MxMIndia

Category: PRODUCTS

  • The new tyres are specially designed to offer superior grip and optimized cushioned ride

    Lowe Lintas unveils new campaign for MRF

    By A Correspondent

     

    Tyre manufacturer MRF has launched a new campaign that promotes its MRF ZLX brand.  Said Koshy K Varghese, Executive Vice-President Marketing, MRF Ltd: “MRF ZLX tyres are engineered to deliver a comfortable drive, on Indian roads. This new campaign is meant to consolidate the proposition of ‘Comfort Made More Comfortable’

     

    Added Arun Iyer, Chairman & CCO, Lowe Lintas: “It’s always a challenging task to come up with a sequel. By using the game Jenga as a visual mnemonic, we have tried to dramatise the benefit of comfort, delivered by MRF ZLX. The contrast between the road conditions and the game that goes on unaffected inside is punctuated by music that heightens the tension.

     

     

  • The association with Kapoor reflects Baggit's drive towards staying on point with the expectations of today's young millennials

    Baggit announces Shraddha Kapoor as its brand ambassador

    By A Correspondent

     

    Baggit has signed up Bollywood actor Shraddha Kapoor as its brand ambassador. Commenting on the new partnership, Baggit founder Nina Lekhi said: “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”

     

     

  • It promotes launch of its new product Everest Super

    What’s Your Problem unveils brand campaign for Everest

    By A Correspondent

     

    Building solutions company Everest has launched its new product Everest Super – cement roofing sheets with heat and water resistance and non-corrosive features.

     

    Said Manish Sanghi, managing director of Everest Industries: “Everest Super is a truly innovative product that’s launched keeping in mind how colour can enhance the look of a roof and in turn the house itself. We hope that Everest Super becomes synonymous with the pride and development that reek of the rural India of today.”

     

    Adding to the creative approach, Mihir Chitre, Associate Creative Director, What’s Your Problem, said: “The attempt, as always, was to come from an insight. In this case, we realised that in the rural India of today, everything, from mobile covers to footwear, oozes colour. But surprisingly, roofs have always been an exception. Hence we decided to simply ask people if their whole life is colourful, why not the roof above the head. This became the campaign thought.

     

     

  • The video will be supported by a host of conversations by influencers, memes and engaging contests

    Pepperfry announces host of schemes targeted towards mothers

    By A Correspondent

     

    Pepperfry has launched a digital campaign to celebrate Mother’s Day, in collaboration with Girliyapa the women-centric channel by TVF productions.

     

    Speaking about the campaign, Mihir Kulkarni, Head – Brand and Digital Marketing, Pepperfry said: “This campaign is an ode to all the mothers and their selfless attitude wherein the message ‘mothers make the house a home’ reverberates throughout the video. It portrays a direct contrast of everyday occurrences through witty hilarity. In real-life, the mothers know it all and have everything under control. It also subtly highlights how with the help of Pepperfry, there is one thing less to worry about. We are looking forward to our association with Girliyapa – a women-centric platform that runs progressive content with a reach of over 1 million, which is ideal to drive conversations, create brand stickiness and increase the reach.”

     

     

  • The campaign aims to highlight brand’s commitment and priority towards quality and customer satisfaction

    Kundan Gold Refinery seeks to build loyalty via campaign

    By A Correspondent

     

    Kundan Gold Refinery has launched its latest brand campaign with the tagline “Bharosa Hai toh Hum Hai”. The campaign aims to highlight brand’s commitment and priority towards quality and customer satisfaction.

     

    Speaking on the new campaign, Vidit Garg, Director, Kundan Group said” “Since the inception of Kundan Gold refinery, we have been committed to provide best-in-class products and services to our customers. Our core priority is to bring right quality products for end customers. Moreover, through the campaign, we have taken an unconventional route and shift the focus to educate customers on the importance of buying a right product at an affordable price.”

     

    Added Saurabh Dasgupta, NCD – C’lab: “Gold holds great importance in Indian culture. However, when it comes to gifting Gold, people think of only jewellery, we wanted to change that perception and replace it with Kundan coins.”

     

     

  • Launches a new video that celebrates Innovation, Lifestyle aspirations and a New India

    LG marks 21st year celebrations with campaign

    By A Correspondent

     

    LG Electronics India launched a campaign themed #CelebratingTheNew, that revolves around how new innovations and lifestyle aspirations make dreams come true, and more importantly how dreaming up is shaping a new India in 2018.

     

    Speaking of the campaign, Amit Gujral, Head Corporate Marketing, LG Electronics India, said: “The emotionally charged campaign is a true reflection of LG’s brand philosophy of making our customers’ dreams come true. The video effectively depicts the emotions and aspirations of a common man, and how following one’s dreams can have a long-lasting impact on their own lives and of their loved ones.

     

     

  • #GameOfLifeGoals is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in March 2018

    Bajaj Allianz launches 3-part web series

    By A Correspondent

     

    Bajaj Allianz Life Insurance has launched a three-part web series titled #GameOfLifeGoals.  Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance: “Through insight driven consumer stories, we would like to fuel and own conversations around Life Goals in a manner that strikes a chord with Life Maximisers i.e. Millennials, our core target group. #GameofLifeGoals supplements our brand re-orientation efforts towards making Bajaj Allianz Life Insurance synonymous with Life Goals Enabler.”

     

    Bajaj Allianz Life Insurance has roped in two popular faces from the web comedy world Rahul Subramaniam and Kumar Varun to bring alive the #GameOfLifeGoals. It is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in March 2018. These digital initiatives are a part of the company’s campaign SamjhoHo Gaya, Life Goals. DONE.

     

     

  • Volvo Car India, to launch #MakeYourCitySafe, a campaign aimed at empowering women

    Volvo and Mindshare urge women to reclaim their streets

    By A Correspondent

     

    Media agency network Mindshare has collaborated with Swedish automobile company Volvo Car India, to launch #MakeYourCitySafe, a campaign aimed at empowering women to make a stand for their safety.

     

    Culminating in Mumbai, the campaign has been organised in partnership with CrossBow Miles, with partners such as the National Commission for Women and The Hans Foundation backing the cause.

     

    Commenting on the initiative, Charles Frump, Managing Director, Volvo Car India, said: “Women safety and empowerment are two issues that we feel strongly about. A society can be truly progressive if women get equal opportunities, feel safe and confident. We support Srishti Bakshi in her mission and urge everyone to join us during the Mumbai Night Walk to show solidarity towards the cause.”

     

    Added Mac Machaiah, Chief Innovation Officer, Mindshare South Asia: “Being a highly forward thinking agency, we are eagerly looking forward to this collaboration, and are proud to receive this opportunity to raise awareness about such a burning issue. Together with Srishti Bakshi of Crossbow Miles, Volvo, and the women of Mumbai, we hope to help make the streets, and the city, safer for women.”

     

     

  • Thetook its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform

    Dentsu Webchutney, RPG Group launch ‘Hello Happiness’ campaign

    By A Correspondent

     

    The RPG group has partnered with Dentsu Webchutney to launch a campaign featuring four films with their brand tagline ‘Hello Happiness’.

     

    This new campaign, notes a communique, took its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform’. Spread across six weeks, the campaign, driven largely via short films, illustrates how the group has brought happiness into the lives of diverse stakeholders.

     

    Said Manjira Sharma, DGM – Corporate Brand & Communications, RPG Enterprises: “At RPG, we believe that if we are able to bring any change into the lives of people, we have done justice to the group’s existence. And this change is only evident through people’s smiles; that is the bar we have set to measure our success. This is the reason we had to own the position of ‘Happiness’.”

     

    Nishi Kant, EVP and Branch head, Dentsu Webchutney says, “Real happiness is very tangible and each RPG film brings this home for the viewer – whether that be a child jumping around at an unexpected happiness, the tears streaming down a mother’s cheek at her daughter’s achievement, the boundless joy experienced by a grandfather in his grandchild’s company or the cheerful confidence of a happy employee. The term Hello Happiness means the active expression of Happiness and that is what the RPG Group stands for.”

     

     

  • Unveils campaign ‘Zara Sa BadlavBanaye Life Behtar’ on the theme of healthy living

    Dhara recommends people to use less oil in cooking

    By A Correspondent

     

    Leading edible oil brand Dhara has announced a nationwide campaign to promote lesser edible oil consumption as part of its efforts to promote responsible consumption for a healthy lifestyle. The campaign ‘Zara sabadlavbanaye life behtar’ will promote healthy living through healthy cooking via moderate use of edible oils.

     

    Said Dr Saugata Mitra, Director, Mother Dairy Fruit & Vegetable Pvt. Ltd:  “Dhara, as a brand was introduced in the country three decades ago and has been present in both the refined and filtered edible oil segments. We have always been a conscious brand strongly advocating of healthy living, in fact, we were amongst the first ones to carry a statutory messaging recommending consuming cooking oil in moderation with physical exercise. This new campaign is an attempt to promote healthy lifestyle and encourage people to bring in small change for larger health benefits.”

     

    A TVC promoting good and healthy living will go live from May 24which mentions - Dhara keh raha hai khane mein tel daalo kam! This campaign will also mark a revival of Dhara’s signature tune ‘DharaDharaShudhDhara’ with a fresh twist; which featured in the popular Jalebi ad 25-years ago.

     

     

  • The account was won in a multi-agency pitch

    Jack in the Box Worldwide bags digital duties of PNB MetLife

    By A Correspondent

     

    Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has bagged the social media management and digital campaigns communication duties of PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

     

    Kaizad Pardiwalla

    Commenting on the win, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

     

     

     

    Nipun Kaushal

    Speaking on the selection, Nipun Kaushal, Chief Marketing Officer, PNB MetLife said: “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”

     

     

  • The agency will fuel the brand's aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms

    Happy mcgarrybowen bags Indiamart

    By A Correspondent

     

    Happy mcgarrybowen’s specialist B2B arm has bagged the integrated communication mandate for Indiamart, an online marketplace that assists Small & Medium Enterprises (SMEs), large enterprises and individuals to trade with each other at a common, reliable and transparent platform. The agencywon the account following a multi-agency pitch.

     

    As part of the mandate, Happy mcgarrybowen will fuel the brand’s aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.

     

    Sumit Bedi

    Commenting on the appointment, Sumit Bedi, Vice President, Marketing, Indiamart said: “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on ‘Brand Solutions’ and our new online payment gateway, ‘Pay with Indiamart’. Happy mcgarrybowen clearly fits the bill as it understands the digital space very well. We hope that our association with the exciting team at the agency will help us create some highly engaging communication for our target audience.” For the record, while ‘Brand Solutions’ by Indiamart offers enterprise companies to grow their distribution and sales network via the Indiamart platform, ‘Pay with Indiamart’ enables easy low-cost instant payments through Indiamart.

     

    Praveen Das

    Added Praveen Das, MD, Happy mcgarrybowen: “For Happy mcgarrybowen’s new arm specialising in B2B, Indiamartis a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response.”