MxMIndia

Category: Digital

  • Idi Srinivas Murthy joins the leadership team at Snapdeal as Senior Vice President, Marketing

    Snapdeal appoints Idi Srinivas Murthy as Sr VP-Marketing

    By A Correspondent

     

    Snapdeal has announced that it has appointed Idi Srinivas Murthy as Senior Vice President – Marketing. Srinivas joins Snapdeal after a string of successes in Marketing at The Coca-Cola Company and GlaxoSmithKline.

     

    His last role was at GlaxoSmithKline (GSK), where as Regional Director, Marketing – Africa based out of Johannesburg, he spearheaded GSK’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries. Srinivas’ work has also been widely recognized with multiple industry awards. In 2009, he featured in Brand Equity’s Indian Marketers League which covered the country’s brightest marketers. Prior to his appointment at Snapdeal, Srinivas has been a part of sales and marketing success stories of multinational brands like Coca-Cola and GSK.

     

    At The Coca-Cola Company, he worked across different roles in Marketing and Operations. There, in his last role as Marketing Director India + South West Asia BU, he was responsible for leading Sprite to the number one beverage brand in the country. Srinivas’s expertise lies in leading global initiatives, building iconic brands and executing strategies to tap into emerging market opportunities across countries.

     

    He is an electrical engineer from Vivekanand Engineering College, Mumbai and an MBA from Indian Institute of Management (IIM) –Calcutta.

     

    ‘We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story”, said Kunal Bahl, co-Founder and CEO, Snapdeal.

     

  • The New York operations are geared to tap into the growing potential of the digital market

    Gozoop sets up third international office in New York

    By A Correspondent

     

    Leon and Mike in Gozoop's NY office

    Gozoop, a digital services and products company head quartered in Mumbai has launched its operations in New York. After expanding its presence to the UAE in 2011 & Singapore in 2013, Gozoop opens its third international office in the USA. The New York operations are geared to tap into the growing potential of the digital market as well as cater to the agency’s global roster of clients which includes brands such as Dell, Lipton Ice Tea, Mashreq Bank, Xpress Money, Ferrari, Cold Stone Creamery & Kate Spade NY.

     

    At the helm of operations in New York are Chief of Operations, Leon Rose and Chief of Strategic Development, Mike Moskovits. Both Rose and Moskovits come from successful entrepreneurial backgrounds with immense experience in the online industry.

     

    While a string of Indian digital marketing agencies are being acquired by big multinational advertising agencies, Gozoop has stayed independent and focused on enhancing its global footprint. The agency also acquired social media agency Red Digital in 2013 and tech start up iThink Infotech in 2014.

     

    “The New York expansion is in line with our mission of creating a world class digital presence for worldwide brands. The sheer size of the American market brings immense opportunities for not only our digital services but also our suite of products. In Leon & Mike we have found entrepreneurs who are a perfect fit for Gozoop and its values,” stated Rohan Bhansali, Founding Director, Gozoop.

     

    On the ambitions of this expansion, Head of US operations Leon Rose says, “Although the digital arena in New York is already crowded and competition is fierce, what Gozoop brings to the table is disruptive products like Zozolo Social ROI and a unique approach to servicing. We are excited to carry over the company’s success overseas to the North American market.”

     

  • The app will be launched across Android, iOS & Windows

    Hungama Digital unveils app for celebrity chef Sanjeev Kapoor

    By A Correspondent

     

    Chef Sanjeev Kapoor announced the launch of an app containing his recipes along with delectable delights. The app named ‘Sanjeev Kapoor’s Recipes’, features cuisines from India and the world. It is a complete cookery manual that goes everywhere and helps one in the kitchen. It includes exciting features like ‘Shopping List’, ‘In Your Fridge’, ‘My Khana’, ‘Recipe Box’ and many more.

     

    The app offers a wide range of features developed by Hungama Digital Media Entertainment. With the ‘Sanjeev Kapoor’s Recipes’ app, users can access detailed recipes with pictures, special notes by Sanjeev Kapoor himself and some innovative new features. Users can also learn more about Sanjeev Kapoor in the ‘About Chef’ section of the app; they can locate the nearest Sanjeev Kapoor restaurant with the ‘Restaurant Locator’ feature. The ‘How to Use’ and ‘FAQs’ sections contain a plethora of information and tips regarding the exciting features of the app.

     

    Adding to the list of existing features, Hungama Digital Media Entertainment has included some industry-first special features called ‘In Your Fridge’ and ‘My Khana’. When you have only a few cooking ingredients to choose from, the ‘In Your Fridge’ feature allows users to select a category, add a list of ingredients they possess and look for recipes only as per the ingredients and category selected. The ingredient-based search is an innovation like no other. ‘My Khana’ allows users to submit recipes to the app and follow each other once they sign up. The app carries a gamification feature; users receive points on the recipes submitted. Users can view the top scores on the ‘Leaderboard’.

     

    Sanjeev Kapoor
    Neeraj Roy

    Commenting on the launch of the app, Sanjeev Kapoor said, “If you ask me what’s happening in my world today, I would say it’s my new mobile app – Sanjeev Kapoor’s Recipes. With this app cooking becomes easy and fun. The app has everything from recipes for every day dining or festive dining or just cooking up a meal with whatever’s available in your fridge! Cherry on the cake, you can win points and thus exciting gifts by logging in. Now you and I come even more closer, with our common love, cooking!”

     

    Commenting on the features of the app, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment said, “We are delighted to partner with Indian culinary guru Sanjeev Kapoor to launch the ‘Sanjeev Kapoor’s Recipes’ app, which will assist users access scores of recipes with detailed descriptions and pictures. With the app we hope that we can make routine cooking a more fun and enjoyable experience for our consumers. The app will be available across Android, iOS and Windows platforms.”

     

  • A new technology solution that combines Big Data and Content, across platforms, to glean incredible new insights into audiences, content and brands

    Culture Machine unveils tech solutions for data analysis

    By A Correspondent

     

    Sameer Pitalwalla and Venkat Prasad

    Leading digital video start-up Culture Machine has launched Intelligence Machine, a new technology that combines data and content across platforms to uncover new insights into audiences, content and brands.

     

    “Social platforms in today’s world are just like a cable operator. YouTube, Facebook and Twitter are all video platforms and knowing what content to create for each is what makes a brand successful online,” said Sameer Pitalwalla, CEO and Co-Founder, Culture Machine. Intelligence Machine identifies metrics for brands and content creators, from earned and owned videos to content formats, geographic presence, trending topics and audience communities. These help the brand in being abreast about what consumers want and what video content needs to be generated. The new technology also benchmarks the brands against its competitors on the digital platform and thus gives them an opportunity to move up the ladder. Intelligence Machine also enables a user to discover successful content formats for an audience segment in a particular industry and geography that pertains to them.

     

    “The method of media consumption is changing over the years. Earlier, television was the only source of video generation, today we’re in the internet era,” said Venkat Prasad, COO/CTO and Co-Founder, Culture Machine as he talked about the rationale behind Intelligence Machine. Intelligence Machine collects data, crunches the data and separates it out into various elements. This data is then used to identify consumer trends and patterns and develop meaningful insights. “About one billion videos are crunched daily,” Mr Prasad said.

     

    As content becomes available online, there is a whole bunch of subcultures and communities that have emerged, like in the beauty space you have DIY videos, styling videos etc, Sameer illustrates, highlighting the importance of a thorough study of data before putting your content out there. Intelligence Machine however cannot tell a brand what it should do; it will merely give you in adequate detail a performance review of sorts. It will let a brand know current trends; for example, in the winter season videos on how to keep your skin moisturised and how to prevent dry skin were some of the leading hits as that was the trend then, however now in the summer videos on how to prevent sunburn, etc are the hot topics. Data like this is passed on to the brand or any content creator and thus helps them get a clear idea of what the consumer wants.

     

    “We think our product has a lot of potential, but we haven’t approached advertisers yet. We hope our product will speak for itself. As of now we want to bring it out into the market and see the response we get,” Mr Prasad added.

     

    Besides data analysis, Culture Machine also produces its own content which contributes to a major portion of the overall business. Higher versions of Intelligence Machine are also a work in progress Mr Pitalwalla informed and these will be in the market soon.

     

  • Members from diverse backgrounds are building their professional brand on LinkedIn

    LinkedIn crosses 30-million member mark in India

    By A Correspondent

     

    LinkedIn has announced that it has crossed 30 million members in India. This marks a 50 per cent growth over the past two years. LinkedIn had 3.4 million members when it started operations in the country in 2009. India continues to be the largest market for LinkedIn after the Unites States in terms of member base.

     

    The  30 million members on LinkedIn represent a diverse cross-section of skills (from management and human resources to testing and training) and industries (from tech to education and automotive),  helping to power  an already vibrant Indian economy and paving the way to strategic initiatives such as ‘Make in India’.

     

    Nishant Rao

    “We’ve reached a critical mass in India, a country that remains a strategic market for us.  But we still have a long way to go, and along the way, we want to continue to add value to the professional journeys of our members. We also see a significant opportunity to collaborate with key players in India in areas such as skills development, so that our members can create an even more significant impact on the economy,” said Nishant Rao, Country Manager, LinkedIn India.

     

    LinkedIn’s research shows that 1 in 2 (53 per cent) students and young professionals believe the best way to get their first job is through internships. In line with this finding, LinkedIn partnered with MTV and other major companies in India, such as Flipkart and L’Oreal to help students find internship opportunities. This partnership saw 85,000 students applying for internship opportunities and taking important first steps in their professional journeys.

     

    Other interesting facts about LinkedIn’s members in India:

    Top 10 industries represented:

     

    :: Information Technology and Services,
    :: Computer Software
    :: Accounting
    :: Education Management
    :: Electrical Manufacturing
    :: Financial Services
    :: Banking
    :: Mechanical engineering
    :: Telecommunications

    :: Automotive

     

    Top 10 most followed companies:

    Members in India are most interested in the technology industry, and are major followers of tech companies, including several home-grown giants.

     

    :: Tata Consultancy Services
    :: Accenture
    :: IBM
    :: Hewlett-Packard
    :: Infosys
    :: Cognizant
    :: Wipro
    :: Google
    :: Microsoft
    :: HCL Technologies

     

    About LinkedIn

    LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than 364 million members and has offices around the world.

     

    Press contact

     

    Deepa Sapatnekar

    LinkedIn India

    +91 9920131177

    dsapatnekar@linkedin.com

     

    Trishnala Vijayakar

    Edelman India

    + 91 9773400258

    Trishnala.Vijayakar@edelman.com

     

  • Rao would be taking over from Rajan Anandan, Managing Director – Google India

    LinkedIn’s Nishant Rao appointed IAMAI Chairman

    By A Correspondent

     

    Nishant Rao

    Nishant Rao, Country Manager – LinkedIn, is the new Chairman of Internet and Mobile Association of India (IAMAI). Rao would be taking over from Rajan Anandan, Managing Director – Google India.

     

    Nishant Rao takes over at a time when the industry is going through a growth trajectory with more than 300 million internet users and more than 200 million mobile internet users. He said: “This is an exciting phase in growth story of internet in India. The digital industry is growing steadfastly and with that we now have regulatory and policy issues cropping up. IAMAI has been working persistently towards the growth of the medium and is also working with all stakeholders to create a conducive digital eco-system. It is our vision to work closely with the government, agencies and members to ensure a healthy growth and functioning of the digital eco-system.”

     

    Vinodh Bhat, Co-Founder & President – Saavn is the new Vice-Chairman, who will take over his new role from Kirthiga Reddy, Managing Director, Facebook India. Kunal Shah, Founder – FreeCharge has been elected as the new Treasurer.

     

    The new team was announced at the 11th Annual General Meeting, which was held today.

     

  • Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe

    Rediffusion Y&R bags creative duties of Everest Building Solutions

    By A Correspondent

     

    Building solutions company Everest, has awarded its creative duties to Rediffusion Y&R. The mandate will be handled out of the agency’s Delhi office.

     

    Everest Building Solutions is a trusted name in the construction industry today. A strong presence in the country for over 79 years to Everest provides complete building solutions for all. Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe.

     

    Speaking about the development, Manish Sanghi, Managing Director, Everest Industries Ltd. said, “In depth domain knowledge and innovative ideas of the team at Rediffusion Y & R made us choose them as our creative agency. The agency’s understanding of our business gave us the confidence on their plans and commitment to take brand Everest to the next level. Together, we hope to make Everest a high value brand in all categories of the building solutions space that we operate in.”

     

    Dhunji Wadia

    Commenting on the Win, group President, Rediffusion Y&R, Dhunji Wadia, said, “It is always exciting when new clients put their faith in our agency. The team is proud and looking forward to do some exciting work.”

     

  • The two platforms top the Brand Equity Most Exciting Brands in this country, with reason

    What makes WhatsApp & Facebook rule Indian Youth

     

    By Delshad Irani & Shephali Bhatt

     

    Her eyes shut still, she grapples around for the phone every morning. Then swipes to turn off the alarm and swipes some more to fire up apps — WhatsApp and Facebook, followed by Twitter and Instagram, in no particular order. They’re also the last things she sees before REM sleep. She is most millennials and Gen-Z, whose oldest members are barely 18. (If you do none of those things, then you are probably made of sterner stuff or are from another century or don’t own a smartphone. Take your pick.)

     

    Social media has altered the very fabric of human interaction, be it social or for commerce, for better or worse. A well-established fact, that. Facebook has helped us stay connected and find distant friends to give them an opportunity to marvel at our daily musings, accomplishments, babies, pooches and exciting lives, in general. It is also responsible for a spike in personality disorders and unhappy marriages, according to a study by a British legal firm. Incessant scrolling on Facebook has forever reconfigured the anatomy of the human index finger. There are 55 million daily active users (DAU) on Facebook and 49 million on mobile in India. The number’s a tad higher globally — 936 million DAU. And then a little over a year ago the biggest social network on the planet acquired instant messaging app WhatsApp for a mad sum, $19 billion, if we’re being precise.

     

     

    WHATSAPP & FACEBOOK: A TALE OF TWO NETWORKS

     

    We asked twenty-something Ruchika Sapehiya, senior producer, Ping Network, what she’d think if WhatsApp started letting advertisers advertise on the messaging service. “It won’t work. Because it’s too personal. It’s bad enough when I get bombarded by 100 photos from a furniture brand and have to block the user. Of course, if it doesn’t feel intrusive or a violation of my privacy that’s another matter.”

     

    WhatsApp founder & CEO Jan Koum in a blog post titled ‘Why we don’t sell ads’ wrote: “Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen. Remember, when advertising is involved you the user are the product.”

     

    On the other hand, according to company sources, Facebook has two million active advertisers, up from one million a year and a half ago.

     

    Facebook, of course, has its own app called Facebook Messenger. However, WhatsApp, with its monthly active user base of 800 million (of which an estimated 10 per cent is in India) is the one app to rule them all. According to the company, the fastest growing markets are Brazil, India, Mexico and Russia. Besides stream of consciousness texting, over half a billion active users are sharing more than 700 million photos and 100 million videos every single day. WhatsApp’s arrival and subsequent proliferation has rung the death knell for traditional SMS and it’s only a matter of time before the dancing girl in the red dress, a popular WhatsApp emoji, does the polka on its grave. To make matters grimmer than Wilhelm for traditional forms of communication, not two months ago, WhatsAppers began calling each other via the app. Hell, its usage and scope are expanding way beyond our wildest expectations. For instance, recently a sub-inspector in Kanpur send his resignation via WhatsApp.

     

    Says Ankita Chemburkar, senior writer, iContract, who, by her own admission, spends 16 of her 18 waking hours on Facebook and WhatsApp, scrolling and searching shareable content and chatting with multiple groups; “The last time I had a conversation via SMS was perhaps one or two months ago.” Says 27-year-old marketing professional, Mitali Bose, “WhatsApp is something I can’t do without. It’s the easiest way to stay in touch with people. Of course, I’ve stopped calling and talking to people for it’s easier to message and be done with it.” It’s highly unlikely people will give up on conventional chats altogether, though.

     

    Today, WhatsApp and Facebook are the No.1 and No.2 Most Exciting Brands in this country, respectively. Keeping them company in the Top 10 are five other communication brands, ranging from mobile handset manufacturers to telecommunications — Vodafone, Airtel, Samsung, Apple and Idea. Add Google (at No.5) and its video platform, YouTube (at 11), and it’s clear that no longer are traditional brands, the doyens of FMCG or the cola companies, for instance, top of mind for large populations of upwardly mobile teens and twenty-somethings. But there’s only so much excitement detergents can lather up in our humdrum lives, really. Besides a direct comparison between WhatsApp and Dove or Pantene would be as unfair as excessive humidity on perm day. Furthermore, as Karthik Srinivasan, national head, Social@Ogilvy, points out, “Facebook is something you’re checking day in and day out. WhatsApp penetration in India is phenomenal. The app is predictable, reliable. What makes them exciting are actually the people on it. So the medium isn’t directly communicating to the end user.”

     

    The fact is people do not see Facebook, WhatsApp and their ilk as brands and commodities. “It’s an intrinsic function of daily life, an extension of myself. People don’t perceive them the same way they do Pepsi or Airtel, for instance,” says Samyak Chakrabarty, chief youth marketer, DDB Mudra Group, “The excitement comes from continued utility and these platforms’ ability to constantly reinvent the product or aspects of it.” What traditional brands ought to take away is just that — constant reinvention of brand and product can be a virtue sometimes and not a marketing sin. Says Suman Srivastava, founder, Marketing Unplugged and chief strategy officer, FCB Ulka, “Earlier, there used to be this Levers’ Way of Advertising. While Unilever may have abandoned it decades ago, I see some brands are discovering it only now. Someone has to tell them all the dependence on regressive research is not going to work. Look at Facebook. The social media platform has been panned every time it’s tried to do something unpredictable. Like launching the IPO, for instance. And Facebook has been constantly proving its critics wrong.”

     

    The bottomline is: Let necessity no longer be the mother of product or marketing innovation. Meanwhile, marketers would do well to come up with ways to seem less like a brand and more like a pal. Or Facebook friends.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Portal curates designs basis interest graphs of audience

    Vishakha Singh’s window-shopping platform Red Polka launched, gets first round of funding

    By A Correspondent

     

    Red Polka, a curation-led podium which showcases brands, designers, their trendsetting products, and the unique stories behind them, has closed its first round of angel funding from a clutch of investors. The funds raised will be used to launch Red Polka mobile app and for team expansion. The app is expected to hit leading app stores in 2-3 months.

     

    Vishakha Singh, Founder and CEO, Red Polka says, “Red Polka caters to discerning shoppers with a need to discover good designs. The shopper tends to explore more and gets delighted with handpicked designs that are recommended apropos her taste. Red Polka curates designs in categories like clothing, fashion accessories, home décor and kids’ products (up to the age of 8) and recommends them to shoppers. The curation is based on the interest graphs of the audience and is packaged with stories and tips.”

     

    Red Polka operates in e-commerce enabling space, which is a relatively new segment in India. However, their USP is curation. They not only discover and showcase designs in fashion but also curate products keeping in mind their audience profile. Since the explosive growth in the e-commerce sector, this space has been growing rapidly as they help direct traffic to e-comm and online retailers and improve conversion rates.

     

    The company is also focusing on attracting right talent to build a strong team. While Red Polka has an in-house team of curators, tech-savvy designers, content writers and relationship managers, the company has hired Parnil Mhatre as Chief Technology Officer. Mhatre comes with Artificial Intelligence background and setting up predictive analytics and recommendation systems is his forte. His expertise would enable Red Polka to customise their curation for Women shoppers.

     

  • #50MillionKaHungama is the result of aggressive catalog additions and feature roll-outs by the digital brand

    Hungama.com crosses 50mn+ monthly active users

    By A Correspondent

     

    Hungama.com has achieved a new milestone in the Indian digital entertainment space by becoming the first company to cross 50 million monthly active users across its entertainment service. This milestone places Hungama among the top 5 music and video streaming services globally, including platforms like Pandora and Spotify.

     

    Over 250 million consumers accessed Hungama’s services over the last year, during which the platform registered 200% growth in monthly active users.

     

    Over the past 12 months, Hungama has introduced several first features as well as several key catalog additions to create an unmatched consumer experience. The fast pace of growth in mobile data adoption among consumers across the board has provided a platform for Hungama to tap into the market with its mobile-apps, leading to massive penetration in both metros, urban, semi urban and even rural India.

     

    Anticipating the market opportunity in semi urban and rural India, Hungama rolled out multi-lingual support in its Android app in October 2014. It was the first music led mobile app globally to be available in more than 5 languages when it was launched with support for Hindi, Tamil, Telugu and Punjabi, along with English.

     

    In July 2014, Hungama also introduced its PRO service for Android and iOS devices. The service featured integrated video and audio downloading for the first time in a single app, along with a caching feature for music that allowed users to save their music and video which can be played without internet connection anywhere, anytime in turn saving data cost.

     

    Neeraj Roy

    Speaking on Hungama’s achievement, Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment said, “We are glad to be the music & video service of choice for over 50 million South- Asians across the world. The milestone is the result of initiatives that we at Hungama began undertaking about 15 months ago. Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million MAUs by March 2016.”

     

    Hungama’s patent pending gamification layer has become immensely popular with its consumers who are now rewarded for multiple actions and on a daily basis and redeem their points for a range of products and services. Whether you are listening to music or watching a video, its never been so much fun and rewarding as on Hungama.

     

  • The campaign has been conceptualised by Scarecrow Communications

    Quikr Nxt’s new campaign introduces Voice Chat

    By A Correspondent

     

    Quikr has released a new multi-film campaign to create added momentum for its fast growing feature, Quikr Nxt. The campaign has been conceptualised by Scarecrow Communications.

     

    The first film, for Voice Chat, dramatises the ease of use. It features Samir Khakhar who played the iconic character ‘Khopdi’ from the landmark TV serial, Nukkad. He plays a grandfather who has sold his car to buy a bike for his grandson using the phone. While the grandson is overjoyed, his father is surprised and exclaims how this happened, as he doesn’t even sms! The grandfather retorts – why would he sms when he can use the voice chat thanks to Quikr Nxt! The rest of the film shows how Quikr Nxt helps the grandfather sell off the car easily while enjoying a cup of tea with his wife.

     

    Says Vineet Sehgal, CMO, Quikr, “Quikr continues to bring meaningful  innovations to the market by simplifying the process of online  buying and selling. The new voice chat feature on Quikr Nxt is an easy to use and  convenient feature that would help drive the mass adoption of online classifieds. With direct chat, photo & video sharing, location sharing, number privacy , voice chat and ability to keep multiple records, Quikr Nxt is the most comprehensive communication suite for buyers and sellers to connect per their convenience.”

     

    Raghu Bhat
    Manish Bhatt

    Raghu Bhat, Founder Director, Scarecrow Communications, said, “Quikr has always opted for disruptive casting which increases the eyeballs. In this case, using Samir Khakhar was an inspired choice. He lights up the film with his terrific screen presence and effortlessly brings alive the ease of transacting through Voice Chat, which is another big innovation.”

     

    Manish Bhatt, Founder Director, Scarecrow Communications said, “Quikr Nxt is already popular. We are confident that this beautiful and warm film that demonstrates the ease of usage will not just differentiate Quikr but also increase the usage.”

     

    The second film in the Quikr Nxt campaign utilises another consumer pain point while selling cars – The consumer has to talk to each and every potential buyer and answer the same questions, repeatedly. The film uses a humorous creative device of a man holding his phone in front of a pre-recorded message on his tape recorder each time a buyer calls.

     

     

  • Famous for its mud run and fun-filled adventurous obstacles, it is one festival which is looked upon by enthusiasts from around the country

    TheSmallBigIdea wins communication & digital mandate for The Mud Rush 2015

    By A Correspondent

     

    TheSmallBigIdea (TSBI), a digital marketing communications agency, has bagged the digital mandate for The Mud Rush 2015. The Mud Rush is a leading adventure festival and in its third year in India. Famous for its mud run and fun-filled adventurous obstacles, it is one festival which is looked upon by enthusiasts from around the country.

     

    Harikrishnan Pillai, Co-Founder, TSBI says, “It is really an incredible opportunity for us to work with the most unique adventure festival in the country. Our agenda is to engage the audiences before, during and after the run. The attempt is to make Mud Rush synonymous to adventure outing, fitness & fun, pushing it as a lifestyle decision than a once in a year event.”

     

    “We are excited to have TheSmallBigIdea on board. Their energy, creativity and strategic communication approach makes them the ideal partner to work with. They understand the pulse of the brand, the pulse of the audience that we at The Mud Rush are trying to tap.” said Ajay Prajapati, CEO, The Mud Rush.

     

    TheSmallBigIdea is an integrated digital marketing communications company. They specialize in integration of ATL initiatives with digital/social media activities. The agency’s clientele includes names like ANDPictures, Esselvision, Reliance Broadcast, Bombay Dyeing, and ZEE Q amongst others.