MxMIndia

Category: PRODUCTS

  • Brand Street India and WhyStayCalm! propel this entertainment initiative

    Voltas partners with ‘Badrinath Ki Dulhania’ for latest offering

    By A Correspondent

     

    Brand Street India has launched the marketing tie-up of Voltas with the latest Bollywood film Badrinath Ki Dulhania. This association has been creatively implemented by WhyStayCalm? Entertainment, who are strategic partners to Brand Street India in the domain of film integration andcontent production.

     

    Talking about the integration, Surendra Singh, National Head, Brand Street India, said: “The integration of Voltas Fresh Air Coolers in Badrinath Ki Dulhaniya offers a convenient way of connecting two distinct identities with the consumers, just like the plot of the movie. As both the brands try to strengthen their presence at the grass-root level across India, this association is a perfect match to accomplish the same.”

     

  • The ad film plays the signature Titan symphony on Jaltarang

    Titan’s new ad film celebrates world’s slimmest ceramic watch

    By A Correspondent

     

    Unveiling the latest collection under the Edge series, Titan has launched Edge Ceramic, a slim ceramic watch in its new ad film created by Ogilvy & Mather.

     

    An ode to its legacy of Edge-like thinness, the ad film weaves in the Titan symphony with the intricacies of the ceramic material.

     

    Said Sirish Chandrashekar– Marketing Head, Titan watches:”Edge embodies our pioneering spirit in watchmaking. Finesse, sophistication and minimalism are at the core of its DNA. When we were thinking of how best to bring alive the new ceramic proposition, this film idea seemed perfect. The film is a true reflection of the innate qualities of Titan Edge.”

     

    Added Mahesh Gharat, Executive Creative Director, Ogilvy & Mather: “When Titan decided to launch the slimmest ceramic watch, the idea of recreating the Titan symphony on Jaltarang using fine ceramic bowls felt natural. That gave us the opportunity to work with India’s leading classical Jaltarang artist MilindTulankar and bring the idea to life.”

     

  • The message is bold but the campaign is totally light-hearted

    Vogue Eyewear says don’t show your beauty

    By A Correspondent

     

    Vogue Eyewear has unveiled its new communication campaign that shows the world what it really stands for. #ShowYourVogue attempts to speak to the young and curious women of the world who are firmly convinced that beauty goes further than just physical appearance, notes a communique.

     

    “With #ShowYourVogue we want to underline the beauty Vogue Eyewear sees in all women throughout the world,” saidMariavittoria di Stasi, Vogue Eyewear Brand Director. “We’re out to liberate these beautiful creatures from the pressure and traditional notions of femininity to embrace one’s individual sense of how to be a woman today.”

  • The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences

    American Tourister highlights can-do attitude of young India in new campaign

    By A Correspondent

     

    The international travel gear giant American Tourister has launched its latest campaign ‘I’m Ready’ featuring ace cricketer Virat Kohli. Speaking about the new TVC, Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia Pvt. Ltd. Said: “We are excited to launch our new campaign capturing the pulse of the country today with our first Indian brand ambassador Virat Kohli. The campaign captures India’s exuberance and attitude of being ready always for anything.”

     

    Global youth icon and cricketer, Virat Kohli said in a statement, “I am excited to be associated with American Tourister. Great travel gear is more than just a utility or luggage, it symbolises an attitude – to be always ready to step out and embark on your journey with profound confidence. This thought has been reinforced through this campaign which has beautifully captured the true spirit of the Indian youth.”

     

    The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences. In a subtle manner, the TVC showcases what the backpacks provide to the user– the perfect balance of hands-free mobility and comfort.

     

    Commenting on the campaign, Pradyumna Chauhan, National Creative Director, McCann Worldgroup India shared, “The film creates a great visual journey of ‘I’m ready’ with Virat as he goes on to knock the ball with the bat totally unfazed through various barriers. Given its watchability, we are sure it will deliver the ‘I’m ready’ theme for American Tourister brilliantly.”

     

  • Announces new campaign #Sweat More to support her journey from silver to gold

    Gatorade India appoints PV Sindhu as brand ambassador

    By A Correspondent

     

    Gatorade India announced that it has signed on PV Sindhu as its brand ambassador. Gatorade plans to have PV Sindhu work with the Gatorade Sports Science Institute during the period of the partnership, to better understand her training and match-day nutrition

     

    Announcing the partnership, Vipul Prakash, Vice President-Beverage Category, PepsiCo India said, “We are delighted to welcome PV Sindhu into the PepsiCo India family. We believe that Gatorade is the perfect fuel for PV Sindhu and we are happy to partner with her. Gatorade is a scientifically formulated sports drink that provides the right hydration and fueling during a strenuous game or a training session. PV Sindhu personifies the spirit of the brand through her determination and winning attitude.”

     

  • The idea is based on a simple premise, that drivers are often reluctant to fit speed sensors in their car

    CEAT’s latest campaign strums the emotional chords to the safety song

    By A Correspondent

     

    Leading Indian tyre manufacturer Ceat Ltd took a leaf out of its creative innovation catalogue as it launched its latest instalment of its Drive Safe Dad campaign. The focus is on discouraging dads from over speeding their vehicles which is one of the major factors for road accidents.

     

    Speaking on the occasion,Nitish Bajaj, Vice President-Marketing, Ceat Ltd said: “The campaign taps into the love and bond shared between a father and his child, encouraging them to be more responsible on the road and follow the rules, more diligently. Drive Safe Dad is a unique concept that merges with our purpose of safety seamlessly and we intend to take more such road safety initiatives in future.”

     

    Added Kiran Anthony, Executive Creative Director, Ogilvy & Mather: “Ceat Drive Safe Dad Bobblehead is the latest initiative in CEAT’s long standing commitment to fostering safety on Indian roads. Using a personalised reminder modelled on one’s child helped drive behaviour change in an effective and endearing manner, without sounding preachy.”

     

  • UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country

    UrbanClap unveils new TVC starring Sumeet Vyas & Rasika Dugal

    By A Correspondent

     

    UrbanClap has announced the launch of its third TV commercial starring Sumeet Vyas and Rasika Dugal created by CellarDoor. In its ongoing endeavour to increase customer touch base, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

     

    Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said: “Our target audience consists primarily of working professionals in urban areas who require our services to sort their day-to-day tasks and chores and make life simple. With this in mind, we believed that Sumeet and Rasika were the perfect choice to convey our message- UrbanClap is all about delivering high-quality, reliable services at just the push of a button.”

     

    Elaborating further on the launch, Rishav Rastogi of Cellar Door said: “UrbanClap’s brand team is very clear about their consumers and how their services fit into their lives. With the current TVC, they wanted to highlight the reliability of UrbanClap and the breadth of services available. They wanted to work with known faces who would also be relatable, while our script demanded very good acting. So Rasika and Sumeet fit the roles perfectly. With their experience, they brought more than just the performance to the table and were great sports to work with.”

     

     

  • The six-point marks are the foundation of branding excellence for any brand

    Brands fall short in providing excellence, notes Superbrands India Study

    By A Correspondent

     

    As Superbrands India gets set for the fifth edition of Business Superbrands tomorrow (March 24). as many as 1008 brands have fallen by the way side in its proprietary six-point mark on a scale of 1-10, notes a communique. This two-step process takes into account the views and experiences of marketing professionals and an evaluation of the brands that passed this scrutiny by the independent Superbrands India Council. The six-point marks are the foundation of branding excellence for any brand.

     

    According to Anmol Dar, Managing Director and Chairman, Superbrands India, “This year’s edition is special since it sees the participation of several new brands. Amongst them are the Bird Group, H R Johnson, IFFCO, IMRB, M P Tourism, S Chand, SAP, Tata Wiron, TCI Express and Yes Bank. American Express and Sify have made a comeback after ten years. Twenty-one brands have retained their position as Business Superbrands by paying close attention to their evolving customers and committing themselves to providing exceptional value.”

     

    “Of the 1100 brands we started with 650 fell in the first stage of the study, the remaining 450 brands were sent to members of the Superbrands Council comprising Arnab Goswami, former President News Times Network; Getamber Anand, President Credai National and Chairman & Managing Director ATS Infrastructure; Harish Badami, Managing Director, ACC Cements; Pawan Agarwal, Director Dainik Bhaskar; Rajiv Agarwal, Chief Executive Officer Essar Shipping & Ports; Raman Roy, Chairman & Managing Director Quattro Global Services; Suresh Goklaney, Vice Chairman Eureka Forbes and Vipin Sondhi, Managing Director, JCB India,” said Dar.

     

    Further, Dar added, “155 brands out of 450 were shortlisted by the council. Most brands that failed to make the cut were possibly aberrant in their customer response or simply failed to hear the customer. Both absolutely sinful and unforgivable reactions to a market straining at the leash to get ahead.”

     

  • A1 is the first flagship model under #Selfistan and will be followed by the launch of other models under the same umbrella

    Gionee looks to make a mark with #Selfiestan

    By A Correspondent

     

    Mullen Lintas Delhi has developed an idea called “#Selfiestan” for Gioneeto differentiate Gionee A1 from any comparison in the world of selfies.

     

    Speaking on the launch of the campaign, Arvind R Vohra, Managing Director and Country Head, GioneeIndia said: “The Gionee A1 is the new language of fun, laughter and sharing. As we launch the new device in India, we want to offer a new expression to young users today. #Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies. We at Gionee India are proud to bring our own version of selfies to India with the #Selfiestan campaign. The film reflects the unique concept perfectly.”

     

    The campaign stars Alia Bhatt, one of the brand ambassadors of Gionee. Mullen Lintas Delhi has designed the campaign to leverage the uniqueness of the content. Given that it’s a new launch of the phone, the campaign starts with a teaser on Outdoors and TV and is backed by aggressive drive across Print, Digital, Radio and Activation as well.

     

    Highlighting the creative thought process behind the campaign, Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas said: “Our belief in Gionee being a huge, centre of the market brand, led us to strategise towards not just feature-led smartphones, but towards having a POV. So while other brands are still saying why they are good for Selfies, Gionee chooses to take the larger platform, that of owning the world of Selfies, which we branded as #Selfiestan. It is the equivalent of Lennon’s ‘Imagine’ anthem for today”.

     

  • The film has been directed by famous Bollywood director, Tigmanshu Dhulia

    Infectious executes for Tasty Treat with Tigmanshu Dhulia

    By A Correspondent

     

    Tasty Treat has launched desibhujia in four international flavours – Wasabi, PeriPeri, Barbeque and Schezwan with a campaign titled “BhujiaGhoomAayiDuniya” created by Infectious. Inspired by classic Bollywood plot twists, the ad features the four sons of the bhujia family who get separated at a fair and literally travel the world only to reunite with their family again, transformed by their travel. Just like the new flavours, the campaign too has its share of spice and twist. The film has been directed by Tigmanshu Dhulia.

     

    Speaking on the launch of this campaign, Shantanu Prakash, Vice President, Brands – Future Brands said: “Tasty Treat is redefining the idea of traditional Indian snacks for the new India. Our international range of bhuji as is a step in that direction. When Infectious suggested Mr. Tigmanshu Dhulia as the director, it just fell in place. It needed someone like him. This campaign with its ‘twisted’ take on the 1970s lost&found masala Hindi films, helps take the whole effort forward.”.

     

    Leading the team behind this campaign, Ramanuj Shastry, Co-founder of Infectious, said: “Humour is Tasty Treat’s personality. Their first campaign, ‘YehPhisleeNeeyat’ too was built around a quirky idea. But ‘BhujiaGhoomAayiDuniya’ takes the fun quotient up by a few notches. The personification of the new flavours makes for an engaging and memorable story that would stand out in today’s clutter.”

     

    Added Nisha Singhania, Co-founder of Infectious, “In the F&B category where all brands are trying to be about health and taste, Tasty Treat is refreshing as it is focused only on taste. Credit to the brave brand team for agreeing to such an unconventional idea.”

  • Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments

    Vodafone elaborates on benefits of SuperNet 4G in latest campaign

    By A Correspondent

     

    Vodafone’s newest campaign has unveiled a new campaign to create awareness about Vodafone SuperNet 4G through OOH, digital, and on-ground activations.

     

    Said Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India:“Our research and consumer insights indicate that customers are using mobile internet for multiple applications like live streaming, movie download, video calls, etc. Vodafone has invested in building Vodafone SuperNet™ 4G – The Data Strong Network™ to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from everyday life built on popular use cases to dramatise the benefits of Vodafone SuperNet- the Data Strong Network.”

  • The sportstaras been signed on for Panasonic's battery division for the next three years

    Panasonic Batteries signs up PV Sindhu as brand ambassador

    By A Correspondent

     

    PV Sindhu, the 2016 Olympic silver medalist, has been appointed brand ambassador of Panasonic Energy India Co. Ltd, one of India’s largest manufacturer and supplier of dry cell batteries and lighting products. The 21-year-old has been signed on for Panasonic’s battery division for the next three years as a part of strategic decision to enrich the brand image.

     

    “I have always admired Panasonic products and now to partner with such a premium brand, is an amazing honour,” said PV Sindhu.

     

    “PV Sindhu is an exceptional athlete. She exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for,” stated Manish Sharma, President and CEO, Panasonic India and South-Asia. “We are proud to welcome the ace badminton player into the Panasonic family. Not only she resonates our vision of becoming the No.1 (Global Battery Manufacturer) but also possesses the right mixture of dedication, reliance and charisma which makes her the ideal choice for Panasonic.”