MxMIndia

Category: PRODUCTS

  • Conceptualised by Ogilvy

    Titan Eye+ unveils new ad campaign with five films

    By Our Staff

     

    Titan Eye+ launches its new ad campaign featuring five different films, each of 10 seconds duration. The campaign, ‘Acha Hua’, conceptualised by Ogilvy, plays on the good old adage of ‘whatever happens, happens for good’ presenting the uncomfortable experience of breaking a spectacle as an opportunity to get the best vision.

     

    Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd., said: “Titan Eye+ is seen as the category expert but Indian consumers often also seek tangible value for money. With this campaign we are showcasing the exceptional value that Titan Eye+ brings through five shorties showcasing our innovation in lenses and value for money services and product. In a category bereft of occasion shopping, we have introduced one with a humourous twist. We’d love to be top of mind everytime a spectacle is broken because it gives you an opportunity to switch to Titan Eye+.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South: “The idea came from the thought that if you haven’t got your eye prescription from an able expert, chances are you are toting glasses that might not be suited best for your eyes. Hence the breakage or loss of spectacles is an opportunity to get the right prescription and solution from an expert brand that cares about your eye health. This was the genesis of the spectacles breaking campaign with the idea-line ‘Accha hi to hua’. The humour that came from the many entertaining ways in which people lose or break their glasses in ingenious ways.”

     

  • To provide quality and affordable cleanliness products

    Lord’s Mark Industries launches campaign to foster hygiene culture

    By Our Staff

     

    Lord’s Mark Industries, a diversified business group, has launched a campaign to promote health and hygiene solutions. The objective is to foster a holistic hygiene and cleanliness culture throughout India.

     

    To promote this initiative, Lord’s Mark Industries has launched the #THIMovement campaign, which aims to create a Hygiene Enthusiasts Community (THI Community) comprised of individuals, community organisations, and businesses that share the passion for creating an integrated hygiene culture. This community programme provides a range of resources and support to help participants promote hygiene and cleanliness in their communities.

     

    The Hygiene India platform’s products are curated under the umbrella of Lord’s Mark Industries and provide quality and affordable products. Some of the product brands on the platform include MarkoSafeTM (home and surrounding hygiene), SafeSehatTM (health hygiene), OceanDropTM (personal hygiene), and SafeLiteTM (sanitary napkin brand).

     

    Naitik Vyas, Chief Marketing and Strategy Officer, The Hygiene India said: “Exactly 3 years ago, we were all facing the first lockdown and realised how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole. By participating in our community programme, one can make a tangible impact on promoting hygiene and cleanliness in their communities.”

     

  • To raises awareness about preventive measures for living healthy

    Narayana Health launches campaign on World Health Day

    By Our Staff

     

    Narayana Health, healthcare provider, launched a preventive care campaign called ‘#TakeCare’ on the occasion of World Health Day. It aims to raise awareness about the importance of preventive health care measures in maintaining a healthy lifestyle by encouraging people to #TakeCare of Yourself first.

     

    Commenting on the objectives of the #TakeCare, Dr Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “The campaign seeks to inspire positive change and create a healthier society. To achieve this goal, we are focusing on preventive care measures. Preventive care significantly helps in reducing the burden of illness and improves the quality of life for millions of people.”

     

    One of the key aspects of the #TakeCare campaign is to encourage people to undergo regular preventive care checkups. To achieve this goal, Narayana Health is offering attractive and affordable screening packages under its ‘Take Care of Yourself’ and ‘Take Care of Your Heart’ messaging. The check-up packages are designed to make it easier for people to prioritize their health by providing them with access to important preventive health screenings.

     

    Under the campaign, Narayana Health is also showcasing short films with inspirational messaging for people of all ages to take care of their health. These films will be shown on various platforms. The aim of these films is to inspire and motivate people to make positive changes in their lifestyles and prioritize their health and well-being.

     

  • Launched Cummins PowerPods channel jointly with Timbre Media

    Cummins wraps up ’60 Years of Powering India’ digital campaign

    By Our Staff

     

    Cummins India, power solutions technology provider, announced the successful culmination of its integrated digital campaign ‘60 years of Powering India’, an ode to its six decades of successfully powering India’s growth story. The four-month long campaign featured 60 legacy stories capturing key company milestones, its contribution to India’s growth journey, and stakeholder stories and testimonials. The campaign aimed at demonstrating the positive impact that the company has created on its stakeholders, communities, and the planet.

     

    Conceptualized and executed by Cummins India in collaboration with Zensciences – a digital marketing agency, the social media campaign. As a part of the campaign, the company also launched – Cummins PowerPods – their first and exclusive podcast channel in collaboration with Timbre Media, to present the stories of organizational significance to internal and external stakeholders. The campaign had a unique hashtag, #CumminsIndiaAt60, and was culminated with a campaign video, Six Decades of Cummins India.

     

    Commenting on the campaign, Abhilasha Shukla, Communications Leader, Cummins India said: “In 2022, Cummins India completed the 60-year milestone and we wanted to create a unique digital campaign to celebrate our compelling and distinguished legacy. We collaborated with our leadership team to conceptualize the idea of the ’60 Years of Powering India’ campaign to highlight the integral role Cummins has played in driving the India growth story over the past six decades. Zensciences and Timbre Media, proved to be invaluable agency partners in bringing the legacy stories to life and delivering an impactful and memorable campaign.”

     

    Rahul Koul, Co-founder and Partner, Zensciences added: “Working with Cummins India on this campaign has been an absolute delight for Zensciences. We wanted to create a campaign that was inspiring, visually stunning, and emotionally impactful. We mixed different creative formats to tell the stories and showcase the impact that Cummins has made in India over the past six decades. The response to the campaign has been overwhelming and we are grateful for the opportunity to have partnered with Cummins on this journey.”

     

  • Created by Wunderman Thompson

    Nestle Milkybar presents a new campaign

    By Our Staff

     

    Nestle Milkybar unveils a new campaign. It showcases the eternal bond between mother and child and promotes the concept of fun, imaginative learnings. The campaign is created by Wunderman Thompson with the tagline ‘Imagine karo, kuch naya seekho’.

     

    Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said: “We wanted to build on the world that Milkybar has created – one of imagination, learning and curiosity. We wanted to focus on this strong mother child bond and how she can subtly nudge the child to unlock learning by the power of their own imagination.”

     

    Added Joy Chauhan, Chief Client Officer – Wunderman Thompson South Asia & Managing Partner, Wunderman Thompson Delhi: “With the new Milkybar thematic, we aim to build brand relevance with mothers and children with the message ‘Imagine karo, kuch naya seekho’. It leverages the concept of learning new things while they engage in imaginative play everyday. The commercial is an entertaining reminder that Milkybar believes that a kid’s imagination must be nurtured and MILKYBAR is the best way to do it.”

     

  • Urge to upgrade to large screen TVs to enjoy ongoing cricketing season

    Flipkart and Shikhar Dhawan team up for new TVC

    By Our Staff

     

    Flipkart has launched its latest advertising campaign ‘Time to Move on and Upgrade with Flipkart!’ featuring Shikhar Dhawan. While focusing on promoting attractive offers on large-screen TVs through sellers during the ongoing cricket season, the campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience. With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.

     

    Jagjeet Harode, Vice President, Large Appliances at Flipkart, said: “The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers’ homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers.”

     

  • Urges women to remain true to their identity

    Titan Raga films latest TVC with brand ambassador Alia Bhatt

    By Our Staff

     

    Raga by Titan,  announces the launch of its latest campaign, Love Yourself Boldly. Featuring the dynamic and feisty, Alia Bhatt, the new TVC urges women to unapologetically be themselves.

     

    Sirish Chandrashekar, Marketing Head at Titan, said: “We are thrilled to launch the #LoveYourselfBoldly campaign which aligns with the brand’s continued endeavour to normalise a woman’s choice to put herself above all else. The philosophy is reflective in the evolution of our product designs and powerful storytelling, that has found strong resonance with young contemporary women of today. Having broken several preconceptions in her own journey, Alia Bhatt is an ideal choice to augment the message of the campaign.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South, added: “Isn’t it great when a fabulous brand asset, like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you. Only when you love yourself boldly, can you confidently reject these judgments to cultivate self-love.”

     

  • Has collaborated with FCB Interface

    KamaSutra unveils new campaign

    By Our Staff

     

    KamaSutra, from Raymond Consumer Care, has collaborated with FCB Interface to launch a campaign to promote the brand’s latest suite of innovative sexual products, spearheaded by the Longlast variant.

     

    Sharing her opinion on the campaign, Pooja Sahgal, CMO, Raymond Consumer Care, said: “Our strategy is to bring out a behavioural change in the Indian consumers about sexual wellness. The brand focus is not only focusing on promoting just sexual wellness, but to offer an elevated pleasurable sexual experience, giving consumers reasons to use a condom. We want India to be aware and to make the switch to safer choices without compromising on pleasure. That’s been our line of thinking even for the innovations and product line up we aspire to bring to the world soon.”

     

    Rakesh Menon, National Creative Director, FCB Interface, added: “Couples are more adventurous these days and are seeking newer experiences in bed. Through this ad, the brand wants to encourage them to explore new heights of pleasure and intimacy with its range of condoms.”

     

  • Film conceptualised by Creativeland Asia

    Godrej unveils new TVC with Ayushmann Khurrana

    By Our Staff

     

    Godrej Appliances has rolled a television campaign for Leak-proof split Air Conditioner. The film addresses the common yet unsolved problem of leaking ACs faced by AC users and presents the thoughtful innovation – Air Conditioners with Anti-Leak Technology.

     

    The film is conceptualised by Creativeland Asia and is being aired across major electronic and online platforms.

     

    Speaking on the latest television campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “We found leaking ACs to be a common household problem faced by an estimated 85% AC consumers. Most of them resorted to ‘jugaad’ measures to live with this water leakage, but no brand had a permanent solution to it. Backed by the brand’s ethos of creating thoughtful products with relevant technology, we introduced this industry-first, patent applied Anti-Leak Technology in our AC and to communicate this disruptive proposition, we decided to take a quirky communication route in this TVC by showing a diaper stuck on the AC making for a memorable viewing. The initial response to the proposition and the communication has been very positive and we are confident this engaging film will help us build awareness for the new USP.”

     

    Added Anu Joseph, Co-Founder and Creative Vice Chairman, Creativeland Asia: “There was never a real solution for leaky ACs, up until now. That’s what we’ve highlighted in this satirical piece featuring Ayushmann Khurrana. This campaign that started with us promoting AC Diapers across social and digital, went viral from the word go. It stays true to the brand’s philosophy of ‘Things made thoughtfully’.”

     

  • Featuring David Warner, Prithvi Shaw and Manish Pandey

    Greenpanel launches TVC

    By Our Staff

     

    Greenpanel, the wood panel manufacturer, has launched its first TVC with the tagline, Greenpanel- MDF ka doosra naam. The TVC features the three players, David Warner, Prithvi Shaw and Manish Pandey of the IPL’s Delhi Capitals Team. Greenpanel is the principal partner of Delhi Capital IPL team 2023.

     

    Conceptualised by Law and Kenneth Saatchi & Saatchi Pvt. Ltd., this TVC is a fresh take on the conventional ‘problem-solution’ narrative.

     

    Expressing his contentment, Arvind Joshi, VP, Marketing, Greenpanel, said: “As a team, we’re thrilled to embark on our first-ever massive consumer outreach under the leadership and vision of our MD & CEO, Mr. Shobhan Mittal. We are excited to bring Greenpanel to the forefront of consumer consciousness with our above-the-line approach. The timing couldn’t be better, as we align ourselves with the excitement of the IPL tournament and our principal partnership with the Delhi Capitals team. We feel our TVC is truly remarkable – standing out amidst the clutter of advertising during this highly competitive season. We are confident that this campaign will make a lasting impression on our customers and are excited to see the impact it will generate.”

     

    Sharing his views on the campaign, Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi, added: “Sharing his views on the campaign, Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi said, “While it’s always fun to do an IPL film for a brand, doing it on the heels of the pitch was even more exciting. Being the leader in the MDF category, the task set out for us was simple: make Greenpanel synonymous with MDF such that the two words are almost used interchangeably! With the Greenpanel film, we managed to do not just that, but also make people regret their choice of material/wood IF they haven’t used Greenpanel MDF!”

     

  • Hardik Pandya, Shubman Gill, and Kane Williamson

    Picasso Cinematics ropes in cricketing stars in new TVC

    By Our Staff

     

    Picasso Cinematics, a Mumbai-based production company, has launched its latest TVC starring cricket stars Hardik Pandya, Shubman Gill, and Kane Williamson for Capri Loans.

     

    It is produced and directed by the Nakul Roshan Sahdev (known for Gully Boy and Pagglait) and award-winning filmmaker Kabeer Khurana.

     

    Said Mahesh Chauhan of Salt Brand Solutions: “We were pleased with the execution of the project. The team at Picasso is creative, patient and  highly efficient.”

     

    Added Sahdev: “We’re excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans’ services while showcasing the skills of these amazing cricketers,” said Kabeer Khurana, cofounder of Picasso Cinematics. “Our team worked tirelessly to create a visually stunning advertisement that we’re sure will resonate with audiences.”

     

  • Will showcase the flagship bridal campaign – Brides of India 2023

    Alia Bhatt is new brand ambassador for Malabar Gold

    By Our Staff

     

    Malabar Gold & Diamonds has signed Alia Bhatt as its new brand ambassador.  The announcements came in the wake of the 30th anniversary of Malabar group, which began their operations in 1993.

     

    Said Malabar chairman, M P Ahammed: “We are very excited to welcome Alia Bhatt into the Malabar Family. Over the years, our brand ambassadors have played an instrumental role in elevating our brand’s status in the eyes of our customers and we are looking forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand. Our goal is to be crowned as the World’s largest jewellery retailer by crafting, promoting and selling jewellery that is an intersection of Indian art, culture, tradition, heritage and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve. Her impressive career in the highly competitive film industry resonates with our brand’s journey and ambition as a brand. As Malabar Gold & Diamonds celebrates its 30th anniversary, we are reaffirming our commitment to providing our loyal customers with the best jewellery shopping experience.”