MxMIndia

Category: Digital

  • The account was won following a direct pitch and will be handled out of the agency's Delhi office

    SVG Columbus wins digital duties of Sportzlive

     

     

    SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive’s #CueSlam, India’s only Snooker and 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

     

    The assignment will involve using SVG Columbus’ expertise in the digital ecosystem for Social Media, ORM (Online Reputation Management), Web/Mobile user experience, Digital Media and real-time data-analytics for the ongoing CueSlam League.

     

    Commenting on the win, Prasad Mangipudi, Founder – Sportzlive said, “This relationship will help Sportzlive to be in control of it digital assets and user engagement using digital asset management and bespoke digital consumer engagement services deployed by SVG Columbus.”

     

    Added Nitin Sabharwal, Chief Business Officer, SVG Columbus: “We look forward to our foray into sports & entertainment with this relationship and to help Sportzlive get the best in digital conversation management for #cueslam.”

     

  • The Bates-creative 'Kaafi Feels Bro!' campaign encapsulates the essence of the Viu brand

    Viu fires up OTT market with aggressive ad blitz

    By A Correspondent

     

    Vuclip has announced its first ever integrated brand marketing campaign for Viu – ‘Kaafi Feels Bro!’. The new campaign aims at building Viu, the OTT service available in 15 markets across Asia and the Middle East.

     

    Commenting on the launch of brand campaign, Shantanu Gangane, Head of Marketing, Viu India said: “At Viu, our endeavour is to offer great viewing experiences and riveting content with a dose of local flavors to our audiences. With compelling content that is bound to evoke various emotions from viewers, our first brand campaign is a reminder of the diverse genres, moving stories, interesting and original content available for our viewers on the platform. With the ‘Kaafi Feels Bro!’ campaign we aim to connect with our audience in their lingo, which to them signifies the range of exciting content.”

     

    Speaking on the brand campaign, Bates Chi & Partners India CEO VS Srikanth, said: “It was a great experience to co-create this communication with Viu and we look forward to many more such experiences. The collaborative effort of the Viu and Bates teams has led to this piece of communication; a perfect representation of youth and their viewing habits. We knew we had a winner when we first presented the line ‘Kaafi Feels bro.’ After much deliberation, testing and market research, here we are today. The rest, as they say, is history.”

     

    The 360-degree marketing campaign is being rolled out across TV, Print, OOH, radio and social platforms.The campaign has been created inHindi and Telugu.

     

  • Kicking off in India, hundreds of rising stars in the digital media planning industry across APAC will go head-to-head for a chance to attend Cannes 2018

    Twitter unveils APAC-wide digital education programme for media agency professionals

     

     

    Twitter has kicked off its new media agency programme #TweetToTheTop in India. Eleven agencies from global media and advertising networks including Dentsu, GroupM, IPG and Omnicom will be participating in this initiative. #TweetToTheTop is Twitter’s first year-long agency engagement programme dedicated to young media executives in five countries in Asia Pacific: India, Singapore, Indonesia, the Philippines and Australia.

     

    Said Taranjeet Singh, Country Director, Twitter India: “At Twitter, we believe in working with agencies as partners in the decision making process as they navigate through the digital future. As India advances as a digital nation, our #TweetToTheTop initiative is a part of our commitment to help agencies and brands achieve their marketing goals.”

     

    “We’re proud to strengthen our collaboration with the top media agencies in Asia Pacific, leveraging Twitter’s resources to solve business challenges in the digital age,” added Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter. “As marketers increasingly look to their agency partners for brand insights, relevant real-time messaging, and customer research, we believe that #TweetToTheTop will support media agency talents to develop their digital knowledge and skills, and ultimately benefit brands by creating the best campaigns tailored to their needs.”

     

  • Turner India and Amazon Prime Video have announceda content alliance

    Now watch Ben 10 on Amazon Prime too

    By A Correspondent

     

    You’ve been watching Ben 10 on Cartoon Network and Voot Kids. Now get set to entertain yourself on Amazon Prime Video too. Turner India and Amazon Prime Video have announced a strategic tie-up that will see Cartoon Network’s popular kids shows play on Amazon Prime Video. This content licensing deal will see Cartoon Network’s Ben 10 (Classic), Ben 10: Alien Force, Ben 10: Ultimate Alien, Ben 10 Omniverse, Grim Adventures of Billy Mandy, Johnny Bravo, Powerpuff Girls (Classic), Kumbh Karan, Roll No. 21 and Dexter’s Laboratory and many more shows that will play on Amazon Prime Video under the Kids & Family TV section. We aren’t sure if this tie-up would mean that some of the shows licensed to Viacom18’s Voot will continue or not.

     

    A communique received carries no statements from spokespersons of either Amazon or Turner.

  • Epson's requirement for a digital agency was driven by the need to consolidate all the various and growing digital marketing efforts under one agency

    Langoor wins digital mandate for Epson

    By A Correspondent

     

    Digital marketing agency Languor has been awarded the full-service digital media mandate for Epson, a leader in digital imaging and printing solutions.

     

    Said Tushad Talati, Director Brand & Communication, Epson India: “We’re excited to sign on Langoor as our digital marketing agency. We were impressed with Langoor’s understanding of the market we operate in and their ability to straddle all the various aspects of digital extremely effectively under one roof.   Needless to say the ideas, enthusiasm and creativity on display were excellent and we expect to create some great campaigns together in the coming days.”

     

    Venugopal Ganganna

    Added Venugopal Ganganna, CEO, Langoor: “It is an honour to take on the digital mandate for Epson, a renowned global brand that is a market leader in multiple product categories in India. We have set ourselves an ambitious mandate of transforming Epson’s digital brand experience by creating stories and platforms that are fun, human and useful. We are excited about the possibilities of blending data, technology and creativity to deliver relevant interactions and transactions that continue to propel Epson’s amazing growth journey in India.”

     

  • The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people

    Quikr Bazaar announces its arrival as a one-stop shop for used smartphones

    By A Correspondent

     

    Mullen Lintas has launched its first television campaign for Quikr. The latest campaign by Quikr is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical.

     

    Commenting on the new campaign, Vineet Sehgal, Chief Marketing Officer at Quikr said: “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.”

     

    Highlighting the creative premise behind the film, Shriram Iyer, NCD, Mullen Lintas said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

     

  • The aim of the ad campaign by Mullen Lintas is to drive pre-owned smart phone purchase intent among people

    Quikr Bazaar campaign for pre-owned smartphones

    By A Correspondent

     

    Mullen Lintas has launched its first television campaign for Quikr. The latest campaign by Quikr is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr. The ad campaign titled ‘Have you seen Rajesh’s new phone?’ is conceptualised and executed by Mullen Lintas Bangalore.

     

    Commenting on the campaign, Vineet Sehgal, Chief Marketing Officer at Quikr said: “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.”

     

    Highlighting the creative premise behind the film, Shriram Iyer, NCD, Mullen Lintas said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

     

  • BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers

    BookMyShow brings Starcom on board as media partner

    By A Correspondent

     

    Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor. BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site.  BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers.

     

    Says Mallikarjun Das, Group CEO, Starcom India: “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”

     

    Added Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow: “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”

     

  • The campaign looks at the reality of our lives today

    Amazon gets ready for this festive season with #KaroMilkeTayyari

    By A Correspondent

     

    Amazon has announced the launch of The Amazon Great Indian Festival.Conceptualised by Ogilvy, Bangalore, the campaign has been directed for the Southern Region by Jerald Packiaswamy of Still Water films and the campaign for the rest of India is by Anupam Misra of Crazy Few Films.

     

    Said Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India: “This festive season, we wanted to remind India that the lead up and preparation for any festival is just as exciting and memorable as the festival itself – an opportunity to strengthen bonds that matter. From choosing what to buy for your loved ones, renewing our homes with products that were earmarked for purchase during the next Dassera/ Diwali, and buying products specifically required for the festival itself, preparations play a critical role in making the festive taiyarri memorable. Through our campaign, we want to urge people to take time off and invest it in creating memories with their loved ones. Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights. While Amazon India is a preferred destination for most people for their shopping, #KaroMilkeTayyari aims to remind people of the importance of the human connect, whilst we take care of your shopping needs.”

     

    Added Azazul Haque, Chief Creative Officer, Ogilvy Bangalore: “In India festivals are not just a one-day event. And especially in this festive period, the preparations for the festival are as important and exciting as the day of festival itself. And being together in these festive preparations is as important as being together for the festival.”

     

    Said Kiran Ramamurthy, Executive Vice President, Ogilvy Bangalore commented: “In a festival-rich milieu, it is a challenge to find an insight that is fresh. And when, during consumer immersions, we discovered this rich territory of the joy of the festival getting magnified by the planning and preparation leading up to it, we knew we were on to something. The icing on the cake for this campaign has been in responding to the client mandate of finding two distinct region-specific expressions of the campaign.”

     

  • Over 2000 hours of FREE on-demand original and curated content available in multiple languages

    BookMyShow kicks off music streaming & digital radio

    By A Correspondent

     

    BookMyShow’s recently launched audio entertainment offering Jukebox has now introduced a range of digital audio shows on its platform. In addition to downloads favourite songs, Jukebox,the offering includes original audio shows and licenced content.

     

    Said Aditya Kuber, Associate Vice President-Audio Entertainment, BookMyShow: “As BookMyShow is moving toward becoming a 360 degree entertainment destination, we are excited to explore the potential of audio entertainment with Jukebox. To make the experience unique for each listener, we will use a mix of machine and deep learning to understand user preferences and offer content suggestions in line with them. Through BookMyShow Jukebox, we also want to identify and promote new talent and work towards building the complete ecosystem around talk radio. Its a category that we believe has tremendous potential and we look forward to working with audio enthusiasts to create the most engaging content.”

     

    The service is currently available on Android and will be available for iOS users soon.

     

  • Campaign conceived by Lowe Lintas promises to curb rising prices

    Flipkart back with campaign for Big Billion Days 2017

    By A Correspondent

     

    It’s time yet again for Flipkart’s The Big Billion Days (BBD) which will be a five-day shopping festival.

     

    Conceptualised and executed by Lowe Lintas Bangalore, the campaign is a series of eight films, set in eight relatable, humorous situations that will be visible on and offline.

     

    Highlighting the creative thought process Arun Iyer, Chairman and CCO, Lowe Lintas said: “At a time when rising prices are on everyone’s minds, I think it’s quite cool that Flipkart is making it possible for people to afford the things they’ve always wanted. That’s where the line “Ab mehengaai giregi” comes in. Our intention was to make BBD more than just a mere sale event. Which is why we tackled the cultural problem of ‘mehengaai’ as a whole. We had a blast shooting these different situations, especially with Abhinay, who brings his own magic to everything he does.”

     

    Added Shoumyan Biswas, CMO, Flipkart:“Over the years Flipkart Big Billion Days has grown from the largest shopping carnival in India to being synonymous to #1 festive sale in the country. All of India will see prices drop on things they desire the most and exclusive deals and products unlike anywhere else. Our campaign ‘Ab Mehengaai Giregi’ puts out the biggest offers that are not just worth the claim but also address the daily life woes of every Indian about ‘Mehengaai’. Nothing is ordinary about the Big Billion Days for us, and we are well prepared to reach out to our consumers with highly engaging communication and epic offers”.

     

  • The collaboration will focus on increasing brand awareness for the bank and audience targeting across digital platforms

    IdeateLabs awarded digital mandate for Fino Payments Bank

    By A Correspondent

     

    IdeateLabs has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology company. The account was won following a multi-agency pitch.

     

    Christopher Higgins

    Said Christopher Higgins, Business Head, IdeateLabs comments on the win: “We are excited to be associated with Fino Payments Bank. We will be aggressively executing the planned strategy to help them target the right market and achieve their growth plan of 3-4 million customers in the first year.”

     

     

     

    Shailesh Pandey

    Added Shailesh Pandey, Executive VP & Head – Strategy & Marketing, Fino Payments Bank: “Our customers are spread across segments and with the increased penetration of smart devices, reaching out to those present on the digital spectrum has become critical to create top of the mind recall. Having designed some of the most innovative digital campaigns in the country, we believe IdeateLabs will help us expand our digital footprint. We look forward to having a strong digital presence through clutter-breaking buzz in the digital world and increased brand awareness that drives business growth.”