MxMIndia

Category: PRODUCTS

  • Presents inspirational stories as part of #ChangeTheCycle

    Ariel launches new video saluting Covid warriors

    By Our Staff

     

    Ariel India has released a video capturing the stories of real heroes who are leading by example and doing more than their share during the pandemic. The campaign called #ChangeTheCycle brings together stories of heroes who have epitomized care and kindness. And every act of kindness, starts a cycle of change that can fill those around with hope.

     

    Ariel salutes the spirit and dedication of these citizens who started the cycle of change and took upon themselves the responsibility to extend support in their best capacity.

     

    Said  Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent: “At Ariel, we believe that progress is impossible without change, and each of us has the power to make a difference. We salute these ordinary citizens for their extraordinary contribution to society. They inspire us through their selfless acts of kindness and teach us that when we all play our part to help each other, we can truly #ChangeTheCycle.”

     

  • To promote Pedigree’s Small Dog pet food range in India

    Mars Petcare films campaign for Pedigree dog food

    By Our Staff

     

    Pet food company Mars Petcare, has introduced a new advertising campaign promoting Pedigree’s Small Dog pet food range in India. The new 15 second advertising campaign promotes the concept of feeding the right food to the small dogs. This ad camp has been conceptualized with the tagline “Small dogs, live large”.

     

    Said Ganesh Ramani, General Manager, Mars Petcare India: “Dogs, from a very young age, need to be fed food according to their size and nutritional requirements. Keeping in mind the rapid growth and development that takes place in the initial life stages of pets, we need to provide variants best suited to provide vital nutrients and minerals. We are delighted to announce the launch of PEDIGREE®’s Small Dog pet food for puppies and adults in India. These are bite-sized, easily chewable, come in many colours and are packed with vital nutrients and minerals. They are manufactured in flavours such as lamb and chicken and with milk and vegetables to give complete health to pets from a very young age and improve their wellbeing.”

     

     

  • Presents ‘Time to Heal' in collaboration with multimedia artists

    Tata Cliq Luxury launches video with message of hope

    By Our Staff

     

    Tata CLiQ Luxury has released a video series called ‘Time to Heal’ across its marketing platforms, in partnership with social media creators. The videos drive messages of hope, resilience, and strength, encouraging people to take a pause and take some time to heal.

     

    The series, consisting of six videos, combines spoken verse with creative visuals to create a personal, reflective, and hopeful piece. Kalki Koechlin, Lisa Ray, Gurmehar Kaur, Ankur Tewari, Prabh Deep, and Siddharth Dhanvant Shanghvi are among the creators who wrote and narrated each verse. Visuals have been created in collaboration with visual artist, Gaurav Ogale.

     

    Said Gitanjali Saxena, Business Head – Global Luxury at Tata CLiQ Luxury: “At Tata CLiQ Luxury, we focus on mental vulnerability. We wanted to create a campaign that resonates with our consumer’s current sentiments, reassuring them of a world that is more tranquil and calm within all the chaos caused due to uncertain times. ‘Time to Heal’ is a manifestation of our commitment to community healing.”

     

  • To set up e-commerce for popular brands Gelato Italiano and The Coffee Bean & Tea Leaf

    Digital Refresh Networks ties up with Pan India Foods

    By Our Staff

     

    Digital Refresh Networks has bagged the digital mandate for the Gelato Italiano and The Coffee Bean & Tea Leaf. The mandate includes setting up their e-commerce and handling the overall planning and execution on the digital front.

     

    Said Dinesh Salavkar, Business Head, Pan India Food Solutions Pvt Ltd: “Our association with a passionate and experienced team at Digital Refresh Networks is sure to create a huge impact on our digital domains. In today’s world, having a strong digital presence is highly crucial in order to boost the brand’s growth and target reach and we are assertive that we will accomplish our goals via this collaboration. We look forward to working with the team.”

     

    Added Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks: “Bagging the digital mandate for one of the leading brands like Pan Food India, is a proud moment for us. We are all set with our team of professionals to offer an integrated digital approach in order to not just boost the brand’s growth but also enhance the visibility and reach in the market. We do look forward to a long term and a valuable tie up with Gelato Italiano & The Coffee Bean and Tea Leaf.”

     

  • The rebranding is in line with the organization’s corporate brand strategy

    NCL Industries rebrands Duradoor as NCLdoor

    By Our Staff

     

    NCL Industries Limited has rebranded its product “Duradoor” as “NCLdoor”. The rebranding is in line with the organization’s corporate brand strategy for the year 2021. The change also seeks to avoid any confusion in the minds of consumers about products of other companies carrying a similar name as well as avoiding any possible trademark conflicts.

     

    K Ravi
    K Ravi

    Speaking on the rebranding, K Ravi, Managing Director, NCL Industries Limited said, “Starting with our brand campaign for Nagarjuna Cement in 2020, we at NCL Industries have been on a mission to update our branding and communication strategy for our brands, to a more modern approach. The rebrand of our doors division is in alignment with the overall brand strategy and company vision for 2021.”

     

  • Upholds commitment of social values to serve humanity for a healthy life

    Hyundai Motor rolls out film on healthcare

    By Our Staff

     

    Hyundai Motor India Foundation, the philanthropic arm of Hyundai Motor India Ltd, has released a film on its social outreach initiative ‘Sparsh Sanjeevani’. The film captures moments of Hyundai’s Mobile Medical Van as it travels through rural India to augment accessibility of healthcare services for people in these regions.

     

    Commenting on the film, S S Kim, MD & CEO, Hyundai Motor India Ltd. said, “At Hyundai, we believe in driving meaningful change for society through every initiative. Our efforts draw inspiration from our vision of ‘Progress for Humanity’, as we continue in our pursuit of bringing smiles, wellbeing and prosperity to people across India. The film on ‘Sparsh Sanjeevani’ has suitably chronicled the journey of driving a greater accessibility to quality medical support and healthcare services. We have received a very moving response to ‘Sparsh Sanjeevani’, Mobile Chikitsa and hope to continue these efforts as we try to bring greater health and wellbeing to people of rural India.”

     

  • To spearhead communications programme to establish the brand's dominance

    Tute Consult wins pitch of Modi Naturals

    By Our Staff

     

    Modi Naturals Edible Oil has appointed Tute Consult as its Communication agency for driving relevant campaigns, content marketing and strategic PR with an advanced data-driven and communications approach.

     

    Akshay-Modi
    Akshay-Modi

    Said Akshay Modi, Joint Managing Director, Modi Naturals: “Going forward with our vision FY 21-22, we have a number of strategic initiatives planned. We wanted an agency that intersects creativity, data and messaging to build our brands; and are delighted to see that Tute understands our need of adopting an integrated communication approach with the required sensitivity during the pandemic. We are certain that the dynamic and experienced talent at Tute will help us drive our narrative in a captivating manner.”

     

    Komal Lath
    Komal Lath

    Added Komal Lath, Founder, Tute Consult: “FMCG industry is one of the priority sectors during the pandemic and Modi Naturals has come to us at a time when the surrounding is extremely sensitive. With the company’s expansion into new markets, we are highly thrilled to commence this exciting and challenging journey with Modi Naturals. We believe our understanding of the brand’s vision and our strategic approach in the current situation will help us deliver promising results.”

     

  • Reveals roadmap for future of open internet during Company’s investor day

    Criteo unveils new branding

    By Our Staff

     

    Criteo, the global technology company that provides the world’s leading Commerce Media Platform, has unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual identity, and brand positioning, “The Future is Wide Open.”

     

    The rebrand marks Criteo’s commitment to supporting a fair and open internet that enables discovery, innovation, and choice. It also speaks to the vast opportunity Criteo can capitalize on as it prepares for the future of advertising without cookies.

     

    Said Megan Clarken, Chief Executive Officer at Criteo: “The time is right for a new brand identity and rally cry, as we use our massive strength in data and technology to re-establish Criteo’s leadership within the advertising industry and set an optimistic tone for the future of the open internet, for everyone.”

     

    Added Todd Parsons, Chief Product Officer at Criteo: “When we say, ‘The Future is Wide Open,’ we’re talking about the tremendous possibilities Criteo’s unique dataset presents for improving every consumer experience on the open internet,” “Cookies might be going away, but we view it as an opportunity to evolve our product strategy to deliver greater benefits than ever to consumers and our customers.”

     

     

  • The communication firm expands remit with Max from Antara Senior Living to corporate PR mandate

    On Purpose partners Max group

    By Our Staff

     

    On Purpose has announced its partnership with Max Group for their public relations responsibilities on their corporate mandate, including the group’s listed holdings – Max Financial Services and Max India. It was around the same time last year that On Purpose won the PR mandate for Antara Senior Living, a high priority business of the Max Group. During this one-year journey, Antara’s PR efforts won accolades on reputed awards platforms.

     

    Max Group’s, Director – Brand & Communication, Nitin Thakur, expressed his views on hiring On Purpose for the second time in a row, “Our work with On Purpose in highlighting India’s demographic dividend for our business Antara Senior Care gave us the confidence to award Max Group’s corporate mandate to them. We hope they will serve as valuable partners in positioning Max Group as a progressive, professional, value-driven, well-governed business house that has created immense value for its shareholders over the last three decades. Their noteworthy work in the development sector will be an asset for highlighting the efforts of Max India Foundation (MIF), along with its NGO partners, for educating underprivileged children. They will also help us create broader awareness of the exceptional work by MIF’s arm – Social, Emotional and Ethical Learning (SEEL) India.”

     

    Girish Balachandran, Managing Partner, On Purpose added, “Delivering award-winning work with Antara over the last year was an enriching experience as a team and an organization. With this expanded mandate for Max Group, we are grateful for the trust and confidence placed in us to manage the brand’s most precious asset – its reputation. We are confident and excited to take this relationship further and achieve great success together.”

     

  • Ropes in Bollywood uncle-nephew duo Anil Kapoor and Arjun Kapoor to promote brand

    Tilt’s films for Licious products

    By Our Staff

     

    Meat and seafood company Licious has launched a campaign to promote its brand. It has worked with Tilt to craft two adfilms with uncle-nephew duo Anil and Arjun Kapoor.

     

    Said Meghna Apparao, Chief Business Officer, Licious: “There are meat eaters and then there are meat lovers. For meat lovers, great quality meat and seafood is lot more than just food; it is a thing of joy, it is a great time shared with family and friends over a meal, it is the immense satisfaction of creating a dish that is heart-warming. Meat lovers go to great lengths to ensure the meat they buy is perfect in every sense – fresh, hygienic, safe and free of antibiotics. That’s where Licious comes in. Over the last five years we have been working towards a deeper understanding of meat-lovers’ nakhras and combining them with our own, in a continuous process of product development. We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing and handling best practices, so that our consumers get nothing but the best – every single time. Licious is a brand created by the meat lovers for the meat lovers.  It is a delight to see Anil Kapoor and Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaj that understands another!”

     

     

  • Former Unilever marketing veteran as its new CMO

    MyGlamm appoints Apratim Majumder

    By Our Staff

     

    Apratim Majumder
    Apratim Majumder

    Online beauty shopping store MyGlamm has appointed Apratim Majumder as Chief Marketing Officer. In his previous role, Majumder co-founded Unilever’s first beauty and personal care masterbrand across skin care, hair care, skin cleansing and oral care.

     

    Said Darpan Sanghvi, Founder & CEO, MyGlamm: “Apratim brings with him a very unique combination of having the technical rigor of traditional FMCG marketing with a focus on consumer insights and combined with a dynamic softer skill set of agility that a new age DTC company like MyGlamm thrives on. Couldn’t be more excited to welcome him.”

     

    Added Priyanka Gill, President & Co-founder, MyGlamm: “We are excited to welcome Apratim as MyGlamm’s CMO. His stellar FMCG background and experience complements our DTC approach. With Apratim’s leadership,  look forward to MyGlamm scaling up at an even faster pace.”

     

  • To commemorate June 3 as World Bicycle Day

    Ogilvy Digital campaigns for TI Cycles

    By Our Staff

     

    Ogilvy South has created a campaign for TI Cycles to commemorate June 3 as World Bicycle Day with the tagline #WeWillRideAgain. The film is designed to inspire people and to remind people of the joys of cycling.

     

    The film is made entirely by using photographs that capture the state of bicycles today. Bicycles that have been parked all around our homes- in bedrooms, living rooms, terraces and basements, waiting for the day that they will be used again.

     

    Said Sushant Jena, Senior Vice President, TI Cycles of India: “Today, all of us are facing really difficult times. We want to move out of homes but keeping everyone’s safety in mind, we aren’t. On World Bicycle Day, TI Cycles wanted to celebrate with everyone. Keeping this safety in mind we are reaching out with a message of hope, longing and something we all are looking forward to – go out and ride again. We are hopeful that the situation gets back to normal soon and while waiting for safer days to ride, we want to celebrate the spirit of good rides and good times.”

     

    Added George Kovoor, Digital Lead, Ogilvy South: “Our spirits are much like a cycle in the garage today, dampened, rusted. But like the sun rises every morning after the darkest nights , these tough times too shall pass. We wanted to draw this parallel to reinforce the message of positivity and hope that our brand is all about. This is a simple film about a simple thought- good things, like cycling, will come to us again!”