MxMIndia

Category: PRODUCTS

  • The brand is strongly making inroads to reach out to masses across the East and North-East regions by offering quality with consistency and convenience

    Mother Dairy highlights special moments for Dailycious

    By A Correspondent

     

    Over the years, Mother Dairy has successfully diversified its portfolio catering to variety of consumer needs and is in the process of expanding its reach across geographies. With their recent foray into the ambient dairy category with the launch of dairy whitener – Dailycious, the brand is strongly making inroads to reach out to masses across the East and North-East regions by offering quality with consistency and convenience.

     

    Moving ahead the brand is in the process of launching a dedicated campaign for the category led by a TVC in a special way where Bollywood actor Radhika Apte is featured as the leading lady. The campaign dubbed as ‘Make Special Moments Magical’ is a two-film campaign, conceptualised by Ogilvy. The TVC is centred on a young couple who is setting out on their journey of life after being wed recently. The second film, scheduled for release later in the year, takes the plot further with an interesting new surprise. While the couple still remain central to the TVC’s theme, the audience will get to see a different facet of the couple’s life.

     

    The TVC will be aired starting from March 17, 2016 and will also be available on YouTube and other digital channels. The campaign will be Mother Dairy’s first initiative towards developing a regional approach in Bengali and Assamese language.

     

    The TVC opens on the couple who is about to retire for the night, when the wife portrayed by Radhika Apte asks her husband with the apprehension & coyness of a newlywed bride, if he would prefer his morning tea at 7am? The husband who is busy reading a book in bed, responds to her in an unpretentious manner. The next morning the wife wakes up at 7:10am and realizes that her husband is already out of bed, when all of a sudden he surprises her by bringing the morning tea and banters with her for being 10 minutes late. This exchange between the two creates a special bonding moment, which only ends up becoming magical over a cup of tea made from the purity & goodness of Mother Dairy Dailycious dairy whitener.

     

  • The campaign is currently on air and would be promoted visibly on essential mediums like outdoor, print, digital, etc

    Grown, not made, says Heinz Tomato Ketchup in campaign

    By A Correspondent

     

    Heinz Tomato Ketchup has launched its latest advertising campaign in India which focusses on its differentiating factor of being a 100% natural product. The intent of the campaign is to educate the consumers on the product’s USP, that it does not contain any artificial preservatives, colors, flavors or any added starch.

     

    According to Kraft Heinz India, “Consumers are becoming increasingly health conscious and aware about what products they consume, what ingredients are used to make the product and how they are manufactured. At Heinz, we provide our consumers with a 100% natural product that is completely free of any artificial preservatives, colours, flavours or any added starch; making it not only superior in taste but also health.”

     

    Heinz Tomato Ketchup is the leading ketchup brand in majority of the countries across the globe including USA, UK, Russia, France, Germany, UAE, Egypt, Canada and many others. Heinz was at the forefront of exploring natural preservation, and in 1906 was first to launch a Ketchup free from artificial preservatives.

     

    The campaign is currently on air and would be promoted visibly on essential mediums like outdoor, print, digital, etc.

     

  • The communication not only caters to the audience with a new and exciting thought, but also engages with them at varied touch points

    American Tourister unveils latest campaign promoting brand promise

    By A Correspondent

     

    American Tourister has unveiled a new campaign that proposes the idea of observing and seeing one’s own city and surrounding better. With an aim to communicate backpacks as a feature in the everyday life of individuals, it was the right space to explore. The communication not only caters to the audience with a new and exciting thought, but also engages with them at varied touch points.

     

    Pallavi Chakravarti

    Speaking about the campaign, Pallavi Chakravarti, Senior Creative Director, Taproot Dentsu said, “Exploration is at the heart of all American Tourister communication. But while exploring comes easy when you pack your suitcase and leave town, a backpack is an everyday accessory. It’s what you carry everywhere on a regular day, be it to work, to the movies or to college. So our campaign blends the brand DNA and the product offering through an interesting proposition – Why not live the tourist life every day, armed with your American Tourister backpack?”

     

    The ad campaign has been shot in Queensland, Australia, in keeping with the international image and pedigree of American Tourister. More importantly, the locations were carefully selected to fulfill one criterion – each location perfectly showcased both, everyday city life and tourist-like settings. Additionally, care was taken to keep the location as neutral as possible – the philosophy of living every day like a tourist can be adopted by anyone, in any city or country, irrespective of geography. Thus the company zeroed in on spaces that could potentially belong to any busy city, anywhere in the world.

     

    Anushree Tainwalla

    Anushree Tainwalla, ED, Marketing – Samsonite said, “Backpacks are one of the fastest growing categories in India. Today, young professionals, college youth and students all use backpacks. While driving your bike or surfing on your smart phone, backpacks allow for a hands free experience. American Tourister is one of the biggest players in this category. The category already contributes to 15-20 per cent of our sales. With this campaign we want to remind our consumers that American Tourister is not just your travel companion but also your constant companion in your everyday journey.”

     

  • New campaign features new brand ambassadors Ranveer Singh and Alia Bhatt; Refreshes logo to further strengthen brand imagery

    MakeMyTrip unveils campaign to drive growth in India

    By A Correspondent

     

    MakeMyTrip hasunveiled its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.In line with thecompany’s efforts to tap into the hotel bookings segment and further build on its leadership position, the new brand campaign aims to drive consumers to shift from offline to online for hotel bookings. As part of this campaign and in a move to further strengthen its brand imagery, the company has also refreshed its logo.

     

    The campaign highlights compelling and relevant benefits of booking hotels on MakeMyTrip such aswidestrange of hotels to choose from, great deals, trust andreliability – all of which are key drivers of online hotel bookings.The high decibel national multi media 360 degree campaign will heavily be promoted on TV, radio, outdoor, social media and digital platforms from 20th March.

     

    Rajesh Magow, Co-Founder and CEO-India said, “The year 2015 saw the online hotel bookings market opening up due to smartphone penetration and better bandwidth. At MakeMyTrip, we have witnessed phenomenal growth in our India standalone hotels business. In fact, in Q3 2015-16 alone, the transactions for standalone hotels booked on mobile increased by 756.4% year-on-year. We believe that this is just the beginning. The Indian hotels market is still highly underpenetrated and fragmented and we have made aggressive efforts to tap into this segment. Our current campaign is also reflective of our larger business strategy of rapidly growing our hotels business. With this campaign, we seek to bring new customers into the online hotel category .Our value proposition is that whatever be the customer need, they can find a hotel of their choice on MakeMyTrip – quicker and cheaperand our new campaign completely resonates with this philosophy.”

     

    Commenting on the new campaign, Saujanya Shrivastava, CMO, MakeMyTrip said “As market leaders, we have taken on the task of online hotel category expansion. The campaign seeks to catalyze the shift of offline to online by providing tangible reasons to non-users and fence sitters to come to MakeMyTrip for their hotel booking requirements.

     

    The campaign marks the debut of our new brand ambassadors Ranveer and Alia. They truly represent the new age Indians – confident, bold and dynamic. They are a great fit with the brand and we are sure that through this campaign, we will also inspire more of India to travel! “

     

    The campaign will have high visibility and impactful 360 degree approach, activating every possible touch point with the consumer. It will be supported by an all rounded TVC campaign including GECs, News channels and high impact print exposures and a prominent presence across the IPL. There will be an aggressive and sharply targeted outdoor plan; along with activations in the digital platforms as well.

     

    Talking about the creative concept, Bobby Panwar, Managing Director, South Asia, Publicis Worldwide said, “We focused on a singular fact that the brief pointed to – a large part of travellers prefer to walk into a hotel and book. They believe that they can get a better deal ‘directly’. The idea was create dissonance in these over confident travellers and dramatically highlight the inadequacy of this ‘direct’ approach while reinforcing the MMT advantage. The presence of Ranveer and Aliya allowed us to create the histrionics required for this dramatization.”

     

  • Performance 100 – a new collection of wrinkle resistant and non iron shirts

    Blackberrys prefers the unwrinkled approach for new product offering

    By A Correspondent

     

    Menswear brand Blackberrys, has launched a new campaign for its latest collection – Performance 100. The campaign themed as ‘the Unwrinkle Revolution’ is a social anthem for men for leading a stress-free life. Performance 100, the newest addition to Blackberrys innovation, is a range of wrinkle resistant and non iron shirts.

     

    The idea revolves around getting 24 x 7 performance and unfaltering style with shirts that never give up. To leverage its ‘Unwrinkle Revolution’ campaign, Blackberry’s has launched an interactive digital film for the new age men who are always on the go. The video features a light-hearted, chucklesome story of a young professional called Reeshu. The video traces Reeeshu’s transformation from being stuck up, stressed and a socially awkward individual who has a particular obsession for looking absolutely prim, to a fun, passionate and happy-go-lucky guy, when his personal and professional life unwrinkles; as chronicled by his friends and family. The video is being aggressively promoted through all social media and digital platforms.

     

    Talking about the campaign, Nikhil Mohan, Founder & Director, Blackberrys, said, “This is the year of shirts for us and, we want our Performance 100 shirts collection to be the flag-bearer. Our SS16 campaign is focused on Performance 100 Shirts and resonates our strategy of loosening up as a formal menswear brand in India. We look forward to see men in India ‘UNWRINKLE’ and enjoy every moment of life to the fullest. Carpe Diem!”

     

    Faraz Ali, Creative Director, Speaking Pictures said, “Performance 100 digital film is very interestingly integrated to the product’s USP in response to the underlying human behavior of being stuck up and living with idiosyncrasies with a big dose of humour. It also gives viewers a chance to discover ‘Performance 100 shirts’ from Blackberrys and what it stands for.”

     

  • The agency's mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand

    Mullen Lintas wins creative mandate of Viacom18’s VOOT

    By A Correspondent

     

    As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the MullenLowe Lintas Group as its creative partner.

     

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

     

    Commenting on the appointment, Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

     

    Expressing his views on the immense scope that the brand presents, Amer Jaleel, Chairman & CCO, Mullen Lintas said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”

     

    On winning the new mandate, Virat Tandon, CEO – Mullen Lintas said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

     

    The name VOOT signifies happiness & enthusiasm and is a popularly used word in the digital world.

     

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

     

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

     

  • McDowell's No. 1 Soda has roped in TV hosts and actors – RannvijaySingh and Manish Paul, for a live act on Facebook

    McDowell’s unveils unique contest on FB

    By A Correspondent

     

    McDowell’s No 1 Soda has launched a new campaign urging the country’s friends to come together in a unique way to cheer for team India.

     

    The campaign celebrates the time-honoured tradition that when close friends who are also frenzied sport lovers come together to watch a cricket match, very often one person ends up making a silly promise in the hope of securing India’s victory.

     

    McDowell’s No. 1 Soda has roped in TV hosts and actors – Rannvijay Singh and Manish Paul, for a live act on Facebook. It is a first of its kind engagement where the duo will be seen making and fulfilling the wacky friendship promises.

     

    Commenting on the initiative, Subroto Geed, Senior Vice President, Marketing at United Spirits said, “We know that AsliYaars will do everything to fulfiltheir No.1 Yaari promises and help India win. McDowell’s No.1 Soda enables the celebration of the moments that strengthen the bonds of brotherhood and we are very excited with this first of its kind digital activity using Facebook Live, an interactive video function, to bring together cricket and Yaariin aunique fashion. We are very pleased to have the talented duo Rannvijay and Manish on boardto help us create new benchmarks in audience engagement.”

     

    This activity concept has been co-created by DDB Mudra and Elements MediaWorks and the digital solutions are from 7Edge.

     

  • The war of words between Flipkart & Snapdeal founders could see a change of equations. At least Future Group CEO Kishore Biyani thinks so

    Does tweet spat herald consolidation?

     

    By Sagar Malviya

     

    Future Group CEO Kishore Biyani said the Twitter spat between India’s ecommerce poster boys Sachin Bansal and Kunal Bahl could indicate a consolidation wave triggered by Alibaba’s imminent entry into the space.

     

    Biyani, who runs the country’s largest brick-and-mortar retail company and is known to disparage ecommerce rivals, said social media had become the medium of engagement for many entrepreneurs. “Very often I see conversation as a precursor to hint something strategic or big. In this case, it could even be consolidation or something more,” he said.

     

    Flipkart’s Sachin Bansal vs Snapdeal CEO Kunal Bahl: Right guys stuck in a tough ecommerce battle

     

    By Biswarup Gooptu & Madhav Chanchani

     

    Three months into 2016 and the battle lines between India’s top two ecommerce companies are being drawn deeper. The exchange of barbs between Flipkart’s executive chairman Sachin Bansal and Snapdeal CEO Kunal Bahl on Twitter on Friday evening wasn’t merely a spillover of their rivalry but emblematic also of the significant pressure they are under with investors’ becoming tightfisted. It portends more ugly confrontations.

     

    “While in 2014 it looked like the game had consolidated between Flipkart and Amazon, the market suddenly opened with Snapdeal, Paytm and Shopclues jumping into the fray,” said Harminder Sahni, founder of retail consulting firm Wazir Advisors. “Now investors are evaluating (ecommerce firms) closely, so it becomes (important to establish) not only how good you are but also how bad the other players are.”

     

    This year is expected to be an inflection point for Flipkart and Snapdeal, which, along with Amazon, have dominated India’s $23-billion (Rs 1.5 lakh crore) market but are yet to show paths to profitability.

     

    Investors who have poured billions of dollars into Flipkart and Snapdeal are pressurising the firm’s managements to optimise their operations, curb discounts and focus on improving margins as they seek ways to sell their investments and maximise returns. Both Flipkart and Snapdeal are scouting for new investors to back them as they compete for top honours in India’s ecommerce industry while staving off the challenge from Amazon.

     

    Flipkart has been in the market awhile to raise $1.4 billion and, according to media reports, had approached Alibaba for funding, but investors have become fussy amid growing uncertainty.

     

    Snapdeal was able to raise $200 million in February in funding led by Ontario Teachers’ Pension Plan at a valuation of about $6.5 billion. A lot of that money, though, went to existing investors selling their shares in the company. “The pressure is too much,” said Sahni. “I don’t think we have seen this kind of a public spat between people from the industry in the modern times.”

     

    India’s ecommerce industry, though, is not in a position of uncertainty. In February, Morgan Stanley raised its forecast for the gross merchandise value of Indian online retailers to $119 billion by 2020 from its earlier estimate of $102 billion, indicating that more consumers are buying online.

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

    While the Chinese ecommerce giant is a fringe player in its core business-to-business online trade in India, it has an indirect presence in the country’s ecommerce segment. It invested more than $500 million for a 40 per cent stake in One97 Communications, which runs Paytm, a wallet and ecommerce company, while Snapdeal raised $500 million from a clutch of investors including Alibaba last year.

     

    Alibaba said recently it will make a direct entry into India’s online space and is said to be looking at several options. One could be increasing its stake in Paytm and spinning off its marketplace into a separate venture.

     

    It has also been reported that it (Alibaba) was talking to the Tatas for a broader strategic alliance besides deepening its relationship with Snapdeal.

     

    The consolidation buzz in the ecommerce space has been strengthened by talks swirling around Flipkart. The Economic Times (ET) had reported on failed talks between the company and Amazon. Flipkart founders Sachin Bansal and Binny Bansal denied this.

     

    ET and a few other newspapers have also reported that Flipkart was in funding talks with Alibaba. The founders of Flipkart and Snapdeal had lashed out at each other on Twitter Friday night over Alibaba’s entry plans.

     

    Bansal, executive chairman of Flipkart, indirectly criticised the companies in which Alibaba has invested. “Alibaba deciding to start operations directly shows how badly their Indian investments have done so far,” he tweeted.

     

    Bahl responded with. “Didn’t Morgan Stanley just flush $5 billion worth market cap in Flipkart down the toilet. Focus on ur business not commentary :)”

     

    The reference was to a mutual fund managed by Morgan Stanley marking down the value of Flipkart’s shares by 27 per cent, signalling that global investors believe India’s largest Internet company may be overvalued. Flipkart had said in a press statement that it is valued at $15.2 billion. A 27 per cent drop would put this at $11 billion.

     

    In comparison, stocks of Biyani-owned entities — Future Retail, Future Consumer and Future Lifestyle Fashions — have gained 14-80 per cent on the BSE and have a combined market capitalisation of $1.5 billion. Biyani had accused online retailers of adopting predatory pricing two years ago. Earlier this month, he released a series of ads targeted at the three main online marketplaces — Flipkart, Amazon India and Snapdeal.

     

    Last month, investor Rakesh Jhunjhunwala said ecommerce companies were attracting too much investment without any meaningful retail disruption and was bearish on the business model. “I will consider buying Flipkart’s stake if it is valued at $100 million,” he had joked.

     

    The combined losses of the three leading online retailing platforms widened to Rs 5,052 crore in FY15 as they spent heavily on infrastructure and discounts to woo consumers.

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • As media AOR, Maxus will manage all traditional media outlets as well as content marketing for the brand. The digital business will continue to be with ZenithOptimedia, which managed the OLX account until recently

    Move-de! OLX mandates Maxus with media duties

    By A Correspondent

     

    It’s now been made official. For the last few weeks (or was it months), it’s been known that leading online classifieds platform OLX has moved its non-digital media and content marketing mandate to Maxus India. Now it’s been made official.

     

    The account win happens after a multi-agency pitch held late last year. It will be managed by the New Delhi team lead by Maxus managing partner Navin Khemka. As media AOR, Maxus will manage all traditional media outlets as well as content marketing for the brand. The digital business will continue to be with Zenith Optimedia, which managed the OLX account until recently.

     

    Said Amarjit Singh Batra, CEO, OLX India on the move: “Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.” Commenting on the win Kartik Sharma, Managing Director- Maxus South Asia said, “Our vision is two-fold- to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand.”

     

    Navin Khemka, Managing Partner, Maxus added: “We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients has helped provide them with an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX’s business objective. We are looking at innovative and customized solutions to connect buyers and sellers in every small town and village in India.”

     

    Interestingly, Khemka moved to Maxus in July 2014 after spending over eight years at ZenithOptimedia (ZO) in July 2014 where again he managed the ZO business amongst several others.

     

  • The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints

    Madison BMB wins Asian Paints’ bath business account

    By A Correspondent

     

    Madison BMB has bagged the Asian Paints’ bath creative mandate. The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints.

     

    Said Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints: “We are happy to have Madison BMB work on our bath business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualisation and execution of ideas – both have been done quite well.”

     

    Added Prabha Prabhu, CEO, Madison BMB: “To begin with Asian Paints gave us a project on EssEss, (bath fittings and accessories), a brand that Asian Paints had bought over.  We did a good job in terms of strategy and creative. And that made Asian Paints give us the creative responsibilities for the entire bath business on a retainer.

     

    And this is what Raj Nair who is Chief Creative Officer at the agency said: “We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”

     

  • Shares 2450 GB of data with Room to Read and SARD on the conclusion of its Easy Share Campaign

    Idea extends Easy Share to support child education

    By A Correspondent

     

    With its Easy Share campaign, Idea Cellular created a platform to enable mobile internet users to share data for the benefit of children. On the completion of this campaign, Idea handed over 2450 GB worth of mobile internet to the NGOs – ‘Room to Read’ and ‘Society for All Round Development’ (SARD) – pledged by mobile users for the cause of supporting child education.

     

    Kick-started in November last year, through its Easy Share campaign, Idea propagated the thought of transforming lives with the power of internet and urged mobile users in the country to ‘share internet’ with those in need. Amplifying the core essence of the campaign- ‘You Share, You Care’, Idea acted as an enabler and devised social and digital properties where people could actually become a part of the movement and come together to support the cause to ‘share internet’.

     

    To create awareness and gain the support in maximum numbers, Idea introduced various properties on digital – like a shareable website and on radio – ‘India sharing Season’ – to catalyze this movement that could make a difference in the lives of several children. Supported by aggressive on-ground activations, word-of-mouth through social and television ads, the movement expanded and channelized with it over 5 crore people who pledged their mobile internet data.

     

    By the end of a month long activity, a total of 2450 GB of mobile data was pledged through these channels. People made 2.5lakh+ calls on air to show the support and drove social media conversations with, 1.6 million+ likes on Facebook and 36,000+ tweets and 55,000+ visits on shareable website.

     

    Talking about the campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “With every new campaign, Brand Idea aims at bringing new opportunities that empowers a society. Whether it is education, general awareness or a thing as simple as the feeling of giving or doing good, Idea has a unique way of depicting and reaching out to a wider audience. We are overwhelmed to receive such a fantastic response for our Easy Share campaign and as promised we are sharing the power of internet with Room to Read and SARD with the aim of supporting child education. It gives us great joy in having this campaign reach such heights with the active support of our audience.”

     

  • Pfizer and the Roche Group claim the #1 and #2 positions for leading the way in redefining their value to HCPs

    Biopharma companies lead way in addressing healthcare concerns

    By A Correspondent

     

    A global study released by Interbrand Health identifies the biopharma companies that are addressing the needs of healthcare professionals (HCPs), payers, and policymakers. A commitment to brand is a promise to address healthcare challenges and meet the needs of these healthcare professionals.

     

    The study examines what value means to HCPs and illustrates the influence the corporate brand has in conveying that value. It reveals how leading companies are beginning to deliver on what matters to HCPs.

     

    Looking to the future, healthcare professionals desire a commitment to innovative healthcare solutions that go ‘beyond the pill’. As a result, leading biopharma companies are adapting their business models, increasing transparency, exploring nontraditional solutions in areas like digital therapies, and ramping up their corporate citizenship activities.

     

    “Biopharma is at a pivotal moment, and the time for change is now,” said Jane Parker, Interbrand Health’s CEO.

     

    Dr. Ronnie Hershman, a cardiologist affiliated with NYU Langone Long Island Cardiac Care and the CEO of Health Effect, LLC, noted, “The biopharma industry has relied on blockbuster drugs for a long time, but healthcare is changing, and what physicians need has changed. Biopharma companies need to shift and think about what else they can offer.”

     

    Ashish Mishra

    Commenting on the Best Pharma Brands report, Ashish Mishra, Managing Director of Interbrand India said, “Best Pharma Brands is an important league table to study in the Indian market. Whether it is our annual Best Global Brands league table or the Best Pharma Brands being shared here, we do not have any Indian brand featuring yet. This is the absence that we would like to address. The key insight from the Best Pharma Brands is to lay stronger emphasis on the master brand and this can surely be leveraged to create clearer strategic pathways for growing Indian pharma brands.”

     

    Best Pharma Brands ranks these leading companies by qualifying the industry’s definition of value through brand, then quantifying the corporate brand’s contribution to business performance. The ranking identifies the 10 most valuable biopharma brands. In total, these 10 brands represent approximately USD $129 billion in brand value. Pfizer and the Roche Group secure the #1 and #2 positions on the ranking.

     

    Best Pharma Brands Ranking

    The ranking and brand value for each organization is outlined below

    • #1 Pfizer (USD $19.985 billion)
    • #2 Roche Group (USD $15.479 billion)
    • #3 Merck & Co., Inc., Kenilworth, N.J., U.S.A. (USD $13.880 billion) [Note: MSD outside of the United States & Canada]
    • #4 Janssen: The Janssen Pharmaceutical Companies of Johnson & Johnson (USD $13.866 billion)
    • #5 Novartis (USD $13.496 billion)
    • #6 Amgen (USD $13.461 billion)
    • #7 Gilead Sciences (USD $13.361 billion)
    • #8 Novo Nordisk (USD $10.206 billion)
    • #9 AstraZeneca (USD $8.123 billion)
    • #10 GSK (USD $6.778 billion)

     

    Best Pharma Brands also sets an important industry benchmark by highlighting the need for biopharma companies to change how they interact with the market and meet the needs of the healthcare community.

     

    Parker commented that “These 10 biopharma brands are embracing a strategy that is somewhat new to the health and life sciences sector: they are effectively leveraging their corporate brands and, in doing so, they are growing their businesses, fueling innovation, and developing meaningful solutions for patients on a global scale.”

     

    Best Pharma Brands is powered by global research data, feedback from HCPs, and data-driven insights. The underlying methodology mirrors Interbrand’s Best Global Brands, which demonstrates that strong brands can withstand market volatility and are more likely to outperform key financial indices like the S&P 500.

     

    To be considered, biopharma brands must have a global presence, generate revenue from the sale of prescription medicines, report the ratio of revenues generated from sales of prescription medicines, possess a strong pipeline of potential future prescription medicines, have awareness among HCPs, and serve as the primary external-facing manufacturer brand.