MxMIndia

Category: PRODUCTS

  • Earlier OMD Mudramax was handling only Cycle Pure Agarbathi brands

    OMD MudraMax wins N Ranga Rao biz

    By A Correspondent

     

    N Ranga Rao & Sons Pvt. Ltd., maker of Cycle Pure Agarbathi, has announced the appointment of OMD MudraMax for all of its consolidated media duties.

     

    OMD MudraMax will now manage the entire portfolio of N Ranga Rao & Sons Pvt. Ltd., which will include national brands such as Cycle Pure Agarbathies, Lia (Agarbathies & Aircare), Rhythm, Vasu, Bansuri, Heritage, Om Shanti and Woods.

     

    Arjun Ranga

    Said Arjun Ranga, Managing Director, N. Ranga Rao & Sons:  “We found it apt to consolidate the business with one trusted partner like OMD MudraMax. We are looking forward to some exciting work from the team built on seamless integration with our various creative agencies.”

     

    On winning the account, Gopalakrishnan Nair, Executive VP & Principal Partner, OMD MudraMax, said: “It is a good endorsement of our sincerity and commitment to our clients like NR Group. We have a lot of ambitious plans for all the brands, which are currently underway.”

     

  • The TVC revolves around Sachin's concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations

    Livpure RO TVC featuring Sachin Tendulkar goes on air

    By A Correspondent

     

    Water purifier brand Livpure has unveiled a TVC featuring Sachin Tendulkar to endorse its Livpure Smart RO water purifier. The TVC revolves around Sachin’s concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations.

     

    Said Sushil Matey, Director – Marketing, Livpure: “We wanted to educate all by making a larger statement that consumption of impure water leads to chronic illnesses & hence limits the growth potential of India as a nation. Sachin is being used as a protagonist to urge nation to drink purified water.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “More than just creating a good ad, we wanted to create a compelling movement, focusing on a topical societal issue – kids not being able to fulfil their dream because of impure drinking water. The end phrase ‘Come-on India, Livpure’ is a clarion call by Sachin.”

     

  • As a part of this engagement, DDB Mudra West will be responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions

    DDB Mudra Group wins franchise management for Gujarat Fortune Giants

    By A Correspondent

     

    The DDB Mudra Group has been awarded the mandate for franchise management of Adani Wilmar’s newly created Gujarat Fortune Giants for Season 5 of the Vivo Pro Kabaddi league.

     

    As a part of this engagement, DDB Mudra West will be responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions; 22feet Tribal Worldwide will be managing the digital marketing mandate for the franchise and DDB MudraMax will be responsible for the on-ground promotions, venue management and logistics management of the team.

     

    Angshu Mallick

    Said Angshu Mallick, COO, Chief Operating Officer, Adani Wilma:. “Our corporate office works with the Ahmedabad office of DDB Mudra Group for all marketing communication requirements. For something that we are foraying into for the first time, the group’s single window integrated service offering made our decision to partner with them an easy one. It is going to be an interesting journey ahead and while we look to have a winning team on the field of play, we aim to build one with the DDB Mudra Group off the field of play as well.”

     

    Added Rajiv Sabnis, Executive Director- DDB Mudra Group & Managing Partner- DDB Mudra West: “We have a long-standing partnership with the Adani Group. It is now a matter of great pride for us to be associated with the Adani Group’s foray into the Pro-Kabaddi League. We have built a bespoke team that will be operating from a ‘War Room’ in our Ahmedabad office that has been created for the Gujarat FortuneGiants. We are also looking at marketing the Kabaddi team to potential sponsors and helping create a brand to reckon with for the future. We look forward to the exciting times ahead.”

     

  • As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike

    Red FM launches stations in Surat and Patna

    By A Correspondent

     

    Radio network 93.5 Red FM has launched stations in Patna and Surat. This comes close on the heesl of launches in Jodhpur, Chandigarh and Amritsar.

     

    Speaking about expanding 93.5 Red FM’s frequencies, COO Nisha Narayanan said: “The Red FM team is very excited with this new market launch which will have fresh and new RJ voices. Under the Phase 3 expansion both Patna and Surat were the cities which were slotted. These cities are very popular for the unique cultures and our aim is to capitalise on this by localising the content.’’

     

    As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike.

     

  • The film emphasises that KFC Chick & Share is perfect for sharing with close buddies

    KFC’s latest film puts the spotlight on close friendships

    By A Correspondent

     

    KFC India has released its latest film for its ‘Chick & Share’ buckets that celebrates the closeness and craziness among friends.

     

    The TVC opens with three friends meeting at a KFC joint and without uttering a word greeting each other with just their signature handshake. It is fun to see how no one says a word, yet each one of them knows the elaborate handshake “like a pro”. Witnessing this is a boy, sitting across the table, wondering what is going on. He looks baffled watching the three friends, who don’t care about onlookers and are just thrilled to meet each other. The commercial ends with the tagline “Aisi crazy dostikeliye…KFC kenaye Chick & Share Buckets” emphasizing that the KFC Chick & Share is perfect for sharing with close buddies.

     

    Said Lluis Ruiz Ribot, CMO, KFC India:“With the TVC we wanted to emphasize the fact that the KFC Chick & Share Bucket is meant to be shared with your inner crew. An interesting take on how we are our uninhibited selves with our closest bunch of friends, along with a great product helped us design the campaign, that we are confident will resonate with our consumers.”

     

    Commenting on the TVC, Ajay Gahlaut, Executive Creative Director, Ogilvy Group Companies – North said:“The task was to position the KFC Chick & Share buckets as a sharable snack for youngsters. So, in these films, we focussed on cool teenagers who share a crazy bond, and integrated it with our messaging of food. Simple, crazy and fun.”

     

  • Canvas Project 3.0 isn’t just helping the brand engage with the youth but is also helping Skybags bags create new looks for its products

    Skybags partners with 22feet Tribal to launch ‘Canvas Project 3.0’ contest

    By A Correspondent

     

    In an ongoing engagement with consumers, Skybags is back its flagship contest – ‘Canvas Project 3.0’. This digitally-driven connects with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.

     

    For the third edition of the Canvas Project, Skybags has partnered with 22Feet Tribal Worldwide to grow the brand’s ongoing association with the artistic community in India and resonate with the vibe of their target audience i.e. the youth.

     

    Commenting on the campaign, Sudip Ghose, Vice President, Marketing & Sales, V.I.P Industries, said: “As a young brand we always need a fresh perceptive from the audience. The Canvas project gives an opportunity to people who are creatively inclined, to design their own collection for Skybags. This digital-led campaign helps to connect with the youth, whose perspective compliments the brand’s ideology. The last two seasons of this campaign were well received by the audience and we look forward to an overwhelming participation this season”

     

    As per Parth Mistry, Content Writer, 22feet Tribal Worldwide: “We realised this at the very start – with a brand that moves along with the pulse of the youth, co-creating products was really the most optimum way to go. In its third edition, Skybags Canvas Project almost feels like a tradition now, where artists congregate and create something truly unique every year. We’re delighted and hope to take this project forward for years to come!”

     

  • The latest films from the brand celebrates the unspoken love between couples

    Tanishq celebrates precious moments for Solitaire

    By A Correspondent

     

    Jewelry brand Tanishq is known for its bold advertising, never hesitant to look at themes that are best left untouched by many. The brand has launched its latest film that celebrates a couple’s marital journey over a decade and another couple taking the big plunge with Tanishq Solitaires.

     

    The first Solitaire film revolves around a modern-day couple, who are heading out to celebrate their 10th anniversary. The film showcases how easy it is for the man to pour his heart out about his wife’s tiny quirks that annoy him. Yet, when it comes to expressing his love for her, he is tongue-tied. He then hands her a stunning solitaire ring by Tanishq, which truly expresses his love for her. While a couple may have their fair share of ups and downs, they continue to celebrate their love in small ways. Through this film, Tanishq encourages couples to celebrate their special bond with a Tanishq Solitaire.

     

    The second Solitaire film revolves around a young couple who are living in together. The woman has just returned from a trip and they are having a casual banter about the gifts that she has brought for her partner and friends. She continues to goad him about what he did while she was away and chides him for not doing any of the activities he had planned. He then proposes to her with a Tanishq Solitaire and claims that he does not know how to have fun without her.

     

    Speaking about the films, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said: “Couples today celebrate and showcase their love for each other in their own unique ways. Small differences do not take away from their pact to cherish and love one another. At Tanishq, we encourage couples to treasure their relationship and express their love through a Solitaire, which, like their relationship, is timeless. A Tanishq Solitaire is a symbol of their commitment and undying love towards one another.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “Solitaires have always stood for the ultimate symbol of love. In this series titled ‘expressions of love’, we’ve explored different contexts, and different stages of a relationship. The presentation of each of them have been treated very differently, and we’ve tried to capture the little nuances and layer. It is of course highly influenced by our own lives and people we know. We’ve had insane debates but a great deal of fun. It is produced by Absolute Productions who put together a crew that was as excited as us to tell these stories. We are hoping that people connect with it at a personal level.”

     

    Adding his thoughts, Hari Krishnan, President, Lowe Lintas, said: “Every relationship comes with own brand of romance and its own share of quirks. Tanishq understands the delicate nuances of every relationship. The solitaire is presented in this context as the ultimate expression of love.”

     

  • The mandate was won through a multi-agency pitch that called for designing and implementation in various retail formats pan-India

    Hyperspace wins retail and visual merchandising mandate for SBI Life Insurance

    By A Correspondent

     

    Hyperspace, the retail design studio arm of Posterscope India, part of the Dentsu Aegis Network, has won the retail mandate for SBI Life Insurance. The mandate was won through a multi-agency pitch that called for designing and implementation in various retail formats pan-India.

     

    Commenting on the win, Arti Singh, Associate Business Director Hyperspace, said: “It is very critical in today’s competitive market to be distinguishable and our client’s communication expresses a credible intent to reach out to the right customers with the right product. We delivered on each aspect that lucidly projected our philosophy to collaborate, create and deliver on the client’s requirement. The win can be attributed to our campaign planning abilities that make use of retail consumer research and insights. Our in-house planning tool, ‘Connect’, particularly proved to be effective in showcasing how efficiently large scale retail execution can be delivered with ease and transparency.

     

    Added Haresh Nayak, Managing Director Hyperspace: “This win truly strengthens our retail portfolio. With our focus on distinguished offerings, especially our retail planning and implementation process, we have proved that standardization with accuracy can be achieved for large scale retail projects such as this.”

     

  • As a creative partner to Volkswagen, DDB Mudra West's intent for the campaign was to introduce the Polo GT's brand new avatar – the Polo GT Sport to India

    Volkswagen unveils the new Polo GT with a campaign by DDB Mudra West

    By A Correspondent

     

    Volkswagen recently launched the limited edition of the popular carline Polo GT – The Polo GT Sport. And also a new campaign by creative partner DDB Mudra West. The  intent for the campaign was to introduce the GT Sport to India.

     

    Kamal Basu

    Keeping the ongoing theme of ‘Respect’ intact, DDB Mudra West decided to play on the makeover of the Polo GT Sport.

     

    Said Kamal Basu, Head – Marketing & PR, Volkswagen Passenger Cars: The Polo GT has been an integral part of the Volkswagen portfolio in India and we recently strengthened the proposition with the introduction of the Sport edition. Retaining the legacy of ‘Respect’, the new TVC seamlessly demonstrates the powerful product attributes that conveys a strong and bold message.”

     

    Rahul Mathew

    Added Rahul Mathew, Creative Head, DDB Mudra West: “You don’t even have to go through the specs to see that the Polo GT Sport packs a serious attitude. It’s this attitude we wanted to capture in our communication. And what better way to bring attitude to life than through some good ol’ rivalry.”

     

  • Wins Panasonic Refrigerators, Microwave Oven and Water purifier

    Milestone Dentsu, Milestone Brandcom’s creative agency, bags Pansonic

    By A Correspondent

     

    Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of the Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.

     

    Sarthak Seth

    Commenting on the decision, Sarthak Seth, Head-Brand & Marketing Communications – Panasonic India said: “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”

     

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom: “We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”

     

    The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.

     

  • Designed and conceptualised by Enormous Brands, Hathway launches a new campaign featuring R Madhavan

    ‘Speed so high everything will fly’, affirms Hathway in latest film

    By A Correspondent

     

    Hathway, along with Enormous Brands, has launched a new multimedia campaign featuring actor R  Madhavan. Said Shubhojit Sengupta, Senior Creative Director, Enormous Brands said: “While most service providers spoke about unlimited data, very few home broadband service providers spoke about speed and this we considered was Hathway’s biggest USP. The film is quirky, modern and young with a simple message that speed is important.”

     

    Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across India”.

     

  • The campaign was shot at prime locations in London by leading photographer Avinash Gowariker and with Famous Innovations as the agency

    Baggit launches new Spring/Summer campaign

    By A Correspondent

     

    Leading bag and accessories brand Baggit is back with a new campaign delving deep into the daily roles played by various women. The campaign was shot at prime locations in London by leading photographer Avinash Gowariker and with Famous Innovations as the agency.

     

    Talking about the new campaign, Vicky Ahuja, Director Sales & Marketing, Baggit, said: “Baggit has always been associated with independent and strong personas to bring out the essence of fashion in its true sense. This season we aim to capture the bold attitude and strong confidence that is an essence of every woman, through our spring -summer collection.