to our partnership with Cheil and building our engagement with our fans in keeping with our overall strategy.”

  • Homeshop18.com and Microsoft join hands

    By A Correspondent

     

    This holiday season, HomeShop18.com, Network18 group’s online and television retail marketing and distribution venture, is teaming up with Microsoft to bring its best selling offers closer to its customers. HomeShop18.com users can now browse the website faster through a one-click access system, using Windows 7 and Internet Explorer 9.

    All customers who upgrade to Internet Explorer 9 and pin HomeShop18.com to their IE9 browser will get a free gift voucher and easy access to the shopping portal from their desktop taskbar. Windows Internet Explorer 9 can be downloaded free from www.homeshop18.com or from www.beautyoftheweb.in.

    Commenting on the association, Sundeep Malhotra, Founder and CEO, HomeShop18 said, “We feel proud to partner with Microsoft to offer easy access to our e-commerce portal, HomeShop18.com. With this association, we wish to introduce unique technological benefits in order to strengthen our customer interface. Keeping all the consumer needs in mind, we have announced the association with Microsoft.”

    “We are very excited about our partnership with HomeShop18.com, one of India’s fastest growing web destinations. Through this association, we have made it simple and fun for Homeshop18.com subscribers to get one-click access with Internet Explorer 9. We are confident that Indians will love this all new immersive browsing experience”, said Senthilkumar Sundaram, Director – Product Marketing, MicrosoftIndia.

    This association will help Homeshop18.com users to easily ‘pin’ the website to their Windows 7 taskbar and get one-click access to the shopping site. Additionally, users can simply right click the taskbar icon for quick access lists, also called jumplists.

     

  • Gouri Dange: Where’s the Indian guy?

    By Gouri Dange

     

    I have a question. The Indian diaspora in the US amounts to some… wait, let me Wiki it… ok, here it is: “According to the 2010 US Census, the Asian Indian population in the United States was 1,678,765 in 2000 and grew to 2,843,391 in 2010, a growth rate of 69.37 percent, the highest for any Asian American community, and among the fastest growing ethnic groups in the United States.” (Now ‘fastest growing’ meaning the existing ones are having babies all over the place, or more of our compatriots are joining the hordes there? My statistics-challenged mind is not able to figure that one out. But I digress.)

    The point that is noteworthy is that in spite of this sizable presence, Indians are rarely seen as part of the script in most sitcoms, romcoms, detective serials, and courtroom or hospital dramas. Now why is that?

    Before Indian readers instantly start getting all grumpy about this fact and talk about poor representation and discrimination and all of that, I think we Indians have a hand in this invisibility too. It’s because of the way most Indians are seen to live in the US. Indians by and large (and getting larger) stick to their own kind, work hard, and are not seen as people who hang around coffee shops named Central Perk or shoot baskets with colleagues or sit at the bar after a long day in the courtroom.

    The overall impression (partly right, partly wrong) is that they work long hours (take a look at ‘Asok’ from the Dilbert comic strip), scurry home or to an Indian restaurant or to a theatre showing a Bollywood movie or to an Indian wedding (synonymous with a Bollywood movie most times). This is why Indians perhaps simply do not form part of the script or landscape of American TV shows. And I rarely or never see an Indian name in the crew credits either.

    The only famous Indian who appeared once on Oprah pouted and neighed her way through the whole show in a hilariously wannabe accent, in a forgettable appearance some years ago. And of course she showed Oprah how to wear a sari. Now if that isn’t typecasting ourselves…

    As for fiction characters, there is Apu on The Simpsons. He is predictably the owner of a grocery store and has eight children. (Again, I’m not COMPLAINING here, I am just pointing out how we are perceived.) Hilariously, one scene particularly sticks in my mind: When everyone is making sand castles or other fun stuff on the beach, Apu is industriously making a replica of – what else – The Taj Mahal. And when someone knocks it down inadvertently, he takes great umbrage and cries out in bitter outrage: “You have desecrated our National Monument, you fat American!”

    Only recently has an Indian girl called Priya been worked into the Big Bang Theory (Z Café). But already we know that her mother would kill her if she knew she was seeing this boy.

    In the hospital comedy Scrubs (FX, Star World, Z Café) too, very few Indians are visible, though we know for sure that in real life, US hospitals are stacked high with Indian doctors. All you see in Scrubs, at the most, is a frightened looking sort of Indian-sub-continent intern as part of the backdrop. I also recently spotted what was supposed to be a Sikh doctor sitting with senior doctors Kelso and Perry on an episode of Scrubs, but he was wearing something like a maroon lacquer box with a thin border of tinsel on his head, which they were trying to pass off as a turban. Strange.

    The series Becker had the Ted Danson character in New York refer to an Indian only once – when he returns home and hears – what else – a blaring radio with a Hindi song, and shouts out down the stairwell: “hey Asian guy, turn it down, or I’ll call Immigration.”

    Friends has never had an Indian in it (someone correct me if I am wrong) in spite of the fact that it is set in New York, and none of the six friends could possibly live in that city without tripping over one of us Indians.

    Knowing the American propensity to be oh-so-fair-and-inclusive (the latest is the so very PC thing of saying Happy Holidays and not Merry Christmas, because in a racially mixed society someone may burst into tears for being included in a Christian greeting, apparently), I’m surprised that there aren’t more Indians on American TV and films, even as incidental characters. However, perhaps they steer clear of it all, given that they don’t really know the Indian in their midst at all.

    Naming no Names is the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world.

  • Print exposes Anna’s ‘barren’ truth

    By Ranjona Banerji

     

    “Mumbai slow to Anna’s fast” said a front page headline in Mid-Day and that puts it succinctly. Hindustan Times, in its Mumbai edition, went with “Team Anna finds Mumbai cold, too” on page 2, nodding to both the fact that Tuesday was Mumbai’s coldest December day in 19 years as well as the reason for shifting the agitation from Delhi to Mumbai.

     

    But that wasn’t the news of the day, as it happened. First it seemed it might be Sachin Tendulkar’s 100th 100, but then he got out at 73. After that, it was all about the debate in the Lok Sabha over the passing of the Lokpal Bill. Of course, bolstered by the knowledge that the whole country was with the India Against Corruption agitation at the MMRDA grounds in Mumbai, the Ramlila grounds inDelhiand all over the country, TV channels promised us non-stop coverage.

     

    Unfortunately for all the time and money spent, not enough people showed up, either in Mumbai orDelhi. Unlike earlier times where TV cameras would concentrate on a small group and reporters would tell us that thousands had come, this time cameras ruthlessly panned empty grounds.

     

    So how many people showed up? The Times of India gave it a generous 10,000 to 15,000. Times Now and Newsx said about 10,000 at its peak, 4,000 through the day and 1,000 by the evening. The Hindustan Times quoted the police figures of about 5,000 as well as India Against Corruption figures of 30,000. The last is possibly wishful thinking and by the evening on TV, crestfallen youth were telling us that this agitation isn’t about numbers at all. This is somewhat at odds with Arvind Kejriwal’s earlier statement that the whole country was with them and if Aruna Roy could gather a group of 50,000, then she could push the government for her bill.

     

    * * *

     

    Of course, it is left to newspaper commentators to call Anna Hazare’s core team for their somewhat offensive language, since the cacophony on TV makes criticism very difficult. Hindustan Times has to be commended, for calling out Anna Hazare himself on his remark that “barren women cannot know the pain of childbirth”. The word “banjh” is a derogatory in most Indian languages and characterises the sort of insensitive language that is common usage in societies where sensitivity for the less unfortunate is unheard of.

     

    In an aside, it was amusing to observe the absolute silence of the Mumbaikars present when Hazare held forth on the importance of village politics in his speech. One can imagine the youth scratching their heads wondering what on earth he could mean.

     

    * * *

     

    The Lok Sabha debates and the confusion of whether the Constitutional amendment had been passed kept our TV anchors and studio guests busy till midnight. Luckily the Rajya Sabha was adjourned on Wednesday morning so the further passage of the bill is now delayed till tomorrow. The shortage of Constitutional experts available for TV consumption was felt very strongly on Tuesday.

     

    * * *

     

    Cricket was back in the spotlight and there is now also space for the apparent reconciliation between the two Ambani brothers.

     

    * * *

     

    For a change, the Rendezvous interviews conducted by Zainab Badawi on BBC News are quite refreshing. Guests range from Annie Lennox to Richard Dawkins to Michelle Yeoh, so the conversation is varied.