MxMIndia

Category: PRODUCTS

  • The campaign reassures that genuine support can always lead to breakthroughs

    Amazon India launches its latest campaign ‘Apno Ka Saath’

    By A Correspondent

     

    Amazon India unveiled its latest campaign ‘Apno ka Saath.’ Conceptualised by Ogilvy, the ‘Apno ka Saath’ campaign highlights products across categories, convenience of shopping and reliable delivery in a subtle, non-intrusive style.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “We all have some inhibitions while trying something new but we change our perspective when someone we trust shares new information. Keeping this insight in mind, the ‘Apno ka Saath’ campaign shows the journey of two brothers who trust each other and Amazon.in to get everything they need in one place.”

     

    Added N Ramamoorthi, President-Ogilvy Group Companies – South: “Amazon.in is a trusted shopping destination for millions of customers across the country. The several benefits of shopping on Amazon.in are often introduced to someone by his or her circle of trust. We used this emotional insight of “Apno ka saath ho to sab kuch hai aasaan” as a true reflection of the role that Amazon.in and it’s ‘apni dukaan’ position plays in the lives of customers.”

     

     

  • The film reinforces the brand's ideology of – ‘Dil Jode, Desh Jode’

    Dalmia Cement dedicates latest ad film to fathers

    By A Correspondent

     

    Dalmia Cement has released a social media campaign, #GharEkSandook. The film celebrates the relationship of fathers with their children, as nurtured in the family home. Conceptualised by Kreativ Street, Dalmia Cement’s digital agency, and produced by Going Rogue Films, the film reinforces the brand’s ideology of – ‘Dil Jode, Desh Jode’, with #GharEkSandook campaign.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement: “Dalmia Cement has always been at the forefront of deepening ties with end consumers. Building a house is both a financial and emotional commitment to the owners’ family and with this campaign, we celebrate the role a home plays in shaping the future of our country. This is a tribute to all fathers who have helped nurture their children and foster strong ties with them over the years like Dalmia Cement does by building strong homes. As a leader in reimagining the role cement plays in an individual’s life, this film is a celebration of family memories.”

     

     

  • The agency’s Mumbai office will be handling the account

    Enormous wins creative account of Shapoorji Pallonji’s SD Corp

    By A Correspondent

     

    Enormous Brands has bagged the creative duties for SD Corp, a joint venture of Shapoorji Pallonji and the Dilip Thacker Group. The agency’s Mumbai office will be handling their corporate account as well as other projects that would be undertaken by the company.

     

    Ajay Verma

    Said Ajay Verma, Managing Partner, Enormous Brands: “The real estate market is getting very interesting. The requirement is to think of newer, more compelling ways of creating brand preference. Our challenge with SD Corp will be just that.”

     

     

    Rajeeb Dash

    Commenting on the win, Rajeeb Dash, Vice President, Sales & Marketing, SD Corp, added: “We are delighted to associate with Enormous and welcome them on board as our creative partner for our upcoming projects. We look forward to a fruitful relationship and are confident that they will up the ante further in capturing consumer insights for brand development and bring valuable contribution to our brand across platforms.”

     

  • Highlights the five warriors which makes it the ideal oil for complete heart care

    NatureFresh gets consumers to think beyond cholesterol

    By A Correspondent

     

    Nature Fresh Acti Heart has unveiled its first ad campaign, #PooraKhayaal. Speaking on the launch of the new campaign, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Cardiovascular problems are increasingly becoming a significant area of concern among urban households today. In India specifically, the problem is salient among a younger population. Unfortunately, a lot of the information and awareness around heart problems are limited to cholesterol reduction. NatureFresh Acti Heart’s campaign #PooraKhayaal aims to shift the narrative from cholesterol reduction to complete heart care. Our goal to is enable consumers to question their current choice of cooking oils that only addresses cholesterol.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “At Lowe Lintas, we nurture brands to become strong partners to consumers. NatureFresh Acti-Heart is one such brand. Heart health is a big concern today, even among the youth, due to the chaotic, always-on lives we lead. The current perception among consumers is that if cholesterol is in control, they and their family will be free from heart ailments. Through #PooraKhayaal, the intent is to bust this myth through impactful stories and encourage consumers to question their choice of cooking oil.”

     

     

  • India Life Insurance Company limited unveils Father’s Day campaign with #PapasHealthAsliWealth

    Future Generali pushes emphasis on dad’s health in latest film

    By A Correspondent

     

    Ahead of Father’s Day and in continuation of its efforts to convey that fathers should not neglect their health while focusing on providing the best for their families, Future Generali India Life Insurance Company Limited (FGILI), has unveiled its latest digital campaign. The campaign consists of videos, other print and engagement assets that urge fathers to realise that their health is the true wealth for their families.

     

    The company’s latest campaign #PapasHealthAsliWealth captures the need for fathers to build healthy habits daily for the sake of their loved ones. The campaign is being executed via contests on various social media platforms through a series of interesting customer engagement activities.

     

    Said Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Company: “We believe healthy fathers make healthy families. Key insight for our new campaign is that fathers are busy providing for the well-being of the family, and they often neglect their own health. We want to create the awareness that while achieving life’s financial goals are important, your true wealth is good health. Our new campaign – #PapasHealthAsliWealth is in continuation of the work we did last year and underscores the message for fathers to adopt a healthy lifestyle.”

     

     

  • Conceptualised by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty

    Mia unveils new digital film to promote its Facets Collection

    By A Correspondent

     

    Mia by Tanishq has announced the launch of its Facets Collection and a TVC to promote it, conceptualised by Fryed Advertising.

     

    Speaking about the collection, Bhavishya Kelappan, Brand Head, Mia by Tanishq, said: “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery, she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”

     

    Added Prahlad Nanjappa, Partner, Fryed Advertising:  “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realise that they’re all the same person, and her many moods interacting with each other.”

     

     

  • Uber urges people to convert parking areas into parks

    Uber bats for sustainability with its #ParksNotParking ad campaign

    By A Correspondent

     

    Uber India has unveiled a new campaign titled #ParksNotParking that aims to raise awareness about the ills of growing congestion and pollution in cities which is turning many of them into giant parking lots, thereby underscoring the urgent need to better utilise urban spaces for building parks.

     

    Speaking about the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said: “Increased car ownership is robbing cities of their parks and much needed green spaces. Through our #ParksNotParking campaign, we aim to educate and encourage citizens to choose smarter and shared mobility solutions. Just as cricket builds bridges and helps people come closer together, we remain confident our initiative will build communities united by a vision of promoting more sustainable lifestyles.”

     

     

  • The campaign evokes the determination of cricket fans to never miss a match

    Ola’s latest ad film urges fans to never miss a World Cup match

    By A Correspondent

     

    Taking a fresh spin to the campaigns around the 2019 Cricket World Cup, Ola unveiled its latest music video that embodies the enthusiasm of cricket lovers to watch the tournament promising them a reliable ride to their destination to catch the match.

     

    Conceptualised and developed by Leo Burnett Orchard, the campaign emphasises on what is most important to fans – the sheer pleasure of watching cricket at their preferred location.

     

    Speaking about the campaign, Anand Subramanian, Senior Director, Marketing and Communications at Ola said: “This video reiterates Ola’s versatility and its long term commitment to meet the dynamic needs of Indian consumers. An extension of the brand’s promise, the campaign highlights how easily and seamlessly Ola gets you to your preferred destination. With the World Cup being one of the most watched cricket tournaments in the country, this campaign is bound to strike a chord with cricket buffs, ensuring they’re able to get to where they want to be to cheer for their favourite team.”

     

    Added Amod Dani, ECD, Leo Burnett Orchard: “We were looking for a unique and innovative way to capture the synergy between cricket and music. With this video, we not only showcased the emotion, zeal and excitement of cricket fans to watch the matches but also demonstrate how Ola is the ideal solution to fulfilling the commuting needs of Indians. This was a great opportunity for us and are pleased to have created this campaign with Ola.”

     

     

  • The film promotes the Mutual Climax condoms launched by Durex

    Havas unveils Durex’s #ComeTogether campaign

    By A Correspondent

    Durex India has launched a new brand campaign which aims to create awareness about orgasm inequality, the film highlights the fact that sex is great when you #ComeTogether. The campaign has been conceptualised and executed by Havas Creative.

     

    Said Pankaj Duhan, Chief Marketing Officer, RB South Asia Health:  “We are very excited about launching our latest innovation Mutual Climax condoms. Our ongoing campaign #ComeTogether along with this new solution aims to create awareness on the issue of orgasm inequality, thereby encouraging couples to have a discussion on the issue. With Mutual Climax, we want to empower couples and make equal pleasure and sexual equality a reality in India.”

     

    Commenting on the creative strategy, Bobby Pawar, Chairman & Chief Creative Officer, Havas Group said, “Orgasm is still considered as a tabooed topic in Indian society, to come up with a film talking contextually and visually of orgasms was no easy task and needed to walk a fine line. We have conceptualized the film keeping in mind the sensitivity around the topic, by creating a film in a fun and engaging style by using indirect metaphor. The idea behind the film was to create awareness and to build conversation around the topic. The driving force behind the campaign is the philosophy that sex & pleasure are great when equal, fair & mutual.”

    The campaign is currently on air.

  • The campaign revolves around how Acko has transformed the critical car insurance purchasing process

    Leo Burnett Orchard executes latest ad film for Acko

    By A Correspondent

     

    Online general insurance brand Acko has launched its latest marketing campaign. Conceptualised and created by Leo Burnett Orchard, the campaign revolves around how Acko has transformed the critical car insurance purchasing process into one that’s quick, easy and fits one’s budget.

     

    Said Kavita Chowkimane – VP Marketing at Acko: “Consumers are bombarded with too many choices today. They want to pick the best one but at the same time, avoid the cognitive load when it’s not worth the hassle. Our campaign is inspired by the thought of simplifying this decision for the value-conscious but time-poor consumer. Buying an insurance policy does not need to be such a taxing process & we think Acko is definitely a no-brainer choice.”

     

    Added Prashanth Challapalli, COO, Leo Burnett Orchard: “The relationship between a man and his car is a fascinating one. Irrespective of how much the car costs, you care for it and also take it for granted. Anything that is critical to the everyday running of the car is always a priority. Anything that is under the hood is taken for granted and usually becomes hassle to get done. Our story is a classic argument between a car that is upset at being taken for granted and the guy who is trying his best to remedy a bad situation.”

     

     

  • The content studio has been appointed for the second time by the brand

    Volkswagen retains GoQuest Digital Studios as content partner

    By A Correspondent

     

    GoQuest Digital Studios (GQDS) has been retained by Volkswagen Motorsport India as its content partner for its annual racing championship, for the second time in a row.  The Volkswagen Ameo Cup 2018 championship was hosted across three cities in India over a period of five months with over twenty racers in contention.

     

    Darshan Bhatt

    Speaking on this partnership, Darshan Bhatt, Director, GoQuest Digital Studios said: “It is an exciting moment for us to have been retained again by the iconic brand as its content partner. It speaks volumes on the success of the team at GoQuest Digital Studios. I look forward to our continuing partnership with Volkswagen Motorsport India and work together towards the prime objective of bringing motorsports closer through engaging innovative concepts and creative content”.

     

    Added Sirish Vissa, Head, Volkswagen Motorsport India: “GoQuest Digital Studios has played a significant role in bringing forth quality end-to-end content solutions for  motorsports in a country that has cricket as religion. We are delighted with the audience engagement that was initiated through the unique content and I am confident that this year too we will be able to effortlessly raise the championship’s popularity across newer target segments.”

     

     

  • The Alexa Cup is a global hackathon across 11 countries

    FCB India and Boltd declared winners at the Amazon Alexa Cup

    By A Correspondent

     

    FCB India along with their development partners Boltd have been recognised as the 2019 Amazon Alexa India Champions for their winning idea towards building a scalable voice experience, strategy and complete pitch with a proof of concept and demo.  As they have completed the India round, they will move on to the next leg, which is the APAC round of the Alexa Cup.

     

    The FCB India team comprised Giamaria Fernandes, Nikhil Fernandes and Vinesh Nandikol. Boltd was represented by Vishal Golia and Chetan Bothra. As a part of the challenge, the team had to convey the customer experience, target audience and value, originality, technology and APIs, feasibility and usability and a multi-channel go to market strategy in an eight-minute presentation.

     

    On the team winning, Joemon Thaliath, CEO of FCB Interface said: “We are really proud of FCB India’s Digital team’s achievement wherein they had to present a complete go to market plan covering strategy, proof of concept and a demo. They emerged winners among agencies and other tech partners, and this shows how far they have come in their thinking and their ideas through constant learning. We are also thankful to Boltd, our development partners who helped us bring the winning idea to life and Amazon Alexa India for this great initiative.”