Category: Digital

  • Flipkart encourages women entrepreneurship through its #RaiseHerToLead campaign

    By A Correspondent

     

    Flipkart has unveiled a new campaign – “#RaiseHerToLead” – to mark Women’s Day. The ad, which addresses families who own businesses, is aimed at confronting and breaking gender stereotypes that define parts of our society today.

     

    Notes a communique: “Through this film, Flipkart is trying to motivate more and more people to take the pledge of grooming their daughters to be business leaders and bring about change in society. This will then open up a new career path for generations of women to come.”

     

     

  • Dish TV premieres new comedy series on Watcho

    By A Correspondent

     

    Dish TV is set to premiere its comedy web series ‘4 Thieves’ on its OTT platform Watcho. Written and directed by Gautam Parvi and produced by Filmcurry, the five-episode web series revolves around the lives of four college graduates who are on a mission to steal 125 paintings from an art gallery warehouse.

     

    Commenting on the launch of new series on Watcho, Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho, DishTV India Ltd, said: “Carving our own identity in short format storytelling category, we are excited to announce the launch of our new lighthearted comedy series 4 Thieves. With the launch of this new series, we further demonstrate our commitment to scaling up and sustaining the quality of the original web series. At Watcho, we understand the need to recommend the right content and roll out shows that are refreshing and engaging for our viewers.”

  • Hotstar will be Disney+ Hotstar set from April 3

    By A Correspondent

     

    Star India has announced the upgrade of Hotstar to Disney+ Hotstar from April 3, 2020. With a fresh new look and enhanced user interface, Disney+ Hotstar will offer content from Disney and technological expertise of Hotstar, giving users an unparalleled video streaming experience.

     

    Three distinct offerings – Disney+ Hotstar VIP, Disney+ Hotstar Premium and an ad-supported basic tier will be available for consumers.

     

    Said Uday Shankar – President, The Walt Disney Company APAC and Chairman, Star & Disney India: “With the success of Hotstar, we ushered in a new era for premium video streaming in India. Today, as we unveil Disney+ Hotstar, we take yet another momentous step in staying committed to our promise of delivering high-quality impactful stories for India that have not only entertained but also made a difference in people’s lives, a promise that is even more meaningful in challenging times such as this. We hope the power of Disney’s storytelling, delivered through Hotstar’s technology, will help our viewers find moments of comfort, happiness and inspiration during these difficult times.”

     

     

  • VidMate appoints Ventes Avenues as its sales partner

    By A Correspondent

     

    VidMate, a free video downloader app, has appointed Ventes Avenues as its exclusive sales partner for India to look after VidMate in-app advertising inventory in India.

     

    Said Harry Yang, Sales Director of Flat Ad, the global exclusive agent of VidMate: “VidMate was incubated in UC Web back in 2013, it has witnessed 500 million downloads till now from over 180 countries who like to get free HD videos and music along with MP3 files from multiple platforms. VidMate is a free and safe application which provides reliable downloads all over the world. This has helped us recognise the opportunity of mobile advertising and hence we have decided to partner with Ventes Avenues in India. Their experience clubbed with their network will help us make good inroads in a short amount of time by offering innovative advertising solutions and services in the mobile branding space in India.”

     

    Added Fauzan A Rahim, Co-Founder Ventes Avenues: “We at Ventes Avenues are delighted to represent VidMate in India. Ventes believes in pushing the envelope by continuing to partner with new publishers who have captured the Indian audiences with their ground-breaking numbers. Recently, since we are all under lockdown; we have seen a huge surge in OTT consumption in India and consequently VidMate numbers have also grown. We are offering high impact, brand safe ad units on VidMate. We have immense trust in this partnership and strongly believe that we can touch new heights together.”

     

     

  • PokerBaazi.com targets millennials via latest rap number

    By A Correspondent

     

    PokerBaazi.com has launched a rap number targeted towards millennials titled ‘Moves like Endboss’. The initiative is aimed at creating hype for PokerBaazi’s upcoming mega-tournament, EndBoss.

     

    Commenting on the initiative, Varun Ganjoo, Marketing Director at PokerBaazi.com said: “Poker is a game of skill and strategy that can only be understood once you experience the game for yourself. There is still huge potential for it in the country and we firmly believe that the EndBoss campaign will enable us to enter new markets with a message that resonates with players and reflects our brand identity.”

     

     

  • Disney+ Hotstar Premium to air ‘The Simpsons’

    By A Correspondent

     

    After the launch of Disney+ Hotstar in India, the platform is now bringing the award-winning series ‘The Simpsons’ to India. Notes a communique: “Created by cartoonist Matt Groening, a collection of over 675 episodes spanning 31 seasons will be available on Disney+ Hotstar Premium.”

     

     

  • Bigo partners Ventes Avenues as it kickstarts India journey

    By A Correspondent

     

    Bigo Ads has announced its foray into India. Bigo Ads is a part of Bigo, which has an average of 349.4 million monthly active users and is an ads platform that provides mobile marketing solutions globally. It has announced that Ventes Avenues will be the official reseller of BIGO Ads platform in South and West India.

     

    Said Niloufer Dundh, Founder & CEO of Ventes Avenues: “Ventes Avenues is delighted to partner with Bigo in India, we are honoured to be chosen and have set up dedicated teams for both Likee and imo here in India. Likee and imo makes for a unique engagement opportunity for brands to explore. We are looking forward to new learning, new highs and doing path breaking work with Bigo here in India.”

     

     

  • Flipkart launches campaign titled ‘Entertainer No. 1’

    By A Correspondent

     

    With an aim to address the need for positive entertainment during this time, Flipkart and Varun Dhawan recently announced the launch of ‘Entertainer No. 1’ – a stay-at-home reality show under the Flipkart Originals umbrella.

     

    To promote the show, the brand has introduced a TV and digital campaign featuring Varun Dhawan, asking the country to participate in this show. Filmed on a smartphone by the actor at his home, the concept and execution of the film drives home the show’s message of innovating when entertaining from home, while practicing social distancing.

     

    Said Vikas Gupta, Head – Customer Marketing and Digital Businesses at Flipkart: “At a time when the nation is spending all their time indoors, we found an interesting opportunity to use entertainment and cheer up India in a special way. Through Entertainer No 1, we are bringing a unique stay-at-home reality show to our audience, that provides budding entertainers a platform to stay connected during this difficult time. What sets this show and its marketing campaign apart, is the way it has been conceptualized and brought to life, entirely from home.”

     

    Added Joy Ghoshal, Co-founder, Marching Ants: “This has truly been a paradigm shift in ad film-making. We always had the notion that work from home was not too productive and here we were creating and bringing to life an entire show along with creating and releasing communication for it, from home. I would like to believe this is unprecedented. And I feel truly exhilarated that we could achieve this task in a never seen, never done before manner. This is history of sorts where we created India’s first digital reality show without stepping out of our homes. Every step of the creation was exciting, challenging and digital in its true sense.”

     

     

  • Punjab Kesari partners VMate to offer Covid-19 information

    By A Correspondent

     

    VMate has collaborated with leading Hindi-language newspaper Punjab Kesari to provide its users relevant information related to Covid-19. The publication has launched an official profile on the app through which it disseminates news through short videos.

     

    Talking about the collaboration, VMate Associate Director Nisha Pokhriyal said: “We at VMate have been striving to cater authentic and relevant information to our users in the wake of the novel virus outbreak. We are looking for more such publications to come onboard the platform to ensure users get real time information through verified sources.”

     

    Added Vijayender Singh, Punjab Kesari spokesperson and Head of Digital Ad Operations: “VMate has an extensive reach in the rural belt and is rightly called ‘Rural India’ s TikTok’. This association will enable dissemination of information among millions who use the short video app.”

     

     

  • Facebook takes 9.9% of Jio Platforms (Reliance Jio’s holding co) at Rs 43,574cr

    By A Correspondent

     

    It’s been in the works for a while, and then there have been rumours to the effect that this is set to happen. And then the Covid-19 scare happened, and one didn’t know when it would actually happen. If at all.

    But in the wee hours of today (and April 21 in the United States), a statement came in from Facebook and Reliance Industries.

    First the Facebook note by David Fischer, Chief Revenue Officer, and Ajit Mohan, VP and Managing Director, India: “Today we are announcing a $5.7 billion, or INR 43,574 crore, investment in Jio Platforms Limited, part of Reliance Industries Limited, making Facebook its largest minority shareholder.

    “This investment underscores our commitment to India, and our excitement for the dramatic transformation that Jio has spurred in the country. In less than four years, Jio has brought more than 388 million people online, fueling the creation of innovative new enterprises and connecting people in new ways. We are committed to connecting more people in India together with Jio.

    “India is in the midst of one of the most dynamic social and economic transformations the world has ever seen, driven by the rapid adoption of digital technologies. In just the past five years, more than 560 million people in India have gained access to the internet.

    “Our goal is to enable new opportunities for businesses of all sizes, but especially for the more than 60 million small businesses across India. They account for the majority of jobs in the country, and form the heart and soul of rural and urban communities alike. In the face of the coronavirus, it is important that we both combat this global pandemic now, and lay the groundwork to help people and businesses in the years to come.

    “One focus of our collaboration with Jio will be creating new ways for people and businesses to operate more effectively in the growing digital economy. For instance, by bringing together JioMart, Jio’s small business initiative, with the power of WhatsApp, we can enable people to connect with businesses, shop and ultimately purchase products in a seamless mobile experience.

    “India is a special country for us. Over the years, Facebook has invested in India to connect people and help businesses launch and grow. WhatsApp is so ingrained in Indian life that it has become a commonly used verb across many Indian languages and dialects. Facebook brings together friends and families, but moreover, it’s one of the country’s biggest enablers of growth for small businesses. And Instagram has grown dramatically in India in recent years as the place where people follow their interests and passions.

    “We are excited about furthering our investment in India’s vibrant digital economy. Our efforts with Jio will be focused on opening new doors and fueling India’s economic growth and the prosperity of its people. We look forward to working with Jio, and to future collaborations in India to advance this vision.”

     

    And here goes the communique from Reliance:

    “Reliance Industries Limited (“Reliance Industries”), Jio Platforms Limited (“Jio Platforms”) and Facebook, Inc. (“Facebook”) today announced the signing of binding agreements for an investment of ₹ 43,574 crore by Facebook into Jio Platforms. This investment by Facebook values Jio Platforms at ₹ 4.62 lakh crore pre-money enterprise value ($65.95 billion, assuming a conversion rate of ₹ 70 to a US Dollar). Facebook’s investment will translate into a 9.99% equity stake in Jio Platforms on a fully diluted basis.

    “Jio Platforms, a wholly-owned subsidiary of Reliance Industries Limited, is a next-generation technology company building a Digital Society for India by bringing together Jio’s leading digital apps, digital ecosystems and India’s #1 high speed connectivity platform under one umbrella. Reliance Jio Infocomm Limited, which provides connectivity platform to over 388 million subscribers, will continue to be a wholly-owned subsidiary of Jio Platforms.

    “Jio’s vision is to enable a Digital India for 1.3 billion Indians and Indian businesses, especially small merchants, micro-businesses and farmers. Jio has brought transformational changes in the Indian digital services space and propelled India on the path towards becoming a global technology leader and among the leading digital economies in the world.

    “Jio has built a world-class digital platform powered by leading technologies such as Broadband connectivity, Smart Devices, Cloud and Edge Computing, Big Data Analytics, Artificial Intelligence, Internet of Things, Augmented and Mixed Reality and Blockchain.

    “Jio has created an ecosystem comprising network, devices, applications, content, service experiences and affordable tariffs for every Indian to experience the Jio Digital Life. During the current Covid-19 crisis, Jio’s platforms have been a dependable and inclusive Digital Lifeline for our Nation.

    “As one of the largest countries in the world, India is home to some of Facebook’s most thriving communities on WhatsApp, Facebook and Instagram. Over the years, Facebook has invested in India based on a strong belief in India’s entrepreneurial talent and opportunity, to help create meaningful impact for Indians and Indian businesses using their multiple platforms.

    “The partnership between Facebook and Jio is unprecedented in many ways. This is the largest investment for a minority stake by a technology company anywhere in the world and the largest FDI in the technology sector in India. The investment values Jio Platforms amongst the top 5 listed companies in India by market capitalization, within just three and a half years of launch of commercial services, validating Reliance Industries’ capability in incubating and building disruptive next-generation businesses, while delivering market defining shareholder value.

    “Our goal with this investment is to enable new opportunities for businesses of all sizes, but especially for small businesses across India and create new and exciting digital ecosystems that will empower, enrich and uplift the lives of all 1.3 billion Indians.

    “This partnership will accelerate India’s all-round development, fulfilling the needs of Indian people and the Indian economy. Our focus will be India’s 60 million micro, small and medium businesses, 120 million farmers, 30 million small merchants and millions of small and medium enterprises in the informal sector, in addition to empowering people seeking various digital services.

    “The partnership assumes special significance for India in the wake of the severe disruptions caused by the coronavirus pandemic in the Indian — and the global — economy. In the post- Covid era, comprehensive digitalisation will be an absolute necessity for revitalisation of the Indian economy. It is our common belief and commitment that no Indian should be deprived of the tremendous new opportunities, including opportunities for new employment and new businesses, in the process of India’s 360-degree digital transformation.

    “Concurrent with the investment, Jio Platforms, Reliance Retail Limited (“Reliance Retail”) and WhatsApp have also entered into a commercial partnership agreement to further accelerate Reliance Retail’s New Commerce business on the JioMart platform using WhatsApp and to support small businesses on WhatsApp. WhatsApp already plays an important role in helping people and businesses connect in India. Reliance Retail’s New Commerce platform, JioMart, is being built in partnership with millions of small merchants and kirana shops to empower them to better serve the needs of Indian consumers. The companies will work closely to ensure that consumers are able to access the nearest kiranas who can provide products and services to their homes by transacting seamlessly with JioMart using WhatsApp.

    “Commenting on the partnership with Facebook, Mr Mukesh Ambani, Chairman and Managing Director, Reliance Industries Ltd, said, “When Reliance launched Jio in 2016, we were driven by the dream of India’s Digital Sarvodaya– India’s Inclusive Digital Rise to improve the quality of life of every single Indian and to propel India as the world’s leading Digital Society. All of us at Reliance are therefore humbled by the opportunity to welcome Facebook as our long-term partner in continuing to grow and transform the digital ecosystem of India for the benefit of all Indians. The synergy between Jio and Facebook will help realise Prime Minister Shri Narendra Modi’s ‘Digital India’ Mission with its two ambitious goals — ‘Ease of Living’ and ‘Ease of Doing Business’ – for every single category of Indian people without exception. In the post-Corona era, I am confident of India’s economic recovery and resurgence in the shortest period of time. The partnership will surely make an important contribution to this transformation.”

     

     

  • ShemarooMe partners with Amazon Pay to offer content

    By A Correspondent

     

    ShemarooMe has announced its partnership with Amazon Pay wherein customers can avail cashback of upto 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access to ShemarooMe’s extensive content catalogue.

     

    Zubin Dubash

    Commenting on the association, Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”

     

     

    Manesh Mahatme

    Added Manesh Mahatme Director – Experience and Merchant Acceptance, Amazon Pay India: “Even during these unprecedented times, we are committed to delivering the best experience for our customers.  The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely.”

     

     

  • Watcho records viewership gain during lockdown

    By A Correspondent

     

    Dish TV has rolled out a variety of short format content on its OTT platform, Watcho. Over the past one month, a communique notes that the platform has witnessed a 50 per cent surge in content consumption, leading to a hike in their subscriber base and adding 1 million new subscribers in a month bringing it up to 3 million.

     

    Commenting on the development  Anil Dua, Executive Director & Group CEO, DishTV India Ltd, said: “We are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January’20. The rapid growth is the result of our strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, we have invested in building a unique content library which includes original series and shows, cutting across genres like drama, comedy and thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences.”