MxMIndia

Category: PRODUCTS

  • The firm has recently launched Optima Secure, a new health insurance product

    Mullen Lintas campaign launching HDFC Ergo

    By Our Staff

     

    HDFC Ergo General Insurance, the leading private sector general insurance company, has recently launched Optima Secure, a new health insurance product that seeks to redefine the value that customers get from their insurance plan. Mullen Lintas Mumbai has conceived an integrated advertising campaign to launch it.

     

    Commenting on the campaign, Mehmood Mansoori, President Shared Services and Online Business said: “The global pandemic has reiterated uncertainty that surrounds one’s health & the importance of having adequate health insurance. The need of the hour is to bring products which helps customers not only in present but also takes care of their future & addressed their pain points during claims. We at HDFC Ergo have always believed in providing innovative solutions to our customers.  Optima Secure has been introduced with unique features that are never seen before in the industry. Therefore, with this campaign, we aim to communicate the unique benefits offered by Optima Secure policy in a simple yet entertaining way. We are confident that the campaign will motivate the customers to choose a policy that offers such wide-ranging benefits while providing a great value for money.”

     

    Talking about the campaign idea, Azazul Haque and Garima Khandelwal, CCOs at Mullen Lintas added: “The benefits given by HDFC Ergo’s Optima secure were never seen before benefits in the category of Health Insurance. So we needed to deliver it in a never seen before way. Reason why we decided to have extremely clutter breaking execution. Be it the stories or the backdrops, we chose something never seen before. From Aliens to Ghost stories, everything about this campaign is never seen before. Just like the benefits offered by the product.”

     

    The campaign is already live across multiple mediums including outdoor, radio and digital.

     

  • SBI General’s radio campaign

    By Our Staff

     

    SBI General Insurance has launched a health insurance campaign on radio with the objective of educating consumers that: ‘With health insurance, medical emergency will not turn into financial emergency’.

     

    Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.”

     

  • …for its LED lights business

    Polycab launches Love@First Light campaign

    By Our Staff

     

    — Polycab India Limited (@PolycabIndia) September 2, 2021

    Electrical goods company Polycab India Limited (PIL) has come up with an advertising campaign for its LED lights business.

     

    Speaking on the campaign Nilesh Malani, President and Chief Marketing Officer Polycab India Limited said: “It is not only the products and services which have to be in line with the requirements of the modern-day consumers, marketing campaigns too must be in sync with end-user expectations and preferences. Our Love at First Light campaign is one such innovative and creative mode to strike a chord with the target audience and convey our brand promise.”

     

  • Conceptualised by Ogilvy India, the 360-degree campaign highlights Tata Sky's packs and content

    Tata Sky takes TN entertainment to ‘Vera Level’

    By Our Staff

     

    Leading content distribution platform Tata Sky has unveiled a campaign to woo customers in Tamil Nadu. It’s titled ‘Vera Level’ and has been conceptualised by Ogilvy.

     

    Commenting on the launch of the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging. Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets.”

     

  • With Hardik Pandya, Shreyas Iyer and Deepak Chahar

    Britannia Bourbon launches campaign

    By Our Staff

     

    Bourbon has launched its biggest ever campaign by partnering with cricketers Hardik Pandya, Shreyas Iyer and Deepak Chahar.  The brand’s proposition of Original Friendship, Original Britannia Bourbon celebrates the mischievous bonds between real friends. The last time Pandya spoke about his mischief on a television show, he got into trouble, but this is an ad, hence controlled.

     

    Commenting on the launch of the #BourbonFriendsForever campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said: “Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”

     

    Added Sambit Mohanty, Head of Creative – South, McCann Worldgroup: “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”

     

  • As tribute to Covid warriors

    Titan launches film of Solidarity collection

    By Our Staff

     

    Titan launched a symbolic special edition set of watches where the dial has a circular design represented by people coming together – showing solidarity in times of the pandemic.

     

    Said Mahesh Gharat, CCO – Ogilvy India (South): “When Titan told us about their initiative to create a special watch as tribute to everyone who helped fight the second wave, we knew it deserved different communication. The film showcases the interconnectedness of humanity. It is meant to serve as a reminder to us all that when people come together, they become invincible.”

     

    Added Sirish Chandrashekhar, Marketing Head, Titan: “At Titan India, each watch is designed with a unique purpose. The Solidarity collection is a tribute to the people who stood by other in their hour of need. It celebrates the human spirit of solidarity, that triumphed all odds to bring hope in bleak times. So, it was only fitting that we do our bit too. Built on the above ethos, these watches are made with recycled metal and vegan straps, making it a timeless piece for the social and ecologically-conscious. To further this initiative, we have ensured that all proceeds go to the Taj Public Welfare Trust.”

     

  • The film was conceptualised by Publicis One Touch

    Taapsee Pannu in new Nivea campaign

    By Our Staff

     

    Nivea has introduced its latest skincare innovation – Naturally Good. The TVC campaign features actor Taapsee Pannu.

     

    Speaking about the company’s latest campaign, Ajay Simha, Marketing Director, Nivea India said: “Nivea always aims to establish the promise of care in every product and campaign. Our new range of Nivea Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’. We are proud to provide the best of skincare with our natural origin ingredients. The range also contributes to a greener tomorrow with our eco-friendly packaging. Through the new campaign we want to reach out to our young consumers who believe in strength of natural ingredients & are conscious of nature while selecting their products.”

     

    The film was conceptualized by Publicis One Touch.  Added Chandani Samdaria, Executive Creative Director – Publicis One Touch: “We have all seen the surge of skin care products that use natural ingredients. But what sets NIVEA Naturally Good apart is that while it takes 95% + of its ingredients from nature, it also gives back with eco-friendly packaging. We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born. And thereafter Taapsee’s genuinely effervescent personality just makes it come alive.”

     

  • TVC and print campaign planned

    Wonderchef appoints Kriti Sanon as brand ambassador

    By Our Staff

     

    Wonderchef has signed actress Kriti Sanon as its brand ambassador. The TVC will be launched simultaneously across multiple channels including digital.

     

    Talking about the association, Ravi Saxena, Founder and Managing Director, Wonderchef said: “The engagement with Kriti will amplify our efforts to create more awareness about healthy cooking and capture wider demography. Taking Kriti as our brand ambassador was a natural choice for us because Wonderchef relates with Kriti as a self-made independent person with a mix of modern and traditional values. The vividness of her persona and the finesse with which she connects with the audience make her the ideal choice for strengthening our positioning.  She brings glamour, universal appeal and feminine touch to the brand.”

     

  • Jockey releases 8 new films

    By Our Staff

     

    Jockey India has released eight new product films across its digital platforms, announcing the next leg of the #BrasAsVersatileAsIAm campaign.

     

    Notes a communique: “The product films showcase the essence of different moods and needs of a woman that are as versatile as she is. Jockey India last week launched the first phase of the #BrasAsVersatileAsIAm campaign – ‘Jockey Knows Me’ with a 30-second TVC across multiple channels that showcased how every woman is unique and versatile in her way.”

     

  • Celebrates the joyful moments of motherhood with #SahiWaliFeeling

    Ogilvy creates new campaign for Huggies

    By Our Staff

     

    Huggies, the Kimberly-Clark brand, has launched a new campaign titled #SahiWaliFeeling.

     

    Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly-Clark India said: “Navigating motherhood can be a daunting task even for the naturally confident millennial mothers. However, despite all the chaos, there are often real moments of joy that mothers experience when their instincts take over, and they realize new ways of caring for their baby. As a brand that has been an indispensable part of the lives of new mothers, Huggies has always been inspired by their desire to provide the very best care to their little ones, and this new campaign brings this to life in the context of the moms of today. We believe in the invaluable virtue of a mother’s inner voice and are committed to being a trusted partner that not only makes her journey easier through unmatched product experiences but also makes her believe in herself and her choices for her baby.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “For new mothers, every little discovery is a manifestation of their instincts and the campaign #SahiWaliFeeling celebrates the small successes that come with it. As a legacy brand, Huggies has always stood by mothers, every step of the way, and we hope that this initiative will not only resonate with them but also help boost their confidence. Introduced through a TVC, the launch of the campaign will be supported by a high decibel integrated marketing overture, rooted in the product promise of softness and brand philosophy of further tightening the bond between a mother and her baby through the ties of trust and assurance.”

     

  • Will promote its products and services

    Pankaj Tripathi is brand ambassador of Fino Bank

    By Our Staff

     

    Fino Payments Bank Limited (FPBL) has signed actor Pankaj Tripathi as its brand ambassador.

     

    Said Rishi Gupta, MD & CEO, Fino Payments Bank: “This is Fino’s first ever opportunity to have a brand ambassador, a milestone in itself. We are extremely pleased to have Pankaj Tripathi, a celebrated artist, as our brand ambassador. Pankaj’s personality resonates our brand values and we believe the association will go a long way in not only achieving the desired top of the mind brand recall but also in bringing about a paradigm shift in consumer behaviour towards the adoption of digital banking.”

     

  • With Radhika Apte, Shruti Hassan, and Vikrant Massey

    Mcaffeine personal care brand launches new campaign

    By Our Staff

     

    Shruti Hassan, and Vikrant Massey for their upcoming campaign.

     

    Commenting on the association, Tarun Sharma, CEO & Co-Founder, Mcaffeine, said: “We are overjoyed to welcome Radhika, Vikrant and Shruti to our world of caffeinated goodness. Given the rising awareness about personal care, with our ‘Addicted To Good’ campaign, we aim to emphasize the benefits of our hero ingredient and solidify Mcaffeine’s position as India’s most favourite cafThe proposition comes from the human insight that we are essentially creatures of habit that favor repetition. A single good habit can often lead to another, starting a chain of goodness. Armed with all the goodness of caffeine, Mcaffeine  wants to get its users similarly ‘Addicted to Good’. Representing the young and energetic go-getters who the brand’s products are made for, the three ambassadors will share the goodness of caffeine with everyone – along with the good that the brand does at large.”