MxMIndia

Category: PRODUCTS

  • Showcases Airtel's wide range of products & services that enable best-in-class smartphone experience

    Airtel’s new campaign communicates why smartphones are smart as the network

    By A Correspondent

     

    Bharti Airtel rolled out a new campaign over the weekend to “reinforce its leadership as India’s best smartphone network”.

     

    Says Rajiv Mathrani, Chief Brand Officer, Bharti Airtel: “A digital lifestyle enabled by smartphones is fast becoming the new normal and customers look to do more and more with their devices. At Airtel, we have invested in world-class technology to build a future ready smartphone network that allows customers to do that much more with their smartphones. And what better way to showcase the endless possibilities of a smartphone on the Airtel network than through the limitless imagination of kids.”

     

    Added Agnello Dias, Co-founder and CCO, Taproot Dentsu, the agency that conceived the campaign: “Airtel always comes across as a future-ready mobile network as it constantly innovates and pushes the envelope. We thought there was a strong parallel in what a mobile network like Airtel can help smartphone users achieve and the innocent imagination of a child’s expectations from the world of tomorrow. So Airtel & Kids was an apt fit.”

     

  • Highlights the need for self-monitoring of blood glucose during vacations

    Accu-Chek’s exhorts diabetics to enjoy their summer holidays

     

     

    ‘Diabetes doesn’t hold me back from enjoying the holidays’, is the message highlighted by Roche Diabetes Care India in its new advertising campaign for its blood glucose meter – Accu-Chek Active. The campaign highlights the fact that diabetes can be successfully managed even during the holidays and that there is no reason for people with diabetes (PwDs) to miss out on holiday enjoyment or delights of seasonal fruits, such as mangoes, when equipped with proactive self-monitoring of blood glucose.

     

    Roche has also launched an interesting microsite www.managesugar.in that serves as a ready reckoner for PwDs, giving them a wide array of guideline articles, information on self-monitoring of blood glucose and general wellness.

     

    Conceptualised by JWT, the campaign narrates how regular self-monitoring of blood glucose levels with Accu-Chek Active helps PwDs enjoy their summer vacation.

     

    “Through this campaign we are trying to highlight that although summer holidays is that time of the year when most PwDs would witness fluctuations in their glycemic levels due to changes in the daily routine, including kind of food consumed, meal timing, etc., and that it can be effectively monitored and managed,” said Sidhartha Roy, General Manager & Head of APAC Sub-Region 1, Roche Diabetes Care India.

     

  • Hunt for 'Chief Tasting Officers' from across India to be an integral part of developing a New Range of Ice Cream flavors

    Havmor begins nationwide hunt for ‘The Coolest Summer Job’

     

     

    Havmor Ice Cream, currently on a massive expansion across India, is offering consumers an opportunity to be part of the brand as ice-cream tasters and creators. The offer for ‘The Coolest Summer Job’ includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavours.

     

    Talking about this promotion, Ankit Chona, Managing Director, Havmor Ice Cream said:  “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavours. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavours.”

     

    Commenting on the offer Chaitanya Rele, VP – Head of Marketing, added: “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavours of their choice. These flavours will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”

     

  • New brand identity underscores Wipro's commitment to transformation and evolving client expectations

    Wipro unveils new brand identity; rearticulates its values

     

     

    Wipro Limited has unveiled its new brand identity. The new brand identity, notes a communique, signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise  to address their business requirements and drive future opportunities in this digital era.

     

    Said AzimPremji, Chairman, Wipro Limited in a statement: “Our brand identity is a visual expression of what we do and mean, for our clients. And this is directly energised by our Values. The Values are our core and our beacon, the bedrock of our culture.  Our rearticulated values connect and resonate deeply with the new, vibrant, brand identity.”

     

    Added Abidali Z. Neemuchwala, Chief Executive Officer and Executive Director, Wipro Limited: “The new brand identity marks our journey of transformation in the digital world. Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations  of our employees.”

     

  • Twenty percent off on World Traveller Plus and all-Inclusive fares in World Traveller Cabins from just INR 41,510

    British Airways rolls out new TVC to push summer offer

    By A Correspondent

     

    British Airways has launched its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennialswith its contemporary delights.

     

    Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.

     

    The three-minute video, created by OgilvyOne Worldwide New Delhi, is live on British Airways’ YouTube channel. It has been directed by Amit Masurkar.

     

    Said Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi: “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t.”

     

    Added Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

     

  • TVC states that with Intex ACs a family saves 30% electricity, gets 15% faster cooling and thereby prevents itself from having a 'Bill Ka Daura' in a humorous and entertaining way

    Intex marks entry in the AC category with new campaign

    By A Correspondent

     

    Intex Technologies, which had recently announced its first ever range of air-conditioners to complete its bouquet of consumer durables offerings, has come out with its maiden ad campaign for the range. The ad conceptualised by Publicis India depicts the situation of a typical middle-class Indian household using air-conditioners guzzling electricity and in turn grappling with the after-affects of high electricity bills.

     

    Speaking about the campaign, Nidhi Markanday, Director & Business Head, Intex Technologies said: “The TVC is aimed at eliminating the fear in the minds of common people that in summers switching ON air-conditioners means incurring high electricity bills. With Intex ACs, we have made sure that every household can now freely use their ACs to enjoy the cool atmosphere without thinking of power consumption. Intex has always striven to change people’s lives through affordable and quality products. Our power packed range of air conditioners complete our consumer durables product portfolio and strengthen our positioning in the Indian market.”

     

  • Campaign aims to strengthen brand awareness with parents and children

    Byju’s launches in-cinema campaign with PVR

    By A Correspondent

     

    Leading education platform Byju’s has announced the launch of its new in-cinema advertising campaign with PVR Cinemas. This campaign is inspired by the findings of a recent survey which revealed that people across geographies strongly associate brand Byju’s with the colour purple.

     

    Talking about the campaign, Mrinal Mohit, Chief Operation Officer, Byju’s said: “Our partnership with PVR Cinemas marries our continued efforts to stay in touch with children and parents during vacation time as well as offer them a chance to experience the Byju’s way of learning. PVR cinemas will also offer us a captive audience and a great medium to engage with them too. Our brand creatives and properties are positioned at different touch points across PVR cinemas to ensure easy recall with movie goes. Overall, we are confident this campaign will offer brand BYJU’S a substantial viewership as it spreads across 50 cities, 126 PVR Cinemas properties and 579 screens.”

     

    Added Gautam Dutta, CEO, PVR Ltd: “Cinemas offers an unparalleled multi-sensory 360 degree brand activation opportunity to tell the brand story in a captive environment, across customer profiles. We welcome BYJU’S on board as the company that is reinventing how students learn, through its learning app”.

     

  • The previously-launched ad in the series has managed to garner more than 25 million views on digital channels till now

    Coca-Cola expands its ‘elevator’ experience in Punjabi

    By A Correspondent

     

    Coca-Cola India launched the ‘Elevator’ commercial with DiljitDosanjhin a vibrant Punjabi flavour. The ad is a follow-up to the elevator themed ad with DeepikaPadukone under “Taste the Feeling” campaign which highlights the role of Coke in setting off camaraderie between a celeb and their fan. The previously-launched adin the series has managed to garner more than 25 million views on digital channels till now.

     

    The narrative opens with Diljit being followed by photographers outside a hotel. To escape, Diljit quickly rushes into an elevator and notices a housekeeping attendant with a service trolley inside the elevator. Suddenly there is a glitch and the elevator stops in between the floors. To lighten up the environment, the housekeeper offers a chilled bottle of Coca-Cola to Diljit. Diljit looks pleased with the gesture. He really needed a Coca-Cola right now. This is followed by great camaraderie and cheerful dancing by the two. The popular Punjabi music in the story lifts the feeling and adds to the entertainment quotient. Coke is at the centre of the advertisement which is designed to spread the message of breaking social barriers to foster a strong connect with each other and the carefree spirit within us.

     

    The campaignwill be launched on digital platforms with the exciting teasers featuring DiljitDosanjh, followed by a pilot run of the on-ground consumer engagement activities leveraging augmented reality. The consumers may also get a chance to meet Diljit by participating in many contests and activities that the company is planning to organize.

     

    Explaining the thought behind the campaign, Debabrata Mukherjee, Vice President- Marketing, Coca-Cola India, added,“Diljit is an inspiration to millions of youth in the country and we really value his association with the brand that stands for positivity and youthfulness. The commercial brings out the message of optimism, happiness and making regular moments special with the simple act of sharing a Coke. We hope the commercial will find favour with our audience that loves lively Punjabi music, spirited dancing, and a beautiful story with Coca-Cola in the centre.”

     

    Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer – India, McCann, who supervised the creativesof the campaign said “The new Coca-Cola Elevator campaign captures a tale of togetherness between total strangers. The light-hearted film features DiljitDosanjh as himself, where a fan bumps into his heart-throb in an elevator. Coca-Cola breaks the ice and makes the connection between the celebrity and the awe-struck fan special. The choice of music and dance make the film truly enjoyable.”

     

    Sharing his experience, Diljitsaid, “The ad was so much fun to do. It is a beautiful paradox that two strangers inside an elevator warm up to each other because of Chilled Coke. I had a great time with my elevator buddy while enacting the script. And it goes without saying that Coke is truly refreshing and I love drinking it.”

     

  • According to the 2015 report from the National Crime Records Bureau (NCRB), 8934 students committed suicide in 2015

    Tata Tea urges parents to get kids to deal with exam stress

    By A Correspondent

     

    Tata Tea Jaago Re’s new film demonstrates how simple gestures can go a long way towards relieving the immense pressure students undergo when it comes to performing well during exams. In line with their ‘Alarm Bajne se Pehle Jaago Re’ campaign launched earlier this year, this film identifies the growing issue of student depression and suicide, and urges parents to ‘preact’ and do their bit to prevent these avoidable tragedies.

     

    According to the 2015 report from the National Crime Records Bureau (NCRB), 8934 students committed suicide in 2015. And this number doesn’t even account the attempted suicides, many of which go unreported. With increasing pressure on students it’s important that the parents do their bit to avoid any tragedies, even if is just saying #ItsOk.

     

    The film opens with the father and son walking to find out the son’s exam results. The son is extremely anxious and talks about how he may have performed in different subjects. He then turns around to realize that his father has stopped at an ice cream stand. The boy gets upset that his father stopped for an ice cream and complains about being late before pausing to hesitatingly ask, “But dad, what if I fail?” To this his father calmly replies, “So? It’s ok.” and proceeds to order the ice cream. Knowing that his father understands his worry immediately comforts him and they both enjoy ice cream together.

     

    Through this film, Jaago Re highlights the growing issue of depression and suicidal tendencies among students as a result of the tremendous pressure to deliver when it comes to education. As parents, it is imperative to be conscious of the stress children experience and help ease their burden before it is too late. Taking forward the conversation on ‘Preactivism’, this film perfectly captures how every timely action works towards preventing a future tragedy.

     

     

  • The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King's roadmap for the Indian market

    Burger King assigns creative project to Lowe Lintas, Mumbai

    By A Correspondent

     

    Burger King, the popular QSR renowned for its iconic Whopper, has assigned its upcoming creative project to Lowe Lintas, Mumbai. The agency will be handling the launch communication for its signature product ‘The Whopper’.The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King’s roadmap for the Indian market.

     

    On appointing Lowe Lintas, Kapil Grover, CMO, Burger King India said: “Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion. Lowe Lintas has been one of the leading creative agencies in the country, with a good assortment of brands and a very talented bunch. We look forward to some very interesting work and building Burger King as an iconic brand in the Indian market.”

     

    Commenting on the win, Raj Gupta, CEO, Lowe Lintas said: “The new quarter has begun well for us where clients are equally excited to avail our expertise in servicing them. Burger King is a leading QSR name globally and it is no different in India, where it has managed to make a mark in the shortest time possible. We are happy that our ideas have been appreciated by the client and look forward to bringing about a profound change in the way they are consumed and loved by the customers. You can look forward to some interesting work soon.”

     

  • In a first of its kind partnership, will leverage their ecosystems to build innovative solutions that enhance customer convenience and add to the service experience

    Airtel and Ola join hands to roll out integrated digital offerings for customers

    By A Correspondent

     

    Bharti Airtel announced a strategic partnership with Ola to offer a range of digital services to customers. Airtel and Olawill bring together their respective platforms and reach to co-create a comprehensive ecosystem to address India’s growing communication and mobility needs. In addition, Ola will leverage Airtel’s integrated suite of enterprise services to power its operations, while Airtel will leverage Ola’s vast network of hundreds and thousands of driver partners.

     

    Said Gopal Vittal, MD & CEO (India & South Asia) Bharti Airtel: “At Airtel, we are constantly innovating to build products and partnerships that accelerate the development of India’s digital ecosystem. We are delighted to partner Ola to enable a seamless digital experience for customers. Both companies have strengths that complement each other and this offers massive scope to co-create exciting products and solutions for customers. Ola will also benefit from Airtel’s extensive retail network and our integrated suite of world-class connectivity solutions for businesses that help them drive growth through better efficiency.”

     

    Added Bhavish Aggarwal, CEO and Co-founder at Ola:“At Ola, we are always focused on innovating and building on the mobility experience for customers as well as driver partners. This first-of-its-kind partnership brings a host of offerings from two massive ecosystems together. Airtel will integrate its offerings across payments, content, PoS networks, and more with Ola’s offerings for its large customer and partner base. We see this as a win-win for partners and customers of both brands, bringing increased convenience and access to mobility as well as connectivity at the same time.”

     

  • Tirupati Group is a global provider in pharmaceuticals, nutraceuticals, sports nutrition and ayurvedic formulations

    Tirupati Group appoints CreateID8 for brand repositioning

    By A Correspondent

     

    CreateID8, a strategic brand design agency and a division of WITS Interactive, has bagged the creative strategy, communications design and execution mandate for Tirupati Group. Tirupati Group is a global provider in pharmaceuticals, nutraceuticals, sports nutrition and ayurvedic formulations based out of Himachal Pradesh.

     

    Under the mandate, CreateID8 will construct a brand communication strategy that will fuse Tirupati’s diverse portfolio, with a promise to make healthcare offerings and choices, better.

     

    Speaking on the win, Hitesh Jain, Founder & CEO – CreateID8 said: “CreateID8 welcomed the opportunity and set out on rebranding the corporate identity of Tirupati Group. We conducted a comprehensive research process that included questionnaires for the company stakeholders to understand their work culture and ethos, while also focusing on obtaining clarity on new strategic business initiatives. After evaluating the company’s brand and business objectives, CreateID8 fashioned a brand identity and philosophy based on the core competencies, unique offerings, and essence of Tirupati’s Foundation.”

     

    Added Ashok Goyal MD – Tirupati Group of Companies: “After multiple rounds of discussions and due diligence, we decided to go ahead with the CreateID8 team because of their scientific and data-driven approach to creating brand identity and strategies which are in sync with our business requirements. Not only did they invest time in understanding about our business, but also did a consumer insight study amongst our clientele to understand how they, the clients, perceive the brand and what do they expect from it.Very rarely do you see an agency with such a combination of creativity, innovation and data-backed solutions.”