MxMIndia

Category: PRODUCTS

  • SBI Life’s #PapaHainNa – Mera Papa Formula leverages technology to let fathers discover their unique traits and share with loved ones through music

    SBI Life launches #PapaHainNa campaign for Father’s Day

    By A Correspondent

     

    SBI Life Insurance has launched an interaction-led campaign #PapaHainNa – MeraPapaFormula in the lead up to Father’s Day.

     

    Airing his thoughts on the occasion, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life said: “Fathers have a peculiar way of expressing their love, over the years #PapaHainNa has tapped into various cultural nuances to celebrate the spirit of father’s love. ‘Mera Papa Formula’ as a concept leverages technology to take fathers on a journey for self-discovering their ‘Papa Formula’ and sharing it with loved ones through music. We encourage fathers from across the world to share their ‘Papa Formula’ with near and dear ones and hope this helps all of us to better understand fathers and truly appreciate their place in our lives.”

     

    Speaking on the campaign, Rajiv Dingra, Founder and CEO, WatConsult said: “With an aim to celebrate Father’s Day, we launched ‘Mera Papa Formula’, an amalgamation of music and interactive tech, showcasing how every father has a unique Papa-Formula for their children. We have created a micro-site allowing fathers to find out a formula that define their traits as a father, thus enabling their extended families, friends or children to rejoice the precious and vital role played by fathers in nurturing the family.”

     

     

  • Contract will handle the entire range of furniture products

    Contract wins the creative mandate of Godrej Interio

    By A Correspondent

     

    Godrej Interio has awarded its creative mandate to Contract Advertising. The business will be handled by the agency’s Mumbai office, which won the account over a multi-agency pitch.

     

    Said Anil Mathur, COO, Godrej Interio: “We were looking for a partner who believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”

     

    Commenting on the win, Contract CEO Raji Ramaswamy added: “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us”.

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract: “I am really excited and looking forward to working in this brand. Winning this strengthens our belief that clients have started recognising and appreciating our new approach towards creative work, which is built on design and digital thinking.”

     

     

  • The 360-degree brand campaign is running across key media platforms

    Toyota introduces Glanza with Go Hatchin’ ad campaign

    By A Correspondent

     

    Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the premium hatchback with the new Go Hatchin’ campaign.

     

    Said Indrajeet Mookherjee, Executive Vice President, Dentsu India: “It has been a long journey for us in putting together the campaign. From extensive consumer work across the country, to getting a deep understanding of the millennials, we wanted to position the Glanza as their companion and catalyst in exploring and discovering life’s many magical moments.”

     

    Added Sudhir Makhija, Executive Creative Director, Dentsu India: “This was one of the most exciting campaigns I’ve been a part of. Right from the conceptualisation to the execution, we kept in mind that we needed a campaign that tickled the youth. Today, millennials are driven by self-expression, personalization and indulgence. Once we closed in on ‘Let’s go Hatchin’ as our core thought, we went about giving meaning to it. The narrative was developed in a way that it echoes the lifestyle and aspirations of the audience, beautifully strung together with a brilliant soundtrack.” The 360-degree brand campaign is running across key media platforms.

     

     

  • A digital campaign engaging with the cricket fanatics of India to understand their favourite spot while watching ICC World Cup 2019 match

    Greenply launches campaign around Cricket World Cup titled, #MyMatchSpot

    By A Correspondent

     

    Greenply has launched a digital campaign titled #MyMatchSpot, to engage with the cricket enthusiasts and understand their favourite spot while watching a cricket match.

     

    Said Sanidhya Mittal, Executive Director, Greenply Industries: “We have taken our enthusiasm in cricket to a whole new level. Match viewing from a particular spot each time over the years and during this World Cup too is a serious affair so to say for us, the lovers of the Game. I can recollect numerous such instances, when I have personally fought with my near and dear ones to secure #MyMatchSpot.” The film has been conceptualised by Digitale, Kolkata.

     

     

  • The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India

    EazyDiner rolls out new marketing campaign featuring Yuvraj Singh

    By A Correspondent

     

    EazyDiner has rolled out its new World Cup campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador. The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India during the 2019 Cricket World Cup. The campaign will be on until the July 14, the day of the World Cup final.

     

    Talking about the campaign, Rohit Dasgupta, CEO and co-founder of EazyDiner, said: “Cricket World Cup is undoubtedly one of the biggest tentpole events in the Indian calendar. With this campaign, we aim to impart an enjoyable dining and entertainment experience to diners across India. For the restaurants, the campaign aims to drive higher footfalls and thereby generate more revenues during this month long event. We are also extremely excited to have Yuvraj, who won India the 2011 World Cup, on board for this month long extravaganza.”

     

     

  • The brand campaign comprises a series of films for digital and TV

    Ogilvy unveils the #Sabkochabajaayenge campaign for Dabur Red Paste

    By A Correspondent

     

    Bringing together the product truth of healthy teeth and the Cricket World Cup, Dabur Red Paste has launched its latest ad film titled #Sabkochabajaayenge.  The brand campaign comprising a series of films for digital and TV has been conceptualised by Ogilvy North.

     

    Said Kapil Arora, President, Ogilvy North: “When Dabur Red Paste spoke to us about building a connect with fans during the Cricket World Cup, we knew we needed to make it both fun and brand relevant, to stand out in the clutter. Making the cricket connect with Dabur Red Pastes brand promise was the key. Once we had that  we had a ball (literally). The result? Five kadak films that are testament to a fabulous client and brand.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India: “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste. Cricket is one of those opportunities that allows your brand to reach out and engage with a large audience. Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”

     

     

  • The brand positioning has been done by LinConsult

    Aamir Khan endorses #BeRestless credo for Walkaroo

    By A Correspondent

     

    Footwear brand Walkaroo has released its latest marketing campaign with Aamir Khan as its new brand ambassador. The brand positioning has been done by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Reflecting upon Walkaroo’s latest announcement, VKC Noushad, Managing Director said:“We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond.”

     

    Commenting on the campaign idea, Subramanyeswar (Subbu), Group Chief Strategy Officer, MullenLowe Lintas Group added: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

    Commenting on their latest work, Hari Krishnan, President, Lowe Lintas said: “Today’s generation hates settling down. They hate anything to do with resting. They are always restless and constantly chasing something new. We want the brand to embody, endorse and encourage this spirit to remain restless”

     

     

  • Ranveer Singh will be the face of Flite across multiple mediums

    Ranveer Singh appointed brand ambassador for Flite

    By A Correspondent

     

    Relaxo Footwears has signed actor Ranveer Singh as brand ambassador for its Flite range of footwear.

     

    Said Gaurav Dua, Executive Director, Relaxo Footwears: “We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses.”

     

     

  • The new campaign aims to encourage women to begin lifting internal barriers by simply trying to overcome their inner hesitations

    Pond’s urges Indian women to overcome their inner hesitations

    By A Correspondent

     

    Pond’s has launched its latest ad film with the aim of bringing the issue of inner voices into the spotlight thereby enabling women to understand how commonplace inner voices are, and help them overcome the internal barriers these present.

     

    Said Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd: “Pond’s is an iconic brand in India with great heritage and equity. It gives us great pride to give it a new take that encourages women to never hold back and ‘See What Happens’.

     

    Added Kainaz Karmakar and Harshad Rajashyaksha, Chief Creative Officers, Ogilvy India (West): “We are really excited about launching the new world of Pond’s. It’s a world that is asking young girls to go ahead and say what is on their minds and do what is in their hearts. Society is ready for their bold moves. The time has come to go ahead and #SeeWhatHappens. The story that launches this belief is about a young girl who has the strength to take on the blows of boxing, and yet she has not gathered the strength to break the news to her mom. Bob (Shashanka Chaturvedi) has done a great job of translating the story into a powerful film.”

     

     

  • The actor dons the cap of a mother who teaches her son an empowering lesson through everyday cooking

    Maggi gets Juhi Chawla for its Masala ads

    By A Correspondent

     

    Nestle India has unveiled its latest ad film for Maggi Masala featuring actor Juhi Chawla. Juhi dons the cap of a mother who teaches her son an “empowering lesson” through everyday cooking.

     

    Talking about the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At Maggi, we realise that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new Maggi Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest Maggi mom. Maggi Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.”

     

     

  • New national mandate covers Corporate, CSR, Products and Services

    Genesis BCW to manage PR of Maruti Suzuki

    By A Correspondent

     

    Genesis BCW has announced its appointment as agency of record for Maruti Suzuki India Limited. The agency will work with Maruti Suzuki to enhance its local brand image and create positive impact across corporate, products and services, as well as its CSR portfolios.

     

    “We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership,” said Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

     

    Added Prema Sagar, Chief Executive Officer and Founder, Genesis BCW: “Over three decades ago, Maruti Suzuki revolutionised the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” “We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility and imagination to deliver impact for Maruti Suzuki.”

     

     

  • The ad film has been conceptualised and executed by Publicis India

    Škoda unveils phase 2 of ‘Peace of Mind’ ad campaign

    By A Correspondent

     

    Škoda Auto India has launched its latest campaign under the Peace of Mind series that focuses on enhancing ownership experience. The ad film highlights the ‘Shield Plus’ package, which is a first-in-segment initiative that offers six-year warranty, six-year roadside assistance and four-year maintenance in one go.

     

    Commenting on the campaign, Tarun Jha – Head of Marketing and Product, Skoda Auto India said: “Škoda India believes in pushing the boundaries and setting a benchmark for others. The Shield Plus is again one such industry first initiative with a unique offering, which will not only delight the customers but also make them experience complete peace of mind while owning a Skoda.”

     

    Added Paritosh Srivastava, COO, Publicis Ambience: “Shield Plus is an industry leading offering. Peace of Mind is a proposition that Skoda owns strongly and the past campaigns have worked very well for the brand. Challenge was to push the limits further and change the trajectory for the brand with this campaign. Kudos to the Skoda team led by Zach Hollis and Tarun Jha who showed immense faith in the idea and were brave enough to buy it. We are very excited and proud as a team and reasonably confident the campaign will do exceedingly well for Skoda. Needless to say, it’s been a long time that we’ve seen such an idea in the automotive category.”

     

    Adding his views on the ad film, Ramakrishnan Hariharan, Head of Creative, Publicis Ambience said: “This TVC ticks all the right boxes for me. Simple and clear messaging delivered in a manner that’s almost unescapable. Really fortunate to have bold clients like ŠKODA who don’t just demand cut-through work but also allow the creative team to wield the edge that makes cut-through possible.”

     

    The production house on the film is Prodigious while the ad has been directed by Lloyd Baptista.