MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • It’s Tokyo Olympic gold medallist’s first brand endorsement post his win

    Tata AIA signs Neeraj Chopra

    By Our Staff

     

    Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic gold medallist Neeraj Chopra, as its brand ambassador. This association also marks the very first brand partnership to be signed post his Olympic gold.

     

    Said Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance: “As a VSM awardee in the Army and a National Icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives. And quite like we observe in Neeraj’s journey, Passion for Excellence, and an Obsession to do the best for our consumers, the people of India, are among the core values at Tata AIA. We are delighted to partner with Neeraj and welcome him warmly into the Tata AIA family.”

     

  • Campaign features Bhumi Pednekar, Mandira Bedi & Samantha Prabhu

    Neeman’s footwear launches sneakers with 100% recycled PET bottles

    By Our Staff

     

    Neeman’s, a footwear brand that uses natural, renewable and biodegradable fibre, has launched of ‘ReLive Knits’, a shoe made with 100% recycled PET Bottles. A digital film was curated with Bhumi Pednekar, Mandira Bedi and Samantha Prabhu for the launch. The videos highlight the ethos of Neeman’s and its latest collection.

     

    Said Taran Chhabra, Founder, Neeman’s: “We are delighted to give India ReLive Knits, a unique shoe that is made with 100% recycled PET bottles. With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style. As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4% of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with 8 PET bottles, and so far, we have recycled more than 1 million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time.”

     

  • The digital film campaign strives for a balance between tradition and equality

    Alia Bhatt features in new ad of Mohey fashions

    By Our Staff

     

    Mohey’s recent digital video campaign featuring Alia Bhatt tries to promote a more inclusive and equal space for women in marriage and in life. It strives for a balance between tradition and equality. Through the film, Alia talks about a new idea that creates a union between the ritual itself and its underlying thought process placed in modern context.

     

    Said Vedant Modi, CMO, Vedant Fashions Limited: “Mohey has always symbolized the progressive women of our society. Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals.”

     

    Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid added:, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change.

     

  • Conceptualised by BBDO and directed by Siddharth Anand

    Hrithik Roshan features in TVC for Pristyn Care

    By Our Staff

     

    Pristyn Care, a surgery-focused healthcare brand, announced the first phase of its ‘Surgery Matlab Pristyn Care’ TV and digital campaign which is launched with the 2021 Indian Premier League (IPL) season. The ad film titled ‘Surgery Mein Care’ features Hrithik Roshan.

     

    It is conceptualised by BBDO, directed by Siddharth Anand, and shot by Anil Mehta, with music by Clinton Cerejo.

     

    Commenting on the launch, Harsimarbir (Harsh) Singh, Co-founder, Pristyn Care, said: “Since our inception in 2018, we have grown tremendously with presence across multiple cities of India. Our objective as a patient-first organization has stayed at the core during this growth and with our new campaign, ‘Surgery Matlab Pristyn Care’, starring Hrithik Roshan, we are intending to take this ethos and core-belief to people across the country. This campaign on IPL aims to make Pristyn Care the preferred choice of minimally-invasive surgery in India”.

     

  • Aims to promote road safety

    Aamir Khan in new TVC for Ceat Tyres

    By Our Staff

     

    Ceat Tyres has launched another integrated marketing campaign featuring actor Aamir Khan to promote its premium SecuraDrive range of tyres.  The campaign will be a series of three advertisements with Aamir Khan playing different avatars in each version throughout the second leg of IPL across media platforms.

     

    Said Amit Tolani, Chief Marketing Officer, Ceat Tyres Ltd: “Safe and smart mobility has been Ceat’s primary goal. The new campaign with Aamir focuses on our vision of ‘Making Mobility Safer and Smarter Every day’. Our SecuraDrive Car and compact SUV tyres offer a safe ride through improved braking performance and ultimate riding comfort— the best friend for your car on any road. The campaign emphasises the significance of buying reputable and reliable tyres. Aamir embodies Ceat’s honesty, enthusiasm, perfection, and innovation and has been a great brand ambassador for us.”

     

  • Features actor Anil Kapoor to heighten the joy of travelling

    Lowe Lintas ads for Cleartrip & Flipkart Big Billion Days tie-up

    By Our Staff

     

    Cleartrip has roped in actor Anil Kapoor for its latest campaign that celebrates travellers who are ready to experience the joy of flying again. The multi-film campaign conceived by Lowe Lintas Bangalore is a part of the platform’s first association with Flipkart Big Billion Days.

     

    Speaking about the campaign, Himanshi Tandon, Director – Marketing, Cleartrip said: “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.”

     

    Commenting on the campaign idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”

     

  • For its new brand campaign – 'Now is the time'

    Kiara Advani roped in as brand ambassador for Senco jewellery

    By Our Staff

     

    Senco Gold & Diamonds has signed Bollywood actress Kiara Advani as its brand ambassador. She will be promoting entire gold jewellery range of the brand. Senco also unveiled its new campaign titled ‘Now is the time’ featuring Kiara.

     

    Suvankar Sen
    Suvankar Sen

    Speaking on the occasion, Suvankar Sen, CEO, Senco Gold & Diamonds said: “Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand. Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

     

     

  • Showcases stylish and regal collecton

    Ranveer kickstarts wedding season with Manyavar TVC

    By Our Staff

     

    After running into a controversy with its Mohey brand, Manyavar has launched a new campaign, #ManyavarAaGaya, with Ranveer Singh.

     

    Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. We aim to make it special for anyone who wants to make a statement on their D Day. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun takes on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises to ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable a day.”

     

     

  • The film is conceptualised and created by Law & Kenneth Saatchi & Saatchi

    Anushka Sharma smiles for Rajnigandha Pearls

    By Our Staff

     

    Rajnigandha Pearls mouth fresheners, from the house of DS Group, has launched its new TVC. Featuring brand ambassador Anushka Sharma, the TVC takes forward the brand’s credo of ‘Achchai ki ek alag chamak hoti hai’. The film is conceptualised and created by Law & Kenneth Saatchi & Saatchi.

     

    Said Arvind Kumar, General Manager, Marketing, DS Confectionery Products: “The brand story of Rajnigandha Pearls is built on the premise of ‘Goodness that shines’ or ‘Achahai ki ek alag chamak hoti hai’, which articulates the goodness of great tasting product coated with shining silver. The new campaign weaves a story on the brand’s philosophy reinforcing the message and depicting selfless goodness that shines through the smallest of acts of kindness to spread joy around.”

     

  • SRK is seen in an action-hero avatar

    Shah Rukh Khan enters partnership with Thums Up

    By Our Staff

     

    To all those who thought that dimple-cheeked Shah Rukh Khan Thums Up can never really be looked as an action hero, Thums Up (and agency Ogilvy) have got the actor perform stunts on the top of a train. And more.

     

    Commenting on the new campaign Sumeli Chatterjee, Head – Integrated Marketing Experiences (IMX), Coca-Cola India & Southwest Asia said: “Thums Up is a 45-year young brand that has always inspired millions to stay committed to their dreams. When we launched #PalatDe last year, the upside-down bottle of Thums Up became symbolic of the #PalatDe spirit – turning down every naysayer who cast a doubt on your ability. Building on this platform, we are thrilled to team up with Mr. Shah Rukh Khan to tell the story of the #ThumsUpStrong spirit. The strong unique taste of the brand is naturally weaved into strength as an emotion, that urges the drinkers to stay strong and believe in their dreams.”

     

    Btw, Salman Khan endorses Pepsi. The Khans aren’t foes, but the colas don’t have any love for each other.

     

  • To bring awareness to the future of the open Internet

    Criteo launches its first commercial

    By Our Staff

     

    Criteo, the global technology company that provides the world’s leading Commerce Media Platform, released its first commercial along with ‘The Future Is Wide Open’ microsite. These versions represent Criteo’s efforts to create an “open internet” in which customers have the power over what they discover, how firms engage with their information, and how businesses and creators of all kinds could connect with them.

     

    Notes a communique: “Through this advertisement Criteo is starting a conversation about the future of the open internet to guide clients, employees, content creators and media partners to create an online ecosystem with more diversity, inclusion and access than ever before. For this campaign, Criteo partnered with Technology, Humans, and Taste [THAT].”

     

  • To engage a billion people globally by 2030 to live healthier, longer, better

    Tata AIA Life supports The AIA One Billion campaign

    By Our Staff

     

    Tata AIA Life Insurance has announced its support to the AIA One Billion Campaign initiated by the  AIA Group. AIA One Billion is, as a communique notes, a campaign “engaging a billion people globally to live healthier, longer, better lives by 2030”.

     

    Said Naveen Tahilyani, MD & CEO, Tata AIA Life, said: “As part of the Group, Tata AIA Life is proud to partner in this global initiative with AIA and we hope to make a significant contribution to this cause given a part our vision has always been to enable dreams, and inspire healthier, happier lives. As we progress in our transition from being a payor to partnering consumers in their life, health, and wellness journey with comprehensive offerings customized to evolving needs, it is critical that we craft consumer conversations that create awareness about holistic health and wellness.”