MxMIndia

Category: PRODUCTS

  • For Women’s Day

    Krishna’s Herbal & Ayurveda launches campaign

    Krishna’s Herbal & Ayurveda has announced #NurtureTheQueenWithin campaign in the run up to the International Women’s Day.

    Said Shrawan Daga, Founder and CEO of Krishna’s Herbal & Ayurveda: “This Women’s Day, Krishna’s Herbal is celebrating the Queens in our lives, not just for a day but for an extended duration. Through this campaign, women will understand their own importance, give more time to themselves and also make it a part of their routine. Based on the age old wisdom of Ayurveda, the #NurtureTheQueenWithin campaign highlights how women can start self-care rituals, deal with health concerns like stress, sleep and hormonal balance, and find solutions in ancient texts.”

  • Helps fathers save the day with the #SuperPapa Campaign

    Swiggy Instamart unveils new TVC

    Swiggy Instamart, the grocery delivery platform, has launched its latest campaign, ‘#SuperPapa’. Centered around the theme “Go from papa to super papa in 10 minutes,” the campaign featuring an endearing father-daughter duo exemplifies Swiggy Instamart’s commitment to delivering unparalleled convenience to every consumer in every situation.

    Said Aparna Giridhar, VP, Marketing, Swiggy:”Raising a child can bring curveballs, making the parent the default fixer. This campaign embodies how Swiggy Instamart has parents’ backs no matter what the sudden ask. Swiggy is known for capturing everyday, relatable, slice-of-life situations and this campaign, capturing moments between a father and his teenage daughter is no different. With home needs across 30+ categories delivered in 10 minutes, Swiggy Instamart is his saviour, elevating him to a “super papa” in the eyes of his daughter.”

  • Celebrates women

    Biba ropes in Renuka Singh Thakur for campaign

    Biba, fashion brand, uveiled its digital campaign “Strength Meets Style,” centred around celebrating women of India. Featuring cricketer Renuka Singh Thakur, the campaign aims to shatter stereotypes modern Indian women face. Premiered around International Women’s Day, this film draws inspiration from real-life experiences to deliver a raw and relatable portrayal of societal expectations placed upon women, juxtaposing them with Renuka Singh Thakur’s authentic journey that defies those limitations.

    Said Siddharth Bindra, Managing Director, BIiba Fashion: “At BIBA, we’ve always believed in celebrating the spirit of womanhood and are proud to champion the incredible women who are redefining what it means to be authentic, powerful, and stylish. With Renuka at the heart of this campaign, we are celebrating women and paying respect to their strength and grit. We hope this film inspires women across India to embrace their individuality and rewrite their stories.”

  • To elevate brand to "new heights"

    Urbn appoints Curativity as creative partner

    Curativity, a marketing services platform, has bagged the creative mandate for Urbn, a direct-to-consumer (D2C) charging solution brand.

    Said Sagar Gwalani, Founder and CEO Urbn: “At Urbn, we’re all for the vibe of today’s generation. While we continue to thrive in our core pursuits, we’re excited to revamp our communication strategy for our tech-savvy audience. By partnering with Curativity, we’re happy to kickstart this journey of creative communication and engagement.”

    Added Virat Tandon, Co-Founder of Curativity: “We are absolutely delighted to welcome Urbn into the Curativity family. Urbn’s dedication to delivering innovative charging solutions resonates seamlessly with our commitment to creativity and strategic prowess,” he added that “The inclusion of youth icon Kartik Aaryan as Urbn’s brand ambassador is a perfect match and we are excited about the prospect of creating compelling campaigns that will connect with consumers and propel brand engagement to unprecedented levels.”

  • Designed to attract customers

    HyFun processed foods unveils new brand identity, logo & brand mascot

    HyFun processed foods and vegetables rebrands with fresh new logo and introduces its inaugural brand mascot: Funzy.

    Said Haresh Karamchandani, Managing Director & CEO of HyFun Foods: “We’re thrilled to unveil our new logo, which embodies the spirit of HyFun Foods – joyful, innovative, and committed to quality. With this rebranding, we’re not only celebrating our past achievements but also setting the stage for an exciting future filled with convenient food, delicious flavours, and a robust range of frozen food products.”

    In addition to the new logo, HyFun Foods is excited to introduce Funzy, its lovable mascot. With its infectious energy and playful charm, Funzy represents HyFun Foods’ new communication strategy, designed to attract customers.

  • A storytelling initiative of cricket enthusiasts

    SBI Life launches campaign in collaboration with Tape A Tale

    Ravindra Sharma
    Ravindra Sharma

    SBI Life Insurance launches campaign ‘Beyond The Boundary’ in collaboration with Tape A Tale to honour cricket enthusiasts by conceptualising a platform to narrate inspiring fan stories.

    Sharing views on the significance of the event, Ravindra Sharma, Chief of Brand, Corporate Communications, and CSR, SBI Life Insurance said: “Cricket in India is more than just a sport; it is a religion for millions of fans. While the players are worshiped like heroes, it is equally important to recognize the cricket fans, as they play a crucial role in the success & popularity of this sport. Thus, in an effort to honor these fans of cricket, SBI Life conceptualized a novel initiative ‘Beyond The Boundary’ in association with Tape A Tale; providing a platform to enable them to narrate inspirational stories about their tryst with cricket, albeit outside the pitch. ‘Beyond the Boundary’ is an enabler for every cricket fan to continue to relentlessly pursue their dreams.” He further added, “The narratives showcased are not merely tales of cricket; they transcend boundaries, representing stories of determination, perseverance, and the perfect balance between pursuing individual dreams and fulfilling familial responsibilities. This initiative clearly aligns with our brand core ‘Apne Liye Apno Ke Liye’ with every cricket enthusiast who dares to dream. We hope to inspire the cricketing fans across the nation to dream big and pursue them responsibly by facilitating platforms that give voice to the unsung heroes and showcase their compelling stories.”

  • In celebration of 125 years in India

    Pepsi launches campaign with Ranveer Singh

     

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    A post shared by Ranveer Singh (@ranveersingh)

    Pepsi launches new campaign with brand ambassador Ranveer Singh in celebration of 125 years in India.

    Speaking on the ‘Yeh Dil Maange More’ campaign, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “Yeh Dil Maange More is more than a campaign; it’s a cultural phenomenon etched in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savour the taste of this timeless sentiment and embrace the exciting evolution that lies ahead. Ranveer Singh is the perfect ambassador to lead the charge, this iconic campaign celebrating our enduring connection with India and paying homage to the timeless pursuit of ‘more’. Through ‘Yeh Dil Maange More’, we aim to honour the youth of India who relentlessly strive for greater aspirations, encouraging them to heed their heart’s desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”

  • Embarks on a journey of taste and nostalgia reliving Raj Kapoor's legendary charisma

    Coca-Cola Foodmarks launches with celebratory campaign

    Coca-Cola India has announced the launch of Coca-Cola Foodmarks in India, under its ‘A Recipe for Magic’ global campaign. Coca-Cola Foodmarks celebrates global “food landmarks” which are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.

    As its global rollout, the launch event in India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi. It was graced by Janhvi Kapoor and Karisma Kapoor who honoured the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame!

    Said Kaushik Prasad, Senior Director – Marketing, Coca-Cola INSWA: “We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture. Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories.”

  • Conceptualised and created by Brand David and Team Marico

    Livon launches digital campaign

    Livon, Marico’s hair serum brand, has launched a digital campaign titled Uncut with Livon – #ExpressInStyle. As a part of the brand’s unfiltered series, Uncut with Livon, delves into uncharted territory with a daring social experiment. The campaign questions stereotypes and societal bias on women’s appearance and hairstyles.

    Conceptualised and created by Brand David and Team Marico, the campaign by Livon showcases a social experiment where four panellists, from different walks of life, are tasked with guessing professions of four women based on their hairstyles. The four women are Mira Erda (race car driver), Indulekha (singer and rapper), Rooparna (stay-at-home mom), and Mallica (finance news reporter).

    Notes a communique: “The uncensored series is committed to challenge social conditioning in its episodes and upcoming series in the future.”

  • In the second edition of its marquee travel event, #NationOnVacation

    Cleartrip urges travellers to book in advance in new campaign

    Cleartrip, now a Flipkart Company, has launched a campaign urging travellers to book in advance.

    This is the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket.

    Talking about #NationOnVacation, Kunal Dubey, Chief Marketing Officer, Cleartrip said: “Summer is always a period of excitement for travellers across the country. #NationOnVacation was curated and created last year to make travel more accessible, easy and convenient for anyone considering a vacation. This year, we at Cleartrip are set to elevate the travel experience for users across the board. Be it Srinagar, Goa, Jaipur, Bagdogra, Kochi, Bangkok, Singapore, Denpasar, Toronto or London, Cleartrip is committed to providing travellers unparalleled offerings to make their dream summer vacation memorable.”

  • To spearhead the organisation’s marketing strategy and brand communication

    Pepperfry appoints Mahip Dwivedi as VP of Marketing

    Mahip Dwivedi
    Mahip Dwivedi

    Pepperfry, the ecommerce furniture and home goods company, has appointed Mahip Dwivedi as new Vice President of Marketing. In his role, Dwivedi will spearhead the organisation’s marketing strategy, brand communication, performance marketing, retention, and public relations functions.

    Said Ashish Shah, Chief Executive Officer at Pepperfry: “We are thrilled to welcome Mahip Dwivedi to the Pepperfry family as our new Head of Marketing. Mahip’s wealth of experience and proven track record in driving successful marketing campaigns aligns seamlessly with our vision for Pepperfry’s future growth and innovation. We are excited about the invaluable contributions he will bring to the table. We eagerly await the positive impact Mahip’s expertise will have in steering Pepperfry towards unprecedented success.”

  • To elevate the company's online presence

    Experience Commerce bags mandate for The Sleep Company

    Experience Commerce (EC), the digital agency within the Cheil Network, has won the creative and social media mandate for The Sleep Company.

    Said Ripal Chopda, Chief Marketing Officer at The Sleep Company: “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”

    Added Meera Ghare, Vice President and Business Head at Experience Commerce: “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”