MxMIndia

Category: PRODUCTS

  • The brand already has a strong base in South India

    Rakul Preet Singh to endorse Elleys’ Switches

    By A Correspondent

     

    Elleys’ Switches has appointed Rakul Preet Singh as its brand ambassador with the aim of conquering North Indian states. The brand already has a strong base in South India.

     

    Commenting on the announcement, Vatsal Gada, Director of Elleys’ Switches said: “It’s an immense pleasure for us to have Rakul Preet. The beautiful Bollywood diva has injected exuberance to our creative campaign which is crafted by our partner Oberoi IBC.”

     

    Added Rajendra Surlekar, National Creative Director at Oberoi IBC: “We are glad to have this opportunity to take the brand a step ahead with our creative strategies. We have curated this campaign and shot three films with our in-house production team. The campaign stills are captured by Dabboo Ratnani. We will be running the campaign by the end of January 2020.”

     

     

  • Youva’s new logo and the tagline is a representation of the brand’s understanding of the innate creativity within every youth

    Youva unveils new brand identity

    By A Correspondent

     

    Youva, the domestic stationery brand from Navneet, has undergone a brand refresh, including a new logo and tagline – Think. Create.

     

    Abhijit Sanyal

    Said Abhijit Sanyal, Chief Strategy Officer, Youva: “We believe the youth are the foundation of our future and we want to motivate them to be creators. Every Youva product resonates with the ideology, passion, and enthusiasm of young India. I am extremely delighted to be a part of the rebranding journey and believe that this will lay the roadmap for the brand to reach great heights.”

     

     

  • In partnership with a radio network, it has set up a phone number which lets anyone use this service

    Ogilvy comes up with reminder medium via ‘Fevi-call’

    By A Correspondent

     

    Fevicol has launched a new radio innovation that turns simple phone calls into reminders that stick. Through a partnership with a leading FM radio network, it has set up a phone number which lets anyone use this service. Conceptualised by Ogilvy, the radio innovation rolled out on January 9, through a series of radio spots.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman – India, Ogilvy: “Repetition is an age-old memory trick we’ve all used in school while growing up. Through Fevi-call, we wanted to apply it to simple everyday reminders and make them stick in people’s minds. So, we turned an old medium like radio into a fun platform that anyone can use to reach their loved ones in a more effective way.”

  • The campaign looks to encourage consumers to adhere to their New Year resolution

    NatureFresh flags off #StartAHeartResolution initiative

    By A Correspondent

     

    NatureFresh Acti Heart, a new offering from Cargill, has launched a digital campaign #StartAHeartResolution. The campaign looks to encourage consumers to adhere to their New Year resolution by picking one which is easy to stick to – that is to take care of their heart.

     

    Speaking on the launch of the digital campaign, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “December and January are the months where a lot of conversation happens around New Year resolutions. Considering how digital ecosystem thrives on topical content, this posed as a perfect opportunity for the brand to engage with the consumers in a relevant manner. We all know that sticking to your resolution is not quite as easy as making one. This forms the basis for the new ActiHeart campaign, which captures micro-moments in our lives when we struggle with our resolutions. In order to encourage consumers to stick to their resolutions, the campaign encourages them to start easy with a heart resolution in 2020 by switching to a better heart oil, #StartAHeartResolution with Nature Fresh ActiHeart.”

     

    Commenting on the campaign, Karthik Nagarajan, CCO, Wavemaker added: “This Nature Fresh campaign for New Year came as a welcome challenge to us, as not many clients take the plunge to stay culturally relevant to the audience. The ask was to showcase the brand fit in the consumer’s daily life and build brand awareness so that the campaign has a high recall value. Instead of going the broader way of keeping health or fitness resolutions, we narrowed it down by inviting them to take an easy resolution to #StartAHeartResolution with NatureFresh® Acti Heart™. The colloquial phrase ‘Kal se pakka’ used by the protagonists in the films certainly resonates with the people. Co-curating such interesting pieces of work at Cargill helps push the envelope to achieve greater milestones.”

     

     

  • The campaign is brought to life with a multi-media and a multi-lingual film

    Kellogg’s reaches out to kids with ‘Breakfast Se Badhkar’ ad campaign

    By A Correspondent

     

    Kellogg’s has launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and a multi-lingual film and looks to partner mothers in their daily attempt to providing nutrition to their children in time-pressed mornings.

     

    Said Sumit Mathur, Director Marketing, Kellogg South Asia: “As an organisation, we live by the purpose of ‘Nourishing India’s Potential’. We have demonstrated it in several ways. We recently announced our ongoing programme of offering a bowl of Kellogg’s cereal with milk to children from underprivileged sections of society as daily breakfast. We are also on a mission to drive a behavioral change in many urban Indian consumers who skip or skimp breakfast due to lack of time. The new Masterbrand campaign is our attempt to bring alive our purpose and drive this behavioural change. The film explains how breakfast is the morning hero to help achieve children achieve their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”

     

    Added Anurag Agnihotri, Executive Creative Director, Ogilvy: “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, “ek chammach aur kha lo”, what she actually wants is “to push a bit harder everyday”. ‘Ek chammach aur’ is the insight that has gone into Kellogg’s latest communication. The stories are told from kids’ point of view. Engaged in some activity or sports, they charm the viewer by demonstrating what is it that mom means when she coaxes them to eat just a bit more. In the process, Kellogg’s is seen as a great option for every morning, a breakfast which is ‘Breakfast Se Badhkar’.”

     

     

  • The campaign was curated focusing on the importance of waterproof plywood since the longevity and quality depends on this

    CenturyPly educates on choice of waterproof ply

    By A Correspondent

     

    CenturyPly has recently launched a digital film on Sainik 710 ply. Through this initiative, the brand aims to educate and create awareness amongst the consumers to distinguish between regular self-proclaimed water resistant plywood and Sainik waterproof plywood.

     

    Said Nikita Bansal, Executive Director, CenturyPly: “We at CenturyPly, believe in providing quality products and consumer convenience is paramount to us. With the launch of this video, we aim to educate the consumers on the importance of quality plywood and we extremely positive that this will be of a great assistance to the consumers while buying one. CenturyPly has always been the front-runner in the Indian plywood industry, and Sainik being a part of it, also resonates similar trust and unwavering quality assurance.”

     

     

  • Ace shuttler signs year-long deal with leading technology brand

    Anker Innovations ropes in Saina Nehwal as brand ambassador

    By A Correspondent

     

    Anker Innovations has announced Olympic medallist and ace shuttler Saina Nehwal as its brand ambassador. The year-long deal will see Nehwal be a part of a 360-degree nation-wide multimedia campaign.

     

    Speaking on the association, Nehwal said: “I am delighted to be associated with Anker Innovations. It is a brand that has battled against the best in the industry and has always been associated with quality. These are attributes I associate myself with and these are exciting times for me to partner with Anker.”

     

  • The all-new digital campaign will narrate extra-ordinary stories of ordinary women

    Dhara celebrates #WomenOfChange through new digital campaign

    By A Correspondent

     

    Dhara is set to showcase extraordinary stories of ordinary women through its new digital campaign, #WomenOfChange.

     

    Talking about the new campaign, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable said: “In today’s times, work and personal life are mostly mashed together in a blur of activities and 24 hours suddenly become too less to find out one’s purpose and calling. This campaign is a testament to those women who have not only succeeded in their work and personal lives but have also followed their passion, balancing everything in just the right manner. The all new campaign is our effort to encourage such women across all walks of life and inspire them to do more in a day and pursue the things they love.”

     

    The video-led campaign will introduce one video every month on Dhara’s digital presence.

     

  • Two of the ads are already live and rest are scheduled in the coming week

    Tata AIG takes digital route to ‘simplify’ health insurance

    By A Correspondent

     

    Tata AIG General Insurance has come up with a series of digital-first ads to communicate the importance of health insurance and how convenient it is to purchase from Tata AIG.

     

    Said Parag Ved, Executive Vice President – Consumer Lines, Tata AIG: “This campaign is merely an extension of the customer centric approach with which our products and services are designed. Our offerings are based on a deep understanding of health risks faced in India. Considering the rising cost of medical treatment; a personal health insurance cover for the entire family should be an essential element of one’s financial planning.”

     

     

  • They will first come together in the Casting Crème Gloss campaign that celebrates women and their distinct personalities that set them #AShadeApart

    L’Oreal announces new brand ambassadors for India

    By A Correspondent

     

    L’Oréal Paris has announced actor and singer Aditi Rao Hydari, former captain of the Indian women’s national cricket team -Mithali Raj, and TV personality Shakti Mohan as the brand’s latest ambassadors in India.

     

    Aditi, Mithali and Shakti bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.

     

    Pau Gruart, L’Oréal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”

     

    The three new ambassadors will be seen in the Casting Crème Gloss campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart.

     

     

  • Divyanshu, India's first visually impaired solo paragliding pilot’s inspiring story from Colgate’s ‘Smile Karo Aur Shuru Ho Jao’ campaign

    Colgate’s latest equity campaign highlights inspiring story

    By A Correspondent

     

    Colgate-Palmolive celebrates Divyanshu Ganatra’s inspiring story under its ‘Smile Karo Aur Shuru Ho Jao’ equity campaign. Ganatra was only 19 years in age when he lost his eyesight to glaucoma. As a child who dreamt of flying, his blindness couldn’t limit him from achieving what he wanted. He persevered to become not only India’s first visually impaired solo paragliding pilot but also a clinical psychologist, behavioral facilitator, and a self-made social entrepreneur.

     

    Commenting on the new TVC, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said: “We truly believe that a Smile signifies optimism and our brand expression ‘Smile Karo Aur Shuru Ho Jao’ builds on the real-life stories of everyday people to inspire hope and start afresh. The story exemplifies Colgate’s message of overcoming adversity and life’s challenges with the positive power of a Smile. Such important stories of real people help us spread the message of conquering fears and our inhibitions with a smile.”

     

     

  • The agency bagged the account post a multi-agency pitch

    iProspect wins media mandate of Max Bupa

    By A Correspondent

     

    iProspect India has won the paid media mandate of Max Bupa Health Insurance. As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of paid media duties. The agency bagged the account post a multi-agency pitch.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.”

     

    Added Anika Agarwal, Director & Head Marketing, Digital and Direct Sales, Max Bupa Health Insurance: “At Max Bupa, our goal is to drive measurability of our marketing initiatives while retaining our focus on customer-centric innovations. We are delighted to partner with iProspect India in our journey towards being a true data-driven marketing organisation and continuing to deliver the best return on investment for our marketing initiatives.”