MxMIndia

Category: PRODUCTS

  • To guide investors toward informed and profitable trading decisions

    StoxBox launches new brand campaign

    StoxBox, brokers and a subsidiary of BP Wealth, has launched a brand campaign, “Brokerage Par Bandh Karo Kharch, Pay Only for Research.”

    Said Vamsi Krishna, CEO of StoxBox: “Through our new campaign, we are directly addressing the concerns of investors who are struggling with unnecessary fees and unreliable information. Our goal is to empower them with top-notch research that leads to informed investment decisions and long-term financial success. At StoxBox, we are committed to helping our clients achieve their financial goals by providing the tools and insights they need to invest wisely.”

  • Reflects the voice of younger generation

    Jockey launches campaign with Wieden+Kennedy

    Wieden+Kennedy India has launched Jockey’s ad campaign that premiered during the T20 World Cup. The core insight behind the campaign titled  ‘Freedom or Nothing’, represents the concept of freedom and how it is perceived in all  aspects of life by the younger generation.

    Said Nihal Rajan, CMO, Jockey India: “Our objective was to appeal to the interests and  passions of a young audience, thereby fostering affinity and love for brand Jockey. We found  an alignment with the concept of freedom presented in Wieden’s creative vision, as it  harmoniously reflects our brand ethos. Our campaign ‘Freedom or Nothing’ is a true  reflection of the emotions and values that today’s generation connects with.”

    Added Yogesh Rijhwani, ECD, Wieden+Kennedy, Mumbai: “Both millennials and Gen Z value  work-life balance and personal freedom. With the ‘Freedom or Nothing’ campaign, we aim to  authentically represent what freedom means to today’s younger individuals. To represent  this campaign, we found a classic track from the 90s that takes on a fresh, new meaning in  this context, reflecting the shared values of today’s youth.”

  • To connect with target audience

    Etude ropes in Palak Tiwari as its Brand Ambassador

    Etude, a Korean beauty brand, has roped in actor Palak Tiwari as its Brand Ambassador.

    Said Paul Lee, Managing Director and Country Head of Amorepacific India: “Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude’s Brand Ambassador reflects our commitment to connecting with our target audience. Palak’s youthful energy and relatable persona make her a perfect fit for representing Etude’s Gen Z-centric image in India. We believe her endorsement will further enhance the brand’s appeal and visibility among Indian consumers, especially the younger demographic.”

    Added Mini Sood Banerjee, Marketing Head & Assistant Director at Amorepacific India: “Etude’s decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can’t wait to see Palak Tiwari bring Etude’s fun and creative spirit to life.”

  • With 'Hearts to Bravehearts' initiative

    Mahindra commemorates 25 Years of Kargil Vijay Diwas

    Mahindra & Mahindra Ltd has announced the launch of ‘Hearts to Bravehearts’, an initiative to commemorate the 25th anniversary of India’s victory in the Kargil War.

    Said Veejay Nakra, President – Automotive Division, M&M Ltd: “We are deeply honoured to commemorate the 25th anniversary of the Kargil victory with our ‘Hearts to Bravehearts’ initiative. This campaign is not just about remembering our heroes but about celebrating the freedom and peace they have secured for us. By sending our heartfelt messages to the brave soldiers who protect our nation, we aim to show them that their sacrifices have not only brought us safety but also endless smiles and a peaceful life. Mahindra is proud to be a part of this significant journey, reinforcing our commitment to exploring the impossible and supporting our nation’s heroes.”

    M&M has tied up with Faujiana as a partner to engage with Kargil war veterans to spread awareness and drive citizen participation through its extensive network. Along the way, the drive will also foster goodwill through the involvement of eminent journalists and celebrities, amplifying the campaign’s emotional resonance.

  • Titled ‘Generation Restoration’

    HDFC MF launches campaign to Combat Climate Change

    HDFC Mutual Fund has launched the fourth edition of its Nurture Nature campaign.

    Commenting on this socially responsible initiative, Navneet Munot, MD & CEO of HDFC Asset Management Company Ltd., said: “Global warming is an existential threat to humanity. As the world grapples with deforestation, rapid urbanization, environmental degradation, and groundwater depletion, it is crucial for us to take immediate action. As part of our ongoing Nurture Nature Campaign, now in its fourth year, we have committed to alleviating the water crisis by restoring an existing lake and providing a sustainable source of water.”

  • In collaboration with Madison Communications and Mullen Lintas

    Marico’s Saffola Masala Oats launches new campaign

    Marico’s Saffola Masala Oats has launched a new campaign during the ICC Men’s T20 World Cup 2024.  The two commercials are conceptualised by Madison Communications with the creative concept by Mullen Lintas and executed by Disney+ Hotstar Creative Works.

    Expressing his excitement about the collaboration, Vaibhav Bhanchawat, Chief Operating Officer- India & Foods Business, Marico Limited said: “We’re thrilled to have Sanjay Manjrekar for this campaign. His playful and relatable personality perfectly complements the campaign’s light-hearted approach, highlighting the brand’s ability to satisfy cravings without compromising on health and taste. Cricket, especially with this ICC Men’s T20 World Cup, is synonymous with passion and energy, just like the emotions we experience around snacking. Sanjay’s presence brings that same kind of excitement to the campaign, reminding viewers that Saffola Masala Oats becomes their go-to choice for those who seek both health and taste in their snacks, especially during the high-octane environment of this tournament.”

    Added Jolene Solanki, Chief Operating Officer- Madison Media Ultra: “Snacking and sports go hand in hand, while many snacking brands take this opportunity to be present during the sport, we at Madison believe that just being present with the regular TVC will only build awareness. Brands spend a huge amount of money on sporting events but very few focus on blending both media and creative together and be relevant, that’s when you make your investments work harder. Conceptualizing the idea and creating a special creative with Sanjay Manjrekar and his famous, trendy line “Behave” along with Saffola Masala oats helped us be relevant during the ICC Men’s T20 World cup 2024.”

  • To Promote clean and sustainable fuel choices

    GAIL launches campaign

    GAIL (India) Limited, India’s largest Natural Gas Company, has launched yet another series ‘Waah Kya Energy Hai’ to highlight the accessibility and benefits of embracing new, clean and environmentally friendly fuel options – Compressed Natural Gas and Piped Natural Gas offered by GAIL and its group companies.

    Launching the campaign, Sandeep Kumar Gupta, Chairman and Managing Director, GAIL said: “Wah Kya Energy Hai is strategically crafted with GAIL’s key objectives in mind. It aims to persuade and motivate consumers by presenting natural gas as the smarter, safer, affordable and futuristic choice, one that aligns with environmental consciousness and the evolving needs of society. The campaign also endeavors to highlight the advantages of using natural gas over other fuel choices in view of the effects on both health and the environment. Through these concerted efforts, GAIL’s campaign endeavors to catalyze a widespread shift towards cleaner and more sustainable fuel alternatives.”

  • To strengthen bond with GenZ

    Aditya Roy Kapur is new brand ambassador for Bisleri Limonata

    Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

    Said Tushar Malhotra, Director of Sales and Marketing at Bisleri International said: “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”

  • Launches campaign to empower the elderly

    Rupali Ganguly roped in as Brand Ambassador for adult diapers

    Lifree, an adult diaper brand based in Japan, has roped in television actress Rupali Ganguly as its brand ambassador. Through this engagement, Lifree aims to leverage relatability and trustworthiness amongst the consumers.

    Speaking about their commitment to providing effective solutions, Yuji Ikeda, the Managing Director at Lifree, said: “As a brand, our primary objective has always been providing an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to offer unparalleled protection that ensures our consumers can go about their daily activities, hence fostering a sense of empowerment. We are delighted to join hands with Rupali Ganguly and spread awareness of sensitive health-related concerns with dignity.”

  • With Ranveer Singh and Samantha Ruth Prabhu

    Zomato unveils a new brand film

    In a bid to create excitement around the upcoming Cricket World Cup, Zomato, the food ordering and delivery platform, has unveiled yet an ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign.

    Directed by Bollywood director duo Raj Nidimoru and Krishna DK, the film opens with Ranveer Singh and Samantha Ruth Prabhu reflecting on the importance of India winning the Cricket World Cup. Notes a communique: “The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup. It captures India’s love for food and cricket as a group of friends, including Ranveer Singh and Samantha Ruth Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. The camaraderie and shared excitement build up to a conclusion with everyone cheering, ‘Indiaaa-India’.”

  • Brings unique perspective on emerging

    WK creates campaign for new G-Shock watches

    G-Shock premium luxury watches manufactured by Casio has launched its follow-up to the Shubman Gill campaign with the new Team G-Shock “Rise Above the Shocks” campaign extension, featuring four films that highlight the world of Skateboarding, Rapping, B-boying, and Rally Racing.  The campaign is created by Wieden + Kennedy (WK).

    Said Kapil Batra, National Creative Director, Wieden+Kennedy India: “It was really exciting to dive deep into the sub-cultures and understand the journey of each artist along with the nuances of each art form. We identified instances from their lives where they demonstrated a strong resolve and rose above the shocks. Each story aligned well with G-shock, a watch so resilient it can withstand any shock. Kudos to our partners, Raylin, and his team for bringing these stories alive in such an authentic manner.”

    Talking about the campaign , Hideki Imai, Managing Director, Casio India, added: “It takes us immense pleasure to launch our follow up to ‘Rise Above the Shocks’ campaign with the Team G-Shock in India. As the brand continues to evolve, it is our steadfast endeavour to support and celebrate the young, talented individuals who fiercely embrace the ‘Never Give Up’ attitude, inspiring the Gen Z & Millennials across the country. The Team G-Shock individuals are the true flagbearers in their respective fields, representing individuality, pushing boundaries, and embracing freedom. We are confident that each individual’s unique talents and stories of resilience and triumph will deeply inspire and connect with the Indian youth, fostering a profound connection between G-Shock and its wearers. As Team G-Shock ventures forth, it embodies the spirit of a rising new India, where fearless spirit meets passion, toughness meets talent, and challenges are conquered with unyielding resolve.”

  • Worked on by The Script Room agency

    Nykaa Fashion rolls out latest campaign

    Nykaa Fashion has rolled out its latest campaign ‘Stay Stylish’ featuring actor Janhvi Kapoor and fashion editor, social media personality, and YouTuber Kusha Kapila. This campaign was worked on in collaboration with the creative agency, The Script Room.

    Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said: “At Nykaa Fashion, style isn’t just a choice – it’s our passion. We’re dedicated to keeping our consumers stylish, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying stylish is as effortless as it can be. With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”