MxMIndia

Category: PRODUCTS

  • Created by MYO creative agency

    Mediker rolls out brand film

    By Our Staff

     

    Mediker, an anti-lice treatment brand from Marico has launched its new communication campaign – “Mediker On Juey Gone!”

     

    Commenting on the importance of Mediker in the current context, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said: “Mediker’s new TVC encapsulates our commitment to providing effective solutions that address real-life challenges faced by our consumers Powered by 100% Natural Actives of Coconut and Neem, Mediker promises to solve the persistent issue of lice by breaking the life cycle from within thereby bolstering children’s self-assurance and overall well-being, something that is very important to every parent. We are thrilled to introduce this powerful solution that helps assure parents of their children’s well-being and nurtures healthy hair”.

     

    Speaking on the brand film, Deepa Geethakrishnan, Founder MYO creative agency added: “In a functional problem solution category, the big creative challenge was to demonstrate the expertise of Mediker while keeping the story authentic and something the mothers can instantly relate to, but with a smile”.

     

  • Worked on by Ogilvy

    Eveready unveils its new brand logo

    By Our Staff

     

    Eveready Industries India Ltd (EIIL) batteries, flashlights, and emerging lighting solutions, unveils its new brand logo and tag line, connecting the new generation with its power of infinite possibilities in the future.

     

    Speaking about the rebranding, Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd. said: “ The iconic Eveready brand has enhanced its respect, reach and recall over time, matching its products and quality with the best in the world. With evolving consumer needs, the brand needed to transform and expand its portfolio, offering powerful, premium and innovative products. It was thus important for the brand to be seen as relevant and contemporary across age groups in the new world as it straddled the new portfolios.”

     

    Added Sukesh Nayak, CCO, Ogilvy India: “Eveready stands for limitless power and dynamic possibilities. It is ever evolving, constantly changing and forever transforming to keep India moving towards exponential progress. This zest for dynamism, infinite energy and endless possibilities finds form in the newly revamped Eveready logo. The new logo is a symbol of power without a pause. Revamped and animated, it evokes the idea of momentum, forever on the go. It forms the loop of infinity, to denote eternal drive, the spark of new beginnings. That’s why the latest rendition of the logo comes with an additional line: give me power. Eveready is the future of power. Infinity is the soul of new Eveready.”

     

  • For Raksha Bandhan

    CavinKare’s Buds and Berries rolls out campaign

    By Our Staff

     

    Buds and Berries, beauty care brand from the house of Cavinkare, rolled out a new digital campaign titled “Unseen Bonds”, for Raksha Bandhan.

     

    Commenting on the latest campaign, Amudhavalli Ranganathan, Director of E-Commerce – Cavinkare, said: “We, at ‘Buds and Berries’ have curated this special campaign as a reminder to treasure sibling bonds beyond the festivities. We aimed to capture the enduring support and love that siblings offer through relatable story and visuals, and what can be a better occasion than Raksha Bandhan that resonates with the gender-neutral aspect of our brand. We wanted to emphasize that sibling connections are not fleeting but lasting threads intricately woven into our lives and connect emotionally with our target audiences. It’s a call to cherish and nurture these bonds, showcasing the profound essence of the occasion.”

     

  • As Senior Vice President of Human Resources

    Bhamini Painter joins FCB Kinnect & FCB/Six India

    By Our Staff

     

    FCB Kinnect and FCB/SIX India appoint Bhamini Painter, a Human Resources executive, as the newest addition to their leadership team. With an impressive career spanning over 25 years, Bhamini brings a wealth of expertise in HR strategy, organisational development, and fostering a dynamic work environment.

     

    Speaking on the appointment, Rohan Mehta, CEO, of FCB Kinnect and FCB/SIX India, said, “We are delighted to have Bhamini joining us. The HR function is one of the most critical functions of an agency, and as FCB Kinnect and FCB/Six continue to expand their footprint in the industry, Bhamini will undoubtedly play a pivotal role in shaping the future of the organisations. Her vast expertise and commitment to building a strong people culture align seamlessly with FCB Kinnect and FCB/SIX’s core values and goals, and together, I’m very confident of building a standout people organisation.”

     

  • Come together to launch new song 'Khayal Rakhna'

    Singers support CareGiveShare campaign

    By Our Staff

     

    CareGiveShare, a platform dedicated to building a compassionate Caregiver ecosystem, has launched a campaign featuring the song ‘Khayal Rakhna’ rendered by artists Sunidhi Chauhan, Salim Merchant, Pawandeep Rajan, Aryana Arora and Vijay Prakash.

     

    Said Nikhil Arora, Founder, CareGiveShare: “The campaign is a manifestation of our commitment to recognizing and celebrating the extraordinary dedication of Caregivers. This platform will empower them to share their challenges, joys, and sacrifices, while fostering a sense of unity that is essential for their well-being.”

     

  • To augment the need for EV adoption 

    Cheil launches new campaign for MG Motor

    By Our Staff

     

    MG Motor India along with Cheil launched a new campaign ‘EVing is Living’ comprising a series of seven films that are set to roll out across television and digital.

     

    Talking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India said: “This campaign demonstrates MG’s dedication to offer peace of mind to customers through India’s beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the ‘EVing is Living’ movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs’ seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury.”

     

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”

     

  • Directed by Prasoon Pandey

    Nykaa rolls out a new campaign

    By Our Staff

     

    Nykaa, the beauty and lifestyle retailer, has rolled out a new campaign of four films. They are directed by Prasoon Pandey and conceptualised by The Script Room.

     

    Speaking about the campaign, Nykaa’s Founder and CEO Falguni Nayar said: “At the heart of Nykaa resides an idea of beauty that is uninhibited and original to everyone who wants to express themselves. Over the years we have celebrated this idea through unique stories of inspiration, empowerment and human connections. Our new campaign once again presents a differentiated perspective, inviting each one of us to appreciate the extraordinary beauty in everyday relationships- our own ‘Kya Khoob Lagte Ho’ moments. We are delighted to present this thought via four new films and hope these will resonate far beyond Nykaa’s vast universe of beauty customers.”

     

    Added Ayyappan Raj, Founder, The Scriptroom: “There have been interesting perspectives and POVs on beauty that has been explored in advertising and it’s a challenge to find a take that is both simple and insightful. Our idea for Nykaa is founded on the belief that beauty is a very personal thing. When a person acts a particular way, at a particular moment in a particular context you find them beautiful, captured by the expression ‘Kya Khoobh Lagte Ho’.We had written a bunch of charming and insightful stories. And it was a delight when Prasoon came on board and brought them alive in a superb way that only he can. We are sure that this campaign will help brand Nykaa strengthen its position as a lovable leader in the beauty and lifestyle category.”

     

  • As Vice President Marketing

    G Ravindran R joins Hogar, the luxury brand

    By Our Staff

     

    Techwish Group has announced the appointment of G Ravindran R as Vice President Marketing for its luxury brands – Hogar Controls and SuperSurfaces.

     

    Said Vishnu Reddy, Founder & Chairman – Techwish Group: “As we continue to innovate and expand our reach, Ravindran’s expertise in marketing and consumer engagement will be instrumental. His appointment reinforces our commitment to delivering innovative products for the global and Indian markets. I extend my warmest congratulations to Ravindran R on joining our leadership team”.

     

  • Makes choosing the right quality engine oil easier for truckers

    Mobil launches new campaign

    By Our Staff

     

    Mobil has launched its new campaign titled ‘Trucking is Hard; Choosing Engine Oil Shouldn’t Be’ aimed at helping truckers choose the right quality engine oil for their trucks which has never been easier.

     

    Speaking on the occasion, Vipin Rana, Chief Executive Officer, ExxonMobil Lubricants said: “We are truly excited about simplifying the decision making for truckers to choose the right quality engine oil for their trucks along with providing special offers to our trade partners and consumers. Mobil Delvac is on the road to 100 years of pioneering efforts to protecting trucks against engine wear in all conditions and enabling truckers and businesses to thrive”.

     

  • 'Cycle Three in One agarbathi'

    Cycle Pure Agarbathi rolls out brand campaign

    By Our Staff

     

    Cycle Pure Agarbathi  has launched a new advertising campaign titled ‘Cycle Three in One Agarbathi’.

     

    Speaking about the brand’s newest campaign, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said: “A few decades ago, cycle created the original three in one agarbathi, that has inspired a slew of three in ones in its wake. The original three in one was conceived with three unique fragrances created in house, to cater to the people’s need to change fragrances to suit different occasions. Three fragrances for three universal prayers of health, wealth and happiness. Cycle Three in one is synonymous with the category of agarbathi itself. Across the Indian landscape, the haldi kumkum gradient is universally recognised as agarbathi for prayer. We are humbled to have achieved this iconic status and association in people’s minds. The current campaign hopes to convey the core prayers the product symbolises.”

     

    Added Jagdish Acharya, Founder & Creative Head, CTC: “’Cycle 3 in 1′ encapsulates the idea of combining three agarbathies into one, representing a trinity of blessings – good health, wealth, and happiness. This inventive product with its three exclusive  fragrances serves as a conduit for drawing these blessings nearer. Each advertisement we have crafted employs a distinct tone – ranging from playful and heartwarming to deeply moving and vibrant – with the aim of creating a memorable impact in the minds of the people.”

     

  • Features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah

    Thums Up unleashes its next campaign

    By Our Staff

     

    Thums Up unveils the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign ‘Thums Up Utha, India India Macha’.

     

    The campaign features Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and the captain Rohit Sharma in a film that is centred around – ‘making India believe in Team India’.

     

    Commenting on the launch of the next chapter of ICC World Cup Campaign, Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia said: “Thums Up’s partnership with the ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with King Khan and the cricket icons of the country further cements our dedication to elevate fan engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The adversary isn’t always external; at times, it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner beliefs. This World Cup, Thums Up gets SRK voicing and symbolizing the inner conflict on ‘Will India win this World Cup.?’

     

    As the ICC World Cup inches closer, Thums Up’s commitment to celebrating players resilience and creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani World Cup.”

     

  • To enhance brand visibility and establish industry credibility

    Ravindra Jadeja roped in as brand ambassador of Saatvik Solar

    By Our Staff

     

    Saatvik Solar, renewable energy company that manufactures solar modules and develops projects onboards Ravindra Jadeja as the company’s brand ambassador. This partnership aims to increase brand awareness among a diverse target audience while powering the country’s transformative green economy.

     

    Prashant Mathur – CEO of Saatvik Solar said: “We take immense pride in associating with a national icon – Mr. Ravindra Jadeja. Both Saatvik Solar and Jadeja are homegrown brands with strong values and cultural roots. We strongly feel that Ravindra Jadeja and Saatvik are natural partners as both all-rounders are known for their resilience, quality & performance on the field. With this landmark partnership, we are in prime position to accelerate the adoption of renewable energy & sustainable products across the globe.”