MxMIndia

Category: PRODUCTS

  • Created by Bombay Design Centre

    Kokuyo Camlin launches short film campaign

    Kokuyo Camlin has launched a short film campaign created by the Bombay Design Centre.

    Notes a communique: “This intriguing short film embraces the unconventional, injecting humour and celebrating the human touch to communicate this intense product development process in a way that resonates with diverse audiences. It offers a peek into the rigorous testing that both humans and products undergo, showcasing the brands’ commitment to exceeding expectations and delivering excellence in every brushstroke and more.”

  • To bolster brand recognition and market presence

    Pitchfork Partners engaged by Ram Madhvani Films

    Production house Ram Madhvani Films has appointed Pitchfork Partners Strategic Consulting as its communication partner. The mandate also includes Equinox Films, the award-winning ad-production house known for iconic ads such as Humara Bajaj anthem and Happydent White along with Equinox Virtual, the company’s gaming vertical.

    Expressing his optimism, Ram Madhvani said: “We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives.”

    Commenting on the partnership, Jaideep Shergill, Co-Founder, Pitchfork Partners, added: “Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape.”

  • To educate farmers to feed their cattle 'Kapila Pashu Aahar'

    Lowe Lintas gets Akshay Kumar to promote cattle feed

    India’s leading cattle feed brand, Kapila Pashu Aahar, has recently launched its latest brand communication with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign stars Akshay Kumar.

    Said Taru Shivhare, Director and Head of Marketing, Kamdhenu Cattle Feeds Pvt. Ltd: “Our main motive behind this campaign is to prioritise on health and reproduction of cattle. It’s our duty as a feed manufacturer to educate the farmers on the importance of giving clean, unadulterated, quality feed which has a direct impact on timely byaant (fertility in cattle).”

    Sharing more insights about the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas Delhi said, “An exciting category to be dipping our toes in. The films come at the back of some stellar research and insight. Addition of Mr Akshay Kumar was the cherry on top to not only create trust and dependability with the brand but also to add the X factor in the films.  All credit goes to Mohit Arora and his team for this.”

  • Created by Ogilvy India

    Voltas launches campaign for new range of ACs

    Voltas launches new campaign brand for its latest range of air-conditioners. The campaign, created by Ogilvy India, with tagline ‘Shor Kam, Kaam Zyaada’ to capture the essence of the campaign.

    Commenting on the new campaign, Deba Ghoshal, Vice President & Head of Marketing, Voltas Limited said: “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!

    Added Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Bringing back Moorthy felt natural – given the fact that Voltas and Moorthy have always clicked and Moorthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Moorthy’s chatterbox-like brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”

  • As Brand Ambassadors for Summer Cooler Campaign

    Rajkummar Rao and Patralekhaa team up with Kenstar

    Kenstar air-coolers has roped in actors Rajkummar Rao and Patralekhaa for its latest summer campaign.

    Said Sunil Jain, CEO – Kenstar: “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”

    Added Neha Khullar, Head Of Marketing – Kenstar: “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

  • Symbolizing a positive and transformative customer experience

    Reliaable Developers unveils new brand logo

    Reliaable Developers from Bangalore unveils a striking new logo as a cornerstone of its comprehensive rebranding initiative. This exciting evolution signifies the company’s unwavering commitment to innovation, trust, and unparalleled customer satisfaction.

    The rebranding initiative, with the new logo as its symbol, places a renewed emphasis on building lasting relationships with clients. Interactive features, personalized services, and a commitment to exceptional value are at the core of this customer-centric approach. Reliaable Developers prioritizes ensuring that every client’s journey is not just successful, but also memorable.

    Said Dr. Mahendra Reddy, Managing Director: “This rebranding marks a pivotal moment for Reliaable Developers,” “Our bold new logo symbolizes our commitment to evolving alongside the dynamic needs of our customers. And our rebranding is not just a change in appearance, but a commitment to evolving alongside the dynamic needs of our customers, which include millennials and Gen-Zs, in Bangalore. We are excited to continue delivering excellence and innovation in every aspect of our business.”

  • To execute a creative strategy for the brand

    Gozoop gets mandate of Love Depot

    Integrated marketing firm Gozoop has bagged the integrated creative and social media mandate for ‘pleasure’ store Love Depot, a brand owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarters in Mumbai.

    About partnering with Gozoop, Arjun Siva, Head of Digital & eCommerce for TTK Healthcare said: “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”

    Added Amyn Ghadiali, President – Business & Integration, Gozoop Group: “In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” Gozoop Group has been at the forefront of the advertising revolution, providing leading brands of the nation with solutions that generate tangible results. Recently, the group entered into a strategic collaboration with Puretech Digital and formed GZPure to boost media and brand capabilities.”

  • To transform perceptions and propel awareness

    CoinDCX launches campaign to promote Bitcoin

    CoinDCX, the crypto exchange, has introduced its latest initiative, the ‘Know Bitcoin’ educational campaign.

    Said Mridul Gupta, COO, CoinDCX: “Education has been a cornerstone of our strategy. Over the past five years, CoinDCX has launched numerous educational initiatives, such as DCX Learn, Namaste Web3, and Community City Chapters, ensuring both in-person and online outreach across every corner of India. ‘Know Bitcoin’ aligns with CoinDCX’s commitment to educating the masses about Web3 and its potential for Young India. Through our educational initiatives, we have already reached millions, and ‘Know Bitcoin’ will enable us to scale our impact further.”

  • To connect with larger audience

    Ubon signs Dhruv Jurel as brand ambassador

    Ubon, the audio brand, has roped in cricketer Dhruv Jurel as its latest brand ambassador.

    Regarding the partnership, Ubon Co-Founder Lalit Arora, said: “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand: Born to be Free. We are excited and looking forward to working with him.”

  • In collaboration with The Womb creative agency

    Samco launches investment campaign

    Samco Securities, a investment-tech company, in collaboration with The Womb, has launched a series titled ‘Traders ka Andekha Sach’.

    Said Jimeet Modi, Founder and CEO, Samco Group: “Samco recognises the valuable role that a stock trader plays to aid the progress of the financial markets and the economy. Traders possess a unique set of skills, honed through years of experience and dedication. They demonstrate remarkable analytical capabilities, navigating the highs and lows of the market with poise and resilience. Moreover, traders are masters of risk management, meticulously assessing and mitigating risks to protect their investments and maximize returns. This series is our tribute to the traders and the investors”

    Added Heval Patel, Head of Account Management at The Womb: “In India, trading lacks the recognition and respect accorded to other professions. These perceptions impact different aspects of the trader’s social life – facing trouble while securing credit, finding a suitor, kid’s admissions in schools etc. We want to change the way India sees traders. We want to show the Andekha Sach of traders.”

  • Conceptualised by Ogilvy

    Thums Up rolls out new campaign

    Thums Up, the homegrown beverage under The Coca-Cola Company, has announces a Toofani campaign titled ‘Soft Kya Jaane Toofan ka Swaad’ featuring actor Kichcha Sudeep. It is conceptualised by Ogilvy India as a part of OpenX from WPP.

    Commenting on the campaign, Tish Condeno, Senior Category Director, Sparkling Flavours, Coca-Cola India, and South-West Asia said: “We are absolutely thrilled to have Kichcha Sudeep on board with Thums Up. This campaign marks a thrilling recreation of our iconic Toofani spirit, amplified by Kichcha’s dynamic energy. The thrilling campaign embodies Thums Up’s adventurous spirit and the bold action is symbolic of the strong taste.”

    Commenting on the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “The task this year was to bring alive the strong and thrilling taste of Thums Up while maintaining the brand’s original energy. So, to bring Soft Kya Jaane Toofan Ka Swaad to life, you see Kichcha Sudeep in an all new toofani avatar that showcases Thums Up in its truest form. We have taken his dynamic and adventurous persona in a unique adrenaline filled narrative. With Kichcha Sudeep being open to the wildest of ideas, we pushed the envelope to deliver there is nothing soft about the taste of Thums Up.”

  • Titled "Khulke Khilao Holi" ahead of Holi celebrations

    Haldiram’s unveils digital commercial

    Haldiram’s, the sweets and snacks brand, recently launched its latest Holi campaign.

    This year, in addition to its celebrated Thandai and Gujiyas, Haldiram’s is offering a range of Holi special products, that are ideal for gifting in the festive season.

    Speaking about the importance of Holi and the campaign by Haldiram’s, Kailash Agarwal, President – Retail & QSR, Haldiram’s, said: “Holi, the festival of colours, holds a special place in the hearts of millions of Indians. It’s a time for joy, laughter, and togetherness. At Haldiram’s, we aim to enhance these celebrations by offering a wide range of delicious Gujia, Thandai and snacks that bring people closer. The new digital video is a testament to the experience that we as Haldiram’s induce within Indians as we celebrate the festival of colours to the fullest.”