MxMIndia

Category: PRODUCTS

  • This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"

    Saffolalife shifts focus to heart problems faced by women

    By A Correspondent

     

    This World Heart Day Saffolalife will drive awareness and action towards the cause of women’s heart health in India. Contrary to common belief that men are susceptible to heart health problems, recent studies show that as high as 3 out of every 5 women above the age of 35 develop a cholesterol problem, which puts them at a risk of heart diseases.

     

    This film is an endeavour to inspire people to re-evaluate the need to “Protect her heart”. The creative device of this film emanates from a very simple loving ritual that most Indians have grown up with. The ritual of putting a black dot, a ‘kaala teeka’ on the foreheads of our kids, so that they stay protected and healthy. By reversing the gesture and putting the Kaala Teeka on women, Saffolalife urges family members to protect the heart that has always cared so much for them, by taking them for the cholesterol test.

     

    Saffola has always talked to the woman, focussing on the man’s heart health. So when it came to light that 3 out of 5 women in the country are at heart risk, it was not only a startling piece of news to be communicated but also a big opportunity for the brand to shine a light on women’s heart health, which is taken for granted by families and the society at large. We have always lived with a feeling that ‘mom will always be there’, which is a perception out of love and ignorance and not the truth. From this emerged the thought of ‘who will care for the heart that cares for all’. The attempt this time was to put the ‘kaala teeka’ on the beautiful women in everybody’s lives as a symbol to protect their hearts.

     

  • These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages

    Wills Lifestyle and Madison unveil ‘Rock the Ramp’

    By A Correspondent

     

    Wills Lifestyle and Madison Media has devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth – a twist to the traditional twirl people do to show off what they’re wearing. Instead of doing the twirl, the cameras and modern technology does the twirling and the same could be shared on social networks.

     

    Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.

     

    Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth.”

     

    Basabdatta Chowdhuri, CEO Platinum Media, says, “Our endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers.”

     

  • The heart-warming film has directed by Vikramaditya Motwane of Udaan fame and features National Awardwinning actress Geetanjali Thapa

    PepsiCo India’s 7-plus-min #GharWaliDiwali film brings joy, sobs

    By A Correspondent

     

    It’s a film that’s going to make you smile and cry. PepsiCo has launched a special 7 minutes, 15 second #GharWaliDiwali film on its YouTube channel celebrating togetherness in the festival season. The heart-warming film has directed by Vikramadity Motwane of Udaan fame and features National Awardwinning actress Geetanjali Thapa.

     

    Said Rishi Dogra, PepsiCo India’s Head of Digital Marketing: “The joy of celebrating any occasion with your family is unmatched. With the film, which has been beautifully created by Vikramaditya Motwane, consumers are sure to experience some long lost nostalgic moments. We are also looking forward to consumers sharing these moments of #GharWaliDiwali and have planned some exciting surprises for those with the most engaging stories.”

     

    “India has become mobile and dynamic. We have moved out of homes and travelled the roads in quest of our dreams, our careers, ourlives. Technology has been an ally and have brought our families closer. We feel we are connected. Maybe sometimes, we start taking this for granted. Specially during Diwali. Nothing can replace the love and warmth of HomeComing. Over food, drinks and merrymaking. This is what this film is all about. It’s a calling to all of us to come home,” said Babita Baruah, Senior VP and Executive Business Director, JWT.

     

    “For me, this story has been an attempt to reconstruct an emotion that haunts me every diwali. It’s such an emotional festival because we’ve all grown up attaching all sorts of rituals to it but the way we celebrate it these days is so functional,  so convenient that it takes the joy away- leaving you feeling lonelier than ever. I just wanted people to make the effort, take the trouble to celebrate it like you remember it. At home, with your folks and not over the phonem” added Sonia Bhatnagar, Executive Creative Director, JWT.

     

  • VIP announces a 360 degree campaign across digital, radio and cinema to engage customers

    VIP unveils sequel to ‘Life Leke Chal’ campaign

    By A Correspondent

     

    Following the success of ‘Life Leke Chal’, VIP Industries has unveiled their popular campaign yet again. Amplifying their reach, the campaign is engaging with the customers on multiple platforms like TV, social media, cinema and is being broadcasted on leading radio stations. Making the campaign more interactive, the brand is running live contests on social media and radio.

     

    Sudip Ghose, Vice President-Marketing, VIP Industries says, “Following the surge in sales and the immense positive feedback we got post the ‘Life Leke Chal’ campaign launched earlier this year, we decided to re-launch the campaign just before the onset of the festive season. With so many brands vying for the consumers’ attention during this period, we are confident that this highly addictive jingle will help us stand out and retain the customers’ attention.”

     

    Conceptualized by Prasoon Joshi the ‘Life Leke Chal’ campaign was built around three 20-second TVCs. Each TVC highlights three different bags with their unique features, from sturdy and durable bags, Teflon coated anti stain and water resistant bags to the lightest bag in the VIP Portfolio.

     

    Prasoon Joshi

    Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer India McCann Erickson Pvt Ltd said, “VIP is an iconic Indian brand which resides in the hearts of people, the whole team has kept this in mind while developing ‘Life Leke Chal’. I am happy that this communication has showcased VIP products range beautifully and people are humming the breezy music.”

     

  • Among the requirements was a ‘big idea’ for the brand, an identity and visual assets, corporate brochure and brand campaign, together with an experience centre and service design

    Brash Brands, Tata Elxsi execute branding for Imperial Edge

    By A Correspondent

     

    Brash brands, a global brand consultancy and Tata Elxsi, India’s leading design company have developed the brand for Mumbai’s latest architectural landmark – The Imperial Edge, a new luxury residential development in the heart of South Mumbai. The collaborative effort involved creating a multi-faceted brand that covered brand strategy, brand identity, ad campaign and designing the customer experience at the sales centre.

     

    The Imperial Edge sets a new benchmark for luxury living in India, alongside SD Corp’s prestigious The Imperial Towers, which have remained at the pinnacle of fine living in Mumbai since launch.

     

    With India’s economy on the rise and a growth in high-end residential developments in the region, it was essential The Imperial Edge had to stand out in the market and communicate the unique differences and exclusivity of this luxury tower. Among the requirements was a ‘big idea’ for the brand, an identity and visual assets, corporate brochure and brand campaign, together with an experience centre and service design.

     

    Brash, in partnership with Tata Elxsi, developed ‘By Invitation Only’ as the guiding thought, which was executed across brand and print collaterals by Brash, and taken across the experience centre by the Tata Elxsi.

     

    The brand idea quickly establishes the exclusive nature of the brand and develops the notion that The Imperial Edge is not just a home; it is an extension of its resident’s lifestyle and a reflection of their personality.

     

    Kiran Gill, Business Development Director, Brash, explains, “At Brash, we have created brands for the worlds leading real estate developments and The Imperial Edge is amongst them. With an increasing number of luxury developments in South Mumbai, the need to create differentiation is even more pertinent, and hence brand has a very strong to play in ensuring the commercial success of the development.”

     

    Nick Talbot – Global Design Head, Tata Elxsi said “We are excited about developing brands that ultimately drives sales for our clients. I believe our collaborative efforts with Brash offer international brand expertise backed by our ability to take the brand across multiple customer touch points will ensure that clients get what is best for their brands and business.”

     

  • A digital campaign encouraging people to speak their mind with a healthy voice

    Strepsils unveils digital campaign ‘Ab Montu Bolega’

    By A Correspondent

     

    RB has launched a new campaign on Strepsils titled ‘Ab Montu Bolega’. As a leading sore throat medicine, Strepsils is encouraging people to speak their mind without any inhibitions. The brand has signed film actor Saqib Saleem of ‘Mere Dad Ki Maruti’ and ‘Hawaa Hawaai’ fame as the face of the campaign.

     

    Through ‘Ab Montu Bolega’, Strepsils aims to increase its relevance for day to day expression with a healthy voice. The campaign is digital at heart and resides on an exclusive online platform www.abmontubolega.com. The protagonist of the campaign – Montu, played by Saqib Saleem, is a boy next door who has inhibitions to express himself on various occasions in front of his family, friends and colleagues. The campaign captures his journey through various interesting situations in his life where Strepsils provides him with a healthy voice and courage to speak up on issues which matter the most to the youth today.

     

  • Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business.

    Leo Burnett rides away with Bajaj Discover

    By A Correspondent

     

    Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business.

     

    Commenting on the win, Saurabh Varma, CEO, Leo Burnett said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”

     

    Raj Deepak Das, CCO of Leo Burnett said, ‘Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work’.

     

    The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation. The agency had created some memorable campaigns for the brand including Bajaj Calibre – The Unshakeable when they worked with Bajaj Auto from 2001 to 2008.

     

  • The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'

    Nivea unveils campaign for Body Milk lotion

    By A Correspondent

     

    Nivea has unveiled a new campaign for Body Milk lotion. This film peeks into a day in the life of twin sisters. While one sister has to apply body lotion again and again, the other doesn’t have to as Nivea Body Milk gives her 24 hour moisturisation in just one use.

     

    The objective of this TVC was to establish Nivea as the ‘Dry Skin Expert’ by offering a solution to the consumers who are used to applying body lotion again and again.

     

    The film takes the viewer on a journey with Nivea Crème, as it cares for all kinds of skin needs around the world. The ad celebrates the iconic blue tin and its 100 years existence across the world and its role in enhancing beautiful moments every day.

     

  • Parle Products partners with 60 puja pandals in Hooghly, West Bengal

    Parle Products unveils second phase of ‘Litter Free’ campaign

    By A Correspondent

     

    Ahead of the forthcoming Jagadhatri Puja in West Bengal, Parle Products has announced the second phase of their Litter Free campaign titled ‘Swacha Pratigya Puroskar’. This is the first time Parle has tied up with 60 puja pandals in Hooghly, inviting pandals from across the city to participate in the ‘Parle Swacha Pratigya Puroskar’.

     

    With an objective to spread the message to keep the city and our surroundings clean, the initiative involves rewarding the most clean and litter free pandal. Chosen panels of judges that are specialist in their respective field selected the best entries and felicitated them with Parle Swacha Pratigya Puroskar. The top three pandals awarded with prize money by Bengali Actress Rimjhim Mitra were Moran Road Sarbojanin Jagadhatri Puja Committee(Moran Road, Chandernagore, Hooghly), Halderpara (Adi) Sarbojanin Jagadhatri Puja Committee (Adi Halderpra, Chandernagore, Hooghly) and Telinipara Annapurna Barowari Jagadhatri Puja Committee (Telinipara, Bhadreswar, Hooghly)  followed by 10 consolation prizes, winners were selected based on cleanliness, ambiance, discipline and the overall appeal of the Puja.

     

    Speaking about the campaign, Bhavin Panchamia, Senior Product Manager, Parle Products said, “With this initiative we intend to encourage citizens of our country to keep their city clean and participate in the Parle Litter Free Campaign. Jagadhatri Puja is an important festival and an excellent platform to launch the second phase of our ‘Litter Free’ campaign. This is the first time we are participating in this Puja and are happy to extend our efforts across the country.”

     

    The ‘Parle Litter Free’ campaign aims to educate citizens to be responsible towards the environment and aim at achieving a cleaner nation. Through this association, the five days of puja witnessed 60 pandals across Hooghly competing to keep their pandals clean and litter free. Parle ensured placement of dustbins at all pandals which will later be donated to various housing societies in the city signs encouraging the residents to keep their premises litter free. There are signs declaring that the pandals as a litter free zone, educating the audience to avoid littering the place and most importantly indulging the audience to make a pledge about keeping the area and city litter free.

     

  • The deal has been facilitated by Dream Theatre Pvt. Ltd

    Cadbury ties up with Warner Brothers for new merchandise deal

    By A Correspondent

     

    Cadbury Gems has announced the rollout of a new range of iconic Justice league toys through a licensing agreement with Warner Brothers. The deal has been facilitated by Dream Theatre Pvt. Ltd.

     

    Speaking about the deal, Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “We are very proud of successfully chartering the licensing agreement between Cadbury Gems and Warner Brothers. Both are powerful players whose brand values are strengthened through this mutually beneficial partnership. It is a testament to the expansive potential of promotional licensing in the burgeoning consumer marketplace of India.”

     

    The deal will also lead to the launch of a new pack called the Cadbury Gems Playpack. The unique offering allows kids to play with the pack while giving them a choice of exciting toy assortments like a Super Hero Skateboard and a Super Hero toy. To support the launch, Cadbury Gems will come up with a new TVC that showcases the new range of toys in a fun and a quirky manner.

     

  • Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India

    Myntra Fashion Incuabtor to boost careers of young fashion designers

    By A Correspondent

     

    Myntra has announced the launch of Myntra Fashion Incubator that will provide young aspiring fashion designers a once-in-a-lifetime opportunity to build and scale their brand idea into a sustainable business venture.

     

    Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India on its platform to encourage young talent to leverage from the programme. The aim is to inspire young budding talent and Talenthouse is using all its resources through its digital and on-ground efforts.

     

    The one-year ‘Designer in Residence’ program will provide mentorship, infrastructure and capital support to the selected applicants and give them the unique opportunity to showcase their work at various platforms of relevance. The selected candidates will receive financial support to create merchandise for one full season and get an opportunity to retail their merchandise nationwide on the Myntra platform.

     

    Abhishek Verma, SVP, Myntra Fashion Brands said, “This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. With the help of Talent House, we will unearth hidden talent from every part of India and give them a platform to make it big in the Indian fashion space.”

     

    Niloufer Dundh

    Commenting on the launch, Niloufer Dundh, Sales Head, Talenthouse India said “India has over 1500 fashion institutes that churn out over 200,000 graduates each year. This budding talent has a lot of potential and we at Talenthouse India like to associate with endeavours that convert classroom learnings to create business for the artist community and add value to their life. We are delighted to partner with Myntra on this project as it provides a dynamic opportunity to aspiring fashion talent.”

     

  • The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC

    Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi

    By A Correspondent

     

    Thomas Cook has assigned its India mandate to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC.

     

    Thomas Cook was founded in London and has a wide global presence today. Thomas Cook (India) Ltd. is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

     

    Abraham Alapatt

    Abraham Alapat, Chief Innovation Officer and Marketing Head, said, “We at Thomas Cook are delighted to announce L&K Saatchi & Saatchi as our new creative agency partner. As India’s leading integrated travel services provider and the most respected brand in travel – we at Thomas Cook (India) Ltd., have embarked on an ambitious programme of total transformation – of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need.”

     

    L & K Saatchi & Saatchi will look to support Thomas Cook in its ambitious plans for the coming years in reshaping the way travel is being sold.