MxMIndia

Category: PRODUCTS

  • The integrated  promotion is conceptualised by Grey

    Pankaj Tripathi in Baidyanath Chyawanprash ad

    By Our Staff

     

    Grey group has launched an integrated campaign for Baidyanath Chyawanprash starring actor Pankaj Tripathi.

     

    Said Ajay Sharma, Director, Baidyanath: “Baidyanath has always put the customer above everything else. Our mission is to provide the most authentic and efficacious products to the consumer and to educate the consumer on the benefits of Ayurvedic formulations and processes. This campaign is an embodiment of our mission and a testament of our commitment to providing the most authentic and complete products. It provides the consumer with the right tools and knowledge to make an informed decision when evaluating Chyawanprash, and we felt Pankaj Tripathi, with his bonafide connect with the audience, would be the appropriate choice to deliver such a powerful message.”

     

    Added Ketan Desai, Chief Operating Officer, Grey: “Baidyanath is among the original champions of Ayurveda in India. It has been promoting this traditional wisdom much before Ayurveda became fashionable. It is only befitting for a brand with such a strong foundation in the Ayurvedic knowledge to create disruption in an otherwise low involvement and undifferentiated category. Through this campaign, we are not only promoting Baidyanath Chyavanprash but also encouraging people to check what goes inside their Chyawanprash before making a choice. Just like for other healthcare brands, we want them to make the choice of their Chyawanprash brand an informed one. And with Pankaj Tripathi, we have a credible figure of authority to drive home the message.”

     

     

  • Showcases stylish and regal collecton

    Ranveer kickstarts wedding season with Manyavar TVC

    By Our Staff

     

    After running into a controversy with its Mohey brand, Manyavar has launched a new campaign, #ManyavarAaGaya, with Ranveer Singh.

     

    Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. We aim to make it special for anyone who wants to make a statement on their D Day. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun takes on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises to ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable a day.”

     

     

  • Regional brand ambassador Wamiqa Gabbi essays the role of a Punjabi bride

    Kalyan Jewellers launches 2nd ad in Muhurat campaign

    By Our Staff

     

    Kalyan Jewellers has launched the second digital ad of the Muhurat campaign. The 40-second ad features regional brand ambassador, Wamiqa Gabbi as a Punjabi bride.

     

    Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Weddings are nothing less than grand events that are celebrated in myriad ways across geographies in our country. However, one common factor cuts across all the weddings across is the auspicious time or the ‘Muhurat’. Taking cognizance of this, we aim to partner our customers across all the  ‘Muhurats’ through the eponymous wedding jewellery collection that has a wide range of jewellery designs, catering to every bride from every part of India. Our firm belief in the concept of ‘hyperlocal’ has helped us through our journey as one of the most loved jewellery brands in the country.”

     

  • Will lean into the theme of individuality and personalisation

    Moodagent app launches brand campaign

    By Our Staff

     

    International music streaming app Moodagent unveils its global brand campaign.

     

    Commenting on the campaign, Jyoti Handa, Executive Vice President & Managing Director, Moodagent India said: “We at Moodagent are excited to launch our first digital campaign for the Indian market. The idea behind the campaign is to showcase how the flexibility, mobility and adaptability of Moodagent empowers listeners to lean into their individuality. We believe that music discovery should be simple, fun and interactive, but also appreciate how it can have a profound impact on our daily lives. We want to connect artists and listeners – build a community – around that idea; that the music you listen to may define you for a moment, but you always have the power to explore and challenge what makes you you. Whatever you find, we’re here for it.”

     

  • Curated by Media Monks with #SmellReadyForAnything

    Old Spice launches new campaign

    By Our Staff

     

    Old Spice has launched a new campaign for its range of Old Spice Zero Gas Deodorants. It is curated by Media Monks.

     

    Said Rohini Venkateswaran (Vice President, Skin & Personal Care India, Procter & Gamble): “Building off our rich heritage on Old Spice, our new campaign is a reminder for every Indian guy to smell new possibilities, realise his true potential within and manifest his own greatness” “Old Spice encourages every man to be the most awesome version of himself, while providing great smelling products to make him feel his best.”

     

     

  • The new Happy Meal will now ITC’s B Natural mixed fruit beverage

    McDonald’s partners ITC for beverage

    By Our Staff

     

    McDonald’s has partnered with ITC Ltd to add its fruit beverage, B Natural, to the Happy Meal. This initiative comes as a part of McDonald’s #25ActsofHappy campaign.  The new Happy Meal is available across all McDonald’s restaurants in West and South India only.

     

    Speaking on the launch of new offering, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said: “At McDonald’s, we have always been cognizant of the needs and demands of our ever-evolving consumers. Children are an integral part of the McDonald’s family and we are excited to bring this new wholesome Happy MealTM to them. This initiative helps us further strengthen our commitment to the Good Food Journey.”

     

    Added Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “At ITC Ltd, we are committed to delivering products to consumers that are differentiated and cater to their evolving needs. With consumer led and science-based products as offerings, B Natural has been at the forefront of reinventing the fruit beverage category with the introduction of beverages that are not made from concentrate, artificial colours, and preservatives.”

     

  • Showcases ‘Paison Se Badhkar’ brand philosophy

    Paisabazaar releases new brand film

    By Our Staff

     

    Paisabazaar.com has released its new brand film under their “Paison Se Badhkar” brand philosophy – “The Sweet Sound of Wood”.

     

    Said Sai Narayan, CMO, Paisabazaar.com: “As a brand that offers financial assistance to millions of consumers in their time of need, Paisabazaar wants to tell inspiring stories about India’s rising aspirations. Our ‘Paison Se Badhkar’ brand philosophy is all about Paisabazaar’s commitment to help India fulfil their dreams and not let money be a hindrance towards that. Our latest film is again a shift from the conventional and transactional messaging, towards heart-felt consumer stories, reinforcing Paisabazaar’s stance of a brand that stands with consumers as their financial companion for life.”

     

    Added Anand Karir, who had directed all three films under Paisabazaar’s “Paison Se Badhkar” brand philosophy: “I am generally never nervous when I take up a project but, quite honestly, with this one I was a bit nervous. This film was different from the others. This was the film that completed my trilogy for Paisabazaar. I had to make a film that lives up to the standard set by the earlier two films I have directed for Paisabazaar. But with the support of the lovely client and production team and more so with my bunch of actors, I am happy with the way it all came together.”

     

  • Features the company's washing machines equipped with Artificial Intelligence Direct Drive technology

    LG Electronics launches new campaign

    By Our Staff

     

    LG Electronics launched a digital campaign #WEHEARYOU that highlights how the company has been reinventing technology by understanding the need of the consumers.

     

    Launching the campaign, Hyoung Subji, Director Home Appliance and Air Conditioner- LG Electronics India said: “Most consumers today lead a very active lifestyle and look to invest in technology that makes their lives hassle-free. Over the years, we have always closely listened to the needs of our consumers and have invested in making meaningful innovations that fit into their daily lives, seamlessly. Our latest campaign #WeHearYou captures how LG has always been a brand for the consumers and that we are confident they would continue to place their trust in our offering going forward.”

     

  • Offering an online and retail shopping experience

    Nykaa launches film for flagship ‘Pink Friday’ Sale

    By Our Staff

     

    Nykaa has announced its annual shopping event, The Pink Friday Sale 2021 from Nov 24 to 28. As India’s leading lifestyle destination, Nykaa invites consumers to ‘Pink it up’ offering an online and retail shopping experience.

     

    Said Group Chief Marketing Officer Shalini Raghavan: “Nothing quite says it is the party season like an epic sale event that lets you spoil yourself with cool, coveted brands that allow you to express yourself in style. Our Pink Friday sale is easily one of the most anticipated annual shopping celebrations for our consumers and each year we look forward to bringing them irresistible deals, curations and shopping experiences. This year’s sale is going to be our biggest ever yet with beauty and fashion both on offer and we invite everyone to ‘Pink it up’ in style with Nykaa.”

     

  • The campaign features Ayushmann Khurrana

    RK Swamy BBDO unveils new campaign for Polycab electrical goods

    By Our Staff

     

    Polycab India Ltd has unveils its new campaign featuring India’s youth icon Ayushmann Khurrana.

     

    Said Nilesh Malani, Chief Marketing Officer, Polycab India: “We believe our ‘Dance of Joy’ Polycab’s Masterbrand campaign taps into various occasions where consumers interact with our range of products like Fans, LED Lights, Wires and Smart Home Automation. This new-age brand communication uses musical route to effectively communicate brands relevance and benefits in general day-to-day life of Indian consumer. The commercial is riding on elements of happiness and joy, keeping the consumer at the heart of the narrative.”

     

    Added Sangeetha N, President & NCD – RK Swamy BBDO: “The Polycab range of best-in-class products enable, brighten, rejuvenate and provide safety to consumers delivering on its brand promise of being connected with the consumers for lifetime. The Dance of Joy campaign with Ayushmann Khurrana breaks from the clutter and stands out capturing, this joyful and happy experience of consumers through this campaign.”

     

  • Conceptualised by Ogilvy India

    Cadbury 5 Star launches first digital currency campaign

    By Our Staff

     

    Cadbury 5 Star launches its first digital currency called ‘NothingCoin’, that gets mined while you do nothing. The brand has partnered with Paytm and Reliance JioMart for customers to redeem their earned ‘NothingCoins’.

     

    Speaking about the campaign, Anil Viswanathan, Senior Director – Marketing, Mondelez India, said: “Gen Z today is in a constant hustle mode list – right from balancing their studies, finding a job, having an active social life to worrying about their investment plans. We truly feel they deserve some downtime and perhaps a much-needed digital detox. As a brand that has been at the heart of our country’s youth culture through innovative campaigns and quirky narratives, the introduction of NothingCoin is our attempt to inspire them to take a break in the most engaging and rewarding manner. This campaign reiterates Cadbury 5 Star’s brand persona of being witty and speaking in a language that excites the youth.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “NothingCoin is an innovative engagement idea that’s witty, catchy and fun, just how a 5 Star idea should be. For the always-on generation, 5 Star’s NothingCoin is a smarter way to take a much-needed digital break, do nothing and yet get rewarded. And what made the idea zanier was opening an actual bank which encouraged people to mine NothingCoins by simply doing nothing.”

     

     

  • The campaign comprises a series of three films

    Niva Bupa Health Insurance launches new campaign

    By Our Staff

     

    Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited), has announced a new brand campaign titled ‘Zindagi Ko Claim Kar Le’. This is the first campaign from the company since it rebranded itself as Niva Bupa in July this year. The campaign created by Glue Creatives comprises a series of three films.

     

    Talking about the brand campaign, Nimish Agrawal, Senior Vice President and Head of Marketing, Niva Bupa, said: “At Niva Bupa, the brand philosophy is to humanize and de jargonize the health insurance category and play the role of an enabler that gives consumers the confidence and freedom to claim the countless magic moments that life has to offer. ‘Zindagi Ko Claim Kar Le’ is a way to urge our consumers to live life to the fullest and leave the worries to us, should any unfortunate incident happen.”

     

    Added Gautam Mehtta, Founder and Creative Director, Glue Creatives: “In the insurance category, what works more than the individual products is the brand promise. So, once we had cracked the proposition ‘Zindagi ko claim kar le’, we knew we were onto something good. Building stories where different individuals were living life to the fullest thanks to the confidence and freedom Niva Bupa gave them was easy from there. The happy, energetic, and fun vibe that we wanted for the new brand also got built organically. Co-creating the world of Niva Bupa where individuals are out pursuing life experiences was great fun with the very supportive clients at Niva Bupa and a fabulous director like Shlok, who understands the nuances of keeping the storytelling very relatable and real. I feel that this is just the beginning of the countless stories to emerge from the Niva Bupa brand narrative”.