MxMIndia

Category: PRODUCTS

  • The film is conceptualized by DDB Mudra West

    Symphony air coolers combat soaring temperatures in latest campaign

    By A Correspondent

     

    Symphony is a leading air cooler brand and taking the intense competition into consideration, DDB Mudra West aimed to consolidate Symphony’s leadership by equating coolers with Symphony.

     

    Said Rajesh Mishra, Head- Marketing, Symphony Limited: “As pioneers of air cooling in India and as a world leader in the field today, we felt our communication stance needed to be large enough to reflect our vantage point. And nothing gets bigger than the Sun’s unusually high temperature spikes every summer, as a brand fight for Symphony, from which we effortlessly provide the best cooling relief with our range of innovative coolers.”

     

    Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “No one understands cooling or has revolutionised it the way Symphony has. And that’s the main reason why they’re the market leaders. That’s why, in our brand campaign we wanted to capture the difference Symphony makes in the lives of their customers. Which is more than just cooling; but saving them from the wrath of the summer sun. And so, we decided to use the wrath of the sun as the idea itself. By capturing humorous instances that would make the sun lose its non-existential cool and making the earth suffer. With Symphony being the only way to save one’s self from the sun’s scathing anger.”

     

  • It implores the viewers to travel more and 'Turn what you know around'

    Thomas Cook asks people to #TravelToKnow

    By A Correspondent

     

    Thomas Cook India has launched a new campaign to promote traveling as a way to breaking cultural barriers.Focusing on North East of India, the two films feature young people from the region, who eventually invite you to their part of the world, to discover who they really are.Conceptualized by Law & Kenneth Saatchi & Saatchi India, the films are produced by Lightbox Films and directed by Rahul Nangia.

     

    Speaking about the campaign, Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said: “Thomas Cook India has always been at the forefront of bringing fresh and exciting new experiences to our customers. However, the North East of India is undiscovered by a large majority. With this campaign our intent is to question the myths about the region and to generate a strong positive interest in the region.”

     

    Speaking about the films, Rahul Nangia, Joint NCD, Law & Kenneth Saatchi & Saatchi said: “The characters in the film were facing the camera for the first time. The idea was to keep the films real and hard-hitting.  And to use a simple visual device to turn perceptions around.”

     

     

  • Unveils a new brand identity that expresses infinite love for food

    Chef’s Basket redefines its culinary journey

     

     

    Chef’s Basket, a leading gourmet cuisine brand, has announced that it is embarking on a new culinary journey and redefining its brand identity.Emphasising on the need for rebranding, Varun Jhawar, Director and CEO of Fizzy Foodlabs said:“What we choose to eat, how we prepare it, serve it, and even how we eat it are all factors profoundly touched by our individual cultural inheritance. It is becoming obvious that an understanding of many aspects of the cultures of others, including their food traditions, is indispensable in any human communication. Consumersare inspired by new cultures and want to try new cuisines and they are slowly inclining towards the global food palate. We believe that consumers are always excitedto exploretheir taste buds and open to experiment with diverse cuisines. “

     

    The brand transformation is reflected in the new packaging, logo and re-designed website, notes a communique.

  • Conceptualised by Leo Burnett India, the campaign urges people to get together, despite differences

    McDonald’s new anthem celebrates beauty in diversity

    By A Correspondent

     

    McDonald’s India has unveiled a new TV-led integrated campaign created by Leo Burnett India that showcases relationships that are polar opposites, yet together. The anthem, sung by kids, echoes the unity in diversity philosophy.

     

    Speaking about the Happy Price Combos, KedarTeny, Director – Marketing and Digital, McDonald’s India said: “McDonald’s innovative product offerings have always struck a chord with the ever-evolving consumers. With the launch of Happy Price Combo, we want to give our customers a chance to customise and enjoy their favourite meal and beverage combo. Moreover, the #BeDifferentTogether campaign also highlights how McDonalds is a melting pot of divergent lifestyles coming together to create some classic moments. We are confident that this campaign will resonate well with our audiences.”

  • An MBA from HEC Paris, Gulshan’s interests include behavioral economics, military history and gaming

    FCB Interface brings Gulshan Singh on board

     

     

    FCB Interface has announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface.

     

    Commenting on the appointment, Joe Thaliath, Chief Executive Officer, FCB Interface said: “Gulshan’s acumen to couple consumer insights with hardcore data & analytics makes him the perfect fit for the role. We are delighted to have him on board! His drive, insight and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story and we look forward to it.”

     

    Speaking on his new role, Singh said: “To me this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigor. And more importantly, in using this thinking as the bedrock of developing the creative product – all with the clear objective of encouraging behavior change. I look forward to partnering with the superb talent we have here to drive this mandate.”

  • The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group

    Taproot innovates with Airtel’s life-saving wallpapers

     

     

    Taproot Dentsu has partnered with Airtel with an innovative solution for people who become unfortunate victims of accidents.In an accident or medical emergency, one may want to help, but there is no way a stranger can reach out to the victim’s family because the phone contacts are stuck behind pass codes.

     

    Taproot Dentsu’snew innovation addresses this issue with much ease. The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group, so that that information remains accessible without having to unlockthe screen. Dentsu Web Chutney, Airtel’s Digital partner, supported the execution of the idea.

     

    Said Titus Upputuru, Creative Head, Taproot Dentsu, Gurgaon: “At Dentsu Aegis Network, we are innovating the way brands are built in today’s world. In the unfortunate circumstance of an accident, when the victim becomes unconscious or is badly injured, there is no way people can reach out to the victim’s family and friends because the contacts are hidden behind the phone’s passcode. That’s where Airtel’s Lifesaving Wallpapers come handy. All the important data such as emergency contact numbers and blood group details are now available on the phone screen through the customized wallpapers, so that people can reach out to those who need to be contacted and help the victims. Across India, people are benefitting from this initiative. Who thought Wallpapers can save lives, but in today’s world it is possible.”

     

  • The 360 degree campaign will create awareness about Vodafone SuperNetâ„¢ 4G – Data Strong Network through OOH, digital, and on-ground activations

    Vodafone ad urges customers to ‘Make the most of now’

     

     

    Vodafone has unveild a new 360-degree campaign will create awareness about Vodafone SuperNet 4G network through OOH, digital, and on-ground activations.

     

    The key consideration for the campaign was to ensure relevant use of cases that build connect to the network with the TG through insight-based stories linked to “Internet-heavy” use cases.

     

    In the film, an old couple Bala Krishnan and Asha Krishnan, both in their late 60s finally decide to embark on their overdue second honeymoon that they could never go on in the last 35 years perhaps being busy with their work and life commitments and bringing up their children/grandchildren. The TVCs show different stages of their trip and how the network keeps them going backed by the Data Strong Network.

  • Coined 'The New Face of Linen', the campaign showcases the company's commitment to bring the best of fashion around the world to India

    Siyaram’s ‘New face of Linen’ in latest ad

    By A Correspondent

     

    Siyaram’s has launched its ad campaign titled ‘The New Face of Linen’ which introduces a variety of designs, textures, weaves in linen fabrics highlighting checks, stripes, prints and colours. The new campaign has been created by MakaniCreatives and directed by KarthikRamnathkar.

     

    Said Ramesh Poddar, Chairman & Managing Director, Siyaram Silk Mills Ltd: “Nowadays, natural fabrics are the biggest fashion trends and linen has been a front runner in popularity in the international market. With the new multi-channel marketing campaign, Siyaram’s aims to inspire young people to explore, be creative and enjoy fashion every day.”

     

    Commenting on the campaign, Sameer Makani, Director, Makani Creatives, said: “The series of four commercials showcase the designs, textures, weaves and colours in a spectacular fashion. This is the first time that Siyaram’s has released a category specific campaign.”

     

    Added KarthikRamnathkar, Director, MakaniCreatives: “After actually experiencing the look and feel of the fabrics, we decided to treat the different films according to the character of clothes. The production design was kept clean to let the fabrics do the talking. I believe that the editor, Yusuf Khan, did complete justice to the fabric and gave the commercials a cool, modern and stylish look.”

  • The TVC narrates the story of a conservative Bengali mother

    Ogilvy Kolkata executes brand campaign for Senco Gold

    By A Correspondent

     

    Set against the backdrop of an urban, upper-middle-class home, the Senco Gold and Diamonds TVC narrates the story of a conservative Bengali mother who, through the act of giving a bangle to her non-Bengali daughter-in-law, comes to terms with her son’s marital life and eventually accepts his wife as a part of her family.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata: “Poignant and heartwarming, the new TVC promises to take you on a journey to the heart of every Indian family, and unravel its inexplicable nuances, unavoidable conflicts and eventual resolutions.”

     

    Added Aditya Vikram Sengupta, Director, For Films Pvt Ltd: “Craftsmanship is not limited to jewellery. It is a phenomenon that is present all around us. Every day, we are crafting something new – be it friendship, love or trust. This TVC captures the role of jewellery in crafting relationships.”

     

  • This is the group's latest venture into talent management

    Laqshya Media Group signs Suresh Raina as its first talent

    By A Correspondent

     

    Integrated marketing agency Laqshya Media Group announces its foray into celebrity talent management by roping in marquee cricketer, Suresh Raina as its first celebrity. This is an exclusive multi-year mandate for the group, effective this fiscal year.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “We are extremely pleased to announce Suresh Raina as the first name for our new vertical in talent management. Brand Raina is inspiring, engaging and immersive, and we aim to integrate these aspects into a holistic experience. Our collaboration is a reiteration of the same.”

     

    Speaking on the association, Suresh Raina, Captain, Gujarat Lions, said “I am really excited and happy to be associated with Laqshya Media Group, and looking forward to a new journey with them, feeling fresh and energetic for this new innings.”

     

  • Entire on ground and digital activity has been conceptualised and executed by WATConsult

    Emami launches campaign #HEOnTheGo

    By A Correspondent

     

    Emami, along with WATConsult, has launched a digital campaign, #HEOntheGo for its latest product, He Face Wash.

     

    To create intrigue amongst its target audience, He released a teaser video “The Flying Basin” early this month. The video promoted the idea of the possibility of cleansing one’s face while ‘on the go’. The video showed people booking flying basins through an app to wash their face whenever water was not easily available to them.

     

    Speaking on the launch and the new campaign, Harsh V Agarwal, Director, Emami, said: “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’.  We are confident that today’s alpha male, who is constantly on the move, will find this innovative face wash extremely convenient and refreshing. The product has all the attributes to become a constant companion to every Indian man.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “For the launch of the first waterless face wash, we decided to use technology like drones in the video as well as a twitter integration for the on ground launch. The response from the consumers has been encouraging and I am sure that they will use the face wash while on the go.”

     

  • The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food

    Langoor assigned digital mandate for iD Fresh Food

    By A Correspondent

     

    Langoor, a full service digital-first agency, has been assigned the digital mandate for iD Fresh Food, Bengaluru-base start-up that offers a range ready-to-cook products (like idli batter). The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food by building and enhancing iD Fresh food digital brand.

     

    Said Venugopal Ganganna, Chief Executive Officer, Langoor Digital: “We are delighted to win the digital mandate for iD fresh Food. The unique position that iD has chosen to adopt excited us and motivated us to come up with innovative strategies that will establish iD as a leader in in ‘Fresh, preservative-free’ packaged foods category. The most exciting piece was an opportunity to partner with someone who is disrupting the packaged food market.”

     

    Added Mithun Appaiah, Vice President –Sales, Marketing & NPD at iD Fresh Food: “Digital marketing has changed the marketing mix for FMCG sectors – changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting. We are excited to have started the new financial year with increased focus on digital and social media and are glad to join hands with Langoor. This is a key medium to drive consumption habits and develop great content on fresh natural food. We look forward to strategizing and executing disruptive digital and socials campaigns with them for the brand”

     

    Said Musthafa, Founder and Chief Executive Officer, iD Fresh Food: “In a category like ours it’s imperative we connect with our new age consumers who are digital savy and eliminate the myth associated with packaged foods.  We were looking for a partner more than an agency to understand our business needs and drive the digital and social landscape to the next level. We will work with Langoor to fulfil this.”