MxMIndia

Category: PRODUCTS

  • Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra are among a power-packed line up of renowned names 

    Alpenliebe Juzt Jelly announces new digital campaign

    By A Correspondent

     

    Alpenliebe Juzt Jelly has announced its collaboration with leading names of India’s culinary circuit to curate recipes using Alpenliebe Juzt Jelly as an active ingredient. The digital campaign will see the line-up of chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra, Meghna and Kanak who will come together to create innovative recipes using Alpenliebe Juzt Jelly.

     

    Speaking about the new campaign, Rohit Kapoor – Director Marketing of Perfetti Van Melle India said: “Fun over food has always been an integral part of the Indian family dynamics and our country is abound with as much cooking talent as with audiences craving innovative and distinct recipes. Through this campaign, we wanted to ignite conversations, creativity and memories with Alpenliebe Juzt Jelly at the centre of it all. Collaborating with the most creative names in the food industry will definitely encourage our consumers to join in and explore the joyous facet of creating recipes with Alpenliebe Juzt Jelly. This interesting route of food integration to drive brand appeal is an extension of our endeavour to continue delighting our

     

  • Campaign to span across OOH, digital and on ground activations across multiple cities

    Storia unveils its inaugural campaign for shakes

    By A Correspondent

     

    Storia Foods & Beverages has announced the launch of its first integrated marketing campaign for its range of Storia Shakes. The campaign will include the roll out of three ad films, each focusing on a different variant including strawberry, mango and banana.

     

    The media campaign designed by Publicis Beehive will be seen across multiple media across OOH, digital and social media platforms with a range of BTL activations planned over a period of two months.

     

    Speaking about the campaign Vishal Shah, Founder & Managing Director, Storia Foods & Beverages said: “We, at Storia, feel great responsibility because what we serve affects our consumers’ health and lives directly. We wanted to take this opportunity to communicate to the consumers how serious Storia is to living upto this commitment, in a fun yet a very impactful way, something that most shake brands haven’t explored yet.  This campaign was a great way to increase significant brand consideration by reiterating this promise that places attention to the health benefits and quality control by stating ‘Only the best fruits go into India’s Highest Fruit Content Shake’.

     

    Added Paritosh Srivastava, COO – Publicis Beehive: “In a highly cluttered category our challenge was to create a communication as differentiated as the drink itself. The animation allows us to tell a product story in a very charming fashion with storytelling at its heart.”

     

  • The digital campaign emphasizes on leading a retired life

    Edelweiss urges consumers to #RetireYourWorries

    By A Correspondent

     

    Edelweiss Asset Management Company has launched #RetireYourWorries, a digital campaign which emphasises on leading a retired life.

     

    Speaking about the campaign, Radhika Gupta, CEO of Edelweiss Asset Management Company said: “With this campaign we aim to highlight the reality of today. We want consumers to understand that delaying retirement planning or ignoring it will make survival difficult in your retired years. Investing early with small portions in the right assets as per your age, will help one to retire worry free. As a brand, our communication route has always been simple and clearly highlights the benefit for consumers like our ongoing campaign ‘Advice Zaroori Hai’.”

     

     

  • The objective was to imply that smoking deteriorates one’s teeth

    82.5 Communications partners Sabka Dentist for World No Tobacco Day

    By A Correspondent

     

    Ogilvy India agency 82.5 Communications and Sabka Dentist came together to create a unique set of animated GIFs for World No Tobacco Day (May 31). The objective was to imply that smoking deteriorates one’s teeth and they aimed to communicate this message in a fresh fun way.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “We have created some thought-provoking GIFs for Sabka Dentist on the occasion of World No Tobacco Day. Quirky and shareable, they’re an apt way for the brand to communicate on social media.”

     

     

  • The film has been conceptualised by ADK Fortune and executed by Elements

    Cleanse all dirt this Eid, advocates Ghadi Detergent

    By A Correspondent

     

    The RSPL Group, manufacturers of Ghadi detergent, has unveiled a new campaign under the ‘#SaareMaelDhoDaalo’ brand idea, centred around Eid. The film has been conceptualised by ADK Fortune and executed by Elements.

     

    Said Akashneel Dasgupta, National Creative Director, ADK Fortune: “We are trying to build an emotional connect for the brand through the #SaareMaelDhoDaalo campaign by highlighting the filth in one’s mind, one ‘mael’ at a time. This time we are tackling the issue of double standards which is relevant to every other household. Eid is just an occasion to communicate the message.

     

     

  • The brand explores the narrative forward with a new storyline and fresh faces

    Phase two of ‘Thodi Himmat, Thoda Iodex’ ad campaign unveiled

    By A Correspondent

     

    GSK Consumer Healthcare’s Iodex, has carried forward its ‘Thodi Himmat, Thoda Iodex’ idea forward with a new ad film.

     

    Said Naveed Ahmed, Area Marketing Lead- Pain and Respiratory, GSK Consumer Healthcare: “With the latest television commercial, we have taken our ‘Thodi Himmat, Thoda Iodex’ campaign narrative forward with a refreshed storyline. The commercial further cites Iodex as the new age companion for these women, who are willing to challenge limits and explore options that are both unusual and new for them in order to fulfil desires of supporting their family financially or pursuing their dreams. Iodex salutes these women with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia added: “This film is an apt reflection of the evolving role of women in not only urban but also small-town households of India. Women are no longer confined to the background as home-makers but are also donning entrepreneurial hats and taking charge of their personal and family financial and future goals. The start-up culture has helped women to channelize their talents in tangible ways and enabled them to become active contributors to their family and even the economy’s growth.This is a true human kind story of a brand with a purpose.”

     

     

  • Conceptualised by Wunderman Thompson, the #LetsUpcycle film is released on the brand’s social media handles

    Tata Tiscon plants ‘tree of life’ in its Kolkata premises

    By A Correspondent

     

    Tata Tiscon is observing World Environment Day with its campaign #LetsUpcycle. The campaign highlights the importance of creative transformation and renewal without waste. The idea was brought to life with an installation: tree of life.

     

    Tata Tiscon commissioned artist Sri Narayan Sinha to create the tree with metal throwaways. The tree will be planted for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “We are taking small and steady steps to re-engineer our business practices and redefine ourselves as individuals. The ‘Tree of Life’ will stand firm as proof of our intent as a leading business entity going forward.”

     

    Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata says, “Sustainable living is a creative journey and is very close to our hearts. We at Wunderman Thompson are thrilled to partner with Tata Tiscon on this initiative.”

     

    Added Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson, Kolkata: “It is extremely fulfilling for us to seed, nurture and see the ‘Tree of Life’, as a symbol of ‘greener’ business intent, grow and prosper.”

     

     

  • Showcasing the spirit of Ramzan by celebrating togetherness, building communities and spreading happiness

    Max Fashion celebrates Eid with ad film

    By A Correspondent

     

    Max Fashion has released a new commercial around Eid, urging people to open not just their doors but also their hearts.

     

    Said Jiten Mahendra, VP Marketing, Max Fashion: “Max believes in inclusiveness and a progressive mindset. We want to reinforce these values in all our campaigns. On Eid, our idea is to visualise a society which is inclusive and progressive. This communication is dedicated to our customers who believe in these values and have been associated with us and helped establish us as the most preferred fashion destination in India.”

     

    The film has been conceptualied by Max’s creative agency, Wunderman Thompson Bengaluru.

     

     

  • Spread across digital media and TV, UrbanClap is looking to build a high recall for their at home salon services

    Kriti Sanon promotes #SmartSalon campaign for UrbanClap

    By A Correspondent

     

    UrbanClap has unveiled its ad campaign #SmartSalon with Kriti Sanon as the brand ambassador for the beauty vertical.

     

    Said Varun Khaitan, Co-founder of UrbanClap: “Beauty is a key vertical for UrbanClap, and we have seen an overwhelming response from customers for the salon and spa services we offer at home. The new #SmartSalon campaign talks about how busy women of today can avail reliable and affordable beauty services at home through UrbanClap.”

     

     

  • ACC’s green concrete bricks can help reduce CO2 emissions drastically

    ACC focusses on environment in latest ad

    By A Correspondent

     

    This World Environment Day (June 5), through a digital film conceived by 82.5 Communications, ACC looked at children and their unsullied ways of imagining homes as always amidst nature, to inspire adults to choose sustainable building materials.

     

    Sumanto Chattopadhyay

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “Observing children and their habits often throws up the sharpest insights and solutions in life. We’ve linked one such observation about the environment to ACC’s innovative product of sustainable concrete bricks and blocks. The result, we believe, is a charming digital film that touches a chord and raises awareness.”

     

    Ashish Prasad

    Added Ashish Prasad, Chief Marketing Officer, ACC Limited: “ACC is among the first Indian companies to include commitment to environmental protection as one of its corporate objectives. And our concrete bricks and blocks are a testament to our ‘Karein Kuch Kamaal’ philosophy. Using these eco-friendly bricks and blocks instead of regular clay bricks, considerably reduces carbon dioxide emissions for any new construction. The World Environment Day digital film informs viewers about our product in a memorable way through the world of kids.”

     

     

  • The Lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign

    Pepsi partners Snapchat to offer interactive AI experience

    By A Correspondent

     

    Social interactivity platform Snapchat has partnered Pepsi to create the an Interactive AR Lens in India. The lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign.

     

    Said Akshay Mathur, CRO Tyroo and Business Head Snapchat-Tyroo partnership: “Snapchat is a highly engaged platform and users spend 30 mins every day on the app creating and engaging with content. We are very excited for this launch with a high energy brand like Pepsi, setting the tone for the year.”

     

    Added Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi is a brand which has always resonated with the voice of today’s generation. As part of the ‘Har Ghoont Mein Swag’ campaign, the brand is activating those platforms which our consumers have the strongest affinity to. Snapchat allows our consumers to interact with the brand in the truest sense – it gives them a visual representation of ‘swag’ depending on the choices they make.”

     

     

  • It also celebrates the spirit of a changing India where UV owners are fuelling discoveries of their inner selves

    Ford’s latest campaign inspires consumers to discover more

    By A Correspondent

     

    Ford India has launched its latest television campaign – Discover the More in You – created by BBDO India.

     

    Said Rahul Gautam, vice president marketing, at Ford India: “Our latest campaign – Discover The More in You – draws from experiences of our customers for whom these situations in their Ford SUV led to self-discovery, making them choose what was right. Not only does it reflect a progressive outlook to societal issues but also a special aspect of human-machine interaction.”