MxMIndia

Category: PRODUCTS

  • Rolls out special offer on International Women's Day

    Datsun salutes women through #DrivenByHer campaign

    By A Correspondent

     

    Datsun India has announced a special offer for women thinking of buying a car on International Women’s Day (March 8). As part of its efforts to reach out to people working to realise their dreams of car ownership, Datsun is offering a special benefit of Rs 8000 on the purchase of a Datsun redi-GO to show its respect and appreciation for women.

     

    Additionally, Datsun India hasrolled out a special online campaign, #DrivenByHer, to celebrate contemporary women, challenge existing mindsets towards women drivers in society, and encourage and support them. On Datsun’s social pages, one casee men sharing their stories about the women who drive them.

     

    Said Satinder Singh Bajwa,VP Sales, Network and Customer Relations, Nissan Motor India: “On International Women’s Day we are proud to celebrate the spirit of womanhood and their achievements through a special offer. Datsun is offering this special benefitfor women customers who choose to buy a redi-GO. With more women driving and buying cars in India, Datsun believes in being a facilitator to empower women with the added power of individual mobility. Datsun is a challenger brand, and we are pleased to offer this to thewomen of India in recognition of their success and influence in society.”

     

  • Unveils brand philosophy "Sochkebanayahai' that fuels the brand's new communication strategy

    Godrej’s new ‘Soch’ gives India its latest green inverter AC

    By A Correspondent

     

    Godrej Appliances has launched what it claims is the nation’s most power-saving green inverter air conditioner. Concurrently, the company also unveiled its brand philosophy ‘Sochkebanayahai’ (Things made thoughtfully)that fuels the brand’s new communication strategy.

     

    Commenting on the launch, Kamal Nandi, Business Head and EVP – Godrej Appliances, said: “True to the promise of brighter living, at Godrej, our endeavour has always been to delight stakeholders with innovative and relevant technology that makes their lives brighter. We’re creating a culture of strategic and innovative thinking across the organization and coming up with thoughtful innovations. The new Godrej NXW AC is a leap in that direction

     

    Elaborating on the new communication strategy, he said. “For a brand’s success, it is imperative that it differentiates itself by focusing on things that truly matter to the consumer. In the home appliances category, differentiation has historically come from just one thing– innovation. We realized that in a marketplace where brands have consistently been talking about innovation, our innovation needs to stand out by being in a far more relevant context. Most brand communication is full of blueprint diagrams and the internal mechanics of appliances adding to jargon and complexity, with the aim of evolving consumption by communicating non-core benefits of the appliances and associating with newer consumer experiences, while the core consumer motivations for buying an appliance have not really changed. We realized that our communication needs to highlight how our innovation is truly differentiated in the category because it is thought through, with an insight and a meaning. So that we can confidently say for our innovations- ‘Sochkebanayahai’.“

     

  • Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty

    Panasonic unveils #TheFutureisUp for its Sky AC series

    By A Correspondent

     

    Panasonic India has kicked off its marketing campaign for the recently launched Sky Series ACrange. The360-degree integrated campaign is conceptualised and conceived by Saints and Warriors and will be supported on television, Print, OOH, Cinema, Instore and Digital.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “At Panasonic, we have always focused on ensuring better life for each customer by creating products with advanced technology. The TVC series focuses on three areas, Comfort, Health and Beauty. We aim to create awareness about the new technology and position it as a product to match up to theevolving lifestyle of our customers.”

     

    Said Sartaj Jaffri, Senior Vice President, Saint and Warriors:  “Panasonic Sky Series air-conditioners is a solution for something that has always bothered us – ACs that freeze us with their direct air flow. We had to depict it as something that will be a marker in history and shape the future of airconditioning.”

     

  • The brand urges women to explore their own choices and encourages them to break free from social norms

    TataCLiQ opts to break stereotypes with #WhateverCLiQsForYou

    By A Correspondent

     

    Over the years, International Women’s Day has seen great participation from individuals and organisations who come together and work towards the empowerment of women. Taking a stand against feminine stereotypes, TataCLiQ.com, Tata group’s multi-brand ‘phygital’ e-commerce player, unveiled its Women;s Day Campaign #WhateverCLiQsForYou, earlier this week. As a part of its weeklong celebration, the brand urges women to explore their own choices and encourages them to break free from social norms.

     

    As an integral part of these efforts, TataCLiQ.com launched a video that depicts how the idea of equality and individuality should be encouraged in women. Through their social media channels, the brand invited women to narrate instances when they went against all the odds to do something they were truly passionate about. The contests witnessed active participation from the consumers supporting and furthering the idea of #WhateverCLiQsForYou in terms of their concepts of beauty, attitude, fashion choices and feeling comfortable in their own skin.

  • #FlyWithAirAsia celebrates Indian women who revel in their individuality

    AirAsia India dedicates latest digital campaign to women

    By A Correspondent

     

    Acknowledging International Women’s Day, AirAsia India has released its latest campaign #FlyWithAirAsia that celebrates Indian women who revel in their individuality, with aspirations that transcend rules.

     

    Speaking about the concept of the film, Amit Agarwal, Head of Content, Circus Elephants said, “When the client shared the concept they had for Women’s day, we knew that we had to design it not only to get the brand guidelines right, but also make an impact on the audience who will be hailed with lots of women centric messages during that time. The challenge was to make it different yet very relevant to what the brand stands for – the aspiration to fly.”

     

    Said Kiran Jain, Commercial Director, AirAsia India: “We take great pride in our women every single day.  Today being International Women’s Day, we pay tribute to all the women around the world who continue to break barriers to achieve their dreams.”

     

  • Moov scales up its marketing strategy launches new series of ads

    Moov pushes brand positioning further in latest campaign

    By A Correspondent

     

    Pain-removing aid Moov announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVCs, Olympic medallist PV Sindhu is seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones.

     

    Talking about the campaign and the association, Rohit Jindal, Marketing Head, RB India said: “Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. PV Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov.”

     

    Talking about the thought behind the new campaign, Prasoon Joshi, CEO, Mc Cann World Group India said: “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team.”

     

  • As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware

    Dentsu Impact bags creative mandate for Roca and Parryware

    By A Correspondent

     

    Dentsu Impact has won the creative mandate for bathroom solution brands Roca and Parryware. Both accounts have been won following a multi-agency pitch that lasted for more than two months.

     

    As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware.

     

    Commenting on the association, Mayuri Saikia, Marketing Head, Roca Bathroom Products, said, “We are elated to have Dentsu Impact onboard to handle our creative mandate. They are a young team with fresh ideas and thinking. They will certainly infuse new energy in the brands and we look forward to working in collaboration with them to create strong brand communication moving forward.”

     

    Speaking about the account win, Amit Wadhwa, President, Dentsu Impact, said, “Roca and Parryware are the leading players in the bathroom solutions market and we are delighted with the opportunity of strengthening these brands in the Indian market. It is a great start to the year for us and we look forward to a long lasting partnership here.”

     

    Added Soumitra Karnik, National Creative Director, Dentsu Impact:  “Every brand and category comes with unique challenges and opportunities. The team of Roca and Parryware took pains to explain these to us in detail and with this clear understanding we were able to come up with some exciting ideas that helped us win this one. We look forward to partner with them and bring some interesting ideas to life.”

     

  • Blurring the lines between performance and style, Puma’s new Sportstyle platform introduces street-ready and technically progressive products for those who aspire to own their looks, their city and the moment

    Puma ‘Runs the Streets’ promoting its new offering in India

     

     

    Sportswear brand Puma has just launched its new ‘Run The Streets’ campaign in India. This campaign speaks to go-getters who follow their instincts and live life at full speed. The ‘Run The Streets’ campaign, while rooted in performance, is also a celebration of street style and street culture. It is about following your instincts and never the crowd, nurturing the limitless ambition and passion in you and running your city streets on your own.

     

    ‘Run The Streets’ was launched globally in November 2016 with the announcement of Abel Tesfayea.k.a ‘The Weeknd’ as the face of the campaign and PUMA’s new creative collaborator.  His long list of musical achievements including Grammy wins and Academy Award nominations along with his laidback, streetwise style and swagger made him the right fit to headline this campaign.

     

  • The thought-provoking video is a montage of questions most young girls have asked their mothers at least once in their lives but never got a clear answer to

    Tata Tea’s latest Jaago Re film on Women’s Day makes a hard-hitting point

    By A Correspondent

     

    Just weeks after the launch of the Tata Tea Jaago Re 2.0 campaign “Alarm Bajne Se Pehle Jaago Re” that urges people to act before unfortunate incidents occur, Tata Tea Jaago Re released another film on International Women’s Day raising a hard-hitting point that if we, the current generation, react only when issues escalate, then the generation that comes after us will bear the brunt of our reactionary behavior.

     

    The thought-provoking video is a montage of questions most young girls have asked their mothers at least once in their lives but never got a clear answer to.

     

  • The commercial talks about men realising and appreciating the multi-tasking women who take care of their family members

    Parag Milk Foods salutes womanhood; unveils #CookForHer campaign

    By A Correspondent

    Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate International Women’s Day 2017.

    Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

    Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd. Said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

    Said Hanoz Mogrelia – VP and ECD, J Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realization and the ensuing appreciation for the role that women play in men’s lives.”

     

  • The commercial talks about men realising and appreciating the multi-tasking women who take care of their family members

    Parag Milk Foods unveils #CookForHer campaign

     

     

    Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate the International Women’s Day on March 8, 2017.

    The company plans to release its new commercial across social media platforms on this occasion. Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

    Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

    Said Hanoz Mogrelia – VP & ECD, J.Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realisation and the ensuing appreciation for the role that women play in men’s lives.”

     

  • Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft

    Platinum Outdoor shows might of Tata Hexa

    By A Correspondent

     

    After the high decibel launch of the Hexa, Platinum Outdoor and Tata Motors curated a special stunt to add to the blitz. The Tata Hexa towed a Boeing 737-800 aircraft weighing 42 tonnes at the Delhi airstrip.

     

    Commenting on the feat, Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors, said, “We are delighted to have completed this remarkable challenge with our newly launched Hexa. This is the first time in India that a vehicle has towed a significant mass, creating a national record.”

     

    Said Dipankar Sanyal, CEO, Platinum Outdoor: “We always aim to come up with innovative executions for all Tata Motors brands and we are very excited with this latest one which also highlights the features of the car.”