MxMIndia

Category: PRODUCTS

  • Starts offering marketing advisory services in Dubai

    First Economy extends digital footprint to Dubai

    By A Correspondent

     

    Three-year-old digital marketing agency First Economy is going international. It has bagged the account of Asset India, a Dubai-based Real Estate Advisory firm.

     

    Speaking on the occasion Jigar Zatakia, CEO, First Economy said: “Our approach is simple, we follow chatters on digital media and align our communication with these conversations. We do not believe in broadcasting messages but believe in building conversations and engagements.  With Asset India we are doing just that plugging in investment aspirations through everyday chatters.”

     

    Speaking on the occasion, Virendra Adhikari, Business Head – Middle East for Asset India said “The real estate sector is traditionally considered to be a highly unorganised sector.. However we believe that post RERA and demonetisation, Indian real estate sector is getting more organised, and we are positive about real estate sector as a long term investment, we are advising our NRI clients to invest in this asset class with a long term view. Through our expertise and know how in Indian Real Estate and First Economy’s digital strategy we aim to reach out to the netizens and help them make the right investment decision.”

     

  • Swiss Tempelle offers premium body care products created using the finest ingredients from best of both the worlds

    Swiss Tempelle initiates #GetSwissed campaign with Swiss Tourism

    By A Correspondent

     

    Swiss Tempelle, a brand co-created by Switzerland’s leading personal care company Mibelle AG (Migros Group) and Future Consumer Limited (Future Group), has announced the #GetSwissed campaign with Swiss Tourism. Building on the Swiss lineage of Swiss Tempelle, the campaign revolves around celebrating the concept of Switzerland.

     

    Speaking about the campaign Pawan Sarda- Head Digital – Future Group: “We are extremely delighted to have an association with the two finest Swiss brands. Our partnership with Swiss Tourism will help us promote the rich legacy of Swiss Tempelle and enhance awareness about the brand in India. We invite all our customers to make the most of #GetSwissed campaign.”

     

    Apart from a fully paid trip to Switzerland, top 50 participants will get Swiss Tempelle hampers. Making it an exciting deal, every participant will also win Swiss Tempelle coupons that can be redeemed in any Big Bazaar store. Contest duration is valid till 5thJuly 2017.

     

  • The show will be aired on Gemini TV starting June 25, every Sunday at 8:30pm

    RanaDaggubati associates with McDowell’s for Gemini TV initiative

    By A Correspondent

     

    United Spirits brand McDowell’s is set to bring alive such friendships of well-known personalities from real to reel life in a new talk show called No 1 Yaari in collaboration with Mindshare andGroupM. Hosted by superstar RanaDaggubati, the show will be aired on Gemini TV starting June 25, 2017, every Sunday from 8:30 to 9:30 pm.

     

    Commenting on the new show, Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited said: “Joining hands with people who matter and curating a show that is all about bonds that last was always on our agenda. No. 1 Yaari by Mc Dowell’s No. 1 Luxury soda aims to cater to the need for interesting content on television. To co-produce a show about a bond that brings about the biggest change in one’s life, we hope our audience go on to rekindle their ‘yaaris’ and reach out to their long lost friends, often lost in our fast paced lives. Also with this we look to take a step forward in creating more engaging content to connect and engage with the youth today!”

     

    Expressing his opinion on the new show, Prasanth Kumar, CEO Mindshare South Asia said “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It’s a great platform for the brand. We at Mindshare recognise the consumer tastes as triggers to customising content. We are looking forward to making this bigger.”

     

  • Launches a new campaign for Voot Kids "Bachche ab no more atko'ing, no more latko'ing!"

    Voot curates media campaign for kids

    By A Correspondent

     

    Viacom18’s Video-On-Demand OTT service Voot has rolled a campaign for its kids content segment – Voot Kids.

     

    Commenting on continued focus on understanding kids and their needs, Akash Banerjee, Head – Marketing & Partnerships, Viacom18 Digital Ventures, said:“Kids live in a universe of their own – their toys, favourite toons, games/activities with their friends, their possessions, etc. make up a large part of the world they relate to. The concept of #NoMoreAtakoing is fundamentally rooted in the compulsions of nuclear families and the resulting situations where kids find themselves in dull and un-relatable situations – here is where Voot Kids swoops in to save the day and makes them smile. We’ve delivered this message through an anthem and several relatable situations. Our endeavour at VOOT Kids is to ensure that fun, entertainment and development continues uninterrupted for kids through engaging characters and immersive storytelling. The campaign is set to make Voot Kids’ every child’s best friend, always & forever.”

     

    Speaking about the creative process and relevance behind the campaign, Ayyappan Raj, EVP-Mullen Lintas said:“Voot is one of the leading brands in the Digital Video space and we are very proud to be associated with it. The brief for this particular campaign for Voot Kids was based on a simple but powerful insight of ‘kids being stuck in an adult world’ and we really enjoyed coming up with this creative solve for this message. We made the entire product pitch as a charming appeal from the kids to the adults. That’s what “No more Atakoing, Latakoing” is all about, a jolly anthem of kids being stuck in different situations and Voot Kids coming to rescue. “

     

    Added Garima Khandelwal, ECD, Mullen Lintas:“Kids being lost in their own creative & wonderful world is anyday more fun than them trapped in ours, was the starting point of this brand film from Voot Kids. We used a simple mnemonic of a rotating chair to tie together all the normal and everyday places for adults, but boring places for kids to be in. We are confident of the campaign cutting through very effectively to both parents and the kids.”

     

  • The TVC promotes the fact that health and taste can co- exist with its tagline 'Aap happy, aapki health happy'

    Nutralite set to bring #KhaneMeinTwist with new campaign by DDB Mudra West

    By A Correspondent

     

    Nutralite has been championing the cause of healthy table spreads since its launch in 2006. With the introduction of two new variants, the brand entrusted DDB Mudra West to craft a campaign to create awareness and excitement about the two new variants, amongst the potential consumer base basis the emotional benefits of Nutralite.

     

    Said Tarun Arora, COO & Director, Zydus Wellness: “With addition of two new exciting flavours in the Nutralite range, we wanted to establish that healthy can be tasty too. We want to make Nutralite the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.”

     

    Added Rahul Mathew, Creative Head, DDB Mudra West: “We’re a nation of food lovers. So much so that, food can make or spoil our moods. Which is the dilemma the woman of the house faces, each time she decides to introduce some health into the family diet. Even more so, when it’s the first meal of the day. Our work captures this helplessness of her. With Nutralite being the happy common ground for both the foodie and the health conscious.”

     

  • An integrated marketing campaign, including a thematic TVC, unveils the spirit of family togetherness during Ramzan

    Tang’s TVC for Ramzan

    By A Correspondent

     

    On the occasion of Ramzan, Mondelez India has come up with a thematic TVC for its powdered beverage, Tang. The TVC is backed by the insights that sweet beverage form a core component of Iftaar, the traditional meal consumed while breaking the fast. It brings out the elements of togetherness with its tagline ‘From your hands, love pours’.

     

    Speaking on the campaign, Amit Shah – Associate Director – Marketing – Gum, Candy & Beverages said:“With this campaign, we have tried to explore synergies between the festivities of Eid that resonates well with Tang’s brand proposition of bringing families together. Tang due to its ease of preparation and energizing fruity taste serves as an ideal beverage after a daylong fast. It has always attempted to give a refreshing, convenient and nutritious experience to mothers by providing them with an opportunity to make a quick, refreshing drink with essential vitamins A, B and C; and Iron by just adding water.”

     

    This thematic TVC will go on air in key markets of Kerala, West Bengal and J&K, and will also be supported by a 360-degree integrated marketing campaign, to leverage this consumption occasion.

     

  • The objective of this new campaign was to create awareness about the successfully designed and commissioned landmark infrastructure projects carried out by Bajaj Electricals

    Onads showcases interesting stories from India for Bajaj Electricals

    By A Correspondent

     

    Mumbai-based Onads Communications has created Bajaj Electricals’ new television campaign featuring three real-life stories from the interiors of the country. Helmed by Jignesh Maniar, the agency specialises in breathing visual life into stories that have the potential to make people laugh, cry or simply – feel.

     

    Anant Bajaj

    Commenting on the films, Anant Bajaj, JMD, Bajaj Electricals said, “The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real-life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.”

     

     

    Jignesh Maniar

    Added Jignesh Maniar, Founder of OnAds: “The stories in the campaign are inspired and dramatised versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories.”

     

  • The week long campaign will end on 29th June 2017

    UltraTech Cement to launch in-cinema ad campaign on UFO Digital Cinema network

    By A Correspondent

     

    UFO Moviez announced its partnership with UltraTech foran in-cinema advertising campaign releasing along with the movie Tubelight. As part of the campaign, Ultratech cement would promote their ‘Build Beautiful’ promotional videos on 1000+ UFO Moviez network screens across 19 states in India. The week-long campaign will end on June 29..

     

    Talking about this ad campaign, Siddharth Bhardwaj, Chief Marketing Officer and Head of Enterprise Sales, UFO Moviez, said: “We at UFO Moviez have seen tremendous impetus within cinema advertising as advertisers and marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience to communicate with their target audience in a more engaging and effective manner. Through this partnership, Ultratech will be able to take advantage of UFO’s massive reach during EID release, which has always been a blockbuster weekend in terms of attendance at the theatres. Moreover,release of Tubelight film coincides with the campaign which will certainly ensure the highest possible ROI for their ad spend.”

  • The push comes shortly after restructuring the India operations by the Dubai-based Emaar known for iconic structures like the BurjKhalifa

    Emaar shifts focus to India; unveils brand campaign highlighting prime projects

    By A Correspondent

     

    Leading the resurgence in realty sector in NCR, Emaar the Dubai-based property developer has launched “The true Emaar lifestyle” brand campaign to focus on establishing the new Emaar in India, communicating the brand promise Emaar is known for worldwide. The push comes shortly after restructuring the India operations by the Dubai-based Emaar known for iconic structures like the BurjKhalifa.

     

    The company has initiated a 360-degree communication approach by launching a new website along with Facebook page and Youtube channel to create awareness about the ‘True Emaar Lifestyle’. The company is also developing properties in Delhi NCR region, Mohali, Lucknow, Jaipur, Indore, Hyderabad and Chennai.

     

  • Ambuja's new digital ad film, Guptaji ki kahaani crosses 2.5 million views within a week of its launch

    Ambuja’s new digital film highlights its ‘roof-special’ features

    By A Correspondent

     

    Ambuja’s Khalli ad had generated rave reviews and now the company has unveiled a digital film for its Ambuja Plus Roof Special.

     

    Building on this insight, Ambuja celebrates these special memories that each of us has, in its new digital campaign, ‘What’s up on your Chhat?’, which showcases the special memory of Guptaji, who finds his true love on his ‘chhat’ (terrace).

     

    While we do not like to report on digital views as a lot of them are inorganic, the film has seen an excellent response. For instance a few days back, Scarecrow founder Manish Bhat messaged us saying: “Some creative work you may have not done yourself, and sometimes you don’t even know who created but, but you still feel like sharing it with your loved ones, relatives & friends as soon as you accidentally receive it on social media. This new film of Ambuja Cements is one such rare film, which I found unpretentiously great, and spontaneously loved it. And would strongly recommend you to watch it.”

     

    The digital agency for this campaign is Experience Commerce and the production house is Mojo Media LLP.

     

  • Conceptualised by Mullen Lintas Mumbai, the brand film firmly establishes the role of the company as an expert in Equity & Equity Mutual Funds

    Mullen Lintas’s new campaign for Motilal Oswal

    By A Correspondent

     

    Leading finance company Motilal Oswal Financial Services has rolled out its new brand campaign to position itself as an equity investing expert. Conceptualised by Mullen Lintas Mumbai, the brand film firmly establishes the role of the company as an expert in Equity & Equity Mutual Funds. The brand film goes on to trace some exceptional talent from across the country whose skills would put normal people to shame. A clerk at an office who’s faster than a machine in processing paperwork or construction workers at a building site that get their job done using unique  or a chef at an hotel who gets his chore done in the blink of an eye or even a barber, a bar-tender, a street food vendor, etc. All these individuals go on to show that “if you focus on one thing for a long time, you master it”. That’s what has driven Motilal Oswal to emerge leaders in equity investing.

     

    Commenting on the brand ideology and brief given to the agency, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Drive by our office at night and it will be lit green or red depending on how the stock markets have performed that day. Instead of ‘Up-Down’ buttons, our elevators have visuals of Bulls and Bears. We have one of the largest equity research departments in the industry. All the money of the company and promoters is invested only in equity. Needless to say; we are an ‘only equity focused’ investing house. This focus has helped us create a unique stock picking methodology (QGLP) to create wealth. The aim of the film is to, well; focus on this focus! And hence present Motilal Oswal as the equity expert you should think of if you are thinking about investing in equity.”

     

    Highlighting the creative idea behind the campaign, Garima Khandelwal, ECD-Mullen Lintas said: “Let’s celebrate skill, and the passion to do what you do every day and become the boss of it. The flair, rhythm and style makes it unique especially for the financial category. And that’s the contrast that excited us, for our clients. Motilal Oswal have mastered equity, and that is the single minded message we needed to put out loud and clear, hopefully entertaining all as they watch it.”

     

    Added Ayyappan Raj, EVP-Mullen Lintas said, “The client’s brief was quite simple and in a way very fundamental – we have been in the business of equity for 30 years and we’re really good at it. They pushed us to make this point in the most interesting way. What we’ve tried is exactly that, to make a point about how Motilal Oswal has been very successful with equity over the last thirty years. In a manner that’s fresh to the category and makes for enjoyable viewing. It was great working with the brand team on this campaign and they’ve been quite supportive of seeing this idea through in the best possible form.”

     

  • Unlike focusing on product promotion and branding, the TVC wants to bring back the lost sheen and pride in the profession

    Mahadhan says ‘Bade Sapne Dekho’ to the farmer community

    By A Correspondent

     

    Leading fertiliser-maker Smartchem Technologies Ltd (STL), a subsidiary of Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL), launched its TV commercial which focuses on highlighting the contribution of the farmers towards the growth in the Indian economy.

     

    On the TVC Launch, Pranav Thakkar, Head – Corporate Communications, Smartchem Technologies Ltd (STL), says ‘’India has been known as a land of kisans. It is an irony that as per The Centre for Study of Developing Societies (CSDS), 76% of the farmers would prefer to do some work other than farming. Mahadhan has been working closely with the farming community since the past 25 years and our mission to make Indian farmers globally competitive. We are working closely with this community to help them improve the quality and yield of their produce and help in bringing back pride in farming. As a Company, we are committed to contribute to PM Modi’s vision for India’s agriculture, and we hope that through this TVC, we can project this commitment and create awareness of the invaluable contribution made by India’s farmer community in the growth of the nation.”