MxMIndia

Category: PRODUCTS

  • Denim brand selects network for its media duties

    OMD India to manage media mandate for Levi’s

     

     

    Levi’s has appointed OMD India to handle its media duties. This follows a comprehensive review. The account will be managed out of OMD’s Bengaluru office with immediate effect. The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.

     

    Said Priti Murthy, CEO, OMD India: “This win reflects our agency’s momentum in South India and also the quality of our global network’s campaigns for the brand since 2009,” commented. “We share a similar brand DNA – one that is deeply rooted in innovation, allowing us to pursue out-of-the-box solutions and deliver cut-through for such an iconic brand. We look forward to working with Levi’s and continuing the legacy of one of India’s most ubiquitous brands.”The mandate includes traditional and digital media as well as use of data to engage Levi’s customers.

  • It highlights a simple moment of truth that every individual relates to

    Savlon gives mothers their due in latest brand campaign

     

     

    Savlon, ITC’s leading health and hygiene brand, has unveiled its new brand campaign, ‘Bharosa Maa Sa’.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited:“It’s a lovely film. It makes mothers and children share the same emotion of love and trust.  The film stays true to the core brand promise of performance power and the healing touch of mothers.”

     

    The film directed by Shashank Chaturvedi of Good Morning Films is a montage of athletes, the pain they go through and the two things that keep them going – Mother’s love and Savlon. The TVC brings alive the narrative of gentle love and warmth of a Mother and Savlon’s promise of effective care.

     

    Added Kainaz Karmakar and Harshad Rajadhyaksha, CCO, Ogilvy & Mather:“The power of the film lies in the human insight that the first person we think of when we get hurt is our mom. Savlon salutes the healing power of mothers, because moms know how to heal with love and gentleness. This truth will connect across geographies and languages. Savlon shares some important qualities with moms. We heal powerfully and yet, gently.”

     

     

  • As Chief Communications Officer, Viraj would be reporting to co-founder & CEO, Bhavish Aggarwal

    Ola appoints Viraj Chouhan to head comms

     

     

    Viraj Chouhan

    Ola has announced the appointment of Viraj Chouhan as its Chief Communications Officer (CCO). Chouhan was most recently, Executive Director of Corporate Communications at MTS India.

     

    As Chief Communications Officer, Chouhan would be reporting to Ola Co-founder and CEO, Bhavish Aggarwal. Anand Subramanian, who was leading the Communications mandate thus far, will be moving into a new role within Ola.

     

    Bhavish Aggarwal, Co-founder and CEO at Ola, said, “I’m excited to welcome Viraj onboard to lead Ola’s Corporate Communications efforts. I’m looking forward to working with him to share the Ola story and vision across customers, driver partners, employees, and the nation and world at large! Our aim is to build Ola as a brand and organisation that every customer  identifies with and takes pride in.”

     

    Viraj Chouhan, on his appointment as CCO, Ola said, “I am thrilled to join Ola and be part of this growing internet conglomerate. Ola has not only positively elevated India’s mobility experience, but is also a key driver of our country’s digital economy at large. Ola’s mission of building mobility for a billion people will have a lasting impact on our nation’s development. And that is what makes the Ola story so inspiring and deserving, to be taken to every stakeholder and citizen. I’m eager to join the Ola team in this mission!”

     

     

  • This year, a multitude of region-specific locations, scenarios and characters were designed, alongside an original soundtrack with a modular composition, allowing seamless splicing with visuals

    ‘Year with Uber’ reveals interesting travel insights across countries

     

     

    Uber announced the launch of ‘Year With Uber’ - an interactive visualisation of the way people moved across cities. For this campaign, Uber and R/GA Singapore have collaborated to create interactive and shareable visualisations of the way people moved across cities in 2017.

     

    According to Sanjay Gupta, Head of Marketing, Uber India, the campaign aims to bring together data and moments, among them Indian cultural elements and festivals. “We are excited to launch a campaign that takes inspiration from the everyday experiences of our riders across over 100 cities in the Asia-Pacific region, including 29 cities in India.”

     

     

  • The ad film has been directed by award-winning film director Harvey B-Brown

    Scarecrow promotes Fresh Look with Disha Patani

    By A Correspondent

     

    Scarecrow Communication has created an integrated campaign for FreshLook featuring Bollywood actor Disha Patani. The ad film has been directed by award winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry.

     

    Said Anuj Mehtani, Vice-President, Scarecrow Delhi: “It’s really interesting to see how many categories are evolving from pure functionality to a desirable space, which is happening in the eye care category as well. FreshLook is set to tap with its fashion and lifestyle proposition and we are excited to be a part of this engagement process.”

     

    Added Raghu Bhat, Founder Director, Scarecrow: “The task is to create salience for colour contact lens and make it mainstream. We are talking to an audience craving for a daily dose of fame. The creative opportunity was to position eyes as the prime weapon of choice – where Freshlook colored contacts could be your fashion ally in the daily war against anonymity.”

     

     

  • The campaign highlights the long lasting ability of Panasonic alkaline batteries

    PV Sindhu endorses new battery range for Panasonic

    By A Correspondent

     

    Panasonic Energy has launched its new TVC for alkaline batteries featuring brand ambassador PV Sindhu. The campaign highlights the long lasting ability of Panasonic alkaline batteries and the superior performance as compared to ordinary zinc batteries.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

  • TVC focuses on mothers’ constant worry about their kids health and a proposed solution to their worry

    Cipla promotes ActivKids Immuno Boosters in latest campaign

    By A Correspondent

     

    Mothers are constantly concerned about their child’s health. In order to ensure that their kids fall sick less often, they tend to worry on what their kids consume, sometimes even restricting their children that occasional indulgence. Capturing one of these many concerns that mothers have, Cipla has released a new TVC for their kids Immunity supplement ActivKids Immuno Boosters.

     

    Said Himava Nath, Head of Marketing for Cipla Health: “ActivKids Immuno Boosters by Cipla, a unique nutritional supplement for kids was launched in 2016. The idea was to support the moms who were constantly worried about their kid’s health by helping them build their kid’s immunity. The product was launched through the pediatricians to begin with as they are the guardians of the kid’s health. And we have received acceptance and appreciation from them.  We have also seen excitement from mothers about the brand and its innovative choco-bite format. We would now want to reach out to maximum no. of mothers across the country with this unique product to build immunity. Our TV ad is a follow up of the hugely successful #YesMom digital campaign. It is based on the consumer insight that out of worry for their kid’s health, mothers often say no. Immuno Boosters will help build immunity in kids so that moms can say yes more often.”

     

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child with a call out to mothers to take the Yes Challenge.

     

  • The business was won following a multi-agency pitch

    FoxyMoron wins digital mandate for Blackberrys

    By A Correspondent

     

    FoxyMoron has bagged the digital mandate for leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch.

     

    As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their dynamic apparels and building a distinct brand personality.

     

    Speaking on the appointment, Ramesh Kaushik, Vice President- Brand Experience, Blackberrys said: “We, at Blackberrys, are proud partners in our consumer’s journey for success. As a brand we stand committed to our consumers, and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. Just like Blackberrys wardrobe solutions, the heart of our digital strategy is in being ahead of times yet relevant, engaging our consumers in their journey towards success. Everytime. All the time.”

     

    The account will be managed from the agency’s North office. This win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, Wok To Walk, HOOQ and Pulse Candy, among many others.

     

    Said Gokul Pillai, Creative Director – North, FoxyMoron: “Knowing that they are in the business of making men look good, It’s going to be interesting working on this brand! We not only forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals and I’m sure it will be a memorable journey!”

     

     

  • Aims to become Top 5 player in the bath solutions space by 2020

    Kerovit leans on Anushka Sharma to promote brand offering

    By A Correspondent

     

    Kajaria Ceramics through its subsidiary Kajaria Bathware Limited has launche a 360-degree marketing campaign with Anushka Sharma who was recently announced as brand ambassador.

     

    Commenting on the new campaign, Rishi Kajaria, JMD- Kajaria Ceramics said, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”

     

     

  • Mastiii enters into an exclusive linear feed deal with PEN India Ltd. for their latest Mobile App

    Mastiii partners Pen India to expand its digital presence

     

     

    Music and youth channel Mastiii has expanded its digital footprint with an exclusive content association with Pen India and will now be available on the Bollywood Times mobile app.

     

    Commenting on the association, Jayanti Lal Gada, Chairman and Managing Director, Pen India said: “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with India’s No1 Music & Youth channel Mastiii in an exclusive linear feed sharing deal, that will be available on our latest Bollywood Times App. The relentless efforts of the team and particularly my younger son Akshay Gada, in the creation of this app catered to Bollywood enthusiasts and lovers has culminated in fruition of this association. With the backing of an established industry name like Mastiii the premier music channel from SABGROUP, we are confident the launch of the app will see success.”

     

    Manav Dhanda

    Talking about the tie-up, Manav Dhanda, Group CEO, Sab Group said: “The association with Pen India Ltd. comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over six billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.”

     

     

  • The brand partnered with Akshay Patra, a leading NGO that runs school lunch programme across India

    NatureFresh Sampoorna Chakki Atta promotes food security with #NoKhaaliPet campaign

    By A Correspondent

     

    Nature Fresh Sampoorna Chakki Atta has chosen to promote food security with its new brand campaign #NoKhaaliPet.The brand partnered with Akshay Patra, a leading NGO that runs school lunch programme across India.

     

    Said Deoki Muchhal, Managing Director of Cargill’s food business in India: “This campaign blends in seamlessly with the ethos of the brand, which lies in nourishing people by providing the ‘best of nature’. The statistics related to hunger-related issues is very disheartening and the cause is very close to our hearts. On the occasion of Human Right’s Day with the #NoKhaaliPet initiative, we aim to make a difference and invite stakeholders to contribute towards eradicating hunger from our country.”

     

     

  • The Craft Beer launching its new design and brand mascot to represent their true personality

    Witlinger unveils new brand mascot

    By A Correspondent

     

    Witlinger has launched a new brand mascot for its craft beer.  The new design with ‘British Bulldog’ as a mascot highlights Witlinger’s British origin, notes a communique.

     

    Speaking about the brand’s new design, Anuj Kushwah, Managing Director and Founder said: “This is an exciting time for Witlinger as we are showcasing our true identity and characteristics of being very British and honest with what we do i.e. making sincere and honest craft beer. I am certain our new design will capture attention of the millennial and will help them related to what Witlinger stands for. This definitely adds fun in drinking good craft beer with the great bold design.”