MxMIndia

Category: PRODUCTS

  • Campaign focuses on providing purified water for pets

    DrinkPrime launches initiative for pets

    By Our Staff

     

    DrinkPrime, the Bengaluru-based startup, has launched a #DrinkPrimeForPets initiative. This campaign offers pet parents the opportunity to provide their furry companions with the highest quality purified water, free of charge.

     

    Said Manas Ranjan Hota, Co-founder & COO, DrinkPrime:  “It is our firm belief that pets deserve the same level of care and attention as any other member of the family. We are committed to raising awareness about clean water’s vital role in pets’ health and well-being. The #DrinkPrimeForPets initiative reflects our dedication to making a positive impact in the lives of pets and their caretakers.”

     

  • Campaign Created by Ogilvy India

    Cadbury Celebrations rolls out campaign for Raksha Bandhan

    By Our Staff

     

    Cadbury Celebrations rolls out campaign for this Raksha Bandhan with a hashtag #BrothersWhoCare. The campaign brings the time-tested bond back into focus by inviting brothers across the country to show their appreciation for their sisters in a unique and heartwarming way.

     

    Speaking on the campaign, Nitin Saini, VP- Marketing, Mondelez India, said: “Romantic relationships often take the spotlight away from other deep relationships, such as that between siblings. Built on a lifetime of shared memory, mutual growth, support, and love, these bonds form the foundations of who we are and deserve their own moments where care and appreciation are expressed through mindful gestures. With the #BrothersWhoCare campaign, we want to encourage brothers to express their affection for their sisters just as they do in their romantic relationships. With Raksha Bandhan approaching, it is an opportunity to remind every brother the moments they share with their sisters are just as precious and invite them to rekindle the timeless connection they share with their siblings through quality time spent together. This Rakhi, we aim to redefine sibling love – where strength meets sentiment, and caring knows no bounds.”

     

    Sukesh Nayak, Chief Creative Officer, Ogilvy India, added: “Our starting point was to put the spotlight on the reality of the brother-sister dynamic that plays out during Rakhi. Every brother loves his sisters but unfortunately this love doesn’t translate into effort in making her feel special on a day that is meant to celebrate this special bond. But the same brothers leave no stone unturned with their wives, fiancées and their girlfriends. Our attempt was to nudge boyfriends, fiancés, husbands who are also brothers to plan a day with their sisters by putting equal effort as they would for their partners on Valentine’s day. We conceived and built the #BrothersWhoCare platform that will help remind the brothers to make time for sisters and celebrate this special bond in most magical manner.”

     

    Shekhar Banerjee Chief Client Officer & Office Head, North, West and East, Wavemaker India, said: “Our strategy is to disrupt how brothers behave. For all the grand gestures men make for the women in their life, they often reduce the gesture to an envelope with cash for their sisters during Rakhi. With this unconventional route we reminded brothers to plan something special for their sisters. Every time someone sets out to plan a romantic gesture for their loved ones, our campaign is designed to remind them about the gift they need to plan for their sisters.”

     

    For the multichannel campaign, Cadbury Celebrations has activated multiple touchpoints to encourage siblings to spend more quality time with each other. Working on the concept of #BrothersWho Care , the campaign’s TV thematic, scheduled to run for three weeks, reinforces the brand message of ‘Iss Rakhi, Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye’. This will be followed by multiple digital brand films which subvert the established romantic tropes by highlighting the role played by sisters behind the scenes during the highs and lows of their brothers’ love stories. The brand will also enable brothers to plan a day for their sisters. On scanning the QR code on the Cadbury Celebrations pack, users will be lead to a microsite www.cadburybrotherswhocare.com  where they can plan a movie day with their sisters in select PVRs in select cities.

     

  • To raise awareness about hypertension

    Sunil Gavaskar partners with Dr. Reddy’s

    By Our Staff

     

    Dr. Reddy’s Laboratories Limited pharmaceutical company appoints Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign. The campaign aims to raise awareness about hypertension, its symptoms, causes, and advocate the need for effectively managing blood pressure for a healthier life. Leveraging its three decades of expertise in hypertension management, this collaboration of Dr. Reddy’s aims to change opinion regarding blood pressure control, benefiting both individuals currently affected by hypertension and those at risk.

     

    With over 75% of Indians having uncontrolled blood pressure and being unaware of the hike in blood pressure, the Government of India launched the Indian Hypertension Control Initiative (IHCI) to fast-track access to treatment services for over 220 million people in India. Only about 12% of people with hypertension in India have their blood pressure under control. Uncontrolled blood pressure is one of the main risk factors for cardiovascular diseases (CVDs) such as heart attacks and stroke and are responsible for one-third of total deaths in India. India has set a target of a 25% relative reduction in the prevalence of hypertension (raised blood pressure) by 2025[1].

     

    M.V. Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s, said: “Hypertension has been an important focus area for us. For over 30 years, we have served patients in this area through our robust portfolio. With this campaign and our partnership with Sunil Gavaskar, we aim to build further awareness and send out strong messages on the alarming spike in hypertension cases in India and the need to control it. Sunil Gavaskar represents the values we stand for. We are certain that his collaboration will help us reach a larger audience and educate them on hypertension control and management, thereby, meeting our patient-centric goals of accelerating accessibility to affordable and innovative medicines.”

     

  • Highlighting the importance of responsible citizenship

    Parkmate launches digital campaign

    By Our Staff

     

    Parking Solution start-up Parkmate launches its latest digital campaign, #Dutyisnotover, aimed at highlighting the importance of responsible citizenship. The campaign is being rolled out across Parkmate’s various social media platforms, bringing attention to the mishandling of Indian national flags after Independence Day celebrations.

     

    The #Dutyisnotover campaign is more than just a hashtag-it’s a call to action and a reminder that genuine patriotism is a daily practice that goes beyond flag-waving on a single day. The campaign centers around a poignant video that underscores the significance of treating the national flag with respect and dignity, even after the fervor of Independence Day has subsided.

     

    Abhimanyu Singh Co-founder, CMO/COO at Parkmate: “We at Parkmate believe that patriotism isn’t just a once-a-year affair. It’s about the collective responsibility and pride we should exhibit in our daily lives. Our #Dutyisnotover campaign seeks to remind everyone that the values we celebrate on Independence Day should guide our actions every day, including the way we treat our national flag.”

     

  • To steer business objectives

    APL Apollo appoints Charu Malhotra as the Chief Brand Officer

    By Our Staff

     

    APL Apollo, branded steel tubes manufacturer, appoints Charu Malhotra as the Chief Brand Officer. Malhotra will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

     

    Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said: “We are delighted to have Ms Charu Malhorta join our team as Chief Brand officer. Charu’s reputuation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stake holders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry.”

     

  • Directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas

    Tanishq unveils latest TVC

    By Our Staff

     

    Tanishq, jewellery retail brand, unveiled their latest campaign TVC “Heera Ho Tum” this month, celebrating the spirit of Indian women. Directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas, the central theme, ‘Every Woman A Diamond,’ portrays the idea that every woman’s life journey deserves the brilliance and elegance that diamonds embody.

     

    Ranjani Krishnaswamy – General Manager, Marketing, Tanishq, said: “Every woman a diamond’ is a celebration of ‘her’ life. At a very visceral level, diamonds symbolise the life of a woman. Her understated view of her journey, her seemingly ordinary lens to her extraordinary life, of how far she has come and who she has become today. The story telling pictures a typical lens that women give to their lives, they go through many wins in life, many achievements, many life defining moments but still looking for reasons to celebrate themselves. Our attempt was to seed a thought of how her life in itself is a celebration that doesn’t need a justification. And a Tanishq diamond is such a befitting encapsulation of that celebration.”

     

  • Highlighting the power of #ApneDeshKaGlow

    Wipro relaunches Chandrika Ayurvedic Soap in Maharashtra

    By Our Staff

     

    Wipro Consumer Care & Lighting announces the relaunch of their brand Chandrika Ayurvedic Soap in Maharashtra.

     

    This new pack of Chandrika Ayurvedic Soap has been specially reformulated to cater to the preferences of its consumers in Maharashtra and deepen its relationship with new consumers in the market.

     

    On the relaunch in the Maharashtra market, Neeraj Khatri, CEO at Wipro Consumer Care Business for India and South Asia, said: ” Chandrika Ayurvedic Soap has stood the test of time as a trusted brand for glowing skin for millions of our loyal consumers since the last 8 decades. Across India, we are proud to see that the brand still represents the trust our consumers have on our traditions and practices and ultimately on the power of Ayurveda. As a part of our growth strategy, our focus is now on building on this trust to amplify our messaging and expand its reach to new consumers. With this, we are excited to announce the relaunch of Chandrika Ayurvedic Soap in Maharashtra with an updated formula and a refreshed packaging. We are confident in the unique and potent Ayurvedic formulation of the Chandrika Ayurvedic Soap as we continue to deliver the best for our consumers and expand in the region.”

     

    S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, added: “We are seeing a renewed consumer interest and a movement back towards Ayurveda for skin care. Chandrika has always been at the heart of that tradition in India, with generations of consumers trusting the brand to keep their skin healthy and glowing. This relaunch campaign in Maharashtra for us, is about bringing our consumers a reliable and time-tested solution that takes them back to their roots and gives them #ApneDeshKaGlow. The legacy of over 80 years that Chandrika holds, is assured to offer our consumers in Maharashtra the ultimate skin care solution based on the wisdom of a practice that has survived for centuries. In this exciting new chapter for Chandrika, we look forward to strengthening our commitment to our consumers in Maharashtra with a promise of authenticity and reliability.”

     

  • Developed by Wunderman Thompson

    Shell India launches campaign

    By Our Staff

     

    Shell India released its latest campaign, ‘More than Just A Fuel Station’, for its mobility business in India. The new campaign showcases Shell retail stations as comprehensive destination with quality fuels, vehicle care, fresh food, beverages, and convenience items, emphasising its role as more than a fuel station.

     

    The campaign is developed by Wunderman Thompson and will be promoted across social & digital platforms, including Jio Cinema, Sony Liv, MX Player, Zee5 etc.

     

    Announcing the campaign, Kartiki Karihaloo, Marketing Manager, Shell Mobility India, said: “Traditionally, fuel stations in India are not perceived as destinations, but with our integrated offerings, we have witnessed a gradual shift in this perception. Our latest campaign, #MorethanJustAFuelStation, reinforces our effort to be more than just a fuel provider and be a reliable on-the-go companion that enhances the overall commute of our customers.  It reflects how our fuel retail outlets serve as holistic service hubs and signify our dedication to addressing the evolving mobility needs of people.”

     

  • On the purchase of 5L Gold Winner jar

    Kaleesuwari Refinery campaign offers Nykaa vouchers

    By Our Staff

     

    Kaleesuwari Refinery Private Limited has released a 25-second TV commercial in Kannada and Tamil offering its customers a Rs 300 worth Nykaa Voucher on the purchase of 5L Gold Winner jar. The video, which features a mother-daughter duo explains the unique offer while purchasing a 5L Gold Winner Jar.

     

    Elaborating on the offer, Tyron Doll, Vice President – Marketing, Kaleesuwari Refinery Private Limited said: “Gold Winner is happy to announce this value-addition offer. The relationship of Gold Winner, a mother-daughter duo engaging in a candid conversation brings about the essence of a deep bond that the duo share. We at the house of Kaleesuwari also aim at developing a long-lasting bond with consumers. Now with Nykaa’s association, I’m very sure that every household would opt for this exclusive offer.”

     

  • To endorse their Pure for Sure initiative and range of MAK lubricants

    Rahul Dravid is Brand Ambassador for BPCL

    By Our Staff

     

    Bharat Petroleum has roped in Rahul Dravid as its new brand ambassador. The current Head Coach of the Indian cricket team will endorse BPCL’s Pure for Sure initiative and range of MAK lubricants.

     

    Welcoming Rahul Dravid, Shri G. Krishnakumar, C&MD, BPCL said: ‘We are delighted to welcome Rahul Dravid to BPCL family. As one of the greatest cricketers of our time, he stood out not only for his exemplary batting skills but also his strong integrity and dependability. An icon who took Indian cricket to new heights, Rahul truly epitomizes our values of trust, integrity, ethics, service and consistency. His association with BPCL will only serve to emphasise our promise of quality and dependability to consumers across the country.”

     

  • For FabriCare, the high-performance fabrics category

    Shah Rukh & Alia collaborate for D’décor new brand

    By Our Staff

     

    D’Decor, soft furnishing fabrics unveiled its furnishing brand ‘FabriCare – High Performance Fabrics by D’Decor’ with an ad starring actors Shah Rukh Khan and Alia Bhatt.

     

    Speaking about the campaign, Nikita Desai – VP – Strategy, Brand and Business Excellence said: “Consumers’ experience with curtain and upholstery in their homes is filled with anxiety arising from the fear of tarnishing their furnishings. The key insight that the FabriCare campaign rests on is ‘Beautiful things do not need to be fragile and achieving strength and beauty if made possible will liberate the consumer from restrictions.’ This insight led to a creative thought ‘Don’t Handle with Care’ – a call to our consumers to live carefree within their homes with FabriCare!”

     

    Added Ajay Arora – Managing Director, D’Decor Home Fabrics Pvt Ltd: “D’Decor has been a disruptor in the category since inception. With the launch of a new brand from the house of D’Decor: FabriCare – High Performance Fabrics by D’Decor, we are raising the bar by launching fabrics which are high on aesthetics and assure a superior functional performance. Having invested heavily on research and quality checks we are confident that the performance of our fabrics will exceed expectations and hence we are offering a three year limited warranty, the only brand to offer a warranty in home furnishing fabrics.”

     

  • Partners with India's trailblazers

    DBS Bank backs badminton stars

    By Our Staff

     

    In a move that underscores DBS Bank India’s commitment to the country, the bank has announced its partnership with five badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.

     

    Commenting on the partnership, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, said: “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a ‘traditional bank’. Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow!”

     

    Added Ramakrishnan R, Co-Founder and Director, Baseline Ventures: “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights, while serving as an inspiration for badminton enthusiasts.”