Category: Digital

  • The Anchor: 5 things to watch out for while launching an app on Windows 8

    By Manish Chopra, CEO of Zovi

     

    #1 Supporting multiple modes of interaction – Desktop machines using mouse/keyboard interactions + tablets using touch/swipe interactions.

     

    #2 Supporting multiple screen resolutions and orientations – (Orientations to be supported: Snapped mode, Landscape mode, Portrait mode).

     

    #3 Providing a customized and special experience for the app user – Not trying to mimic your website, but try and provide an experience that is better suited for the tablet audience.

     

    #4 Cutting down on features and streamlining the workflow – Try to cut down the features to a bare minimum. Keep in mind that the app is supposed to be used by people on the go and so we should not overwhelm them with a multitude of features. Prioritize and decide on what few thing your app should let the user accomplish and execute on them well. Try to re-imagine the workflow in the app so that the user need not go through multiple screens and/or commands to accomplish simple tasks.

     

    #5 Follow the Windows 8 app best practices and guidelines – Apps that don’t follow the guidelines are not usually accepted in the app store. Following the guidelines also helps in providing a predictable experience for the user.

     

    Manish Chopra is CEO of Zovi

     

  • The Anchor: 5 ways e-shopping portals can differentiate from hordes of others

    By Richa Kar

     

    #1 Marketing

    How does a portal market itself and build the brand over a longer period of time? Why should a customer keep coming back and shop with you instead of going to a competitor website? Marketing will drive the association of brand with consumers.

     

    #2 Technology

    This plays a big role in enhancing user experience on site. As a portal increases the categories that it retails, it becomes that much more difficult and time-consuming for a customer to find what they need. An e-tailer needs to leverage technology to make product discovery much easier and faster by way of tagging, search, filter etc.

     

    #3 Re-looking at content strategy

    In an industry where you have multiple players selling the same categories, brands, styles etc., the only way an e-tailer can differentiate themselves is content. Content can be on site, product lead, off site, social media. This also involves looking at merchandising very differently.

     

    #4 Execution

    Execution plays a very important role. Customers buy from online portals without having a real-time experience of the products and repost faith in the portal to deliver high-quality products, on time and in great condition. We at zivame ensure that we execute the order well and live up to the customers’ expectations.

     

    #5 Value Proposition

    Our value proposition is making the customer feel comfortable buying lingerie. Buying lingerie offline can sometimes be awkward. We also ensure that our packaging is done in really neat-looking boxes with no provocative pictures on them. Sticking to the core value proposition is of utmost importance.

     

    Richa Kar is CEO of Zivame.com

     

  • The secret to successful mobile marketing from Mindshare’s Nick Seckold

    By A Correspondent

     

    Early in his presentation to a packed session at the Digital Media Festival in Beijing, Mindshare’s Asia Pacific Digital Lead, Nick Seckold, shared his ideas on how marketers can use mobile to complement their marketing campaigns.

     

    “In an age of ‘always on’, people are always on the move and are socially connected through their mobiles 24/7. Hence, there is no doubt that mobile represents a growing opportunity for brands, but penetration alone is not the best reason to convince advertisers to use mobile. The engagement portion through seamless, fun and addictive user interface is key to the success of a mobile campaign,” said Mr Seckold.

     

    Mobile is slated to stay on the uptrend. Based on Portio Research’s latest report, there will be 6.5 billion mobile subscribers worldwide by end-2012, while annual handset shipments will reach 2.15 billion by 2016. So as mobile technology continues to evolve and significantly influence culture and the lifestyles of consumers, the impact mobile devices are having on daily life is almost unfathomable.

     

    “The missing piece to the puzzle is not ‘why’ advertisers should use mobile but ‘how’ they should use it,” Mr Seckold added.

     

    In January 2012, Ford launched the “Drive Smart” mobile application campaign in India to advertise the new Ford Fiesta. The application launch was in sync with the Auto expo and gave a unique platform to catch auto enthusiasts at the expo. Whilst every car manufacturer was distributing freebies in form of physical product catalogues, merchandise, calendars, etc. Ford distributed this utility cum entertainment application to its users at the expo via handy QR code cards. Through social integration (Facebook and check-in), conversations around Ford increased to 2.5 times more than its competitors. An app called “Drive Smart” was developed to engage prospects and customers, with a popular maps feature and traffic updates. The app has had 43,000 downloads and is still counting.

     

    “The nature of our new age audience demands a new approach to mobile marketing communication. These out of the box ideas such as Ford’s will take mobile marketing to a whole new level. In the past, advertisers merely wanted a mobile presence but at Mindshare, our mantra is to adapt to consumers’ needs, making the campaigns memorable and hard-hitting,” commented Mr Seckold.

     

    With this in mind, Mr Seckold urged marketers to transition their mindsets, putting themselves in their target audience’s shoes and truly understand where they live – online, offline and on mobile.

     

  • Fabulloso! appoints Bang in the Middle

    By A Correspondent

     

    Online apparel and lifestyle story Fabulloso.com has appointed Bang in the Middle (www.banginthemiddle.com) as its communication partner for its next phase of growth and expansion.

     

    Fabulloso! is an online store that sells a curated selection of apparel and lifestyle products. In a very short time Fabulloso! has created a very different niche for itself in the ever expanding e-commerce space in India. Bang in the Middle will help Fabulloso create online marketing campaigns to make it among the most preferred shopping destinations for life style goods in India.

     

    Commenting on the appointment, Gaurav Taneja said, “Bang in the Middle understood our brand, consumer and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”

     

    “Fabulloso! Is a delightful brand to be associated with. With Fabulloso’s very different product offering and consumer proposition, we believe they will be the favored destination for the discerning shoppers.  Our experience in digital marketing will help Fabulloso build momentum for its brand” said Naresh Gupta, Managing Partner, Bang in the Middle.

     

    Fabulloso! retails a selection of designer creations, wardrobe classics, shoes and accessories, personal care products, and home decor and furnishings. Fabulloso! bring to you a mix of brand names that are instantly recognizable, brands that are known to a smaller audience and products that are independently designed. Merchandise is available for as long as it lasts, fresh inventory is added on almost a daily basis.

     

  • IAMAI to host the first ‘AppFest’ in India

    By A Correspondent

     

    India’s first AppFest is scheduled to be held from December 13 to 15, 2012 at the HICC, Hyderabad. Organised by the Internet & Mobile Association of India (IAMAI), AppFest 2012 seeks to provide an environment for developers and entrepreneurs to come together on a platform and leverage the enormous opportunity to move towards an ‘Apps Economy’. In India, given the strong base of mobile users, rapidly growing base of Internet users, availability of innovative minds and depth of resource pool, the opportunity can be enormous.

     

    AppFest 2012 will be the first step towards realization of this opportunity, and hopes to foster an environment where businesses, developers, platforms and networks are incentivized for their efforts. It is important that the first person and the last person in the value chain, – the innovators/developers/entrepreneurs, are amply rewarded.

     

    Spread over three days, the AppFest 2012 will have three tracks, namely, Talkathon, Hackathon and Challengathon. Developers would be able to share ideas on technology, revenue models and current opportunities with each other. It will also provide an opportunity to participants to compete and create on spot customized solutions for brands present and immediate opportunity to work with them on larger projects. Besides, industry experts will also speak on a range of topics, sharing their first hand experience and case studies to showcase how apps have and can change the world.

     

  • Tata Tea’s Jaago Re site empowers people to make a diff

    By A Correspondent

     

    Tata Tea Jaago Re has announced the launch of its renewed website, www.jaagore.com, which provides information on a gamut of social issues, at the click of a button, to empower all Indians to act on issues relevant to every citizen. The new website reflects the company’s continued efforts to awaken individuals and inspire them to be the change that they wish to see around them.

     

    Commenting on the renewed portal, Vikram Grover, Vice President & Head Marketing – South Asia, Tata Global Beverages Limited said, “Tata Tea’s Jaago Re campaign has been an agent of social awakening. It has been ahead of the curve in bringing burning issues like corruption into national consciousness. Today we are entering a new phase in the life of jaagore.com – this phase is born out of a belief that information is the lifeblood of a democracy. Very often information and the tools of democracy are not understood well and therefore not utilized. While we at Tata Tea do realize the importance of awakening to issues that the nation is facing, we feel that it is equally important to have easy access to information in order to empower people to make a difference.” He further added, “With the new initiatives on our website we are looking at leveraging the strength of the online medium to take our campaign to the next level and to provide information to help citizens to act and make a difference.”

     

    Vineet Gupta, Managing Partner, 22feet said, “Jaago Re is one of the most recognized initiatives undertaken by any brand in this country. This year, the initiative takes another step forward towards awakening and empowering people by simplifying complex issues that affect our day to day lives. We, at 22feet are privileged to be the Digital partner for this initiative and look forward to delivering relevant content across all digital touch points.”

     

    Providing simplified information endorsed by topical experts, the portal allows young, tech savvy India an interface to navigate complex, time consuming steps and enables them to act and solve the issue. Starting with ‘Know Your Police’ in the first cycle; the portal will focus on new topics every quarter and touch upon various subjects such as steps to filing an RTI, registering to vote and women’s empowerment.

     

    About Jaago Re

    Tata Tea’s award winning Jaago Re campaigns have time and again awakened individuals and inspired them to be the change they wish to see around them. Making its debut in 2007, the campaign began with a television commercial (TVC) which showed a young man enquiring about the credentials and credibility of a local politician campaigning for votes before offering him a cup of tea. Striking a chord with the youth, the campaign launched a series of advertisements over the last four years that wove in the themes of awakening, enlightening and civic consciousness. For more information please visit our website www.jaagore.com

     

     

    About Tata Tea and Tata Global Beverages

    Tata Tea is a leading brand in India and is owned by Tata Global Beverages, a company whose brands have presence in over 40 countries. Tata Global Beverages has significant interests in tea, coffee and water and is the world’s second largest tea company. 250 million servings of its brands are consumed everyday around the world.  Tata Global Beverages’ annual turnover is US$1.4bn, it employs around 3,000 people across the world.  The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock coffee. For more information please visit www.tataglobalbeverages.com

     

     

  • Publicitas Digital signs exclusive representation with Qunar.com

    By A Correspondent

     

    Publicitas Digital in India has signed an exclusive representation with Qunar.com, a leading mainland China online travel information website where it will exclusively sell the digital advertising space of Qunar.com on a domestic and international level.

     

    Qunar (www.qunar.com), which means “where to go” in Mandarin, is a search engine designed to help travelers compare air ticket and hotel room prices, and to provide other travel-related information. Users are able to access travel products provided by airlines, hotels and travel agents, and choose the best deals for themselves.

     

    With immediate effect Publicitas Digital in India will exclusively sell the digital advertising space of Qunar.com on a domestic and international level. Michelle Ong, Senior Sales Director, Qunar.com, said,”Qunar being the largest travel site in China, we have seen tremendous interest from travel brands globally to market themselves on our site. India being one of the fastest growing travel destinations for Chinese travelers, we were seeking to appoint an India based partner with strong local presence, history, resources and recognition by brands /media agencies within India. After in-depth evaluations, we came to a conclusion that Publicitas excelled in all the criteria that we’re looking for with impeccable sales house qualities. We’re incredibly excited to see what Publicitas can bring to us in the near future. Together, we’re confident our synergy will surely bring to the table the best tailored-made solutions for each client’s needs in India that aims to reach out to the most digital-savvy, affluent, Chinese travelers.”

     

    Marzban Patel, CEO Publicitas India & Asia, said, “The media landscape in China is not easy to navigate. Publicitas has over a decade invested in building competencies to assist its clients reach their audiences in China. We now have fully trained multilingual staff in Beijing and Shanghai that work with our offices around the world to deliver the right target audience across media platforms. Our partnership with Qunar in India is important as it will enable Indian companies, tourism boards and tour operators reach the Chinese travel market with ease.”

     

  • WATConsult wins Godrej Nature’s Basket’s digital and social mandate

    By A Correspondent

     

    Social media strategy consulting agency WATConsult has won the social and digital duties of Godrej Nature’s Basket, the gourmet retail venture of the Godrej Group.

     

    The account has been won recently and the execution for the same is slated to begin soon. With the addition of Godrej’s Nature Basket, WATConsult extends its current portfolio and takes the total number of clients to 55+.

     

    Commenting on the win, Rajiv Dingra, Founder & CEO, WATConsult said, “I am delighted with the win of the new account. Since our inception in 2007, it has been the constant endeavour of WAT Consult to create path-breaking creative campaigns that not only make an impact digitally but leave a mark across media. Godrej Nature’s Basket is a leader in its respective industry and by providing excellent quality innovation through strategy, technology and quality of management; we hope that we deliver exceptional performance.”

     

    Mohit Khattar, Managing Director, Godrej Nature’s Basket said, “Social media plays a pivotal role in building strong consumer engagement for Godrej Nature’s Basket. Understanding the importance of this platform, it was integral for us to get on board an agency that can help us drive our vision towards being a preferred world food destination. We look forward to a long and sustained association with WAT Consult.”

     

    Currently, WATConsult manages various brands from the Godrej Group. These brands include Godrej Appliances, Godrej Locks and Godrej Security Solutions.

     

  • Jaldi 5 with M R Srinivasan: Chennai could need 3-6 months for digitization switch-over

    01. The court has extended the sunset date. How is the situation in Chennai post the extension?

    In Chennai currently, there is a big confusion. One day we went to the court and got interim order stay and now the case has gone to the Bench, which will have the hearing on 19th. Secondly, despite our letters to MSOs and MIB from our end, none of them are importing the set-top boxes. SAB said that they will be able to import boxes in 21 days provided the LCOs deposit advance money. But some of our members have already deposited two lakh rupees as advance last month. They are yet to receive to boxes. We will be submitting the dealing to the Court on 19th.

     

    There is uncertainty also because Arasu cable has not been given license yet to provide STB, and once it is given the license it will conquer the market. So, the existing MSO and licensed players are not sure of importing the boxes yet. As they may get wiped out once Arasu gets license.

     

    Four out of eight players who have got license, only three have installed head-ends.

     

    02. What are your expectations from the Bench on 19th?

    Well, they should extend the deadline. And if the extension is given, I&B Ministry should take views from all stakeholders. And all the information should be furnished clearly for and by stakeholders in front of MIB. Verification should be done if the said number of STB have been installed and activated. It should be made known as to how many boxes have been imported and how many of it installed by every player, since the imported boxes are usually smuggled in Middle East or Sri Lanka.

     

    03. How much of Chennai has been digitised, according to you?

     

    Right now, as per active status given to broadcasters by SAB it is 1.25 lakhs. As per our calculation, the active status is 1.3-1.5 lakhs only. DTH players are claiming that they have sold seven lakh connections. Most of these boxes, almost about 300-400 per month, are smuggled out of Chennai. In Chennai, about three-four lakh of these claimed DTH connections are active. We require about four million boxes in Chennai metropolitan area, which also covers the outskirts of Chennai.

     

    04. Even if the extension is given, how much time would Chennai require to reach 100% digitisation?

    Chennai would need 3-6 months to switch completely to digital signals. It is well-known that analogue signals are still on in Delhi and Mumbai where 100% digitization has been claimed. In Delhi and Mumbai, boxes are available aplenty and still they have analogue signals. Here in Chennai, we do not have STBs. It is important that analogue signals are not switched off.

     

    05. How does analogue benefit the stakeholder?

    We have 4G spectrum, but TRAI has not wiped out 2G. With digital, 10-15 analogue channels should be available. Not everyone can afford a STB. One should also think of low-income households.

     

    As told to Ananya Saha

     

  • Are we really Free to post online?

    Cartoonist Hemant Morparia’s take on the controversy. First appeared in Mumbai Mirror. Republished with the permission of the cartoonist

     

    By Ananya Saha

     

    “Everyday thousands of people die. But the world still moves on. Just due to one politician dead. A natural death. Everyone just goes crazy. They should know. We are resilient by force, not by choice. When was the last time did any one show some respect or even 2 mins silence for Shahid Bhagat Singh, Azad, Sukhdev, or any of the people because of whom we r free living Indians. Respect is earned, not given. N definitely not forced. Today, Mumbai shuts down. (sic)”

     

    These are the words, posted as her Facebook status, that got a 21-year-old girl arrested. Not only that, her uncle’s hospital was ransacked in protest. If you cannot say ‘what’s on your mind’ on Facebook, and share with your friends, what good is social media? Well, you could have ‘Liked’ the status, and landed up in jail too. That is what happened to her friend. Both have now completely logged off Facebook. And everybody is left asking, what is wrong with the system?

     

    Maheshwar Peri

    Maheshwar Peri, Chairman, Pathfinder Publishing opined, “It is ridiculous whoever accepted the complaint based on a Facebook status. Social media is all about interaction with my friends and whoever subscribes to or believes in my opinion.” According to him, if the private discourse on internet or otherwise has been intruded upon leads to a police complaint and the police acts on it, it is ridiculous.

     

    The girls were charged with 505 (2) of the IPC and 66 A of the IT Act, arrested and later granted bail. The last few months have seen some interesting places in this regard, whether it is Aseem Trivedi, Karthi Chidambaram or the present case, which only point to the inefficacy of Indian cyberlaw.

     

    Pavan Duggal

    Pavan Duggal, Advocate, Supreme Court of India and President, Cyberlaw Asia, explained, “The entire case has demonstrated the complete inadequacy of the Indian Cyberlaw. The language and scope of provisions used under Section 66A are very wide and are capable of distinctive varied interpretations. Seen from another angle, Section 66A can be effectively used as a tool for gagging legitimate free online speech. The problem under Section 66A is that it comes up with extremely wide parameters which have not been given any specific definition under the law. These parameters are capable of being interpreted in any manner possible, by the law-enforcement agencies. As such, while Section 66A talks about sending any information that is grossly offensive or having menacing character, the law does not give any guidance as to what is grossly offensive or information having menacing character. Thus, it is left to the subjective description of the law-enforcement agencies in this regard. Further Section 66A(b) talks about sending any information by means of a computer resource or a communication device which a person knows to be false, but has been sent for the purposes of causing annoyance, inconvenience, obstruction, insult, injury, criminal intimidation, enmity, hatred or ill-will, persistently by making use of such computer resource or a communication device. All these wide meaning terms used under Section 66A have not been defined, which itself provides huge amount of flexibility in Section 66A to be used in any circumstances perceivable. Thus, huge portions of legitimate free online speech could also be brought within the ambit of Section 66A of the amended Information Technology Act, 2000.”

     

    The present case has once again brought to the forefront as to what is the concept of liking on Facebook and its legal ramifications. Mr Duggal further pointed out that when a person clicks on “Like” button on Facebook, it does not constitute an offence under Section 66A. “Technically speaking, a person is only clicking the button of “Like” but is not per se either sending any information that is grossly offensive or has menacing character. Neither is the said person sending any information which he knows to be false but which has been sent for the purposes of causing annoyance, inconvenience, obstruction, insult, injury, criminal intimidation, enmity, hatred or ill-will. In the present case, Section 66A has been erroneously invoked,” he pointed out.

     

    While Pranesh Prakash, Policy Director at Centre for Internet and Society, maintained that just because something is published ‘online’, it does not mean that it is exempt from law, he added, “The online laws in India are even worse than the laws applied offline and some of those laws that are applied online, are unconstitutional.” The fact that people were posting their views about Mumbai Bandh on various other media, it remarkably shows the unconstitutional application of the applied laws.

     

    “Indian cyberlaw is only aimed to be an enabling legislation for promoting growth of e-commerce, m-commercial and online free speech. Indian cyberlaw should not act as an impediment to the evolution and growth of online free speech, nor should it be seen as a handle to suppress free online speech. Section 66A needs to be serious quickly reviewed and amended so as to ensure that it does not become a tool for silencing genuine legitimate online free speech, under the garb of the parameters detailed therein,” said Mr Duggal.

     

    But that is exactly what it is doing, according to Mr Peri. He said, “If you look at the entire ecosystem we are living in, you have a govt which enjoys control, you have a law which can be misinterpreted, you have law enforcement agencies which are not as free as they are supposed to be and you have a mainstream media which is fearful of the big and mighty. Three of the four pillars of democracy are fearful of repercussion. How can you and I enjoy personal freedom then?”

     

    However, as Mr Duggal explained, certain restrictions have been put online free speech. “For example, the online free speech does not give the license to defame. Similarly, the entire issue pertaining to the Facebook status needs to be examined more carefully. There are various nuances under the Information Technology Act, 2000 which could be applicable,” he said. The present controversial action arose because Section 66A provides parameters for its inherent misuse. There are tremendous loopholes under the existing law. There is a need for ensuring that the Information Technology Act, 2000 needs to be amended in such a manner so as to ensure that the provision like Section 66A of the amended Information Technology Act 2000 are not used to the detriment of online free speech.

     

    Mr Duggal asserted, “In this particular case, it is well possible for the Government to have adopted the route available under the Information Technology Rules, 2011. In this case, Facebook is an intermediary under Section 2(1)(w) of the amended Information Technology Act, 2000 and could be mandated by virtue of direction by the Government under the Information Technology (Intermediary Guidelines) Rules, 2011 to remove such content. Such an action could have been done best in a manner that would have ensured minimal disturbance and yet would have ensured that the relevant language is removed.” However, what we are now seeing on the Internet is that more and more people reproducing the same lines and content that the girls posted.

     

    Section 66A also brings up the huge conflict that it has with the Article 19 of the Constitution of India. Article 19 (1)(a) of the Constitution of India guarantees to all citizens the fundamental rights to freedom of speech and expression. The restrictions given under Article 19(2) are the guiding lights for regulating free speech including online free speech. However, the parameters and restrictions granted under Section 66A are far more broad and wider than Article 19(2) of the Constitution of India. “Seen from another angle, Section 66A appears to be perfect tool to promote and propagate the concept of Internet censorship and censorship of free speech inIndia,” said Mr Duggal.

     

    The complexity of India may make it easy for such assaults on freedom of expression. But the democracy of India is where the solution lies. Is India’s social fabric strong enough?

     

  • IAMAI announces 3rd annual India Digital Awards

    By A Correspondent

     

    The Internet & Mobile Association of India (IAMAI) has announced the third annual India Digital Awards for the internet and mobile value added service industry. The awards night, to be held on January 17, 2013 at New Delhi, celebrates excellence in originality, effectiveness, communication and creativity, and applauds work in the following six main categories: Digital Advertising, Website, Mobile VAS, Digital Payment, Digital Social and Economical Empowerment, and Special Awards.

     

    Covering the entire gamut of commercial activities around internet and mobile, the India Digital Awards are the only comprehensive awards for the digital industry in India.

     

    The nominees and winners of the awards will be selected by members of the jury which include Rajan Anandan, Managing Director & Vice President, Sales and Operation, Google India; Abdul Khan, Senior Vice President and National Head of Business Marketing, Reliance Industries, Dinesh Agarwal, Founder & Chief Executive Officer and Alok Mittal, Managing Director, Cannan Partners, among many others.

     

    The last date for submission of entries is November 24. More information and registration details are at www.iamai.in.

     

  • Reliance Ent consolidates gaming biz under ‘Zapak’

    By A Correspondent

     

    Reliance Entertainment Digital, which has two gaming brands under its portfolio – Jump Games and Zapak Digital Entertainment, has announced the consolidation of its gaming business under the brand name ‘Zapak’. With this initiative, Jump Games, a leading International developer and publisher of Mobile games, Apps and Content will be rebranded and rechristened as Zapak Mobile Games Pvt. Ltd The integrated brand ‘Zapak’ will now reach out to over 20 million gamers across the globe who would be able to access nearly 2000 games on the Mobile and Web, a communique adds.

     

    This move is part of the company’s growth strategy, while leveraging Zapak’s existing brand popularity and recall. Post the restructure, Zapak Digital Entertainment will operate three business verticals:

     

    1. Zapak Solutions, which will specialize in providing cutting-edge Advergaming and Gamification solutions to brands across Mobile and Online platforms worldwide.

     

    2. Zapak Online & WAP Portal, which will offer free & freemium casual games on web & mobile via its platforms – zapak.com & m.zapak.com.

     

    3. Zapak Mobile, which will continue to develop and publish cutting edge games across platforms for its Indian and global audiences.

     

    Manish Agarwal

    Speaking on the business development, Manish Agarwal, CEO, Reliance Entertainment Digital said, “This move is aimed at exploiting huge gaming potential on mobile and leveraging gaming synergies existing within the group to focus on ‘Mobile First’, while leveraging on the Zapak brand name that is synonymous with gaming over the years. We stay committed to offering consumers and advertisers, the world-over, best-in-class options through highly engaging mobile games, easy to play and discover casual gaming destination and innovations in consumer engagement through Advergaming and Gamification solutions across all consumer touch points.”