MxMIndia

Category: PRODUCTS

  • Shubhodip Pal elevated to Chief Marketing & Commercial Officer as Shubhajit Sen decides to pursue other opportunities

    Micromax announces senior leadership changes

    By A Correspondent

     

    Shubhodip Pal

    Micromax Informatics announced the appointment and elevation of Shubhodip Pal as its new Chief Marketing & Commercial officer and Group Head for VAS and online sales. In his previous role at the organisation, Pal was the Chief Operating Office at YU Televentures, a 100 per cent subsidiary of Micromax Informatics. The announcement comes in light with the current Micromax CMOShubhajit Sen deciding to move on to pursue other interests.

     

    Commenting on Shubhodip’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics said: “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand.”

     

    On Sen’s exit, Sharma said: “While Shubhajit has decided to pursue other interests, his contribution in the past two years has been immense and we would like to thank him for his contribution and wish him great luck ahead.”

     

     

     

  • The commercial shows a man riding on a TVS Jupiter captivating bystanders as the scooter changes colours riding across the city

    TVS Jupiter highlights attractive colour selections in latest campaign

    By A Correspondent

     

    TVS Motor Company has introduced a new advertising campaign ‘Zyada Colours’ for its flagship scooter brand TVS Jupiter. The campaign, conceptualised by Dentsu Communications India, captures how TVS Jupiter continues to remain true to its promise of ‘Zyada ka Fayda’ with its offering of 10 attractive colours giving its customers the widest range of colour selections.

     

    Speaking about the campaign, Aniruddha Haldar, Vice President – Marketing (Scooters), TVS Motor Company, said: “TVS Jupiter has stood for the promise of ‘Zyada ka Fayda’. The power of this campaign resides in how simply it conveys the message and brings our latest and widest offering of colour selections to the fore. TVS Jupiter is the only scooter to have 10 colour options more than any scooter in the market. Every customer can now select a colour he identifies with the most.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “Staying true to its ‘Zyada ka Fayda’ promise, TVS Jupiter offers 10 unique colours to give consumers the widest range of colour options in the category. To communicate this, we launched a new campaign with the message ‘Colours so attractive that all eyes are on TVS Jupiter!’ We hope to get an excellent response from the market with this campaign.”

     

  • Strengthening bonds with its consumers further, LG's digital video tells the tale of every Indian home

    LG celebrates two decades of existence with a short film

    By A Correspondent

     

    On the occasion of its 20th anniversary in India, LG has rolled out a video that showcases how dreams come true with LG. Said Amit Gujral, Head Corporate Marketing, LG Electronics India: ‘’LG’s 20-year-long presence in India has been remarkable. Today our consumers don’t recall us just as a brand, but a trusted partner that has been an integral part of making their lives better. LG has always struck the right chords with its consumers and taken unique steps to make their aspirations a reality. A big thank you to all our Indian consumers. Their trust in us gives us inspiration to deliver our best each time and continue to live the Brand Promise – Life’s Good”

     

  • The agencies will also work on the online jewellery brand Candere, which was acquired by Kalyan Jewellers recently

    Kalyan Jewellers empanels Ogilvy and L&K Saatchi & Saatchi for creative duties

    By A Correspondent

     

    Following a multi-agency pitch, Ogilvy and L&K Saatchi & Saatchi won the global creative mandate for Kalyan Jewellers across India and West Asia markets.

     

    Commenting on the development, T S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said: “Kalyan has emerged as India’s largest jewellery brand and has ambitious plans to expand globally. I am delighted to welcome Ogilvy as well as L&K Saatchi & Saatchi and look forward to their support to reinforce the brand’s core value of Trust, as we embark on the next phase of growth.’’

     

    Said Piyush Pandey, Executive Chairman & Creative Director South Asia Ogilvy: “I am delighted that Ogilvy is going to partner Kalyan Jewellers in their journey to make not just a national but perhaps an internationally-by-Indian brand. We will bring together our best creative resources to make this journey meaningful and successful.”

     

    Added Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are both excited &honored to be the brand & communication partner for India’s largest jewellery brand. Kalyan has brought transparency into a highly unorganised sector and has worked hard to educate customers and earn their trust. We look forward to creating compelling creative campaigns and building preference for the brand in a highly competitive category.”

     

  • The unscripted film delivers a refreshing take on what motherhood means

    Himalaya unveils #momsunplugged campaign on digital medium

    By A Correspondent

     

    Turning the spotlight on mothers in a unique way, Himalaya has launched a digital campaign, #momsunplugged. Captured in a series of unscripted films, the campaign features spontaneous and heartfelt conversations between real moms sharing their emotions, experiences of joy, fear, guilt, apprehensions, and efforts to create a new identity while exploring the world of motherhood

     

    “We launched Himalaya for Moms to help mothers in their journey of motherhood. Through #momsunplugged, we wanted to feature them in their true sense. This is our first campaign that allows mothers to speak their hearts out in the most candid way. We hope to ignite these conversations among mothers to share their happiness, sadness, anxiety, and experiences that comes with motherhood. We want mothers to believe that it is completely normal to feel anxious during this period. Unless we acknowledge their concerns, they will continue to feel stressed and imperfect,” said N.V Chakravarthi, General Manager Himalaya BabyCare.

     

    This campaign will be accessible on various digital platforms including Himalaya BabyCare’s Facebook Page, Blog and YouTube.

     

  • Known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand

    Ranbir is Yatra’s brand ambassador

    By A Correspondent

     

    Yatra.com has announced Bollywood superstar and youth icon Ranbir Kapoor as its brand ambassador. Speaking on the association, Sharat Dhall, COO (B2C), Yatra.com, said: “Today Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

     

    Commenting on the occasion, Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said: “With Ranbir Kapoor coming on-board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication.”

     

  • A 3-part digital film series where Captain Morgan and Vir Das show how to bring fun into our everyday adventures has been created by Weirdass Comedy

    Captain Morgan and Vir Das capture everyday adventures via latest digital campaign

    By A Correspondent

     

    Captain Morgan Original Rum and Vir Das have introduced a series of digital films that introduce the fun and charismatic spirit of the Captain to the country

     

    The films have been conceptualised and produced by Weirdass Comedy and speaking of his experience of working with Captain Morgan for the digital films, Vir Das said “I love the content that Captain Morgan has created globally and it was exciting opportunity to reiterate the brand’s spirit in the Indian context. As the brand had just launched in the country and we had an icon like Captain, we wanted to show real scenarios where fun solutions can diffuse the tension in the room. We hope the audiences enjoy the films imbibe the Captain’s spirit in their lives.”

     

    Speaking of the campaign, Subroto Geed, Sr. VP – Marketing, Prestige Brands for United Spirits, said: “Captain Morgan is an epitome of adventure and fun and symbolizes the true spirit of Caribbean. We are delighted to have creative partners in Vir and Weirdass who have beautifully understood the brand spirit and helped us create stories which resonate in Indian popular culture. We hope Indian millennials feel a strong affinity to the films and celebrate their fun occasions with Captain Morgan Original Rum.”

     

  • In 2017, Honda 2Wheelers launched the 4th generation BS-IV and AHO compliant 'ACTIVA 4G' with new style and features like mobile charging port for connectivity on the go

    Honda speaks to the nextgen populace to promote Activa 4G

    By A Correspondent

     

    Honda Motorcycle & Scooter India (HMSI) has rolled out its latest film for its 4th Gen upgrade of Activa.  Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC was launched with the world television premiere of Jolly LLB 2 and has started running on air across popular channels from May 14,’17.

     

    The ‘Nayi Generation Hai’ campaign reinforces the top of mind recall for Honda’s fourth generation Activa both emotionally and rationally. The idea is to showcase how Activa 4G is playing an active role in the slice of life of India’s new generation. India’s psychographics is fast evolving and everyone in this new India is exploring something new. Be it the trending youth, WhatsApp-ing parents or jogging grandparents. The TVC is all about how India’s Nayi Generation is doing things differently and the new Activa 4G is their ride of choice.

     

    Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd:“With trust of over 1.5 crore Indian families, Activa has grown to become India’s No. 1 selling two-wheeler brand. Its continuous evolution over the years in terms of technology, innovation and design ethos has made Activa relevant across generations. While retaining its core of trust and reliability, our astute communication has led Activa to gain top of consumer mindshare as well. The biggest insight when we started the TVC campaign was ‘A new generation in every generation.’ This is what the New Activa 4G television campaign captures… every age group is now a new generation and Activa 4G is made for them.”

     

  • The campaign reinforces the Ushamixer grinder range as a kitchen companion of choice

    Usha launches new campaign for the mixer grinderrange

    By A Correspondent

     

    Usha International has launched anew campaign highlighting its mixer grinder range. With the central theme being ‘Peedhidarpeedhihaathbatate hue Usha Kitchen Appliances’, the campaign promotes the Usha mixer grinder range as a reliable kitchen companion for all food preparation needs.

     

    Commenting on the campaign,Jayati Singh, Vice President-Marketing for Cooking Appliances and Sewing Machines, Usha International, said, “The mixer grinder category is among the top business categories in the kitchen appliances segment and hence, we have launched a dedicated campaign that strikes an emotional chord with the consumers. The campaign seamlessly establishes the USP of the mixer grinder range and its lasting performance owing to the quality of product and brand assurance.The intent of this campaign is to drive positive and emotional association of Usha as one of the most trusted Indian brands with mixers grinders and kitchen appliances in general.”

     

  • The Doublemint Gums TVC is directed by the film-maker Shoojit Sircar

    Doublemint unveils new TVC

    By A Correspondent

     

    With the launch of Doublemint Mints and Doublemint Mints TVC last year, Wrigley, a subsidiary of Mars Inc,has now added another chapter to its Doublemint Mints TVC by launching Doublemint Gums TVC with a coming-of-age love story.

     

    The TVCis directed by film-maker Shoojit Sircar and shows the growing intimacy between the quintessential romantic young couple at a party on the dance floor. Like the Doublemint Mints TVC, Doublemint Gums TVC has the background cover of “ekajnabeehaseena se”, originally sung by the legendary Kishore Kumar.

     

  • The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease

    Cancer care gets its due on Policybazaar.com

    By A Correspondent

     

    Policybazaar.com has launched a new advertising campaign with the tagline “Cancer se ladai main insurance kaamaega” (insurance will come handy in fight against cancer.) The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease. The campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.

     

    Speaking on the new campaign, Naveen Kukreja- Group CMO, Policybazaar.com and CEO, PaisaBazaar.com, said, “One of our core priorities for future is to promote and increase awareness for low-cost risk covers which cover specific diseases and ailments. Keeping in mind those priorities, the campaign is in line with our strategic goals for the coming years. These products have an innate consumer demand given rising medical costs and are good for increasing health insurance penetration in the country.”

     

    Added Sai Narayan, Group VP and Head of Marketing, Policybazaar.com: “Let’s face it: cancer is a modern day reality. Anyone, any day can fall prey to it. And since cancer treatment is just too expensive, why not get insurance cover which is easily available at a nominal cost. That’s what we have tried to convey through the campaign which, we hope, will make people sit up and think about cancer insurance.”

     

  • The TVC created by JWT highlights the rugged attributes of the brand

    Lay’s Maxx TVC redefines macho-ness

    By A Correspondent

     

    Lay’s Maxx, part of Pepsico’s Lays product range, has released a new commercial that portraysa macho man who has the innate style to win over situations effortlessly.

     

    Speaking about the campaign, Dilen Gandhi, Marketing Director, PepsiCo India, said: “Lay’s has been the most loved potato chip for years, and Maxx, the global, premium superhit from our portfolio,has witnessed equal zeal and enthusiasm by the consumers since its launch. We are confident that the new TVC will fortify our brand presence in the market.”

     

    Commenting on the creation, Senthil Kumar, Chief Creative Officer, J Walter Thompson added:“The TVC brings alive the distinct taste and flavors that define the powerful Maxx experience. We hope that our consumers will connect with the storyline and identify Lay’s Maxx for its rugged and rustic nature.”