MxMIndia

Category: PRODUCTS

  • The aim is to connect with the consumers with a simple message – 'Share your goodness'

    Nestle urges consumers to ‘share your goodness’

    By a correspondent

     

    Nestlé India has unveiled a couple of emotional campaigns with an aim to connect with the consumers with a simple message – ‘Share your goodness’.

     

    According to a statement issued by the company, the campaign originates from the belief that each one of us has an element of goodness and it comes from the values, beliefs, strengths, ideas, understanding, and capabilities that we have learnt through others. All of us are capable of sharing this goodness. When we share these with others around us, we make their lives richer and our world more harmonious. As the leader in Nutrition, Health, and Wellness, Nestlé understands that food is often the most effective way to share our goodness.

     

    In our culture in India, consuming food goes beyond the pleasure of consumption and nutrition, and is a natural opportunity to share our lives and build healthy relationships with our family and the community. We have all grown up in family environments. We have sat together over meals, shared stories and our experiences, learnt of joy and pain, developed our values and created our dreams. Our lives became richer in those moments of preparing, serving and eating together, and experiencing the Goodness that everyone shared.  Today unfortunately, we are so involved with the routine and stress in our lives that we are forgetting this simple act of sharing our goodness. If we want our world to be harmonious and healthy, and become better, then we need to keep the cycle of goodness moving by continuously sharing our Goodness. Nestlé’s promise is ‘Good Food, Good Life’ and since it also reflects our own traditions and culture in India, our effort is to make everyone refocus on the cycle of goodness.

     

    In this campaign, Nestlé seeks to motivate people to look into their own experiences, share their goodness, recognize the goodness of others, engage with each other, and create conversations that bring alive the values and emotions that spread warmth. In its first phase the campaign has been launched on the digital media with two films that touch upon instinctive human emotions and values, and is also visible on television.

     

    The first film is a story of two siblings and their insecurities, and how they bond with each other while the second film is about the Dabba-walas of Mumbai and how Nestlé India showed its appreciation for these precious people who have delivered hot home-made food to Mumbaikars every-day, and thanked them for their values of dedication, punctuality and commitment. Each of the 5000 Dabbawalas was given a ‘Goodness Box’ filled with our products.

     

    The campaign will be rolled out across media platforms in a sustained manner and will encourage people to share their goodness with others and recognize the goodness that they see. Nestlé India has also activated #ShareYourGoodness on Twitter to help enable conversations and sharing of ideas, experiences and personal stories.

     

  • The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, "Aaj Lee Kya?

    Chingles unveils campaign for new gum variety

    By a correspondent

     

    Confectionary brand Chingles, from the house of Dharampal Satyapal Group has announced the launch of a new campaign for the ‘Tutti-frutti’ variety of the refreshing mini gums. The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, “Aaj Lee Kya?”

     

    The new flavor is also available in Rs. 1 sachet, Rs. 5 zipper and Rs 10 fliptop packs, just like the other existing Nimbu, Saunf and Mint flavours of Pass-Pass Chingles.

     

    Speaking on the occasion, Mr. Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd, said, “At DS Group, we are committed to creating new and refreshing products & variants to provide innovative tastes to our customers. Our new flavor Chingles ‘Tutti Frutti’ has been developed keeping the same in mind.”

     

    He further added, “Chingles, has always been positioned as a lively brand that aims to bring friends and family together by playing fun filled pranks on each other to enliven their lives. The new TVC for ‘Chingles Tutti Frutti’ is packed with the same joy that will bring smile on the viewer’s face.”

     

    Positioned as an antidote to seriousness, the new campaign introduces a new character LiLee who turns the tables on the Lee brothers- UngLee, KhujLee and GoogLee, by playing a prank on them. Created by Dentsu Marcom, the commercial is set to foot-tapping music and pays a tribute to the golden age of retro in the 70’s which had heroines dressed up in dazzling costumes and living in lavish houses.

     

    Titus Upputuru, National Creative Director, Dentsu Marcom, and the director of the film said, “The idea was to announce a new flavour. However, since the new variant is a continuation of the legacy of the existing Chingles mini gums, we decided to do it the Chingles way– pull a prank. It was fun shooting the film.”

     

  • Travel portal ixigo.com has announced a major revamp to its trip planner product with new content and social features

    ixigo bets big on content, apps post revamp

    By a correspondent

     

    Travel portal ixigo.com has announced a major revamp to its trip planner product with new content and social features.

     

    Some of the new features include street view of monuments that will offer 360-degree views of historical monuments. Through this feature, ixigoers will be able to get panoramic views of key monuments and historical sites in India, providing a real virtual tourist experience of what the place actually looks like. This will help travellers in planning their trips better by knowing in advance what to expect at these historical sites. Other feature includes expanded content coverage where the website will cover tourist information over 5000 cities, towns and hill-stations in India. It will provide detailed information including names, addresses, locations, photos, opening timings, prices, detailed tourist guides etc. for over 63000 places to visit, 17000 activities and things to do, 16000 hotels, 5000 nature and wildlife spots and over 5,000 tips from travellers.

     

    Announcing the revamp, Aloke Bajpai, CEO & Co-Founder said, “Thanks to the ever-expanding content coverage on trip planner and our unbundled approach to solving specific travel use cases on mobile apps, we have registered a 2x year-on-year growth. We now have over 2.5 million active users every month and have seen almost 2.5 million app downloads across our five apps. We think this is just the beginning.”

     

    Other features include finding restaurants across the country where the website will showcase over 65,000 restaurants across India on its website and apps. It will also offer the useful ‘Near Me’ location-based mobile feature in its app that helps people explore great local places to eat at, stay or explore in whichever city they are. Ability to add new places and pictures that will allow travellers to add interesting places to visit, hotels, restaurants and even photos making the website more comprehensive, and in turn more informative for fellow travellers.

     

  • The campaign carries the brand philosophy of 'Desh ka Namak' forward

    Mary Kom endorses campaign for Tata Salt

    By a correspondent

     

    Five-time World Boxing Champion and Olympic winner MC Mary Kom will be seen endorsing a campaign for Tata Salt. The campaign carries the brand philosophy of ‘Desh ka Namak’ forward and celebrates contemporary icons that are going beyond their own success and giving back to the country in their own areas of work.

     

    The ad campaign tells the story of the inspirational icon, Mary Kom – an Indian pugilist who hails from a poor, tribal family from Manipur. Mary Kom’s journey is a humble and powerful human story that the TVC captures. She rose against several hardships to achieve success for herself and the nation in the international arena. Her vision of success however didn’t stop at medals and accolades; it encompassed her community and the nation.  She nurtures the dream to create many more Mary Koms who will put India on the world sports map.

     

    Speaking on the new campaign, Ashvini Hiran, COO – Consumer Business, Tata Chemicals said, “Tata Salt is honored to be an integral part of 80 million households and it is the brand’s persistent effort to sustain this faith by providing a product of the highest quality. ‘Maine Desh Ka Namak Khaya Hai’ is reflection of the brand’s unflinching faith in the people of the country who are living the values of loyalty and are engaged in the holistic development of the nation.”

     

    Speaking of the brand’s new campaign, Shalaka Kamat, Head Marketing – Consumer Product Business, Tata Chemicals said, “Tata Salt has evolved from being a packet of salt to being known as ‘Desh Ka Namak’. The new campaign celebrates people who compose the moral fabric of the country. There is none better than MC Mary Kom to illustrate the brand values. She exemplifies the commitment of every Indian towards the country. Her journey of becoming a global icon and working towards creating future icons is truly inspirational. ‘Maine Desh Ka Namak Khaya Hai’ aims to give people a platform to bring forth stories of other inspiring individuals doing their bit for the betterment of the community and the nation. With this initiative, ‘Desh ka Namak’ means to connect people through the core values of the brand making it a collective movement.”

     

    K S Chakravarthy

    KS Chakravarthy, National Creative Director of FCB Ulka said, “The new campaign ‘Maine Desh Ka Namak Khaya Hai’ will reinforce the brand’s core belief, “Every Indian believes that he/she is making a difference to the country. We wanted to carry the legacy of this iconic brand forward with the new campaign to illustrate the brand credo, ‘Maine Desh Ka Namak Hai’ we zeroed upon the story of MC Mary Kom. Hers is a story of courage and loyalty to the community that has the potential to inspire many. She literally lives the Tata Salt brand values.”

     

  • As a call to action, Durex is releasing a short film which follows the stories of several couples who have become distracted by the lure of a screen

    Durex opts to ‘reconnect’ during Earth Hour

    By a correspondent

     

    Leading sexual wellbeing brand, Durex, will be celebrating Earth Hour this March by encouraging people to take the opportunity to reconnect with each other whilst the lights are out.

     

    The wonders of technology help to bring people together, but is it also a key factor in keeping them apart? With today’s couples interacting with their devices more than each other, could gadgets and gizmos be the main reason behind the fact that people are having 20 per cent less sex than in 2000?

     

    As a call to action, Durex is releasing a short film which follows the stories of several couples who, like most of us, have become distracted by the lure of a screen.

     

    Nitish Kapoor, General Manager – RB India said, “Technology is helping us stay connected with friends and events across the world, but it is also eating into our personal time. This year on Earth Hour, when the lights go off for an hour, Durex is encouraging couples to turn off their gadgets and rekindle the spark in their relationships by turning off to turn on.”

     

    Ukonwa Ojo, who leads Global Brand Equity Marketing for Durex says: “Earth Hour provides the perfect opportunity for couples to switch off for an hour and focus exclusively on reconnecting with each other. What else is as much fun to do in the dark that is as energy efficient as it is energetic?!”

     

    Earth Hour will be celebrated on 29 March 2014 between 8:30 – 9:30pm.

     

  • Dentsu Communications was awarded the business after a multi-agency pitch

    Dentsu Communications bags creative duties of TVS Housing

    By a correspondent

     

    Dentsu Communications has bagged the creative duties of Emerald Haven Realty Ltd. (EHRL), housing business of the TVS group. Dentsu Communications was awarded the business after a multi-agency pitch.

     

    Rohit Ohri

    “We’re delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC South.

     

    After bagging the creative duties from the automobiles to realty major, Simi Sabhaney, CEO, Dentsu Communications said, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

     

    Samrat Chengapa, Vice President, Dentsu Communications said, “Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”

     

    R. Chandramouli

    “We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise,” said R. Chandramouli, President and CEO, EHRL on awarding the creative duties to Dentsu Communications.

     

  • Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations

    Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo

    By a correspondent

     

    The era of creative collaborations may well have made a landfall on the Indian advertising industry. Cheil India’s latest television commercial for Samsung’s Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations.

     

    The seamless co-creation both at a strategic and creative level is seen in the Galaxy Grand Neo TVC where it takes the thought ‘Make everyday Grand’ to yet another level. This is ably demonstrated through the surreal space that showcases the remarkable features of the phone through special effects, the experiences of a young couple whether at a restaurant or enjoying an almost live music performance, all to tell the story of how one can be ready for a life less ordinary to ‘Make everyday Grand!’

     

    Nima DT Namchu

    Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia said of the collaborative creative campaign, “While the news of this collaboration might raise some eyebrows, collaborating with the best talent available at a given point in time is one of the ways to deliver the best possible product for our clients. And as agencies, we have all been doing it for decades – with directors, painters, musicians, sculptors… Of course, working with another creative agency is relatively a new thing.”

     

    Ashish Khazanchi

    Ashish Khazanchi, Managing Partner, Enormous Brands shared, “Advertising is always co-created. Be it client – agency, agency – filmmaker or even a creative and media agency collaboration. However, today, with the surge in numbers of non-network pedigreed creative agencies, alliances like this have not just become possible but also desirable. They simply bring a larger talent pool to the table.”

     

    Kundan Joshee

    According to Kundan Joshee, Sr. Vice President, Cheil Worldwide SW Asia, “Samsung’s Galaxy Grand is all about making the everyday grand. With the Galaxy Grand Neo we decided to take on a new way to look at this opportunity; we do believe we’ve succeeded.”

     

  • The principal concept of the campaign captures how there are many walls around us and not all of them are made of cement and concrete

    Ambuja Cement takes the social awareness route

    By a correspondent

     

    The brand’s been away from media limelight for a while but Ambuja Cement is back with a new TV campaign after four years that focuses on social awareness. The principal concept of the campaign captures how there are many walls around us and not all of them are made of cement and concrete. There are walls of the metaphysical kind, the kind that infuse disrespect and disharmony among people.

     

    This is the first time that Ambuja Cement has brought an exciting campaign on social awareness. The commercial subtly focuses on strength to break the walls of disparity and disharmony. Strength is one of the key elements of the Ambuja brand.

     

    Speaking about the campaign, Ajay Kapur, Dy MD & CEO of Ambuja Cement said, “Strength is the key aspect of Ambuja Cement and hence the TVC gels very well with our tag line ‘Giant Compressive Strength’. It is the responsibility of the good people to break the barrier of all such social stigma,” he reiterated.

     

    The 60 second campaign is already doing the rounds on television channels to coincide with the run-up to the general elections due later this month and next month and the recently concluded T20 Cricket World Cup. The approximate total spends of the campaign is pegged in the region of Rs 60 crores.

     

     

  • Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM

    Tata Docomo awards creative biz to Contract, media AOR to Mediacom

    By a correspondent

     

    Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL) has awarded the creative responsibility of Tata Docomo and Tata Photon brands to Contract advertising while media responsibilities for the brand will now be handled by Mediacom. The new partnerships come into effect starting 1st May 2014.

     

    Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM. The estimated value of business is pegged in excess of Rs.175 crores.

     

    Gurinder Singh Sandhu, Head – Marketing, Tata Teleservices said, “We are really excited with Contract and Mediacom coming on board with a promising set of new ideas especially in the area of brand strategy and communication planning which we are confident will further accelerate the momentum behind the Tata Docomo and Photon brands. We have had a very successful association with our outgoing agency partners for the past five years and would like to thank them for their unstinting contribution towards building this brand.”

     

    Rana Barua

    Commenting on the win, Rana Barua – CEO, Contract Advertising said: ‘We are elated with this win and truly appreciate that Tata Docomo has seen the true potential that Contract can bring on board as a communication partner. We stand committed as a company to create outstanding work and partner them to deliver effective solutions which are path-breaking in the category.”

     

    Commenting on the new business acquisition, Debraj Tripathy, Managing Director, MediaCom said, “We are delighted with the opportunity to work with Tata DoCoMo. My team and I are excited with the win and look forward to adding value to their business.”

     

    Both agency changes are a result of a two-month long multi-agency pitch process including the incumbent partners.

     

  • Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

    Cadbury emphasizes on ‘eat state’ with new 5Star variant

    By a correspondent

     

    Cadbury India, part of Mondelez International, has unveiled a new TVC to announce the launch of Cadbury 5Star Chomp. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp will offer consumers an irresistible combination of chocolate, caramel and nougat of Cadbury 5Star, along with the crunchiness of peanuts.

     

    Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp’s new campaign emphasises on the ‘eat state’ as its core message. The campaign is designed to encourage consumers to enjoy the caramel, chocolate, nougat and peanut bar with inhibited gusto. The TVC seeks to celebrate the manner of consumption of the product and give the consumer a very engrossing eat experience.

     

    Speaking on the launch of Cadbury 5Star Chomp, Siddhartha Mukherjee, Director – Chocolate Category & Media, Cadbury India, said, “As category leaders we see a market making opportunity with Cadbury 5Star Chomp. The product has been developed keeping in mind the evolving consumer palette. Cadbury 5Star Chomp will introduce consumers to a completely new eat experience. Moreover, this launch is an important milestone in the journey of Cadbury 5Star and is expected to widen the brand’s play in the category. We therefore see the launch of Cadbury 5Star Chomp expanding the repertoire of Cadbury 5Star.”

     

    Conceptualized by Ogilvy & Mather, the 42 second commercial is a conversation between a human and a ghost to highlight the heavy engrossing eat. The high-voltage launch rolls out across the country, through a combination of commercials across TV, digital and social media platforms to drive awareness and encourage consumers to bite into the goodness of Cadbury 5Star Chomp.

     

  • Ranbir will endorse Lenovo's range of smartphones and will feature in various television and online commercials for the brand in India

    After endorsing Tabs, Ranbir extends Lenovo association to smartphones

    By a correspondent

     

    Lenovo has announced its association with Bollywood actor Ranbir Kapoor as the brand ambassador for smartphones in India. As part of this association, Ranbir will endorse Lenovo’s range of smartphones and will feature in various television and online commercials for the brand in India. In Lenovo’s earlier association with Ranbir, he was endorsing both PCs and Tablets and will continue endorsing Tablets in this partnership too.

     

    Sudhin Mathur, Director-Smartphones, Lenovo India said, “Ranbir Kapoor is a multi-talented and popular actor, who is admired across the nation. We are delighted to be associated with him, as he is an extremely versatile, endearing and stylish performer just like our range of Lenovo smartphones. We believe that this partnership will expand our reach into the consumer space and enhance the preference for Lenovo smartphones in India.”

     

    The stylish range of smartphones comprise, industry-leading devices suiting every need of the user right from the best camera experience to extra long battery life. Bundled with powerful multi-core processors, access to the latest apps through Android™, and peerless display technology, Lenovo smartphones are poised to enhance a user’s experience.

     

    Lenovo will soon launch a series of TV and online commercials featuring Ranbir Kapoor.

     

  • The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts

    Contract wins Amira Pure Foods account

    By A Correspondent

     

    Close on the heels on winning the creative mandate for Tata Docomo and Paytm, Contract will now handle the creative responsibilities for Amira Pure Foods Private Limited.

     

    Confirming the appointment of Contract as the new agency, Karan A. Chanana, Amira Group’s Chairman and Chief Executive Officer said, “We are extremely happy to announce the appointment of Contract as our new creative partner. Contract has a reputation of building memorable brands. We want Amira to become a leading and the most preferred food brand in India in the next 18 months. We felt that Contract understood our imperatives and sees an opportunity to create yet another memorable brand. We look forward to having a long, productive and professional association with Contract.”

     

    Contract’s Delhi office will handle the account that will require work across TV, Print, Radio and the digital media.

     

    Announcing the win, Rana Barua, CEO, Contract Advertising said, “It was an honour to get the business on the basis of our credentials and Amira’s faith in our team. Amira is a global leader in packaged rice and it is exciting for us to build the brand within a category that has a strong legacy of established brands.”

     

    “The fact that Amira has shown great faith in us as an agency puts a huge responsibility on our shoulders to create some exciting communication and lay the foundation of an exciting brand. The challenge for us is to not just create a new brand but also develop a unique creative language for Amira in the foods business,” said Ashish Chakravarty, National Creative Director, Contract India.

     

    While Amira, was considering other agencies as well, the business comes on the basis of the agency’s strong credentials. Contract has a legacy of long standing relationships – more than two decades of creating brands like Shoppers Stop and NIIT; and over 10 years of partnering brands like Dominos, Dabur, Cadbury and Asian Paints.

     

    Contract’s Delhi office has been buzzing with a great team and exciting work. On the back of the recent wins of Tata Docomo and Paytm, the team has been extremely confident in taking on newer challenges.