By A Correspondent
With the launch of Doublemint Mints and Doublemint Mints TVC last year, Wrigley, a subsidiary of Mars Inc,has now added another chapter to its Doublemint Mints TVC by launching Doublemint Gums TVC with a coming-of-age love story.
The TVCis directed by film-maker Shoojit Sircar and shows the growing intimacy between the quintessential romantic young couple at a party on the dance floor. Like the Doublemint Mints TVC, Doublemint Gums TVC has the background cover of “ekajnabeehaseena seâ€, originally sung by the legendary Kishore Kumar.