MxMIndia

Category: Digital

  • Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3 per cent) and Instagram (18 per cent) by garnering the approval of 47 per cent marketers

    Twitter leads Facebook and Instagram in B2B channel initiatives, notes Pulp Strategy study

    By A Correspondent

     

    As many as 75 per cent of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63 per cent and 56 per cent respectively for the same. Twitter, on the other hand, leads the charts when it comes to B2B marketing, garnering 47 per cent marketer acceptance in the non-conventional B2B channel distribution. These insights are amongst several interesting marketing facts and figures released by Pulp Strategy – a full-service experiential, digital, and interactive marketing agency – in its ‘The Future of Content 2017 – Chartbuster Trends in Content Marketing’ report.

     

    The Pulp Strategy report also mapped several other interesting trends for marketers. User-generated content was found to enjoy greater approval with social media users, with 76 per cent of users surveyed considering it more trustworthy than brand-generated content. Image-based content generated the highest engagement for marketers online, clocking about 55 per cent of the overall engagement, followed by clickable links at 24 per cent and videos at 12 per cent. LinkedIn had the highest number of links shared by users, garnering 76 per cent of the overall engagement volume.

     

    Said Ambika Sharma, Founder & Managing Director, Pulp Strategy: “While it is already hailed as the king of marketing, content continues to gain more prominence and has become one of the major influencers in the overall customer decision making process. Today, marketers can experiment with a range of content types, marketing channels, and strategies to generate quantifiable results for their business. The Content Marketing Report 2017 discloses some very insightful aspects of marketing which will help marketers and businesses in positioning themselves more optimally.”

     

    The survey also observed personalisation, user-generated content, and interactive media to be the key drivers in the content market space. The assessment made by the survey even disclosed in-depth insights such as how a split of body text with engaging images inclines the users to finish reading the whole content. The report on content marketing also included a range of industry examples and marketing endeavours undertaken by a variety of top-rated international brands.

     

  • Bang in the Middle has a task to build an image for UP Yoddha as a team in PKL

    Bang in the Middle bags creative and digital mandate for PKL team UP Yoddha

    By A Correspondent

     

    Bang in the Middle will be responsible for the launch and creating fandom across communication mediums for UP Yoddha, the new team in Pro Kabaddi League Season 5.

     

    Pro Kabaddi League is a franchise-based professional kabaddi league in India, consisting of 12 teams. PKL in its fifth edition will kickstart from today (July 28) and the final is scheduled to be played on October 28. The league will be broadcast on Star Sports.

     

    Bang in the Middle has a task of further build an image for UP Yoddha as a team in PKL.

     

    Said Vinod Kumar Bisht, AVP, GMR Sports, owners of the franchise: “From its very first season, PKL has made a mark and got the kabaddi  enthusiast follow it like a religion. GMR Sports is happy to announce its team UP Yoddha in the coming season. UP We are more than happy to welcome Bang in the Middle aboard to begin the journey with us.”

     

    Speaking on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said: “UP Yoddha is a prestigious brand to work with. As an agency we are kicked about the idea of having a sport team which plays the legacy game of our country. UPY is a late entrant and that is our opportunity. Building the following for the new team is a major challenge. Our focus will be to build UP Yoddha into a brand and create fandom.”

     

  • RK Chand will Head Business Development along with Ritesh Kumar and Abhishek Chandra heading the Creative and Animation departments respectively at Golden Robot Animation

    Chhota Bheem founder launches Golden Robot Animation

    By A Correspondent

     

    Green Gold Animation Pvt Ltd, the makers of Chhota Bheem, has embarked upon aggressive expansion plans and has announced the launch of its new studio in Mumbai. The new entity Golden Robot Animation will operate as a sibling of Green Gold Animation with a common management structure.

     

    Said Rajiv Chilaka, MD and Founder of Green Gold Animation: “Green Gold is amongst the leaders in the animation industry today in India. Launching Golden Robot Animation in Mumbai is a big realisation, which will help promote leading-edge expertise in the production of animated shows. This investment acknowledges the talent, creativity and quality of Mumbai’s team,”

     

    RK Chand, who was Business Head at Digitales Studios untl recently, will head business development along with Ritesh Kumar and Abhishek Chandra heading the creative and animation departments respectively at Golden Robot Animation.

     

  • This report is the second offering from their latest property WATInsights, under its market research division, Recogn

    WATConsult unveils report on the ‘Internet of Things’ in India

    By A Correspondent

     

    WATConsult, part of the Dentsu Aegis Network, has launched its latest report on the current state of the Internet of Things (IoT) industry in India. This report is the second offering from their latest property WATInsights, under its market research division, Recogn.

     

    The key findings of the report are that there has been an increased adoption in India in recent years with a major share from the Industrial IoT segment. The sectors investing heavily are Manufacturing and Smart Cities / Public utilities. In the consumer IOT segment, Smartwatches and health and fitness bands have the highest usage and intention to purchase.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult said, “IOT is one of the significant trends that will impact all businesses by 2020 and the findings from our latest WATInsights report reflect that. Innovation and broader awareness among consumers in the coming years will lead the IOT market in India to grow at 41% CAGR.”

     

  • The gaming and entertainment chain currently shares footprint in India and the US via Mumbai, Noida, Gurugram, Bengaluru, Hyderabad, Ludhiana and Mall of America

    Rediffusion gets Virat to ‘Go Smaaashit’

    By A Correspondent

     

    Smaaash, the gaming and entertainment chain,has got Virat Kohli as the face of its TVC campaign titled ‘Go SmaaashIt!’

     

    Said Ashok A Cherian, CMO – Smaaash: “This film is the perfect testament to Smaaash’s brand strength as it resonates with brand Virat Kohli and showcases the excitement of playing and partying, that is only available at Smaaash. With presence in six cities in India, we strongly felt that the film brings out the essence of our brand.”

     

    Said Sreejith Kodoth, Creative Director at Rediffusion Y&R which has crafted the campaign:, “Smaaashis a unique space and this campaign serves as a great way to convey to the audience the various features it has to offer. Using Virat as a way to grab eyeballs, we set out to drive familiarity. Instead of doing a conventional, boring “demo” video, we decided to redefine it through a ‘Smaaashing-rap’ music video: an interesting, memorable way to see all that Smaaashcan provide. We also incorporated the brand name in the communication to make it a part of the vocabulary and use it as an adjective to define ‘Gaming’ in India.”

     

  • The newly launched e-magazine focuses on customised and relevant content for Indian consumers

    Coca-Cola launches new digital journey

    By A Correspondent

     

    Coca-Cola India announced that it has launched the “Journey” digital magazine for local audiences. “We are a consumer-centric company and thus need to have engaging conversations with consumers,” said Ishteyaque Amjad, Vice-President, Public Affairs and Communications, Coca-Cola India and South-West Asia. “We understand that people want to know more about us and we are facilitating that better. The most definitive source of knowing our stories is through us. Coca-Cola India Journey is a sincere attempt to tell our stories in an engaging and fun way. Besides that, there are easily comprehensible infographics, blogposts along with a lot of interesting pictures and videos that make for total infotainment.”

     

    While Coca-Cola India Journey will continue to include corporate content such as corporate news, latest announcements, product information, executive bios, and general information, its look-and-feel will be like that of a digital magazine.

     

    Among other things, there is an interesting section called Rumours which takes on questions like Will a tooth left in Coca-Cola overnight dissolve? Remember those Whatsapp scary posts on Whatsapp?

     

  • Amazon.in continues with its messaging of '#DeliverTheLove' to inspire brothers and sisters to meet and celebrate this day together

    Amazon has a special message for all this Raksha Bandhan

    By A Correspondent

     

    It’s Raksha Bandhan and Amazon has come up with a campaign that talks about the message‘#DeliverTheLove’ to inspire brothers and sisters to meet and celebrate the day together.

     

    Conceptualised by Ogilvy Bangalore and directed by Afshan of Good Morning Films, the film tells the story of a young man who just cannot fathom why his grandmother doesn’t mind getting the same gift for rakhi, every year.

     

    Led by a digital film, the campaign also includes print and radio.

     

    Said Ravi Arun Desai, Director, Mass & Brand Marketing, Amazon India: “Our current lifestyle keeps us on our toes 24×7, and sometimes also ends up eating into the time we ought to be spending with probably the most important thing in our lives – our loved ones! With the new Amazon.in’s Raksha Bandhan campaign, we want to encourage everyone to slow down, take a step back and experience the magical moments of the festival with their cherished siblings to renew as well as create new memories. Our brand always attempts to tell a story that the customers feel connected with, in a manner that is simple and relatable. The campaign #DeliverTheLove is about connecting with our customers in the context of Raksha Bandhan and in some way touching their heart amidst this fast paced life we all lead today.”

     

    Added Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “More than the gift, any sister actually wants her brother to actually come and meet her.  There are some things beyond materialistic gifts, and the campaign reminds you of that.”

     

  • In his role, he will be working closely with the group’s leadership team

    Ashok Venkatramani takes up consulting assignment with Chrome Data

    By A Correspondent

     

    Ashok Venkatramani

    Former ABP News Network CEO Ashok Venkatramani has taken on a  consulting assignment with Chrome Data Analytics & Media Private Limited. With over 25 years in senior FMCG and media positions, Venkatramani will advise Chrome DM on its varied media distribution monitoring business and the recently introduced consumer research practices.

    “Chrome has witnessed unprecedented growth over the years, and is today an accepted currency for over 600+ TV channels,” said Venkatramani in a statement. “I’m also looking forward to working closely with its bright young Team, as its doing some interesting work in the space of  primary consumer and media research and analytics with a diverse portfolio of clients ,” he added.

    Added Pankaj Krishna, Founder & Managing Director, Chrome Data Analytics & Media said, “I’m delighted to have Ashok on board. As a young company, Ashok’s years of experience make for the perfect fit for us. He has been a driving force in his previous roles at Unilever and ABP, and we’re looking forward to the value he will add with his inputs.”

     

  • Campaign conceptualised by Creativeland Asia and Baaash Digital

    Creativeland Asia & Baaash Digital executes campaign for Cinthol

    By A Correspondent

     

    Cinthol has launched a monsoon focused campaign for Cinthol Confidence+, that has been conceptualised by Creativeland Asia and Baaash Digital. The central theme of the campaign is to overcome the fear of falling ill because of germs or getting dirty in the monsoon.

     

    Sunil Kataria, Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Monsoon tends to put a brake on our daily lives, particularly sportsmen. The new Cinthol Confidence+ video is a moral boost from a coach to sportsmen and young people to get out in the monsoon without the fear of illness. Cinthol as a brand resonates with pushing your limits to the fullest to live every moment. Cinthol Confidence+ soap also assures 99.9% protection against germs and offers freshness with insta-deo fragrance.”

     

    Said Anu Joseph, Chief Creative Officer, Creativeland Asia: “Many of us prefer staying indoors during the monsoon, but Cinthol as a brand is all about embracing the awesome outdoors. So, with this campaign for Cinthol Confidence+ soap, we zoom in on the fear that keeps people inside during the monsoon. To do this, we needed a spokesperson, a mouthpiece, a motivational figure who would always push you to step out and play, when everybody else is urging you to remain inside. That’s where the Confidence+ Coach walked in with an inspirational take on going out in the monsoon and attaining the glory that awaits.”

     

  • Ruchira Bose will be based out of Delhi and will lead the editorial and content strategy at POPxo across all divisions – text, video and social

    Ruchira Bose joins POPxo as Managing Editor

    By A Correspondent

     

    Ruchira Bose

    POPxo, a digital community for women, has announced the appointment of Ruchira Bose as Managing Editor. Prior to joining POPxo, Ruchira was Editor-in-Chief of Travel+Leisure – India and South Asia.

     

    Speaking about Bose’s appointment, Priyanka Gill, Founder & CEO, POPxo said: “POPxo is lucky to have a seasoned editor like Ruchira leading the content strategy for the entire group. The timing could not have been better as we are expanding our offering into distinct content verticals – Lifestyle, Fashion, Beauty and Wedding.”

     

    Bose will be based in Delhi and will lead the editorial and content strategy at POPxo across all divisions – text, video and social.

     

  • Amazon India announces multiple new Originals in reality series format

    Amazon Prime Video ventures into reality shows in India

     

     

    Amazon Prime Video India has announced the creation of multiple reality shows for India, a first for a digital streaming service. The lineup comes to life with three new reality shows – Jestination Unknown, The Remix and Comic Kaun featuring stars such as Vir Das, Anu Menon, Amit Trivedi, Sunidhi Chauhan and Nucleya; and comedians Tanmay Bhat, Sumukhi Suresh and Abish Mathew.

     

    Said James Farrell, Head of Content, Prime Video, Asia Pacific: “Reality shows are now more popular than ever, across a variety of genres. Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favorite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”

     

    Added Vijay Subramaniam, Director, Content, Amazon Prime Video India, said: “We’re always looking for new ways to engage with our customers. We know Indians enjoy reality TV, so we are creating new originals with the best new concepts and local Indian talent. We’re excited to add more variety to our service, and continue to reinvent the way Indian customers watch TV.”

     

  • The mandate entails building and strengthening the airline's digital presence through strategic insights and unique solutions that engage their consumers

    FoxyMoron to handle digital mandate of GoAir

     

     

    GoAir has assigned its digital mandate comprising media, social media and creative duties to FoxyMoron. The account was won following a multi-agency pitch.

     

    On FoxyMoron’s appointment, Anand Sahai, the airline’s Chief Commercial Officer said: “Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content.”

     

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron added:”This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business.”