Go Digit General Insurance Limited (Digit Insurance), has aunched its latest brand campaign titled ‘That’s it!’ with its brand ambassador Virat Kohli. The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC T20 World Cup.
Notes a communique: “The ad campaign will play throughout the Super 8 stage of T20 World Cup and will also be showcased in multiple cinema theatres pan-India, apart from various OTTs and social media.”
Crocs footwear has unveiled its new campaign, ‘Splash Your Style. It is conceptualised and produced by Kulfi Collective.
Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/ LATAM/India and Hey Dude International Marketing Vice President said: “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”
Added Mitali Sharma, VP Production at Kulfi Collective: “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.”
Space Matrix, a design and build firm, has recently launched the #ThinkDesign campaign. The initiative aims to inspire companies worldwide to prioritise inclusive, sustainable, and people-centric workplaces, encapsulated in the A to Z of design concepts.
Speaking about this, Akshay Lakhanpal, CEO- India, Space Matrix said: “At Space Matrix, we believe that innovative design is the cornerstone of a thriving workplace. The #ThinkDesign campaign reaffirms our commitment to revolutionising workspace environments and empowering businesses to create spaces that inspire creativity, collaboration, and productivity.”
L’Oréal Paris has showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. The creative is a part of the larger launch campaign of the Panorama Mascara in India. It is conceptualised and executed by Tonic Worldwide and Posterscope India.
Said Dario Zizzi, General Manager of L’Oréal Paris India: “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India. Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”
Entourage Films, the Mumbai-based film production company, has launched a new ad campaign with KitKat and Netflix. This script showcases KitKat’s distinctive concept of “breaks” within the engaging world of Netflix.
Said Garima Arora, Executive Producer at Entourage Films: “Working with KitKat, Netflix and Ayushmann Khurrana was a fantastic experience. The set was full of laughter and chocolates, it definitely felt like a big family gathering. Sharat and I were thrilled to be part of this project and we look forward to more collaborations.”
Socomec, a control and safety of low voltage electrical networks, has appointed Sankaran Subramanian as the new Deputy General Manager, Operational Marketing Manager for Power Switching and Monitoring Products.
Said Meenu Singhal, Regional Managing Director at Socomec Greater India: “We are excited to welcome Sankaran to the Socomec family. His experience in formulating business growth plans, identifying emerging trends, and leading product marketing initiatives will be instrumental in driving our strategic goals and ensuring our solutions exceed customer expectations. We are confident that his leadership will further enhance our market position in Greater India.”
Dentsu Creative Webchutney has won the digital mandate for Godrej Professional hair brand from Godrej Consumer Products Limited (GCPL). The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.
As per the mandate, Dentsu Creative Webchutney will lead the digital marketing strategy and execute innovative campaigns for Godrej Professional. Leveraging expertise in data, technology, and advanced marketing, the agency will deliver digital solutions and unforgettable brand engagements. This partnership aims to establish Godrej Professional as the preferred choice of brand in salons, driving growth and enhancing consumer loyalty.
Said Aradhita Utterkar, Head – Marketing, Godrej Professional: “The decision to collaborate with Dentsu Creative Webchutney was driven by their exceptional ability to combine creativity with strategic insight. We are excited about the potential this partnership holds and look forward to creating impactful campaigns that not only enhance our brand but also inspire our audience.”
Added Nikhil Kumar, Managing Partner (West), Dentsu Creative Webchutney: “This is undoubtedly a special win for all of us. The win further validates our digital-first mindset and our ability to leverage new-age possibilities while contextualizing them to the business opportunities in play. We truly feel humbled by the team’s belief in us and look forward to partnering with them in their journey ahead.”
Pond’s Skin Institute, has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all-new TVC campaign. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.
Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said: “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honouring our 175-year legacy.”
Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India said: “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”
Amazon Prime has announced the second installment of its Sach Mein Too Much digital and television campaign.
Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said: “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers’ needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer.”
Also speaking on this campaign, Media Monks – the creative partners on the campaign added: “Media Monks India continues its partnership with, Amazon Prime’s new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much’ into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”
Bisk Farm, the biscuit and bakery brand from the house of Saj Food, has launched a TVC with Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Keeping up with the Brand slogan ‘Googly- Taste with a Twist’, the TVC revolves around a fun banter between the husband and wife.
With a sharp focus to create awareness of the product amongst mass audience base, the TVC is being launched in 7 different languages- Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.
Commenting on the campaign, Vijay Singh, Managing Director, Saj Food, said: “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”
Inera, agri-inputs brand, has unveils its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring cricketer MS Dhoni.
Said Ravi Banka, Founder and CEO of Eggfirtst, the agency behind the campaign:: “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”
Torque Pharma has collaborated with the Punjabi film ‘Jatt and Juliet 3’.
Commenting on the ad film launch, Abhay Iqbal Singh Bedi, Director, Torque Pharma said: “We are thrilled to collaborate with ‘Jatt and Juliet 3,’ a film that has a wide set of fanbase, much like Torex Cough Syrup that embodies health and wellness. This partnership enhances our brand presence while reaffirming our commitment to delivering effective cough relief, allowing our customers to savour life’s moments free from the discomfort of a cough. We are confident that this co-branding initiative with ‘Jatt & Juliet 3’ will forge a deep and lasting connection with audiences.”
Added Manmord Singh Sidhu, the MD of White Hill Studios and the producer of the film: “We’re excited to partner with Torex Pharmaceuticals for ‘Jatt & Juliet 3.’ This collaboration brings together two trusted brands to deliver an unforgettable experience to our audience. We look forward to a successful journey together and can’t wait for everyone to experience the magic of ‘Jatt & Juliet 3’ in theatres.”
