MxMIndia

Category: PRODUCTS

  • Lowe Lintas creates campaign film 'Made of Pride'

    Alia Bhatt to be the new face of Blenders Pride

    By Our Staff

     

    Blenders Pride welcomed Alia Bhatt as the new face of the brand with a campaign film, ‘Made of Pride’. Conceptualised by Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

     

    Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life.”

     

    Added Prateek Bhardwaj, Chief Creative Officer – Lowe Lintas: “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”

     

  • For their no-gas deodorant range with Smart Perfume Burst

    Leo Burnett creates TVC for Cuticura Fragrance

    By Our Staff

     

    Cuticura, a beauty and personal care brand from Cholayil, has launched a new television commercial for their no-gas deodorant range with Smart Perfume Burst. The commercial designed by the Leo Burnett. The brand ambassador for Cuticura is actor Deepti Sati.

     

    Said Ashish Ohlyan, Vice President Sales and Marketing at Cholayil Private Limited: “We wanted to create something disrupting in the category of no gas deo popularly known as Body Perfume. There’s a huge need gap in the category right now where ordinary deodorant are not able to provide long lasting fragrance and consumers either have to carry deo in the purse or feel the constant fear of smelling bad due to ever evolving fast lifestyle. The newly launched Body Perfume range addresses this need gap and provides product that can give upto 24 hours fragrance. It gives mesmerizing fragrance when applied and works even better with sweat.”

     

    Added Sachin Kamble, National Creative Director, Leo Burnett: “Today’s generation is always on the go.  And while they are working hard and multi-tasking their way to their goals, they are also looking for solutions which help and support them in achieving their dreams. The latest range of body perfumes by Cuticura, with its groundbreaking smart perfume burst technology which releases fragrance every time you sweat, is the perfect partner to keep you fresh all day long. Our film featuring popular actor Deepti Sati, shows how the perfume works throughout the day whether you are outdoors, working out or at a party.”

     

  • To be incharge of consolidated media duties of media planning and buying

    Wavemaker wins media mandate for Tata Consumer Products

    By Our Staff

     

    Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

     

    Said Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products: “We have been working with Wavemaker on the packaged beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are ecstatic to bag the consolidated mandate of Tata Consumer Products in India. To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

     

    Commenting on the win, M K Machaiah, Chief Client Officer & Head – South, Wavemaker India, said: “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework compliments the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”

     

  • Ropes Thaikuddam Bridge rock band for 'New Ultima Protek Song'

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

     

    Asian Paints Ultima Protek has embarked upon a new journey that further strengthens its position as the Ultimate weatherproof paint. After successfully launching a TVC with Suraj Venjaramoodu for Kerala in 2020, the brand is back with a new commercial starring rock band Thaikkudum Bridge along with Kerala’s very own, award-winning Director & Writer Jeethu Joseph.

     

    The new TVC clearly establishes how Ultima Protek offers round the clock protection against algae and moss. Conceptualised by Ogilvy India, the ad is directed Prakash Varma.

     

    Speaking about the new ad, Amit Syngle, MD & CEO, Asian Paints Limited said: “Over the years “Ultima Protek” has been holding fort as the gold standard of exterior painting and has proven to be the Ultimate weatherproofing solution for the Kerala consumers against algae and moss. The brand has always produced iconic ads with jingles communicating the essence of consumer need solved by the product. With 2022 kicking off, we are back with a new one, but this time with a very contemporary twist added by the fabulous Thaikkudam Bridge to communicate the Non-stop protection against algae that the brand offers. The song very strongly communicates thepromise we intend to offer to all our consumers: “Ultima Protek Non-Stop, Paayal Poopal Full Stop.”

     

    Added Kiran Anthony, Chief Creative Officer, Ogilvy and Mather, India: “Asian Paints and Kerala share a very special bond between them. The ads have always been a talking point. So, this time around, we paired Thaikkudam bridge against Jeetu Joseph. People have always seen Thaikkudam Bridge perform on a stage. But we got them performing on a moving truck and in their own style, make fun of Jeetu’s house which is covered in paayal poopal and offers Asian Paints Ultima Protek as a solution.”

     

  • With every purchase customers can win LED smart TV, gift hampers and more

    Just Corseca launches campaign for latest smartwatches

    By Our Staff

     

    Just Corseca, a flagship brand of Damson Technologies Pvt Ltd and a market leader for the new-age technology driven gadgets, has announced a campaign to invite customers to rejoice and reward themselves with dynamic health through smartwatches.

     

    Said Ritesh Goenka, Group Managing Director at Just Corseca: “We are glad to announce this offer to our customers in the Indian market. The reason why we have launched this offer is to engage with the new customers to not only deliver the best products but also to ensure that it is among the top brand known for delivering quality products.”

     

  • To rope in new users to invest in crypto token

    Bitbns launches campaign to create awareness

    By Our Staff

     

    Bitbns, a cryptocurrency exchange platform, has launched a campaign to create awareness among the crypto enthusiasts to invest in Crypto. The ‘Enter the Metaverse’ campaign is associated with a leading blockchain-based gaming platform – The Sandbox, which will provide five SAND tokens for every new trade by the new user.

     

    Commentating on the latest campaign, Gaurav Dahake, CEO & Co-founder Bitbns said: “In our constant endeavor of offering unique propositions to customers, we have introduced the SAND utility token on Bitbns via “Enter the Metaverse” campaign. We wish to raise awareness among the new users to invest in crypto with this campaign. With the listing of this metaverse token on Bitbns, we have opened an avenue for investment in the Metaverse. At Bitbns we always believe that Incentivizing learning through rewards is one way to make users remember the crypto token and keep their tabs on the performance of the tokens. The SANDBOX that combines the blockchain technology, DeFi, and NFTs in a 3D metaverse, is undoubtedly a promising metaverse project that is bound to reach greater heights.”

     

  • The regional film celebrates the eclectic sounds of Pongal celebrations in Tamil Nadu

    Lowe Lintas celebrates Pongal with Tata Coffee Grand

    By Our Staff

     

    Tata Coffee Grand, the coffee brand from the house of Tata Consumer Products, has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of Tamil Nadu campaign’.  It celebrates the unique sounds of the harvest festivity this Pongal along with its ‘Shik Shik Shik’ campaign

     

    Talking about the film, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Our campaign of Tata Coffee Grand launched last year, synonymizes the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound heard when the Tata Coffee Grand jar or pack is shaken! We have gone a step ahead this year and have extended the ‘shik shik shik’ proposition to the sound of the Pongal festivities, to capture the excitement of the festival along with the emotions of drinking coffee. These festivities are not just reflected in the visuals but also in the unique sounds that reverberate throughout the harvest season. In highlighting this, we are happy to launch our new film which doubles up as a feast to the senses and has a distinct sound design that celebrates the festive taste of Tamil Nadu”.

     

    Commenting on the campaign idea, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas South added: “Pongal is a festival that the people of Tamil Nadu hold very close to their hearts, resulting in a joyous tapestry of celebratory sights and sounds. What’s striking is that many of the authentic sounds of Pongal are expressed as triplets. This is exactly the same aural mnemonic we have used to bring our product USP to life: the ‘Shik Shik Shik’ of the packet representing the Tata Coffee Grand crystals. The wonderful interplay of musical triplets, the rich festive hues, and the catchy sound of the pack, all come together seamlessly. To create a film that is as aurally arresting as it is visually resplendent.”

     

  • It will help ride the D2C wave with digital full-stack solutions

    First Sight bags Sero Apparels mandate

    By Our Staff

     

    First Sight, the Mumbai-based data-driven digital agency, has won digital mandate of Sero Apparels. It will help ride the D2C wave with digital full-stack solutions.

     

    Speaking on the development Akshay, CEO of First Sight, said: “At First Sight, Data insight is a key to power digital marketing. We want to be there where it transacts – in digital networks.”

     

  • Will lead product strategy and development

    Khatabook appoints Gaurav Shahlot as product head

    By Our Staff

     

    Gaurav Shahlot
    Gaurav Shahlot

    Khatabook, the fintech startup, has announced the appointment of Gaurav Shahlot as Head of Product. In his new role, Shahlot will be responsible for leading the product strategy and development along with team building and setting systems and processes for the product team to operate at scale.

     

    Said Ravish Naresh, CEO, and Co-founder, Khatabook: “Over the last three years, we have built a product with mass acceptance based on first-principles. With increasing use cases on Khatabook, we needed a leader who has the experience of solving product problems at scale in a high-growth environment. Gaurav has extensive experience with scaling and running products at scale. With his experience, leadership skills and passion for Khatabook’s mission, Gaurav is a natural fit to lead the product at Khatabook.”

     

  • With tagline 'Preserve Our Only Playground' video

    Decathlon rolls out sustainability campaign

    By Our Staff

     

    Decathlon India has launched its sustainability campaign “Preserve Our Only Playground” with a video summing up the brand’s environmentally conscious practices and its future plans. The campaign is a call by the global sports goods leader to stay #connectedbytheplayground and preserve in every possible way.

     

    Speaking on the initiatives and the company’s consistent commitment to sustainability Annie George, Sustainability Leader, Decathlon India, said: “Climate change is happening even more quickly than we realise. We are accelerating our Sustainability commitments by working in collaboration with our stakeholders. This will help us not just fulfil our commitments but also strengthen our methodologies and contribute to a collective impact.”

     

  • Facilities such as Explore, Hot Takes and Vibes expand possibilities of online dating

    Tinder unveils new campaign

    By Our Staff

     

    Tinder, the online dating and networking app, has unveiled a collection of short films in India that depict moments of many dating stories and diverse connections that are said to have started via the app.

     

    Speaking on the new campaign, Taru Kapoor, General Manager, Match Group India said: “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”

     

  • Highlights paperless services over traditional insurance providers to digitally-savvy youth

    Ogilvy creates print campaign for Acko General

    By Our Staff

     

    Ogilvy has released a print campaign for Acko General Insurance Limited. Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance providers, to the digitally-savvy youth.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy India (South): “With Acko, there is zero paperwork. Our creative idea and execution was born out of this simple product insight. We wanted to dramatize the pain point and highlight the horrifying experience one has to go through while dealing with traditional insurance companies.  To see the campaign come alive on print was truly gratifying. Acko believed in the idea, and to see brands like Acko investing in the craft and not just the message, is great to see.”