MxMIndia

Category: PRODUCTS

  • To showcase investing as a fun, educational art form

    Supari Studios creates TVCs for Vauld

    By our Staff

     

    Cryptocurrency platform Vauld has collaborated with Supari Studios for its first-ever advertising campaign in India – Just Vauld.

     

    Commenting on the collaboration, Akshat Gupt – Co-Founder & CCO at Supari Studios said: “With the rise of crypto as a potentially rewarding investment class, our creative efforts for Vauld seeks to showcase investing as a fun, educational art form and not an involuntary reaction. Keeping this in mind, we at Supari Studios have created this campaign with a dash of humour that incorporates relatable themes and situations, and thus presents the process of wealth-building with cryptocurrency via Vauld accessible to Indians.”

     

    Added Darshan Bathija, CEO & Co-Founder, Vauld: “India has seen a huge spurt in people interested in and invested in crypto. While market volatility affects all of us, Vauld helps everyone automate their crypto investments and earn interest while doing so, and both TVCs represent the ease of that automation.”

     

  • Consists of a series of films showcasing home and office furniture

    Makani Creatives launches new campaign for Nilkamal

    By Our Staff

     

    Nilkamal furniture brand, has unveiled a new campaign, #KhushiyonKeLiyeHameshaReady to showcase its wide range of home and office furniture to celebrate this festive season.

     

    Said Pinaki Gupta, GM Marketing, Nilkamal Ltd: “Nilkamal has been a part of the Indian households for over three decades. Over the years, consumer preferences have been constantly evolving, and we at Nilkamal have innovated and adapted to these changing trends with our range of home and office furniture. Our latest campaign reflects on this journey and showcases our range of furniture through relatable and heartwarming stories.”

     

    Added Anant Medepalli, Creative Head, Makani Creatives: “Nilkamal is a household name, trusted and loved for quality products. Our challenge was to showcase Nilkamal’s furniture collection with simple yet impactful storytelling. We began with a simple insight – furniture is not just furniture. It’s an integral part of the special moments in life. It even helps you celebrate them. Nothing could bring the insight alive better than sweet, emotional scenarios we all relate to. The films are a series of touching human stories that show how Nilkamal furniture is ‘khushiyon ke liye hamesha ready’.

     

     

  • Showcases range of products

    Ottoedge spins out first brand campaign for Amo Electric bikes

    By Our Staff

     

    Creative agency Ottoedge has conceptualised the recent campaign for Amo Electric bikes. ‘Karle Raho Se Yaariyan’ is the brand campaign crafted by the agency for the festive campaign.

     

    Said Abhimanyu Sikarwar, Managing Partner, Ottoedge: “I personally loved the song ‘Puri Hai Tyariyan.. Karle Raho Se Yaariyan.’ It really captures the essence of the Amo brand as it try to portray the ambition of youth who is confident for any challenge.”

     

    Added Sushant Kumar, Managing Director, AMO Electric:  “We are very happy with the results of this campaign. This festival starting Navratra  we have  grown by 300+%  and the momentum is going to be big in coming Dhanteras and Diwali. Our campaign showcase the range of products and with new launches planned next month will further boost the brand.”

     

  • The short film stars Dhritiman Chatterjee and Zarina Wahab

    Greenply launches festive campaign

    By Our Staff

     

    Greenply Industries Limited has launched a short film ‘The Table’ as a part of its festive campaign. The short film stars Dhritiman Chatterjee and Zarina Wahab in the lead. The hashtag of the campaign is #YahanRishteBasteHain.

     

    Talking about this campaign, Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd said: “Greenply is a brand that has care at its core. The brand acts as a fulcrum of activities in a family. With its durability and quality as core promise, the brand remains with the family for the longest period and slowly becomes the part of a family than just a piece of a furniture. Through this campaign we want to connect emotionally with our audience and bring out the role which our brand plays in the consumers’ life.”

     

  • Announces 'Invest in India' campaign

    Grip Invest launches new campaign

    By Our Staff

     

    Grip Invest, an investment platform, has launched a new campaign, ‘Invest in India’, that allows users to invest in businesses building India in a whole new way. The company launched a video on Diwali highlighting how small investments have the ability to empower the country in various ways and build the assets the country needs.

     

    On the launch of the campaign, Nikhil Aggarwal, Founder & CEO, Grip Invest, said: “Diwali holds a very special place in India. Millions of Indians share joy with their loved ones and pray for growth. Through this campaign, we want to encourage people to come together and help shape the future of India. We aim to build a community of people who can empower several promising businesses like StanPlus, AUS, IPL Tech Electric, and many other favorite brands part who are a part of our leasing portfolio”

     

  • Customers can avail offers on petrol and Shell V-Power products

    Shell launches campaign to for festive season

    By Our Staff

     

    Energy firm Shell has launched its #FindYourFestivities campaign. The festive offers will be running at all Shell retail stations across Karnataka, Tamil Nadu, Maharashtra, Telangana and Gujarat till the end of the year.

     

    Said Sanjay Varkey, Director, Shell Mobility Retail India: “For us, customers are always at the heart of all our product and service offerings. While our reality post Covd-19 has shaped a need to be careful and vigilant in every aspect of our lives, we are mindful of the power that the joy of togetherness and celebration brings. At Shell, it is our sincerest endeavour to continuously delight our partners and customers with not just our portfolio of integrated solutions but by also offering added comfort and benefits with our exclusive and unique offers.”

     

  • The ad emphasises on bonding between families

    Option Designs curates Diwali campaign for Haldiram

    By Our Staff

     

    Options Designs curates Haldiram’s campaign promoting “Apno Ko Laye Aur Bhi Paas.” The ad emphasises on bonding between families, bringing a feeling of happiness and unity.

     

    Said Ambuj Bajaj, Marketing, Option Designs: “We consciously created the Diwali campaign so that families could spend quality time together in this acute technological world, bringing families together and safeguarding the environment”.

     

    Added Rajat Rastogi, Marketing of Haldiram’s: “Festivals give us reasons to bond with our families. Abiding by this line of thought, we came up with the Diwali campaign that truly brings out the essence of celebration.”

     

  • To mobilise support for SMEs with #PauseTheBargain

    AutumnGrey unveils new campaign for Axis Bank

    By Our Staff

     

    AutumnGrey has launched a new festive campaign for Axis Bank. The campaign #PauseTheBargain intends to highlight the struggles of small and medium businesses and also mobilise support for  SMEs in these current, challenging times.

     

    Said Rajiv Anand, Executive Director – Wholesale Banking, Axis Bank: “Bargaining is a very deep-rooted phenomenon in our culture. We do it without a pause. But 2020 and 2021, without a doubt, have been the hardest years for small businesses. With #PauseTheBargain, our primary objective was to start a new initiative, where all of us could do our bit, to help get small businesses back on their feet. Hence, can we, for some time, #PauseTheBargain.”

     

    Added Bodh Deb, Senior Vice President – Integration & Growth, AutumnGrey: “Initially the campaign was called #StopTheBargain, but later we decided to change it to #PauseTheBargain as the core idea was not to ask people to permanently let go of their much-loved bargaining tradition but to mobilise their sentiment towards supporting SMEs in these current, challenging times. The campaign has been designed to run for five months – August to December 2021, as this is a crucial period for local businesses – Independence Day, Navratri, Diwali, leading up to Christmas and New year, are all celebrated during this period and the awareness needed to be sustained across these five months to really help make a difference to local businesses.”

     

  • Includes several festive offers and consumer promotion

    TVS Credit rings in festivities

    By Our Staff

     

    TVS Credit has released video with a message of #SabkiTarakki to ring in the festive season. The video campaign talked about ‘Progress for All’ that resonates with the brand’s aim of empowering its customers and fulfilling their aspirations. The digital film, #SabkiTarakki has been conceptualised by De Works Communications.

     

    Said Charandeep Singh, Head – Marketing & CRM, TVS Credit: “As the festive fervour is back, after a subdued period of the pandemic, our campaign aims to spread the message of progress and hope. TVS Credit as a brand has always stood for the empowerment of its customers and this campaign perfectly brings out our message of #SabkiTarakki. With our customer promotion of Magical Diwali we have tried to engage with customers and make this festival extra special for them with exciting prizes and lucrative offers.”

     

     

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • To reinvigorate brand through a media campaign "#Trusted naam, fantastic Kaam"

    Ranbir Kapoor inks deal with Tata AIG

    By Our Staff

     

    Tata AIG General Insurance has unveiled its new campaign “#Trusted Naam, Fantastic Kaam” featuring actor Ranbir Kapoor. The campaign will be spread across digital, TV and OTT platforms. It has been conceptualised by What’s Your Problem.

     

    Talking about the campaign, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said: “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation and exceptional customer service has helped us built strong connections with our customers. To live upto our trusted name, we carry an added responsibility to stand up to the expectations of our customers.”

     

     

  • Promotes clear aligners instead of conventional metal braces

    Arjun Kapoor smiles for Toothsi Invisible Braces

    By Our Staff

     

    Toothsi, a smile makeover service, has teamed up with actor Arjun Kapoor, for its latest campaign on Clear Aligners. Toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.

     

    Said Toothsi Co-Founder and CEO – Dr. Arpi Mehta: “With this campaign, the role of toothsi is much more significant than ever. Bracket tightening, wire replacements, and orthodontic appointments aren’t something that today’s youngsters look forward to. Nevertheless, with the arrival of toothsi’s smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces and offer customers with a solution that is contemporary, hassle-free, and more appealing to a wider audience while offering services in the comfort of their own homes. toothsi is committed to delivering a best-in-class blend of orthodontics and technology that will dismantle the traditional concept of braces.”