MxMIndia

Category: PRODUCTS

  • Will be responsible for the execution of the overall PR campaigns for the Yoga Institute

    Digital Refresh Networks bags PR account of Kaivalyadhama

    By Our Staff

     

    Digital Refresh Networks (DRN), which recently launched its Digital Influence (Public Relations) service, has been accorded the PR mandate for one of the oldest institutes of Yoga, Kaivalyadhama located in Lonavala.

     

    Digital Refresh Networks will be responsible for the execution of the overall PR campaigns for Kaivalyadhama including strategic counsel and planning, media relations and management, crisis supervision and stakeholder management in order to enhance the visibility and reputation of the brand.

     

    Said Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks: “We are glad to partner with Kaivalyadhama and look forward to working with the brand to strengthen its positioning as one of the perfect destinations for an individual to distress and revive by adapting the concept of traditional yoga.”

     

     

  • With a tagline #CoolHaiMeriMaa to pay tribute to all the moms

    Prega News celebrates Mother’s Day with video campaign

    By Our Staff

     

    Mankind Pharma’s pregnancy test kit Prega News has launched the #CoolHaiMeriMaa campaign. The video campaign will run on the YouTube channel and all social media profiles of Prega News.

     

    Said Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma: “The #CoolHaiMeriMaa campaign is an attempt to showcase the journey of mothers who are caregivers and work relentlessly to ensure in paving the road to a better tomorrow for their kids. Through this campaign we recognize and pay a tribute to all the moms in the world for the role they play in their kids’ lives and express gratitude for teaching children the virtues of patience, resilience, and courage and highlight how these values are helping them in their personal and professional lives.”

     

  • Launches three TVCs stressing virtues of good eating

    Leads Brand Connect films with Shilpa Shetty for Nourish

    By Our Staff

     

    Nourish of BL food products company announced the launch of a series of television commercials starring Shilpa Shetty. The TVCs created by Leads Brand Connect will roll out through TV, print and digital media in the coming months. With the tagline ‘Sadharan Chodo, Nutrition Chuno’, the ads emphasize the virtues of good eating and healthy living.

     

    Said Ashish Khandelwal, Executive Director, BL Agro: “Nourish is a young brand, which has received an overwhelming response in a very short span of time. With Nourish, our vision is to provide healthy, good quality and nutritional food products all across the country. While the TVC is creating awareness, we are simultaneously working to expand our distribution network to pan India levels so that we can take the goodness of Nourish to each and every household in India.”

     

    Added Sanjay Srivastava, CEO, Leads Brand Connect: “With Shilpa on board, brand Nourish aims to occupy the space of high nutrition food products offering many health benefits to the consumers. Hence the positioning was created around the promise “Saadharan Chhodo, Nutrition Chuno”. But the challenge was to communicate this fact in an innovative and engaging manner. To distinguish the brand from regular cooking commercials, we decided to take the comic way”.

     

  • To take charge of digital marketing mandate of CEAT Specialty tyres for Europe and India

    Hyper Connect Asia partners with Ceat

    By Our Staff

     

    Ceat Specialty, the off-highway tyre brand of RPG group, has chosen Hyper Connect Asia as their digital agency of record. Hyper Connect Asia will be responsible for the end-to-end digital marketing mandate of CEAT Specialty in Europe and India. The brand partnership will primarily focus on digital communication of the OTR and agriculture tyre categories of CEAT Specialty.

     

    Said Vijay Gambhire, Chief Executive – CEAT Specialty: “Europe is a key market for OHT business, and initial acceptance of our products and services has been very good. In order to further build on the initial momentum, we realise our digital communication will play a key role in our efforts to connect with our end customers. We want a capable and creative digital marketing agency, and Hyper connect fits the bill.”

     

    Added Ankur Pujari, Co-Founder & Business Lead, Hyper Connect Asia: “Our team is upbeat to be associated with a legacy brand name like CEAT (RPG group) and partner with them in their India and Europe growth story. As a young and growing digital marketing player, we are always enthusiastic about exploring brand innovations and the challenges that tag along with it. Associating with such great brands enables us to scale up our expertise and understand the dynamics of the local and international consumer behaviour.  It also strengthens our foothold in one more sector.”

     

     

  • To highlight new footwear range of casuals and formals on TV, print and hoardings

    Vicky Kaushal continues as face of Red Chief

    By Our Staff

     

    Footwear brand Red Chief has launched its seasonal campaigns with its brand ambassador Vicky Kaushal.

     

    Said Rahul Sharma, General Manager (Marketing): “Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish, which would further highlight in our all campaigns targeted to youth. These campaigns would highlight our new footwear range of casuals and formals and would be promoted round the year through T.V., print, hoarding, in store branding and as more and more people are now a days glued more on digital platforms so same would remain our major focus. Since our association with Vicky – our brand salience is on the rise among youth and we are further encouraged to take our Red Chief brand to next level of growth with better penetration among youth.”

     

     

  • The brand leverages print and social media platforms to reach out to consumers

    Parryware launches integrated marketing campaign

    By Our Staff

     

    Parryware, the sanitaryware brand, has launched an integrated marketing campaign #TapToPOT for ‘Parryware Safe Buy’. As part of the campaign, the brand leverages print and social media platforms like Facebook, Instagram, and Google properties to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience.

     

    Said KE Ranganathan, Managing Director, Roca Parryware: “We at Parryware, strive to provide innovative solutions that are easy, safe and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.”

     

     

  • Features OTT stars Ayush Mehra and Radhika Mehrotra

    Fintech Niyo rolls out two new ad campaigns

    By Our Staff

     

    Digital banking fintech Niyo has launched two ad communications to introduce, Niyox, a savings and wealth account aimed at millennials and Generation Z. The ad communications was launched on Hotstar website and mobile app at the just-suspended Indian Premier League (IPL).  The campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring OTT stars Ayush Mehra and Radhika Mehrotra.

     

    Said Niyo Chief Marketing Officer Vineet Sethi: “We launched NiyoX, a full-suite banking app, to transform the way the Millennials and GenZ bank. With digital innovation at the heart of everything we do at Niyo, we decided to empower them further and boost their banking experience. We know this generation #JustCantWait to get their hands on things they desire and for experiences they want to live. They don’t just want everything in an instant, they also #WantMore out of everything! So we teamed up with our creative partners, Sideways Consulting, and launched these cool, quirky films to encapsulate the essence of Niyo.”

     

    Added Abhijit Avasthi, Founder, Sideways Consulting: “Niyo is setting the ground for neobanking in India. We believe NiyoX’s offerings are going to delight the youngsters and so all we need to do is to bring them alive in a charming manner. Hence, the creative idea was to pick moments from one such relatable, endearing couple’s life and link them to the product offerings. While Niyo is an efficient, tech-enabled finance offering, we don’t want to behave like a stodgy old-school bank. Instead, we want to build a cool and confident brand.”

     

    Said Sharmista Nag, Director and founder, Picturewali: “Shooting during the pandemic especially at a time when the cases were rising was risky. Hence, I asked myself, is it worth the risk? The interesting scripts and an agency with whom I always wanted to collaborate with tempted me. However, when you run a company, one can’t just think about oneself, one has to think about the whole team. Keeping safety our top priority, myself and my producer decided to take the challenge. We ensured that the entire cast and crew followed all safety measures. With a responsible team, a supportive agency and client it was a risk worth taking.”

     

  • Will be responsible for leading the marketing and customer marketing functions at Mars Wrigley

    Varun Kandhari to head marketing at Wrigley

    By Our Staff

     

    Mars Wrigley has announced that Varun Kandhari has been appointed Director – Marketing and Customer Marketing for India. Kandhari, who has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.

     

    In his new role, VK will be responsible for leading the Marketing and Customer marketing functions for Mars Wrigley India across all categories. He will also be part of the leadership team for India.

     

    Said Kalpesh R Parmar, General Manager, Mars Wrigley, India: “I am pleased to announce the appointment of Varun Kandhari as the Director Marketing and Customer Marketing at Mars Wrigley. Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights.”

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, tyre brand of motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • Strengthens positioning as a human-centric organization

    Nihilent ushers change with new brand campaign

    By Our Staff

     

    Nihilent, the global consulting and change management organisation, has launched a new multimedia brand campaign – ‘Humanizing Technology’. The new brand campaign with the premise that technology must elevate the human experience to be truly relevant.

     

    The campaign was conceptualised and executed by HyperCollective, a division of Nihilent-led by K V Sridhar ‘Pops’, Global Chief Creative Officer, Nihilent.

     

    Said LC Singh, Director & Executive Vice Chairman, Nihilent: “Our intention at Nihilent is to humanize every business and technological transformation across the globe. Whether it is interactions with the physical world or the dynamic digital experiences of always-on life, we are ensuring that human aspirations and goals take the center stage.”

     

    Added Minoo D Dastur, President & CEO, Nihilent: “The reason to do this now is that technology and businesses need to evolve and made responsive to human emotions for the larger purpose of enriching the overall human experience.”

     

    Said Pops: “Nihilent is at the forefront of ushering in this change through this bold new approach of putting humanity at the centre of all things to create a richer human experience. Technology is the enabling part that needs to constantly evolve.”

     

  • The TVC was conceptualized by Plotter’s Ink

    AR Rahman creates new jingle for JSW Cement

    By Our Staff

     

    AR Rahman has created a brand-new jingle for JSW Cement titled Yaariyaan. This jingle forms the musical track of JSW Cement’s new TVC, “Kal Ki Mazboot Tayari Ke Liye”. AR Rahman has composed, scored and sung the Yaariyaan jingle of this TVC and the lyrics have been penned by noted songwriter Shellee. The TVC was conceptualized by Plotter’s Ink.

     

    Said AR Rahman: “I am always motivated to compose music and sing songs which give hope. I believe music has the power to strengthen us all. I hope the JSW Cement jingle “Yaariyaan” brings a smile to people disoriented due to the current situation.”

     

    Added Nilesh Narwekar, CEO of JSW Cement: “It is a great honour that the legendary A. R. Rahman agreed to create a new jingle for JSW Cement. As India’s foremost Green cement brand, this  TVC reiterates our commitment in ensuring a more sustainable future through our environment-friendly cement products.  Our green cement not only reduces greenhouse gas emissions but also consumes less energy during its manufacturing process. By using our Green cement, the Indian consumers not only fulfil the aspirations of having their own home but also provides a safe & sustainable future for future generations.”

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, the tyre brand for motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”