MxMIndia

Category: PRODUCTS

  • Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas

    Publicis wins creative mandate of Emami Navratna

    By A Correspondent

     

    After a keenly contested multi-agency pitch, Publicis India has bagged the creative mandate of Navratna. The account will be serviced out of the agency’s New Delhi office. Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas.

     

    Confirming the appointment of Publicis India as the creative agency, Harsha V Agarwal, Director, Emami Limited said: “We are happy to be associated with Publicis India. They bring on board their insights on brand building gathered over years of experience in marketing communication which would be of much value.”

     

    On winning the mandate, Srija Chatterjee, MD, Publicis India added: “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

     

     

  • Popular singers lend their voice to this multilingual tribute to the country

    B Natural celebrates India in digi campaign

    By A Correspondent

     

    ITC’s B Natural Fruit Beverages in collaboration with Alive India, has released a multilingual music video celebrating the power of India and showcasing the diversity of its talent and resources. Through its narrative, B Natural celebrates the idea of ‘One Nation One Music’ and promotes the feeling of Indian-ness.

     

    Commenting on the initiative, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited, said: “This musical ensemble very aptly reflects B Natural’s ethos of celebrating Indianness, an attribute which the Brand takes pride evidenced by our proposition as we bring to consumers the fruits of the labour of our Indian farmers through our beverages.  We hope this video inspires the feeling of pride and gratitude among the consumers towards our country and help build this ethos.

     

     

  • Launches a new brand campaign #LiveTheConstitution, which garnered 2.9 Million views & 30,000 shares in less than 72 hours

    Adani pays tribute to India with #LiveTheConstitution

    By A Correspondent

     

    On the 71st Republic Day, the Adani Group launched a unique digital idea that reflected the spirit of India as a nation. The film #LiveTheConstitution is an attempt by the brand which aims to revisit the Preamble to the Constitution of India which represents the basic philosophy and fundamental values

     

    Notes a communique: “Through this campaign, Adani Group aims to connect with the millennials and younger audiences who are not afraid to speak their minds on democratic rights and the meaning of being truly Indian. Younger citizens of today are the future of tomorrow, who have experienced traditional India and will working towards building a better future.”

     

     

  • Fulcro will work on the design, development and Integration of the consumer experience

    Canara HSBC OBC Life Insurance to experience Adobe Exp Cloud

    By A Correspondent

     

    Canara HSBC OBC Life Insurance has appointed Fulcro Technology to implement its next generation digital commerce experience using Adobe Experience Cloud. Fulcro will work on the design, development and Integration of the consumer experience and Purchase and onboarding journeys and create new intelligence powered experiences for Canara HSBC OBC Life Insurance customers.

     

    Speaking on the win Sabyasachi Mitter, Managing Director, Fulcro, said: “The Insurance sector has always been heavily regulated and as a result, the customer experience online is impacted by the rules set forth. Canara HSBC OBC Life has demonstrated that they work towards bringing an easy to understand product and process to their customers. Fulcro is proud to work with them to bring this vision to life digitally. The client appreciated the deep knowledge of consumer behaviour,  user experience design and technology capabilities that Fulcro brought  to the table at an extremely competitive price point and fast delivery timelines.” Mitter added.

     

     

  • The campaign will be rolled-out as digital, print and OOH

    Ashiana Housing opens up conversation on wholesome upbringing

    By A Correspondent

     

    Ashiana Housing has launched its latest campaign that promotes its three ‘kid-centric’ projects. The campaign, conceptualised and executed by Dentsu India, includes three films and various digital assets.

     

    Said Varun Gupta – Director Ashiana Housing: “The five pillars of Kid-Centric Homes come together to create an environment that fosters physical, intellectual and emotional growth of children to make them better human beings. It will make them winners not just at the work place but in life as well”.

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “Our positioning for Ashiana Kid-Centric Homes has never been about selling four walls but more a way of life for kids today, to make them better citizens tomorrow. As a follow up to the original launch campaign ‘Behtar Parvarish Ka Pata’, with this new set of films, we’ve planted another new thought ‘Bachchey aaj jo seekhenge, wohi to kal duniya ko seekhayenge’ (what kids learn today, they will teach the world tomorrow). Ashiana Kid Centric Homes which are truly designed to provide quality upbringing for your kids, deliver this promise beautifully”,

     

     

  • The brand is now directly communicating its strengths through a TVC

    Don’t let pain prohibit freedom, notes Omnigel in ad

    By A Correspondent

     

    Cipla’s Omnigel has launched its ad campaign to strike a chord with Indians while reinforcing that Omnigel keeps one pain-free and uninterrupted.

     

    Said R Gopalakrishnan, Senior Vice President and Head, India Generics at Cipla: “Over two decades, Omnigel has been recommended by a large number of pharmacists for body pain caused by various reasons. Through the television commercial we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions. The gel has a unique formula which not only provides relief but also leads to a faster recovery.”

     

    Commenting on the same, Shivam Puri, CEO, Cipla Health said, “We are humbled by how our consumers have bestowed their trust in Omnigel all these years. The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Our brand tends to give multiple solutions for a large number of body ache related issues.”

     

     

  • The ad features Abhinav Kumar, Paytm’s Vice President, Product Marketing explaining the brand new product to the merchant partners

    Paytm’s brings back Abhinav ‘Trivago’ Kumar in new campaign

    By A Correspondent

     

    Paytm has rolled out a new digital ad targeting its 10 million-plus merchant base. Taking a different approach to promote its ‘All-In-One QR’ code and getting the messaging across to merchant partners, former Trivago face Abhinav Kumar who is now Paytm’s Vice President – Product Marketing, features in the advertisement.

     

    The communication is targeted at merchants across the country who have had to grapple with setting up multiple displays and QR codes at their shops to accept payments via Paytm wallet, RuPay cards or through United Payments Interface-enabled apps. Said Kumar: “Modelling or appearing in ads has always been a fun gig for me. It is good that I have a recall value from my older ads which can be used for a better explanation of the new products and launches. I have always believed that employees are the best brand ambassadors for a company and a brand. They know more about the products and services offered by their company and are passionate about explaining and helping in delivering the right yet a simple message without too many distractions. The ‘All-In-One QR’; code enables merchants to accept unlimited payments directly into their bank accounts at 0 per cent fee.”

     

    Added Jaskaran Kapany, Marketing Head, Paytm: “This campaign aims at highlighting the benefits of the ‘All-in-One QR’ proposition for our valued merchant partners across the country. We wanted to tell our Merchant partners that the Paytm ecosystem will always keep innovating and bringing out new products to bring in ease of doing day to day business. And all this at zero cost for them. The ad reinforces the fact that the All-in-One QR is a must-have business tool as it is only payment QR that allows merchants to accept payments from a slew of payment instruments and offers a world of unparalleled convenience to make their lives easier i.e single point of reconciliation, Digital Khatabook etc. We are confident that his clutter-cutting execution with a tongue-in-cheek and humorous take will resonate well amongst our Merchant partners”

     

     

  • They will help create awareness about Mutual Funds, as the preferred investment option

    AMFI gets Sachin, Dhoni to promote MFs

    By A Correspondent

     

    AMFI has announced that it has signed cricketing icons Sachin Tendulkar and MS Dhoni for their ‘Mutual Funds Sahi Hai’ campaign, to help create awareness about Mutual Funds, as the preferred investment option.

     

    Speaking on the occasion, Nilesh Shah, Chairman, AMFI said: “Sachin Tendulkar and MS Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer term approach towards investment. Longer term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the  conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

     

     

  • The benefits of Birla.A1 StrongCrete are highlighted and depicted in their recent brand film

    Birla.A1 StrongCrete promotes strength & durability in new ad

    By A Correspondent

     

    Orient Cement has launched the Birla.A1 StrongCrete, a cement specially engineered to possess high-strength and fast-setting cement for load-bearing concrete applications such as foundation, columns, beams, and slabs etc.

     

    Said Deepak Khetrapal, MD and CEO of Orient Cement: ‘We, at Orient Cement share our society’s deep ethos that our home and our heart is where the family is, it is a safe haven and a source of emotional comfort. We believe that in a fragmented and fast changing world, homes built for coming generations will keep families together and help preserve family as the core, the heart of our nation’s emotional and social fabric. Our aim has always been to provide cement that can create long-lasting structures, and Birla.A1 StrongCrete is a reflection of our commitment towards the same. The brand film reaffirms the positioning of Birla.A1 StrongCrete as ‘The Forever Cement’, a cement with ‘Exceptional Strength’ to enable families to build a home for generations.

     

    Added Vijay Gopal, President South & East, RK Swamy BBDO:  “Strength is a generic promise in the cement category. A story of product superiority is hardly credible in all the noise in the space. We are attempting our communication to connect with the emotion of ‘families forever’, a common aspiration for people building homes for their families. Birla.A1 StrongCrete cement enables this aspiration”

     

     

  • Spark the New brand positioning captures its pioneering essence

    Mahindra Electric launches new brand identity

    By A Correspondent

     

    Mahindra Electric Mobility has unveiled a new corporate brand identity with a new logo and tagline – Spark the New. The new brand identity is meant to give the brand a renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions.

     

    Speaking at the launch of the new brand identity, Mahesh Babu, CEO, Mahindra Electric said: “Today, with a decades worth of experience in electric vehicle technology, we are completely prepared to make India an EV hub and take our technologies global. Our new positioning is an acknowledgement of this ambition while being a testament to our pioneering past. It emphasizes our ambition to innovate and create cutting-edge technology with agility, such that we deliver products which make a positive difference to society. Our new identity truly recognizes the essence of Mahindra Electric and there are no better words to capture this than ‘Spark The New. These powerful words resonate not just with us at Mahindra Electric, but are a clarion call for everyone to join the movement towards sustainable mobility.”

     

     

  • Technology brand Honor, has announced the launch of ‘Honor Rap Battle’ campaign

    Honor India releases rap campaign for Honor 9X

    By A Correspondent

     

    Technology brand Honor has announced the launch of ‘Honor Rap Battle’ campaign. The campaign, conceived by the creative agency Mullen Lintas, highlights key features of the Honor 9X in rap style.

    https://www.facebook.com/HiHonorIndia/videos/454287851931787/

    Said Winston Lee, CMO, Honor India: “Rap, as a creative form of expression, connects strongly with the young generation. Using rap to highlight the various extraordinary features of our latest Honor 9X, furthers our philosophy of building a strong resonance with our consumers and offering them what they truly deserve, when it comes to technology. For the consumers who are #UpForXtra, Honor 9X gives you 16mp pop-up selfie camera, 48+8+2mp AI triple camera set up, full view display, 4000mAh battery and 128gb storage, along with powerful Kirin 710F chipset and GPU Turbo 3.0 technology, available at a competitive price.”

     

    Added Syed Amjad Ali, President, Mullen Lintas: “Honor X series has a legacy of disrupting the market through innovation and technology that gives its users far more value. Its ambition of democratizing technology brings yet another innovation – Honor 9X. This was aimed to be a ‘Digital Only’ launch, targeting totally younger people. We at Mullen, instead of trying a formulaic big bang style, discovered a completely new challenger approach. We introduced the ‘Rap Style’ videos for the first time in the mobile category ever. Rap as a medium brings forth the voice of the youth, questioning the established order at the same time. These videos were able to dial up the ‘extraordinariness’ and the unique features, making other phones look very ordinary.”

     

     

  • The new name, says the company, allows it emphasise their vision to empower millions of professionals worldwide

    UrbanClap rebrands as Urban Company

    By A Correspondent

     

    Urban Clap has announced the launch of a new corporate brand identity, Urban Company. The name change reflects the company’s ambition to be a horizontal platform, with a global footprint and leadership position across service categories like beauty, spa, repairs, cleaning, painting etc.

     

    Notes a communique: “The new name allows the company to emphasize their vision to empower millions of professionals worldwide to deliver services at home like never experienced before.”

     

    Said Abhiraj Bhal, Co-Founder, Urban Company: “It is important for us to have a brand which is globally acceptable. From the neighbourhoods of Darling Harbour in Sydney to the condominiums of Mumbai, Urban Company is a simple name with universal appeal. While the name changes, we stay committed to offer reliable and affordable services at home. This is enabled by working closely with our service partners, helping them with up-skilling, financing, insurance, product procurement etc., transforming them into micro-service entrepreneurs.”